MBA marketing Advertisement Management project report on Samsung, It includes the Strategy of Samsung for Various Project.

1. Advertisement
Project Report
on
Samsung
Submitted By:-
Pravin Kumar
Karan Menon
Siddharth Singh
Deblina Mondal
Prakul Sharma
Amit Kumar
Gopi reddy
Submitted To:-
Prof S.K Singh

2. Introduction
• Samsung was founded by Lee Byung- Chull in 1938 as a trading
company
• Largest Information Technology company measured by 2011
revenues.
• The South Korean company is expected to spend around $14 billion
(£8.5bn, €10.3bn) on marketing and promotion of its products in
2013.

3. Product Segments

4. Advertising Strategy for Smartphones
• Strategic Sponsorship
• Digital Marketing Focus
• Traditional Media
Segment Focused
• 18-30 year old users.
• Male and female
• Different lifestyles and values.
Smartphones

5. Targeting.
• Depending on price.
• Economy and Premium
• Competitors Perception.
Competitors
• Apple, Vivo
Pricing
• Skimming Pricing

6. Advertising Strategy for Qled TV
• Strategic Sponsorship
• Samsung uses multiple forms of promotions.
• Pulling the customer to themselves through advertising
• Uses strong tactics to push the product to the customer
through sales promotions.
Segment Focused
• Premium Class family & household
• Different lifestyles and values.

7. .
Advertisement Strategy
• Emotional ad campaign
• Celebrity endorsement
• Different media platform.
Pricing
Competitive pricing, have competition in the form of Panasonic or LG.

8. Conclusion
• Samsung is clearly betting big on becoming the world's biggest brand,
but for now, it seems as if the biggest marketing budget ever is still
not enough.
• Samsung uses various marketing vehicles across the year covering
festive season as well as non festive time.
• Gives many offers and discounts to its trade partners to motivate
them to sell Samsung above competition.
• The pull as well as push strategy is working simultaneously in
Samsung.