At BriefKase, we help you achieve strong, structured and sustainable growth via Performance Marketing & Creative Content. Our services includes SEO, Pay-Per-Click Marketing, Social Media Marketing, Web-Development (UI & UX), Brand Design, Photography and Video Production. BriefKase’s marketing philosophy is to help it's clients build remarkable products and services that seek to be discovered by audiences online. Visit www.briefkase.in or email purab@briefkase.in. Key Accounts - GE Healthcare, DHL India, Harman Pro, Edelweiss, Action Against Hunger, Tata Housing, Suburban Diagnostics, True School of Music, GOQii, VKAAO (a PVR Company), MyGate, PureSense (A Marico Company), Pure Nutrition, Ion Exchange, Indian Institute of Technology (IIT) Bombay, QuaQua, Turtlemint, The GreenSnackCo, Mahindra Smartshift.

1. w w w . y o u r s i t e . c o m
D I G I T A L A L L I A N C E
Red isn’t a colour of negative. It is the colour of Passion.
Just ask Ferrari, Netflix, Coca Cola & Manchester United.
~ A N O N Y M O U S
w w w . b r i e f k a s e . i n

3. BORN IN |मुं बई|
# M A D E I N I N D I A
E S T . I N 2 0 1 3

4. COMPANY MISSION
W H Y D O W E D O W H A T W E D O ?
To be a trusted partner for businesses seeking brand discoverability, growth in traffic
and sales through Performance Marketing and Strategic Brand Building.

5. GROWTH
ACHIEVED
Over the past 7+ years BriefKase has been able to
carve a niche as an agency for High-growth SME’s
as well as initial stage start-ups.
We started off as a bootstrapped company with a
team of 4 young minds, growing it to a 30+
member strong specialist firm.
B R I E F K A S E
+180
brands managed
+12cr
total revenue earned
+40%
YoY revenue growth

6. IMPACT
DELIEVERED
Having managed over 180 brands in the past 7+
years, BriefKase has been able to learn, adapt,
and deliver sustained growth for its partners.
We not only pride ourselves in the ROI delivered,
but the partner relationships we have been able
to build over these years!
O U R P A R T N E R S
+1.2 bn
social engagements
+100mil
website traffic driven
₹300cr +
revenue earned for clients

7. TRANSFORMED
GLOBAL BRANDS
BriefKase has partnered with well known
global brands to either build their digital
marketing services ground up, or
transform their existing digital media
marketing efforts
O U R P A R T N E R S

8. TRANSFORMED
SME’s
We have particularly focused on high-
growth SME’s to expand their digital
marketing ROI as well as brand recall.
SME’s we work with are geared towards
quick decision making due to linear
hierarchy and a democratic management
style.
O U R P A R T N E R S

9. TRANSFORMED
START-UP’s
We discovered a need-gap within the
digital marketing services eco-system 7+
years ago - Whether at an inception stage
or are already on the path to accelerated
growth, we have always been passionate
about working with start-ups at various
stages of their lifecycle, to grow their
business via Performance Marketing and
Brand Building.
O U R P A R T N E R S

10. Search Engine Optimization & Paid Media Marketing,
PERFORMANCE MARKETING
Website Development, UI/UX, Website Maintenance
TECHNOLOGY
H O W W E T R A N S F O R M E D T H E M
OUR SERVICES
Social Media, Campaign Ideation, Blogs, Website Content
CONTENT MARKETING
Brand Identity Design, Print Creatives, Photography, Video
BRANDING & DESIGN

11. CONVERTING A BRIEF
INTO A KASE
K E Y C A S E S T U D I E S

12. PERFORMANCE MARKETING

13. A CHAIN OF 100+ DIAGNOSTICS & PATHOLOGY LABS
IN MUMBAI, PUNE & GOA
30 Lac+ Monthly Revenue
via SEO & Paid Media
530% Growth in Organic Traffic
in 6 months
~4x RoI from Paid
Media spends

14. NUTRACEUTICALS - 100% PURE HERBAL SUPPLEMENTS
15 Lac monthly
sales in 3 months
243% RoI from SEO efforts
~5x RoI from Paid Media efforts

15. INDIA’S #1 MUSIC SCHOOL FOR AMATEURS & PROFESSIONALS
25Cr+ Annual Revenue
via SEO & Paid Media
110% Growth in Organic
Traffic in 2 Years

16. ONE OF INDIA’S PREMIER REAL ESTATE DEVELOPER
4 Properties sold
in 3 months
800%+ RoI
from digital marketing spends

17. LUXURY SPA AND SALON SERVICES THROUGH
45+ HOTELS & RESORTS ACROSS INDIA
3X Growth in Organic Traffic
in less than a year
400% Increase in Spa Reservations
from SEO

18. INDIA’S LARGEST DIGITAL MARKETPLACE
FOR PC, PS4 & XBOX GAMES
10x ROI
On media spends
Avg. >₹200 CPS
on new game launches
~50% growth in Organic Traffic
in 3 months

19. SULPHATE-FREE, PARABEN-FREE SKINCARE BRAND.
FROM THE HOUSE OF MARICO.
3+ Lac monthly revenue
since 6 months
40% ACOS
in Amazon Ads

20. 247% Growth in Organic Traffic
from 3.6k to 12.5k in a year
INDIA’S LEADING AI-POWERED EMAIL DELIVERY SAAS PLATFORM.
PEPIPOST IS A NETCORE COMPANY.

21. BANGALORE’S PREMIUM REAL ESTATE DEVELOPER
More than 3k leads in
paid campaign duration
of 2 months
35% reduction in CPL
from campaigns run by
client previously

22. WORKING CAPITAL, EQUIPMENT FINANCING
& GROWTH CAPITAL LOANS FOR SMALL BUSINESSES
246% Growth in Organic Traffic
in 7 Months
+ive RoI on Loans Disbursed
from SEO, Google Ads

23. THE WORLD’S 1ST IMMERSIVE & VIRTUAL
END-TO-END TRAVEL PLATFORM
2.2mil website visits from Paid & Organic (2mths)
~₹3 per cost per click
60% Ad click-to-visit ratio
~2min 15sec Time on Site
10% visited back over following 2 months
6% conversion ratio on flight bookings
13mil+ video views across social platforms
~70% video watch duration
5% clicks to website from video ads
+12min time-on-site while watching videos

24. 296% Growth in Organic Traffic
from 50k to 149k in 7 months
INDIA’S LARGEST ONLINE VENUE & WEDDING
SERVICES AGGREGATOR. NOW ACQUIRED BY OYO

25. WEBSITE & LANDING PAGE DESIGN

26. TATTVA SPA

27. TATTVA SPA

28. DHL INDIA - KYC & GST WEBSITE

29. THE GREENSNACK CO.

30. THE TRUE SCHOOL OF MUSIC

31. THE TRUE SCHOOL OF MUSIC

32. CLOUDLENDING INC.

33. VIDYALANKAR

34. VIDYALANKAR

35. TATA ENGAGE - PROENGAGE

36. PEPIPOST - NETCORE

37. PEPIPOST - NETCORE

38. PEPIPOST - NETCORE

39. SOCIAL MEDIA MARKETING

40. SOCIAL MEDIA STRATEGY & MANAGEMENT
• GOQii is a service with wearable technology. It has a fitness band that will
allow you to track your health, but also stay motivated with its real-life
coaches and doctors!
• It is not just a product but an ecosystem comprising 5 elements: A band, a
mobile app, a life coach, experts and karma.
• Our achievements:
• Grew the community to 10k plus followers on Instagram and +150k
on Facebook
• Pivotal in the success of India’s first digital health movement ‘India
Step’s Challenge’, which got the brand over 1mil users and +100k
subscribers in 3 months
• Widened the in-app OTT funnel from tune-in content to pushing via
YouTube and Facebook

41. B2B OUTREACH MARKETING - TWITTER
Cloud Lending Inc. was an enterprise cloud lending solution provider. They used sales force as their core
to develop SaaS for financial lending and leasing companies across international markets. Their core
operation was from the USA.
We needed to know all the
tweets regarding financing,
SME’s, Startup’s, funds,
lending, loans, leasing etc.
So we created a tool in-house,
that gave us the data of all
tweets in a particular day
related to our buzzwords
The tool would additionally
segregate the tweets by
sentiment (positive, negative,
neutral), and assign a weightage
The data would get sent to the
client on a daily basis for
response management and
social relationship building

42. SOCIAL MEDIA STRATEGY & MANAGEMENT
• QuaQua.com is a travel-tech company based out of Hyderabad and is the
world’s first immersive travel platform where you can discover, plan and
book experiences through real, immersive storytelling!
• Our Achievements:
• 0 to +10k followers in 6 months on Instagram
• 0 to +50k likes on Facebook
• 100+ videos on YouTube Channel
• Influencer Engagement - Quampions
• Several campaigns run on social media for generating buzz

43. SOCIAL MEDIA STRATEGY & MANAGEMENT
• PureSense is a skin-care brand from the house of Marico. It is a brand that
is free of harmful chemicals, with products and ingredients that help you
relax & rejuvenate (Macadamia & Grapefruit)
• Our Achievements:
• Instagram community growth from 1,000 to 10,600 organically
within 8 months
• Influencer outreach strategy - Establishing PureSense as an
environment friendly brand through product reuse DIY videos from
influencers. These were done by the influencers FoC

44. SOCIAL MEDIA STRATEGY & MANAGEMENT
• APB Cook Studio is the first of its kind, state of the art cook studio in
Mumbai with a fully equipped kitchen, magical equipment & a desirable
pantry! APB engages in culinary art, private and corporate cooking events,
cooking courses and food consultancy.
• Our achievements:
• We were one of the first boutique brands to engage with Ranveer
Brar in a food walk across Mumbai
• Co-launched the first rebranded Café Coffee Day Lounges through a
100-blogger activation in Mumbai
• Held various culinary competitions to increase footfalls and bookings
at the cook studio

45. SOCIAL MEDIA PERSONA
• Missisippy was a start-up FMCG brand (snacking) founded by Mr. Jaideep Sippy.
• In 2013 itself, we believed that the market had enough clutter wrt food and
snacking brands that were/wanted to establish themselves in the mid-day
snacking space.
• Therefore, to break through the clutter, we created a Twitter personality for the
brand by the name Mrs Sippy (ergo, the brand name itself).
• Mrs. Sippy was a young, 30-year-old, vibrant and up-beat individual living in
Mumbai, had a busy work life but was keenly interested in including healthy
foods and routines into her lifestyle.
• She not only tweeted about her day, but more importantly, tips on how to stay
healthy, workout routines, food recipes, healthy places to eat at when you step
out with friends or family.
• We grew from ground up to around 7k followers within 6 months.

46. SOCIAL MEDIA CREATIVES

47. GRAPHICS

48. GRAPHICS

49. GRAPHICS

50. GRAPHICS

51. ISOMETRICS

52. ISOMETRICS

53. VECTORS
https://www.instagram.com/p/B3q2XmSpJuf/ https://www.instagram.com/p/B3Y3KahlSnZ/

54. VECTORS

55. VECTORS

56. VECTORS

57. VECTOR ILLUSTRATION CAMPAIGNS

58. ILLUSTRATIONS

59. ILLUSTRATIONS

60. 3D GRAPHICS
https://www.instagram.com/p/B3Gr7qPn7Xy/ https://www.instagram.com/p/B3cO3LDJc68/ https://www.instagram.com/p/B3KOanpHKS0/

61. STOP MOTION
https://www.instagram.com/p/B60Kn1Lpyfv/ https://www.instagram.com/p/B7A_tp1Jd-P/ https://www.instagram.com/p/B7swnPlpDbu/

62. PHOTOMANIPULATION

63. PHOTOMANIPULATION

64. WEB AD BANNERS

65. REAL ESTATE

66. BANKING & FINANCE

67. PREVENTIVE HEALTHCARE

68. TRANSPORTATION

69. FITNESS & LIFESTYLE

70. NON-PROFITS

71. EDUCATION

72. BRAND & COLLATERAL DESIGNS

73. BRAND GUIDELINES

74. CAMPAIGN GUIDELINES

75. COLLATERALS

76. PACKAGING DESIGN

77. PACKAGING DESIGN

78. MACHINE STICKERS & BRANDING

79. NEWS-PRINT CREATIVES

80. BROCHURES & PAMPHLETS

81. BILLBOARD CREATIVES

82. BILLBOARD CREATIVES

83. EMAILER DESIGNS

88. PHOTOGRAPHY

89. OUTDOOR / LIFESTYLE PRODUCT

90. PRODUCT PHOTOGRAPHY

91. PRODUCT PHOTOGRAPHY

92. FOOD PHOTOGRAPHY

93. FOOD PHOTOGRAPHY

94. PORTRAIT PHOTOGRAPHY - EVENTS

95. PORTRAIT PHOTOGRAPHY - CORPORATE

96. VIDEO CONTENT

97. CAMPAIGNS & SOCIAL MEDIA CONTENT

98. BRAND VIDEOS & TESTIMONIALS

99. WHO IS BRIEFKASE?
I N T R O D U C I N G T H E T E A M

100. 11+ years of experience in working
cross-industry in Brand-Building,
Design and Performance Marketing.
P U R A B M E H TA
C E O & O P E R A T I O N S
M A N D A R M A R AT H E
M A N A G I N G P A R T N E R
14+ years of experience with global
clients in Search Marketing, Analytics
and Web Development.
MEET BRIEFKASE
T H E F O U N D E R S

101. MEET BRIEFKASE
T H E C O R E T E A M
Sameer has 5 years of
experience as a copywriter
and digital media strategist
S A M E E R I N A M D A R
T H I N K E R & E N A B L E R
H I R E N M I S T R Y
S E A R C H E N G I N E G U R U
Hiren has 7 years of experience in
Search Optimization and
Web-page analytics.
D E X T E R F E R N A N D E S
C H I E F V I S U A L I Z E R
Dexter comes with 7 years of
Brand Design, UI/UX experience.
He is an avid photographer.

102. w w w . y o u r s i t e . c o m
D I G I T A L A L L I A N C E
Marketing is no longer just about the stuff
you make, but about the stories you tell.
~ S E T H G O D I N
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