The Happiness Center offers holistic health and wellness services combining Ayurveda, yoga, meditation and herbal remedies. It aims to provide a sanctuary for harmony and wellness. The center's vision is to ensure overall well-being through a holistic health approach. Its mission is to provide health services that help clients lead happier, healthier lives. The document recommends digital strategies to increase the brand's visibility, awareness and profitability online through various platforms and activities. It includes an analysis of the brand's current digital presence and competitors, as well as recommendations on objectives, media strategy, target audiences, content pillars and an execution flow.
Indian consumers lack access to reliable online health and wellness information. 360Living.in aims to address this through an online platform that provides expert health information, enables community support through question/answer and discussion groups, and connects users with health experts. The platform will focus on empowering Indians aged 18-44 to make positive lifestyle changes through information, action, and community support. It will be launched as India's first digital health and wellness platform that leverages both online and offline channels.
Greg Frysocial discussed social media strategy and provided an overview of key concepts. He began by introducing social media and discussing the importance of having a strategy that aligns with business goals. He emphasized developing client personas to better understand target audiences. Additional topics included social listening, setting goals and objectives, tactics, content marketing, and social advertising. The presentation provided a high-level framework for developing an effective social media strategy.
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessPam Moore
The document discusses social business strategies and tactics. It provides tips for developing a social business plan, including determining objectives, knowing your audience, mapping your vision/journey, establishing executive support, creating a roadmap and governance guidelines, securing resources, and investing in the right technology. The overall message is that social media should align with and support core business goals, with a focus on people over tools and a holistic strategic approach rather than random acts of marketing.
This document provides an overview of developing a marketing plan in 3 sentences or less:
The document outlines key steps to developing an effective marketing plan including defining your mission, developing messaging, understanding your audience and goals, integrating traditional and online marketing channels like social media, and measuring results. It emphasizes aligning all marketing efforts with your organizational mission and brand. Regular measurement and feedback are important to evaluate success and opportunities for improvement.
Thinking bigger than sales & marketing colombia 2015Hermes Ruiz
The document discusses how humanity's desires are evolving towards fulfillment through connection and love rather than material goods. It argues that businesses must also evolve towards a model of "Conscious Capitalism" where companies focus on higher purpose and creating value for all stakeholders, including customers, employees, communities, and the environment. Examples are given of companies like Virgin, Trader Joe's, and Starbucks that demonstrate Conscious Capitalism through their leadership, culture, and priorities. The role of marketing professionals is highlighted in creating and communicating the story of this new business paradigm that is more caring and connected to human fulfillment.
Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
This document discusses effective content marketing strategies and provides recommendations. It begins by highlighting the benefits of content marketing over other digital marketing channels like paid ads and SEO. It then recommends capturing leads through content like ebooks on landing pages. The document also stresses the importance of promoting and distributing content on blogs, social media, and other channels. It provides ideas for the types of content that should be created at different customer journey stages. Finally, it compares options for investing in content marketing versus other alternatives like hiring additional salespeople.
Indian consumers lack access to reliable online health and wellness information. 360Living.in aims to address this through an online platform that provides expert health information, enables community support through question/answer and discussion groups, and connects users with health experts. The platform will focus on empowering Indians aged 18-44 to make positive lifestyle changes through information, action, and community support. It will be launched as India's first digital health and wellness platform that leverages both online and offline channels.
Greg Frysocial discussed social media strategy and provided an overview of key concepts. He began by introducing social media and discussing the importance of having a strategy that aligns with business goals. He emphasized developing client personas to better understand target audiences. Additional topics included social listening, setting goals and objectives, tactics, content marketing, and social advertising. The presentation provided a high-level framework for developing an effective social media strategy.
Social Business Strategy & Plan 8 Steps to Develop & Sustain Social BusinessPam Moore
The document discusses social business strategies and tactics. It provides tips for developing a social business plan, including determining objectives, knowing your audience, mapping your vision/journey, establishing executive support, creating a roadmap and governance guidelines, securing resources, and investing in the right technology. The overall message is that social media should align with and support core business goals, with a focus on people over tools and a holistic strategic approach rather than random acts of marketing.
This document provides an overview of developing a marketing plan in 3 sentences or less:
The document outlines key steps to developing an effective marketing plan including defining your mission, developing messaging, understanding your audience and goals, integrating traditional and online marketing channels like social media, and measuring results. It emphasizes aligning all marketing efforts with your organizational mission and brand. Regular measurement and feedback are important to evaluate success and opportunities for improvement.
Thinking bigger than sales & marketing colombia 2015Hermes Ruiz
The document discusses how humanity's desires are evolving towards fulfillment through connection and love rather than material goods. It argues that businesses must also evolve towards a model of "Conscious Capitalism" where companies focus on higher purpose and creating value for all stakeholders, including customers, employees, communities, and the environment. Examples are given of companies like Virgin, Trader Joe's, and Starbucks that demonstrate Conscious Capitalism through their leadership, culture, and priorities. The role of marketing professionals is highlighted in creating and communicating the story of this new business paradigm that is more caring and connected to human fulfillment.
Dream Local Digital: latest trends in social mediaShannon Kinney
Presented to a group hosted by the Penobscot Bay Regional Chamber of Commerce in July covering tactics of how to use social media for their small businesses
This document discusses effective content marketing strategies and provides recommendations. It begins by highlighting the benefits of content marketing over other digital marketing channels like paid ads and SEO. It then recommends capturing leads through content like ebooks on landing pages. The document also stresses the importance of promoting and distributing content on blogs, social media, and other channels. It provides ideas for the types of content that should be created at different customer journey stages. Finally, it compares options for investing in content marketing versus other alternatives like hiring additional salespeople.
The document outlines an assignment for students to develop a 20 minute presentation in pairs that will be assessed based on criteria such as displaying understanding of products and including tips on how teams can succeed in digital. It also provides statistics on digital usage globally and in New Zealand to provide context. Students will be tested at the end of the first day and are assigned homework to describe perceptions of digital usage in their regions.
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
If you're looking for a step by step plan on how to create a social media road map for your business, here's a process to follow.
www.socialforcefive.com.au
BVU Technology and Communications Summit Plenary PowerpointBVU
Here are some common perceptions non-profit boards may have about IT and technology needs:
- Boards often see technology as an operational expense rather than a strategic investment. They are more focused on fiduciary responsibilities than strategic uses of technology.
- Most board members do not have a technology background and may not appreciate how technology could help further the organization's mission in new ways. Technology is not usually a major discussion topic at board meetings.
- Boards are accustomed to spending money on more traditional expenses and seeing direct results, rather than on longer term technology investments that may not pay off for years. They want to minimize risks and costs.
- Without board members with technology expertise, it can be difficult for boards to provide
The document outlines a social media campaign plan for a food delivery business called BringMeFood.com. It discusses researching the target audience and their media consumption habits. The plan is to increase the target group to 50,000 by expanding demographics to include mobile professionals, pregnant women, those with dietary restrictions, students, and more. The campaign will integrate social media channels like Facebook, LinkedIn, blogs, YouTube and Twitter to spread brand awareness and directly communicate with customers. Metrics like reach, engagement, conversions, virality and influence will be used to measure the success of the social media campaign.
This document provides an overview of digital marketing fundamentals for non-profit organizations. It discusses various digital marketing strategies including content strategy, search engine optimization (SEO), blogging, social media, email marketing, and pay-per-click advertising. For each strategy, it provides best practices, examples, and factors to consider for implementation and success. The overall document aims to educate on developing an integrated digital marketing plan to engage donors, volunteers and constituents online.
The document discusses listening to consumers, competitors, and the overall industry or category to understand digital marketing opportunities. It recommends searching across digital channels like search engines, Google Trends, social media to understand what consumers and competitors are doing online. The key is to understand where target audiences spend time online and what topics interest them related to your business. This information can then be used to define marketing strategies, goals, objectives, and tactics.
This document outlines a strategic framework for product marketing to support new product launches. It discusses defining simple paths for members around discovery, broadcasting and engagement. It also covers educating members through key drivers like providing answers, raising awareness and exploring relationships. The framework includes analyzing business goals, competitive landscapes and member needs. It proposes content, event and community engagement plans as well as metrics to track members, engagement and influence. The overall goal is to optimize members' experience and evaluate if products accomplish business objectives.
Overview of social media marketing for business:
- Developing a strategy
- Choosing/Establishing goals
- Features & Benefits of popular networks
- Selecting your first channel
- Monitoring & responding
How to Create Exponential Growth For Your Brand/Company on Social MediaEvan Boser
This powerpoint was made for a presentation given by Paris Marketing to Meridian Intl Center at Seven Hills Foundation.
Paris Marketing
Instagram.com/ParisMarketing
Facebook.com/ParisSocialMedia
Twitter.com/ParisGetsSocial
Hi. My name is Thao. I'm from Vietnam and I'm living in Ireland. Experienced marketer with 6 years of expertise in B2B and B2C marketing, specializing in strategic planning, market research, digital strategy, content creation, and campaign management. Holds a master's degree in Sustainable Development and has a proven track record of boosting engagement and lead generation through successful campaigns and in-depth market insights.
This document summarizes a seminar on brand marketing for associations. It discusses conducting research to develop a brand triangle with a core value, attributes, and personality to clearly communicate an association's brand. A marketing campaign is outlined using member success stories, print ads, emails, websites, and signage. The presentation addresses the current state of association marketing, discussing issues like who is responsible for branding and how to develop brand equity. It also covers topics like segmentation, personas, behavioral programs, and lead scoring to improve demand generation.
This document discusses social media marketing. It begins by stating that social media is vital for online businesses to generate traffic and sales. It then discusses several myths about social media marketing, including that it is just a fad, only for young people, provides no return on investment, and is too time consuming. The document also summarizes the history and evolution of social media and how social media marketing differs from traditional marketing. Finally, it provides examples of using key social media platforms like Facebook, Twitter, and LinkedIn for marketing purposes.
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
This document provides a 10 step roadmap for creating a social media strategy for a business. The steps include: 1) obtaining stakeholder buy-in, 2) setting goals and KPIs, 3) choosing tactics and metrics, 4) understanding target customers, 5) analyzing competitors, 6) creating personas, 7) establishing policies, 8) training ambassadors, 9) conducting an audit, and 10) creating a roadmap to stay on track. Examples are given for each step to illustrate what should be considered. The overall goal is to systematically engage stakeholders to maximize co-created value through social media.
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
These slides compliment the webinar titled "People Culture - Whats it all about" presented by Paul Addy from Positive People HR.
Withing the webinar, Paul explores:
* What company culture is and how to better define it
* Articulating what the drivers of an engaged team are
* Some of the tools available to measure your employee engagement and your people culture
To listen to the full webinar recording, please visit http://shorebird-rpo.com/free-webinars/item/people-culture-whats-it-all-about
Social Media 101 - An introduction Singapore Social Media MarketingEvangeline Leong
This document provides an overview of social media and its importance for businesses. It discusses key topics like what social media is, why it is relevant for businesses, who businesses should engage with on social media, how to create effective content, and where to find free help and resources. The document contains statistics on social media usage in Singapore, explains how social media has changed consumer purchasing patterns, provides tips on improving a social media presence and strategy, and identifies some top free marketing tools and templates. It also briefly outlines some key marketing trends for 2018 and provides background on Kobe Global Technologies, a company that helps brands connect with influencers.
Osteoporosis - Definition , Evaluation and Management .pdfJim Jacob Roy
Osteoporosis is an increasing cause of morbidity among the elderly.
In this document , a brief outline of osteoporosis is given , including the risk factors of osteoporosis fractures , the indications for testing bone mineral density and the management of osteoporosis
The document outlines an assignment for students to develop a 20 minute presentation in pairs that will be assessed based on criteria such as displaying understanding of products and including tips on how teams can succeed in digital. It also provides statistics on digital usage globally and in New Zealand to provide context. Students will be tested at the end of the first day and are assigned homework to describe perceptions of digital usage in their regions.
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
If you're looking for a step by step plan on how to create a social media road map for your business, here's a process to follow.
www.socialforcefive.com.au
BVU Technology and Communications Summit Plenary PowerpointBVU
Here are some common perceptions non-profit boards may have about IT and technology needs:
- Boards often see technology as an operational expense rather than a strategic investment. They are more focused on fiduciary responsibilities than strategic uses of technology.
- Most board members do not have a technology background and may not appreciate how technology could help further the organization's mission in new ways. Technology is not usually a major discussion topic at board meetings.
- Boards are accustomed to spending money on more traditional expenses and seeing direct results, rather than on longer term technology investments that may not pay off for years. They want to minimize risks and costs.
- Without board members with technology expertise, it can be difficult for boards to provide
The document outlines a social media campaign plan for a food delivery business called BringMeFood.com. It discusses researching the target audience and their media consumption habits. The plan is to increase the target group to 50,000 by expanding demographics to include mobile professionals, pregnant women, those with dietary restrictions, students, and more. The campaign will integrate social media channels like Facebook, LinkedIn, blogs, YouTube and Twitter to spread brand awareness and directly communicate with customers. Metrics like reach, engagement, conversions, virality and influence will be used to measure the success of the social media campaign.
This document provides an overview of digital marketing fundamentals for non-profit organizations. It discusses various digital marketing strategies including content strategy, search engine optimization (SEO), blogging, social media, email marketing, and pay-per-click advertising. For each strategy, it provides best practices, examples, and factors to consider for implementation and success. The overall document aims to educate on developing an integrated digital marketing plan to engage donors, volunteers and constituents online.
The document discusses listening to consumers, competitors, and the overall industry or category to understand digital marketing opportunities. It recommends searching across digital channels like search engines, Google Trends, social media to understand what consumers and competitors are doing online. The key is to understand where target audiences spend time online and what topics interest them related to your business. This information can then be used to define marketing strategies, goals, objectives, and tactics.
This document outlines a strategic framework for product marketing to support new product launches. It discusses defining simple paths for members around discovery, broadcasting and engagement. It also covers educating members through key drivers like providing answers, raising awareness and exploring relationships. The framework includes analyzing business goals, competitive landscapes and member needs. It proposes content, event and community engagement plans as well as metrics to track members, engagement and influence. The overall goal is to optimize members' experience and evaluate if products accomplish business objectives.
Overview of social media marketing for business:
- Developing a strategy
- Choosing/Establishing goals
- Features & Benefits of popular networks
- Selecting your first channel
- Monitoring & responding
How to Create Exponential Growth For Your Brand/Company on Social MediaEvan Boser
This powerpoint was made for a presentation given by Paris Marketing to Meridian Intl Center at Seven Hills Foundation.
Paris Marketing
Instagram.com/ParisMarketing
Facebook.com/ParisSocialMedia
Twitter.com/ParisGetsSocial
Hi. My name is Thao. I'm from Vietnam and I'm living in Ireland. Experienced marketer with 6 years of expertise in B2B and B2C marketing, specializing in strategic planning, market research, digital strategy, content creation, and campaign management. Holds a master's degree in Sustainable Development and has a proven track record of boosting engagement and lead generation through successful campaigns and in-depth market insights.
This document summarizes a seminar on brand marketing for associations. It discusses conducting research to develop a brand triangle with a core value, attributes, and personality to clearly communicate an association's brand. A marketing campaign is outlined using member success stories, print ads, emails, websites, and signage. The presentation addresses the current state of association marketing, discussing issues like who is responsible for branding and how to develop brand equity. It also covers topics like segmentation, personas, behavioral programs, and lead scoring to improve demand generation.
This document discusses social media marketing. It begins by stating that social media is vital for online businesses to generate traffic and sales. It then discusses several myths about social media marketing, including that it is just a fad, only for young people, provides no return on investment, and is too time consuming. The document also summarizes the history and evolution of social media and how social media marketing differs from traditional marketing. Finally, it provides examples of using key social media platforms like Facebook, Twitter, and LinkedIn for marketing purposes.
How to Create a Social Media Road Map For Your BusinessKylie Bartlett
This document provides a 10 step roadmap for creating a social media strategy for a business. The steps include: 1) obtaining stakeholder buy-in, 2) setting goals and KPIs, 3) choosing tactics and metrics, 4) understanding target customers, 5) analyzing competitors, 6) creating personas, 7) establishing policies, 8) training ambassadors, 9) conducting an audit, and 10) creating a roadmap to stay on track. Examples are given for each step to illustrate what should be considered. The overall goal is to systematically engage stakeholders to maximize co-created value through social media.
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
These slides compliment the webinar titled "People Culture - Whats it all about" presented by Paul Addy from Positive People HR.
Withing the webinar, Paul explores:
* What company culture is and how to better define it
* Articulating what the drivers of an engaged team are
* Some of the tools available to measure your employee engagement and your people culture
To listen to the full webinar recording, please visit http://shorebird-rpo.com/free-webinars/item/people-culture-whats-it-all-about
Social Media 101 - An introduction Singapore Social Media MarketingEvangeline Leong
This document provides an overview of social media and its importance for businesses. It discusses key topics like what social media is, why it is relevant for businesses, who businesses should engage with on social media, how to create effective content, and where to find free help and resources. The document contains statistics on social media usage in Singapore, explains how social media has changed consumer purchasing patterns, provides tips on improving a social media presence and strategy, and identifies some top free marketing tools and templates. It also briefly outlines some key marketing trends for 2018 and provides background on Kobe Global Technologies, a company that helps brands connect with influencers.
Similar to Dr SMILE Strategy DOC for presentation.pptx (20)
Osteoporosis - Definition , Evaluation and Management .pdfJim Jacob Roy
Osteoporosis is an increasing cause of morbidity among the elderly.
In this document , a brief outline of osteoporosis is given , including the risk factors of osteoporosis fractures , the indications for testing bone mineral density and the management of osteoporosis
Promoting Wellbeing - Applied Social Psychology - Psychology SuperNotesPsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
Muktapishti is a traditional Ayurvedic preparation made from Shoditha Mukta (Purified Pearl), is believed to help regulate thyroid function and reduce symptoms of hyperthyroidism due to its cooling and balancing properties. Clinical evidence on its efficacy remains limited, necessitating further research to validate its therapeutic benefits.
Rasamanikya is a excellent preparation in the field of Rasashastra, it is used in various Kushtha Roga, Shwasa, Vicharchika, Bhagandara, Vatarakta, and Phiranga Roga. In this article Preparation& Comparative analytical profile for both Formulationon i.e Rasamanikya prepared by Kushmanda swarasa & Churnodhaka Shodita Haratala. The study aims to provide insights into the comparative efficacy and analytical aspects of these formulations for enhanced therapeutic outcomes.
TEST BANK For Community Health Nursing A Canadian Perspective, 5th Edition by...Donc Test
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Does Over-Masturbation Contribute to Chronic Prostatitis.pptxwalterHu5
In some case, your chronic prostatitis may be related to over-masturbation. Generally, natural medicine Diuretic and Anti-inflammatory Pill can help mee get a cure.
share - Lions, tigers, AI and health misinformation, oh my!.pptxTina Purnat
• Pitfalls and pivots needed to use AI effectively in public health
• Evidence-based strategies to address health misinformation effectively
• Building trust with communities online and offline
• Equipping health professionals to address questions, concerns and health misinformation
• Assessing risk and mitigating harm from adverse health narratives in communities, health workforce and health system
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4. Background
The Happiness Center
The Happiness Center offers an invigorating environment of holistic health and wellness that
combines the specific benefits of the ancient knowledge of Ayurveda, yoga, breathwork,
meditation, herbal and natural remedies that are uplifting and revitalizing.
Amidst the hive of activity that is Lagos, The Happiness Center is a sanctuary of serenity. An
Ayurvedic retreat to rediscover harmony and wellness. Situated on Victoria Island, The Happiness
Center is inspired by Oriental and African decor and is surrounded by a haven of lush greenery.
The courteous and welcoming staff help get the best experience during visit.
5. VISION & MISSION
Vision
Our vision is to ensure overall well-being through a holistic approach to
health that brings harmony to body, mind and soul.
Mission
Our mission is to provide a sanctuary of health and healing that helps you lead a
happier and healthier life. To revive the knowledge of traditional, herbal and
natural medicines that have been forgotten. To harness the power of yoga,
breathing exercises and meditation combined with essential lifestyle changes to
achieve emotional and mental balance, along with vibrant physical health.
Core Values
❖ Love
❖ Sacrifice
❖ Empathy
❖ Responsibility
6. Brand Digital Objectives
• Digital Strategy that will drive awareness and
increase profitability.
• Increase and drive brand visibility and awareness
online through PPC and SEO
• Increase web traffic
• Increase social media community followership
• Create a sales funnel that would nurture visitors
and convert them to leads and eventually
customers of the business
• Develop engaging and shareable content online
• Build brand ambassadors that will understand the
core values of the business and serve as our voice
in many rooms where decisions are being made
Stakeholders Objectives
Board - Generate Revenue
Marketing - Develop a digital
channel that will help to reach
decision makers- CEO(s) and HRDs
• Website
• Socials
• Content Development
• Online community
7. Situation Analysis: Digital Focus for Brand Communication
Digital Contribution to Brand:
Happiness Centre has a website with
some non functional stated faccilities
and broken URL
People Source has a presence on the
following social media platforms
● Instagram
● Linkedin
● Facebook
● Youtube
Competitor Analysis:
There is competition in the industry
with the use of Digital platforms,
first to maket premise, and a
seemingly thriving community.
Digital Target Audience:
Primary Target Audience:
● Decision makers in Corporate Nigeria
● Decision Makers in Tech Industry
● CEOs, EDs, MDs, HRMs, Human
Resource Consultants, Entrepreneurs,
Business owners, Multinational
Companies, leading Indegenous
brands, Public Sector Organisations,
Executives and Professionals
9. Problem
• Nigeria’s over dependence on imported
foods
• Limited pathway for local farmers to sell
their products
Online Analysis
10. The Happiness Centre Website
www.thehappinesscenter.ng
Pros
• Beautiful Website and good load speed
• UI/UX - perfect
Cons
•Requires updated information architecture
•Some stated services are not yet launced yet
stated on the website. “if you are craving a
new bite”.
•Broken link(Meet our team – social media
icons under their profile)
11. People Source Analysis
TWITTER
FACEBOOK
• No Active content pillar found on
social platforms
• FaceBook:: Page does not exist(
Account exist)
• Instagram: 817 Followers with 167
post with No engagement
Instagram
12. • No Active content pillar found on social
platforms
• Youtube: 5 Subscribers no active
engagement
13. The above stated competitors are doing
poorly on social media and we stand a
chance to be the first to market to tell a
perfect brand story.
They are only strong on YOGA provision
Yoga Community/services but when it
comes to Ayurveda – no brand in Lagos has
positioned itself as an authority(we stand a
chance)
17. YogaSpot.ng Socials
• Facebook URL:
• No website
• Easy Navigation & Layout
• 93 Follows on Facebook
• Outdated contents on intagram
• Semblance of an active Community
SEO – Google my Business
• Available on Search Engines
• Facebook – 93 follows
• Instagram - 1,085
22. SWOT Strengths Weaknesses
• Global Partnerships
• Global affiliations and relevance
• Local execution
• Positive sentiments (Great brand
value)
• Testimonials/ Recommendations
• Competent Consultants
(Competency)
• Our Vision
• Core Values
• Exceptional client relationships
• Successful projects
• Poor Awareness
• Not great at blowing our
horn ( Bad publicity)
• No Sales funnel or
concerted sales strategy
• Poor Website
• Consistency with sales
• Focus on the local
business
• Constantly servicing our
Networks
Opportunities
• Expansion to the African Market
• Young Gen (FinTechs)- Future growth
• Social Element
• Online Academy
• Acquisitions for growth (Migration)
• Global affiliation and relevance
• Increasing wallet size from current
customers
• First of its kind in Africa
SO Strategies
• Explore
• Use Testimonials to grow brand
credibility
• Increase activities online
• Sell Competency as service to
emerging request for Yoga/Ayurveda
markets
• Subscription based content.
• Build an active community
WO Strategies
• Increase brand awareness in
Nigeria and other key Africa
markets. Start from Lagos.
• Launch the retaurant
• Create More engaging
content – video is king!
• Create content for bothYoga,
meditation, DIY’s, quick fixes!
23. SWOT Strengths Weaknesses
• Global Partnerships
• Local execution
• Positive sentiments (Great brand
value)
• Testimonials/ Recommendations
• Competent Consultants
(Competency)
• Our Vision
• Core Values
• Exceptional client relationships
• Successful projects
• Poor Awareness
• Not great at blowing our
horn ( Bad publicity)
• No Sales funnel or
concerted sales strategy
• Website stated on the
website – requires update
• Consistency with content
creation.
• Focus on the local
business
• Constantly servicing our
Networks
Threats
• Government
• Religious sentiments
• Exchange rate challenges
• Uncertainty/ Instability of the Naira
• Distance from the Maindland
• High Cost of operating
ST Strategies
• Leverage market positioning to
amplify Digital
• Happy clients reassuring the need to
spend more to get best Value -
testimonials
• Use Influencer marketing(olori super
girl, Dr Famakin, Denola Grey,
Opeyemi Famakin, healthy Billionaire,
Work out with Kate,
WT Strategies
• Create currency options in
the payments plan for
services rendered
• Feature on blogs and soft sell
magazines(Lost in Lagos)
25. • Digital Strategy that will drive awareness and increase
profitability.
• Increase and drive brand visibility and awareness online through
PPC and SEO
• Increase web traffic
• Increase social media community followership
• Cold call that will help reach decision makers for partnerships
• Develop engaging and shareable content online
• Generate leads and enquiries
• To track audiences on the buying journey
27. Media Strategy
Owned Media
Peoplesource website properties,
Social Media Pages, Content
Aggregator site & Blog, Email
Newsletter
Earned Media Event Partnership , Reviews,
Press coverage, Blog Tour
Paid Media
Social Media Advertising, PPC (pay
per click), SEO, Retargeting, Paid
Influencers, Display Advertising
29. Facebook has the largest Social Media user
penetration in Nigeria with about 16,000,000 users.
The platform can be used to create communities,
recruit new fans and consumers, and build brand
loyalty and advocacy.
Instagram has the second largest engaged
fans and features a lot of female users in
Nigeria due to the visually appealing format
prioritizing images and videos above text
content.
For the SECOND phase
Twitter will be used majorly for influencer
activations and to drive continuous
conversations around content pillars,
education, brand advocacy, feedback and
enquiries.
YouTube will house all campaign videos
as well as support conversations around
the brand using webinar content and
business advisory tips
LinkedIn has created a unique niche with a
community for professionals. LinkedIn will be
used to create relevant content to the target
audience and for advertising of products and
services.
Corporate website for the brand to showcase
products and services, as well as an online
content aggregation platform for users to have
multiple touch point with the brand with
lifestyle and useful content.
31. Background:
Educated &Tech savvy
Lives in urban/suburban Nigeria
Interest:
Very health conscious, wants a healthy a
lifestyle
Prefers healthier food alternatives
Goals & challenges:
Wants to age gracefully. Wants to look sexy
at 50 years. Wants answer to life’s questions
Media consumption:
Reads health/food/ lifestyle brands
Target Audience Persona
33. Content Pillar Content Pillar
Quotes Life Hacks
Tools (From some of the tools we have.
Management drives, DISC, etc)
Pro Tips (Adjusting to the new Normal)
Trivia Healthy Meals/Drinks
Workplace Tips Client Testimonials
Management Tips Career Advisory
DIY’s Sleep, and workout routine
FAQ’s What we do
Meet our Team Humans of THC
Yoga Poses – video/Images
35. The Plan is to create a system whereby The Happiness Center becomes a known authority and the go-to platform for
Wholeness, memdiation and wellbeing in Lagos and Nigeria as a whole.
- Run sponsored Ads
- Launch a campaign “Happiness is Now”. We would have a vox pop asking people when they intend to be happy.
- We have also design a funnel that will take our target audiences and transform them into our customers.
- Strategic Partnership(to be discussed)
- Influencer Marketing - take total strangers and turn them into customers using a simple Customer Journey Strategy.
Our plan for influential marketing is to move the influencers through the following 4 steps:
1. Invite strangers into our circle of influence through a “freemiums” where we can offer real experiential feel of the
Ayurveda world of the Happiness Centre.
2. After the “freemium”, make an offer to them (discount, value added services) to take advantage of one of our offerings
within a time frame (1-3 months)
3. Continue communication with them via emails and other services
4. Execute the service(s) they have paid for and up-sell another solution to them while at it and offer a benefit for taking
part in the next service offering.
Execution Flow
36. To successfully execute this plan, we need the following;
A Traffic Source
A traffic source are the different places we can get people’s
attention and drive them to our offerings.
Our traffic sources will be;
1. Social media
2. Search Engine Optimization (SEO)
3. Advertising on both social media and google Ads
4. PPC Ads
5. Lead generation Ads
Execution Flow
Engagement Plans
Our Engagement channels will include;
1. Webinars (Zoom)
2. Email Marketing
3. Content on our website/ blog
4. Website chat
5. Social Media chats, responses and direct messages
Conversion Plan
Our conversion strategy will include;
1. Discounts and benefits
2. Influencer Marketing
3. Sheduled visits
4. Cold Calls
5. Feautures – Lost In Lagos, Bella Naija Weddings, Zikoko
40. • Video advertising
• Page promotions
• Brand engagements
• Traffic to website
• Facebook has around 12 million active users within ages 13 to 39 in Nigeria
• Community building & engagement
• Brand Monitoring
• Creating top of mind awareness
Advertising Opportunities
Facebook Activities
Analytics Monitoring & Reporting Plan
41. Reporting and Monitoring on Facebook
• Monitor campaigns &
Target audience
• Understand audience
behaviors on Facebook
Analytics Monitoring & Reporting Plan
42. Google Display Network
• Largest advertising networking in Nigeria & in the world
• Easy integration with Google analytics for optimal reporting
Analytics Monitoring & Reporting Plan
46. Online Campaign Execution
PLANNING EXECUTION ANALYSIS OPTIMIZATION
• Determine Objectives
& goals
• Choose relevant
channels
• Assign KPI & control
• Assign task roles &
timeline
• Implement campaigns
on platforms
• Create & upload copy
& content
• Monitor campaign
results
• Evaluate campaign
effectiveness
• Monitor KPIs & goals
• Apply best practices
to get better ROI
• Implement feedback
from analysis
Analytics Monitoring & Reporting Plan
47. Moderation Plan / Crisis Management
Ongoing
escalation
of negative
comments.
Group
comments
going viral.
Competitive
negative
comments.
Extreme
risk
Negative
brand use.
Negative
brand
comments.
Negative
promotion
al
comment.
High risk
Negative
brand
experience.
Negative
promotional
experience.
Competitor
comment.
Medium
risk
Product
informatio
n.
Promotion
al
feedback.
Positive
comment.
Low risk
Respond with standard information,
record activity.
Evaluate comment, investigate
complaint, escalate to brand manager
with suggestion. Resolve issue and
respond accordingly.
Evaluate comment, prepare report,
escalate to brand manager with
suggestion. Respond accordingly and
monitor.
Evaluate comment, investigate escalate
to team for resolution.
Detect
Approve
Record
48. Moderation Plan / Crisis Management
• Capture comment and source.
• Evaluate comment against risk
chart.
• Report to client with
recommended action. → E-Mail /
Call
Negative
brand
comment
•Prepare response and
response channel if any
→ E-Mail / Call
•Response approval by
brand manager.
Brand
manager
feedback.
Response
initiated
Evaluate response and
capture.
Negative review and submit
to brand manager.
Positive brand comment -
record and submit to brand
manager
Timelines:
8 am – 5 pm Standard Office Hours // 5-Minute Check Standard
8 am – 5 pm Week-End // 5-Minute Check Standard
6 pm – 8 am Out-of Office House // 5-Minute Check Possible
• Weekly Report on all
mentions and analytics of
brand Standard
• Special Report parts on
any incidents Standard
49. Social listening / monitoring will help in analyzing, understanding, acting upon / responding to conversations
about Peoplesource on Social Media.
Role of Social Monitoring
• Discover conversations in real-time
• Analyze and measure trends
• Sentiment measurement and evaluation
• Identify key influencers
• Determine geolocations
• Build and grow social communities
• Reporting and analytics
• Monitoring competition, and Industry trends
Social Listening Activities
51. s/n Service Description Proposed Cost
1 Website redesign/
update We need better websites that will help significantly improve the customer
experience for all customers that get to our website. We want people to
spend more time on the website and trust us for information that would
help them in their people solutions, business processes and governance
practice and compliance.
N 750,000 (One-time)
2 Re-branding Our rebranding package will cover the following;
A Logo, tagline, colours, brand colour, brand voice and brand guideline.
We will also create designs for;
Letterhead, Complimentary cards and other brand assets.
Branding project does not include printing.
N 500,000 (One-time)
52. s/n Service Description Proposed Cost
3 Social Media
● Facebook
● Instagram
● Twitter
● YouTube
● LinkedIn
● YouTube
Some of the tasks to be handled here are;
1. Content creation
2. Designs for social ( 3-4 posts weekly)
3. Posting content on the pages
4. Community management (to be decided by the client)
5. Stock photography
6. Growth ( 500- 1,000 new followers monthly across all platforms)
Resources to achieve results:
1. A senior Account Manager ( 40 hours monthly)
2. Social Media Strategist (40 hours monthly)
3. Community Manager (80 hours monthly)
4. Social Media Content creator (40 hours monthly)
5. A graphics designer (80 hours monthly)
N 375,000/ month
53. s/n Service Description Proposed Cost
4 Search Engine
Optimization
Goal of SEO is to have 20 keywords on Page 1 of Google search within 6 months
SEO actions include;
● On-Page (Using Yoast SEO, $99/ month)- N 50,000
● Backlink purchases and creation including ( $200)- N 100,000
● Technical optimization ($230/ month)- N 115,000
● SEO specialist (20 hours a month)- N 200,000
Total cost: N465,000
Discounted cost: N 300,000/ month
5 Content | Blog
articles
We need to create content from our position as experts and leaders in the
industry.- 4 articles monthly
N 200,000/ month
6 Sales funnel
design and
management
Design a funnel system to encourage people to spend time on our Website,
read our content, download some of our materials and request a sales call/
consulting conversation
Using Katra’s Silver plan
Sales funnel design and constant optimization- N 100,000
$199/ month + N 100,000
Discounted Cost: N 100,000/month
7 Email
Marketing
1 email weekly
● Email marketing copy
● Designing the emails
● Banner re-sizes and editing or banner creation
N 100,000/ month
55. s/n Service Description
1 Lead Generation We will run lead generation ads, drive traffic to our landing pages and get HRDs and
CEOs to request calls about what we can do for the team and the business as a whole
based on their challenges and pain points.
$1,000/ month
2 Search Engine
Marketing
(Pay-per-click Ads)
Search Ads on Google to attract people looking for services we offer through keyword
targeting. We will create a presence on Google for people searching for keywords that
resonate with our services including; improving team performance, changing
organizational culture, etc.
$500/ month- Optional
3 Google and Social
Media Advertising
for awareness
Improve, reach, awareness and engagement on our social media handles by running
ads to improve the quality of our engagement on social media
$1,000/ month- Optional
4 Landing pages for
the funnels and
individual campaigns
Creating landing pages to give the right information for campaigns and all lead
generation efforts
Can be designed in
Kartra. Will be given as a
value-added service
5 Periodic campaigns We will have campaigns periodically where we will push aggressively with a specific
message and get people to
This will depend on the
budget we have for
campaigns and our
growth plans