2. EXECUTIVE SUMMARY
Aparupa baji morich is a new product which
product provides in different kinds of super shop
and stationary shop like Amana,sopno.Agora etc.
This is aparupa companys products going to supply
for higher or medium class consumers. Readymade
baji morich ready for residential consumers
across urban area in Bangladesh. We are sure most
of the people receive our products. Our aim is to
wake a interesting products available to everyone,
everyday, without exception.
3. GENERAL COMPANY
DESCRIPTION:
APURUPA Consumer Products Limited has started its journey in 2015 as a
member of APURUPA Group, the leading corporate house in Bangladesh.
Within a short span of time, it has been able to create a strong foothold in the
market through its quality products and customer services Strong commitment
to quality, adoption of advanced technology, stress on human resource
development, focus on continuous improvement and introduction of new
products for the growing markets have given the company a decisive position
in the industry.
4. COMPANY DETAILS IN SHORT:
Company name: “APURUPA GROUP”
A consumer concern Company ltd.
Slogan : Quality for Health
Category : manufacturer/whole sealer /retailer
Location : GAZIPUR ,TONGI.
Email address : apurupa001@gmail.com
Type of product: Fry Chili
Target market : urban area of Bangladesh
Target customer: All people
5. AIM&GOALS:
It is not only about marketing a new product, we also want to
achieve a goal, our aim is "Poverty & hunger are curses” aim of
aparupa company, so our aim is” to generate employment & earn
dignity for our competitors”.
Objective:
To explore new segments of market and to cater to it
To continue to assure intrinsic quality of hygienic food products
To enhance consumers' standard of food habit
To ensure that the products are available at consumers' doorsteps
To enhance the strength and skill of the organization that will
contribute
To company's increasing growth both in domestic and global
markets
6. Mission:
We want to be the world-class food products
manufacturer in Bangladesh by ensuring quality
products and customer services with state-of-the-art
technology and motivated employees.
7. PRODUCT & SERVICES:
Our product is “Aparupa baji morich, Friends potato chips. We
want to produce Aparupa baji morich at our company for our
target customer. We see the outside of the road some hawker’s sale
this product, which is unhealthy. This product has very demand in
customers. So we decided this product. We produce it our own
factory. We don’t use it any kind of chemical. So we think this very
healthy product for our target customer.
9. MARKETING PLAN:
Marketing mix:
The marketing mix is a business tool used in marketing and by
marketing professionals. The marketing mix is often crucial when
determining a product or brand's offering, and is often
synonymous with the four Ps: price, product, promotion, and
place; in service marketing, however, the four Ps have been
expanded to the Seven Ps or eight Ps to address the different
nature of services.
Place
Product
Price
Promotion
10. Advertising:
Advertising in TV, radio, news paper & Internet
Sponsorship in different program & events in differens market like
kacha bazar,mina bazaar,sopno bazar etc.
Different occasion provide different promotional discount like pahela
boishakh.
If the subscriber pays for three months (including VAT) charge in
advance, one month use will be
Advertisement in bill boards & using big sticker on vehicles
sending printed & electronic catalogs containing our various offers
Personal selling efforts of our competent & well trained sales personnel
11. Some Experience booth will be established
All of work done then we set our distribution network. We set
our marketing employed for marketing and distribute our
product in market. We also offered some dealer for proper
distribution.
12. OPERATIONAL PLAN:
Raw Material:
Our product is potato chips, so that the reason raw material is
potato. To manufacturing potato chips we have purchase a lot of
potato. Also baji morich, so that the reason raw material is
morich. To produce our product baji morich we have purchase a
lot of morich.
13. Manufacturing process of fry
chili: Collection the pure dry chili
Sizing and desizing from collection chili
Wash this chili
Dry this chili
After drying these chili prepare for baji
Heating chili (at 60)
Heating chili with oil
Reducing the heat
Packaging the chili
Cartoon the package
Supply
14. Manufacturing process of Friends potato chips:
% Daily Value*
Total fat79 g 121%
Saturated fat 25 g 125%
Polyunsaturated fat 28 g
Monounsaturated fat 22 g
Cholesterol0 mg 0%
Sodium18 mg 0%
Potassium2894 mg 82%
Total Carbohydrate120 g 40%
Dietary fiber 11 g 44%
Sugar 0.5 g
Nutrition Facts
Potato Chips
Amount per 1 bag (8 oz) (227 g)
Calories 1217
15. Procurement of packaging for commercial batch:
We know for customer attraction has need to attractive
packaging. So we design our product pack design. That’s helpful
to sales promotion.
16. Mfg trail & stability study:
After complete all process our product is ready for
customer. But first we are trailing our product in
market for the feedback of customer
Mfg. & Q.C requirements for new product
launch:
Manufacturing requirements for new product launch:
A good manufacturing practice is a production and testing practice
that helps to ensure a quality product.
There are some requirements for manufacturing a new product, which
is.
Manufacturing processes are clearly defined and controlled. All
critical processes are validated to ensure consistency and compliance
with specifications.
Operators are trained to carry out and document procedures.
20. OUR TARGET PEOPLE:
Our target people are upper class &
middle class of the society.
STRENGTH
Company Image
Quality Conscious
Good Relation with Franchise
Market Share
Large No. of diversity businesses
Sponsorships
21. WEAKNESS
&OPPURTUNITY
WEAKNESS:
Decline in taste
Short term Approach
Weak Distribution in rural place
Low Consumer Knowledge
Financial Downfall
OPPORTUNITIES:
Increase company
Changing Social Trend
Diversification
Distribution of mosla, foods.
22. CONCLUSION:
At last, from that assignment we learned a very
important element of marketing. That is Branding &
market positioning, which give us a clear concept about
manufacturing, marketing, promoting, delivery system,
price making & analyzing a product, which give a
product to the maximum value.
