2. Wegmans Food
Market
• Family owned company that began in
Rochester, NY in 1916
• Ranked #7 on FORTUNE magazine's to
100 Best Companies to Work For
• Within the Supermarket Industry,
Wegmans offers between 50,000 and
70,000 products
• “Every Day You Get Our Best”
http://www.cbsnews.com/news/could-this-be-the-best-company-in-the-
http://www.popsugar.com/food/Why-Wegmans-Best-Grocery-Stor
3. Purpose
• To better understand the selling
trends of cheeses from Italy, Spain,
and France
• Discover whether the cheese shop is
losing money in one sector over
another
• Goal: To be able to make
recommendations to managers on
increasing or decreasing a country’s
selection in order to create profit
http://bath-ny.all.biz/cheeses-g277667#.VkPhCN-rRJU
4. Milestone Steps
• Creation of three hypotheses to be tested
• Collection of data using WISE database
• Run a statistical analysis for each
hypothesis and make recommendations
to management
http://www.oregonlive.com/foodday/index.ssf/2011/12/ri
Italy:
Parmigiano
Reggiano
5. Planning the Project
• Training on the databases
• Learn how to set up sub-groups within the
database
• Set up personal excel file to collect necessary
data
• Learning how to organize time with my
supervisor
• Spend time collecting data
Spain:
Manchego
http://www.gianteagle.com/99217.aspx
6. Research Implementation
• H01: The Olde World Cheese shop in Warrington, Pennsylvania
sells more Italian cheeses than French cheeses
• H02: The Olde World Cheese shop in Warrington, Pennsylvania
sells more French cheeses than Spanish cheeses
• H03: The Olde World Cheese shop in Warrington, Pennsylvania
sells more Italian cheeses than Spanish cheeses
http://www.zingermansdeli.com/2013/0
9/september-2013-fiesta-de-espana/
France:
Bucheron
7. Research Implementation
• Created a sub-group in the database
Included all cheeses from Italy, Spain,
and France
• Set up excel file to have separate sheets
for each metric
• Collecting weekly totals for all 52 weeks
in 2014
https://www.shopmyexchange.com/
the-gourmet-market-boschetto-al-
tartufo-bianchetto-whole-
wheel/6707973
Italy:
Boschetto
Tartufo
8. Determining Results
• Metrics : Net Sales ($), Net Sales (Quantities),
Gross Sales ($), Gross Profit
Percentage
• After completing a statistical analysis, either:
Reject the null hypothesis
Conclude there is not enough information to
reject the null hypothesis
• Create final report and make
recommendations
Final report will be in percentages since
Wegmans Food Markets is a private company
http://www.zabars.com/goat-milk-
cheese/
Spain:
Drunken
Goat
9. Personal Value Creation
• This project has provided the
opportunity to learn about the
international selling trends within the
cheese shop
• Given the opportunity to help
Wegmans Food Market discover
missed profits or help decrease losses
• Gain insight on how to properly
organize and conduct a full market
research analysis using complex
databases
http://www.wpclipart.com/food/dairy/cheese/
cheese_photos_2/Mimolette_cheese.jpg.html
France:
Mimolette
10. Personal Value Creation
• This project has provided the
opportunity to learn about the
international selling trends within the
cheese shop
• Given the opportunity to help
Wegmans Food Market discover
missed profits or help decrease losses
• Gain insight on how to properly
organize and conduct a full market
research analysis using complex
databases
http://www.wpclipart.com/food/dairy/cheese/
cheese_photos_2/Mimolette_cheese.jpg.html
France:
Mimolette
