1. DESINGED BY
Sunil Kumar
Research Scholar/ Food Production Faculty
Institute of Hotel and Tourism Management,
MAHARSHI DAYANAND UNIVERSITY, ROHTAK
Haryana- 124001 INDIA Ph. No. 09996000499
email: skihm86@yahoo.com , balhara86@gmail.com
linkedin:- in.linkedin.com/in/ihmsunilkumar
facebook: www.facebook.com/ihmsunilkumar
webpage: chefsunilkumar.tripod.com
Compiled By
Sunil kumar
3.
Currently, imported cheese has 5%
market share in the overall cheese market
in India, which is dominated by local
brands – Amul, Britannia and Le Bon.
HappyCow (Austria), Laughing cow
(France) and Kraft (Australia) are
prominent selling imported brands.
5.
Amul cheese Variants Amul Pasteurized
Processed Cheddar Cheese Amul Processed
Cheese Spread Amul Pizza (Mozzarella)
Cheese Amul as a brand investing a lot of
resources in cheese because it has to defend its
position from the various attacks of its close
competitor Britannia and hence attacks itself by
introducing new variants in the cheese
segment.
Amul is world’s biggest vegetarian
cheese brand
6.
BNZF only sells in the processed cheese segment
and has five variations of processed cheese in the
market, besides a cheese dip product. Over half of
the company's revenues come form the processed
cheese segment. BNZF cheese is priced at a
premium in the market, one reason being that the
cheese is sourced from cow's milk. Cheese
products: Cheese cubes, Cheese singles (regular
and Slim variants), Britannia Milkman Malai
Chaska- a soft, fresh and creamy „dairy spread,‟
which has a mild, tangy taste, Britannia cheese
spread in different flavors like Masala Herbs, Spicy
Cilantro, Peppy Pepper etc., and Pizza cheese.
7.
Mother Dairy was set up by the National Dairy
Development Board under Operation Flood in
1974, to overcome Delhi's severe milk shortage.
While Mother Dairy has been carrying out school
programmes - games and activities - involving
Makkhan Singh in Delhi, it has plans to take such
activities to Mumbai and Kolkata as well. It also
runs a gaming website on the character to attract
children.
It's cheese for children again. A couple of months
ago, Mother Dairy carried out a retail activity:
"Cheese khao superhero ban jao“.
8.
Go Cheese is made from 100% pure cow's milk.
This Milk is
procured from one of the best Milk Shed areas in
Western
India renowned for the quality of it‟s cow milk.
Dairy farmers
here use the best of farm management practices &
the cows are
fed with excellent quality fodder with a carefully
crafted feed
programme. Resulting in production of good
quality milk
perfect for making perfect Cheese.
9.
“The consumption of cheese in India is
growing at a remarkable rate of 15-20% per
annum. Over 60% of the total consumption of
branded cheese per annum comes from
metropolitan cities,” says Sharad Gupta, a
longtime observer of the Indian dairy industry
and editor of “Dairy India-2007” which is a
compendium of facts and figures relating to
various aspects of the Indian dairy industry.
10.
India is one of the fastest growing markets for cheese
with annual growth pegged at 20% with a total
consumption of about 7,000 tons a year according to an
official of the Indian Agri-Commodity Federation.
Top players of branded cheese manufacturing in India
include Amul, Britannia, Le Bon, Mother Dairy and
others.
Amul has a market share of 65% according to an official
of Agri-Commodity Federation.
During the last few years, the Indian cheese market has
grown steadily at 15 to 20 per cent per annum.
The Australian cheese processor, Kraft, has made an
inroad into the Indian market followed by Remia of
Holland.
14.
SUCESSFUL STARTEGY LEEDS FOR
DEVELOPMENT OF MARKET.
The urban population accounts for major
cheese consumption in India. Taken
together, the four metropolitan cities
viz., Delhi, Mumbai, Chennai and Kolkata
consume over 60% of the total cheese sold in
India. Mumbai tops the list with 30%, followed
by Delhi at 20%, Kolkota at 7% and Chennai at
6%.
15.
Amul Cheddar is the top selling brand in
India, with a 50per cent share of the market. Its
cheese spreads have a 90 percent share of the
market, while it is the only large player in
mozzarella pizza cheese.
The local branded cheese market is estimated
to be 6,000 tonnes per annum, with an average
retail price of Rs 200/kg.
The market is still working with new brands
trying to penetrate the market of Amul.
16.
17. DESINGED BY
Sunil Kumar
Research Scholar/ Food Production Faculty
Institute of Hotel and Tourism Management,
MAHARSHI DAYANAND UNIVERSITY, ROHTAK
Haryana- 124001 INDIA Ph. No. 09996000499
email: skihm86@yahoo.com , balhara86@gmail.com
linkedin:- in.linkedin.com/in/ihmsunilkumar
facebook: www.facebook.com/ihmsunilkumar
webpage: chefsunilkumar.tripod.com
