The document discusses emerging communication technologies and predicts their development and adoption by 2024. It describes how interactive television will allow voice commands and split screens for shopping. Smart TVs will become more affordable. Wearable technology like smartwatches and Google Glass will be used more widely in healthcare and education. E-books and e-readers will become the primary way to access books as printed books decline.

1. THE FUTURE OF
COMMUNICATION
TECHNOLOGIES
A LOOK INTO THE FUTURE OF 2024 A.D.
Katie Wells | COMM 303-50 | Final Project

2. INTERACTIVE TELEVISION AND
MARKETING
• Today we are just beginning to experience Interactive
Television in the slightest ways.
• Marketing and Advertising companies are combining Social
Media searches, or "hash tags", to explore viewer's interests in
certain products displayed on television.

3. INTERACTIVE TELEVISION
• In the year 2024 A.D., Interactive Television, or SMART
TVs, will allow viewers to split the TV screen between their
show and the Internet to search for products recently
displayed in their show.
• Viewers will be able to purchase items from their living room
TV rather than leaving the room to go purchase from a
computer.

4. INTERACTIVE TELEVISION
• The future Interactive Television will also allow
users to communicate with their TV by voice
command rather than by remote control.
• Users will be able to tell the television to turn on/off,
change to a different channel, or search for products.

5. INTERACTIVE TELEVISION AND SMART
TVS
• SMART TVs are on the market, but are very expensive compared to a standard
TV. In the year 2024 A.D., I predict the materials needed to produce this
product will fall and more families will be able to afford this luxury item.

6. ROGER’S DIFFUSION OF INNOVATIONS
• The theory developed by Everett Rogers (2003) explains the process of
deciding whether or not to adopt a new technology (p. 27).
Knowledge
• Today, in
2014,
Interactive
Televisions
are just in
the
beginning
stages of
adoption,
and many
people are
aware of the
product but
have not
welcomed
the product
into their
homes.
Persuasion
• In 2024 A.D.,
people will
begin to
persuade
one another
that this
invention is
one you
MUST have
in your home
and you
begin to
explore the
idea of
having an
Interactive
Television in
your home.
Accept/Reject
• After trying
out the
Interactive
Television,
users will
discover how
useful it
would be in
their home
and accept
the newest
innovation.
Implementation
• People begin
to use the
Interactive
Televisions in
their homes.
Confirmation
• People
realize that
the
Interactive
Television is
a product
they are glad
to have in
their homes.

7. WEARABLE TECHNOLOGY—SMART
WATCHES AND GOOGLE GLASS
• Wearable technology is the new up-and-coming product
and it’s going to change so many parts of our world.
• Wearable technology will be used in many different fields
including healthcare and education.
• Although the technology is being used today, it still is not widely accepted and many
find it rude to use such products in public.

8. WEARABLE TECHNOLOGY AND
HEALTHCARE
• The healthcare company, Philips (2013), is based in the
Netherlands, and is one of the first companies to explore using
Google Glass during surgery.
• They developed a software that allows them to view a patient’s vitals
during surgery without having to move their eyes (Philips Healthcare).
• By implementing this technology into all hospitals and offices, we can increase the
accuracy and efficiency of helping patients.

9. WEARABLE TECHNOLOGY AND
EDUCATION
• Right now, many universities or professors do not allow the use of
wearable technology in the classroom. However, by allowing
students to use such technology in the classroom, students would
be able to replay their lecture and review notes to increase
learning.
• One of the main arguments I have heard in the classroom from my
professors is that they fear we will press record and zone out for the
remaining lecture time.

10. WEARABLE TECHNOLOGY AND
EDUCATION
• In 2024 A.D., wearable technology will be used in and out of many classrooms
around the world.
• The technology will allow students to interact with their teachers by seeing
things from their perspective.
• Students will be able to view various assignments with their instructors and then save
them for review later. Wearable technology will change the image of the classroom.
• According to a spokesperson from Intel, by the end of the decade, over 500
million pieces of wearable technology will be sold worldwide (Motta, 2014).

11. MOORE’S INNOVATION ADOPTION RATE
• According to our textbook, Communication Technology Update and
Fundamentals, Moore explored the time-lapse between the number of
adopters of a product and the amount of time they have been on the market.
The adoption rate is often displayed on a diffusion curve.
• The Innovation Adoption Rate would be useful in exploring Wearable
Technologies because it would allow us to see how the amount of skeptics
decrease over an extended period of time, such as the next ten years.
• Right now, we are still in the Early Adopters stage, but in 2024 A.D. Wearable
Technologies will be so widely accepted that the remaining people without Wearable
Technology will be the Laggards.

12. E-BOOKS AND E-READERS—KINDLES,
NOOKS, IBOOKS
• E-books are digital versions of printed books available
for purchase through various applications including
Kindles, Nooks, and iBooks. They are accessible
through e-readers, tablets, and smartphones and are
usually of lower prices than printed books.
• E-books have been around for about 20 years, but
have only been available to a small audience until
recently (Miller 189). Currently almost all people
have access to e-books, but some still gravitate to a
printed book rather than an e-book.

13. E-BOOKS AND E-READERS—KINDLES,
NOOKS, IBOOKS
• In 2024 A.D., I predict that printed books will be almost obsolete and people
will rely solely on digital books. By using e-books, we eliminate the cost of
printing the book which, in turn, decreases the cost of purchasing a book.
• Many schools and universities recommend and/or require students to
purchase e-books today in 2014, so by 2024 A.D. it will be the only way to
obtain required materials for class.

14. THE THEORY OF THE LONG TAIL
• According to the Theory of the Long Tail, the use of digital content is changing
our purchasing habits. Our textbook explains that distributors are only going
to supply products they expect to sell the most because of small shelf spacing.
• By using e-books, all this can change. Just about every title you can think of is available
through an e-book provider whereas it may not be available in-stores.
• The Theory of the Long Tail works well with e-books because of the idea of
keeping prices low, availability high, and products on-demand. Many
consumers flock to the idea of e-books for those three reasons.

15. REFERENCES
Baig, E. (2014, July 6). Not yet time for Android Wear smart watches. USA Today. Retrieved July 7, 2014, from
http://www.usatoday.com/story/tech/columnist/baig/2014/07/06/not-yet-time-for-android-wear-
smartwatches/12166081/
Experience the future of wearable technology - Philips Healthcare. (2013, October 3). The Future of Healthcare – Philips
and Google Glass. Retrieved July 7, 2014, from http://www.healthcare.philips.com/main/about/future-of-
healthcare/index-video.w
Google Glass. (n.d.). How it Looks. Retrieved July 7, 2014, from http://www.google.com/glass/start/how-it-looks/pd
Grant, A. E., & Meadows, J. H. (2012). Understanding Communication Technologies. Communication Technology Update
and Fundamentals (25-33). Waltham, MA: Focal Press.
Motta, N. (2014, June 17). Intel Bets Big on Wearable Tech Future. Kioskea. Retrieved July 7, 2014, from
http://en.kioskea.net/news/25015-intel-bets-big-on-wearable-tech-future
Nelson, J. (2013, May 20). Guess What, Marketers? Interactive TV Is Actually Here. Forbes. Retrieved July 7, 2014, from
http://www.forbes.com/sites/onmarketing/2013/05/20/guess-what-marketers-interactive-tv-is-actually-here/
Rothman, W. (2010, November 19). E-readers and tablets: What should you buy?. msnbc.com. Retrieved July 7, 2014,
from http://www.nbcnews.com/id/40276953/ns/technology_and_science-tech_holiday_guide/t/e-readers-
tablets-what-should-you-buy/
Samsung - Gear 2 Neo Smart Watch with Heart Rate Monitor - Black. (n.d.). Best Buy. Retrieved July 7, 2014