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THE COST OF FEAR
OR
HOW TO MAKE BRAVE DECISIONS
OANA JUNCU
BUSINESS DJ
@OJUNCUwww.coemerge.com
Gold
Merci à nos sponsors
Prestige
Platinum
Prestige+
@ojuncu
OUR FEARS PUT IN PLACE A LOT OF
FILTERS THAT MAKE US DIS-ALIGNED
WITH OURSELVES.
EVERYONE HAS THE
RIGHT TO BE CONNECTED
TO THE AUTHENTIC SELF
“Ilfaut”
“On
d
oit”
@ojuncu
INDIVIDUALS HAVE
UNCONSCIOUS BEHAVIOURS
TRIGGERED BY FEAR
ORGANISATIONS
ALSO
@ojuncu
BUSINESS WORLD, WHAT ARE OUR FEARS?
THE AGENDA
1. Me - my little phobies
3. Me & You: the dramatic Triangle
3. Limiting Values
We As An Organisation
3. How much our org invest in fear
4. What if?
@ojuncu
FEAR IS GOOD
FOR LIFE…
@ojuncu
FEAR IS A
PRIORITY TO
ADDRESS
Therefore for our brain….
Conceptual Thinking
Emotions
Fear
@ojuncu
WHAT ARE YOU AFRAID OF ?
Our little phobies
What do you feel ?
What would made you change what you feel,
WITHOUT changing the situation?
@ojuncu
DRAMATIC TRIANGLE
KARPMAN TRIANGLE
Victim
Persecutor Rescuer
FEAR
OF A
THREAT
OUR LITTLE DEVIOUS BEHAVIOURS
Blame
JustifyComplain
Judgment
Unsolicited help
@ojuncu
“SURVIVAL SCENARIOS”
ARE THE UNCONSCIOUS
BEHAVIOURS OUR BRAIN
APPLY TO AVOID
DANGEROUS SITUATIONS
ORGANISATIONS
ALSO HAVE THEIR
OWN
SURVIVAL SCENARIOS
@ojuncu
ACTIVITIES THAT STEM
FROM FEAR CREATE
CULTURAL ENTROPY
LIMITING VALUES
Planning
Risk Analysis
Control
Bureaucracy
Information Hoarding
@ojuncu
“FEARS” MAP
1. Impact Area : What Type
of Business Value will it
affect?
2. Impact Type: How will that
Business Value be affected?
3. Impact Cost: How much
does dealing with this impact
costs (ressources, delays…)
Impact on
Business Value COST
Impact on
Business Value
COST
BEHAVIOUR
Impact on
Business Value
COST
Impact on
Business Value
COST
BEHAVIOUR
Step 1: Impacts of a cautions behaviour
PRESERVATION
ACTIVITY
(RISK)
@ojuncu
Oana Juncu
www.coemerge.com
#Design4Balance
Toward brave decisions with Theory U
A B
Assess our fears
Redirect attention
Letting Go
Prototyping
Crystalising
Letting Come
Presencing, The fearless point
Access Our Own Authenticity
@ojuncu
1. Source : What is the reason
for this fear? ( 5 WHYs ?)
2. Ideas: What is needed to
remove that source of fear?
3. Benefits: What benefit do
we hope for what business
value if we use this idea?
“FEARS” MAP
PRESERVATION
ACTIVITY
(RISK)
Impact on
Business Value
COST
Impact on
Business Value
COST
BEHAVIOUR
Impact on
Business Value
COST
Impact on
Business Value
COST
BEHAVIOUR
Step 2: The source and the solution
SOURCE(S)
IDEA
IDEA
BENEFIT
BENEFIT
BENEFIT
BENEFIT
@ojuncu
Oana Juncu
www.coemerge.com
#Design4Balance
Shared Purpose
The Overview Effect
@ojuncu
Oana Juncu
www.coemerge.com
#Design4Balance
Nurture a place of Psychological Safety
“Psychological Safety is the belief that no one will be humiliated or
punished for speaking up with ideas, concerns or mistakes”
Amy Edmonson
@ojuncu
ACKNOWLEDGE OUR
FEARS IS THE FIRST ACT
OF COURAGE
@ojuncu
Oana Juncu
www.coemerge.com
#Design4Balance
Encourage Diversity
@ojuncu
Oana Juncu
www.coemerge.com
#Design4Balance
We should all get
pancakes, then I’ll leave for
holidays
Encourage Diversity
of Thoughts !
We should
implement Microservices
to an Unified Payment
Platform
Let’s have
quick wins to validate
assumptions , we have
to deliver now
@ojuncu
CREATE
ALIGNMENT
From Intention to Action
“If you know the why, you can live any how”
F.Nietzsche
Oana Juncu
@ojuncu
LED BY ASPIRATION RATHER THAN LED BY REGULATION
Nobody got Nobel prize because she had to
@ojuncu
Oana Juncu
www.coemerge.com
#Design4Balance
Thank You !
Oana Juncu
@ojuncu
oanajuncu@coemerge.com
https://www.linkedin.com/in/oanajuncu/
RELATED BOOKS
REFERENCES
• Daniel Siegel - MindSight
• Peter Senge - The Fifth Discipline
• Bert Hellinger - Family Constellations
• Otto Scharmer - The essentials of Theory-U
• Peter Levine -Wakening The Tiger - Healing Trauma

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