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A history of the solar century so far:
a tale of disruption, denial, and existential threat
Jeremy Leggett
17th September 2020
International Energy Agency annual forecasts of solar PV
installed capacity In its World Energy Outlooks
GW p.a.
additions
Actual
growth
of global
solar PV
market Annual IEA
forecasts
November 2018 forecast
Premise for presentation:
Often groups of humans
with strong systemic belief
systems and/or cultures
find it very difficult to act
on change, or even
acknowledge it, even
when the need for it
seems obvious to peers.
The oil and gas industry
has provided a spectacular
example of this in the last
3 decades.
A big, existential,
question for the OGI:
How did we go from
this in 2000….
A major oil company
accepting a trend with a
huge implication and
attempting a major
strategic pivot.
A BP ad from a rebranding blitz in 2000
2.5%
2.0%
1.0%
1.5%
0.5%
0%
0.7%
The year of the
Paris Agreement
2.5
2.0
$ billion
capital
expenditure
1.5
1.0
0.5
0
% of
total capital
expenditure
Solar PV
Onshore wind
CCUS
Biofuels
Offshore wind
2015 2016 2017 2018 2019
IEA compilation of data on the global oil and gas industry’s capex allocations
since the Paris Agreement, presented at Davos February 2020
….to this
in 2020….
Less than 1%
of the entire
industry’s capex
for renewables
fully four years
after the Paris
climate treaty.
….when the stakes
are so manifestly
high?
Financial Times front page, 24th April 2020
Front page headlines included “Race to Save Our World”: Daily Express.
“Thatcher urges global action on environment”: Financial Times. etc.
The journey started here,
in May 1990, with a
warning by scientists from
dozens of countries that
kick-started 30 years of
UN climate negotiations
involving almost every
government on the
planet.
Source: Intergovernmental Panel on
Climate Change, first report, 1990
A best estimate of ruinous global warming
Paris ceiling commitment 25 years later
Globalmeansurfacetemperaturechange˚C
relativetopre-industrialtime1850-1900
Yellow is moderate risk.. Red is high risk.. Purple is very high risk..
Levels of IPCC confidence in assessments: H is high, M is moderate, L is low.
2006
- 2015
Dryland
water
scarcity
Soil
erosion
Vegetation
loss
Wildfire
damage
We are near 1˚C already
Permafrost
degradation
Tropical
crop yield
decline
Food supply
instabilities
“Risks, including cascading risks, are projected to become increasingly severe”
IPCC 2019: Above 1 degree C of global average temperature rise,
risk of ruinous environmental and economic damage soars
I argue in eye-witness
accounts of the history
that if BP had not
accepted the risk of
global heating in 1996,
including the
implications for
business models, the
first of the two
international climate
treaties (Kyoto Protocol,
1997) would not have
proved negotiable.
1989 - 2000 2013 -2015
But BP’s pivot did
not last long in
“the new age of
oil exploration.”
Business magazine front covers in 2001
1949
1952
1955
1958
1961
1964
1967
1970
1973
1976
1979
1982
1985
1988
1991
1994
1997
2000
2003
2006
2009
2012
250
200
150
100
50
0
Pricein$/m(mbtu)
Fossil fuel indices
Solar PV
Alliance Bernstein:
“Welcome to the
Terrordome”
BP’s initial
enthusiasm for
solar in 2000
proved to be
bang on the
money. Pricein$mmbtu
0
100
200
300
400
500
600
700
0.1
1
10
100
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
GlobalcapacityGW
PVmoduleprice$/W
Solar PV price and installed capacity, 1976-2019
Global installed capacity GW PV module price $/W (2018 real)
SolarPVmoduleprice$/W(log)
100
10
1
0.1
Solarcentury installed capacity
doubles >11x 2000 – 2019 to 1GW
SolarPVglobalinstalledcapacityGW
700
600
500
400
300
200
100
0
Global installed capacity doubles >8x
2000 – 2019 to 600 GW
1976
1980
1990
2000
2010
2019
1985
1995
2005
2015
Solarcentury
has ridden “the
terrordome” to
exponential
growth with
£28 million of
venture capital
since 2000.
Imagine what
BP, Shell et al
could have
done had they
started with
serious intent
then.
Source: Bloomberg NEF
Power generation capacity additions, 2009 – 2019
529 gigawatts
438
(2)
(7)
283
487
638
Coal
Gas
Oil
Nuclear
Hydro
Wind
Solar
China Rest of World
And now….
Coal
Gas
Oil
Nuclear
Hydro
Wind
Solar Least expensive option in most markets
“To get the same amount of mobility
from gasoline as from new renewables
in tandem with EVs over the next 25
years would cost 6.2 to 7 times more.”
“The economics of oil for gasoline and
diesel vehicles versus wind- and solar-
powered EVs are now in relentless and
irreversible decline, with far-reaching
implications for both policymakers and
the oil majors.”
4th August 2019
The cost
advantages of
solar and wind
meant that
Energy Return on
Capital Invested
was increasingly
killing oil demand
for gasoline and
diesel vehicles
even before the
Covid crisis hit.
How can an industry be so
systemically blind to
existential risk for so long?
Among a list of reasons, one
stands out: the fact that
investor norms have
encouraged them to be so.
Financial
reporting long
eschewed
climate risk.
Short-termism,
excess in
remuneration
and other anti-
social behaviours
in capital
markets have
favoured a
ruinous status
quo.
A year after the Paris climate treaty Glencore Chairman and ex BP CEO Tony Hayward
assures pension funds that it is fine to keep investing in oil and gas, and even coal.
e.g. as a very senior PR industry executive
on Big Oil’s payroll told me in private:
“They are using black arts to try and kill you”
Among the “other
antisocial
behaviours”,
unaccountable
lobbying and PR
tactics ….executed
very effectively.
Proven fossil fuel reserves:
2,795 GtCO2 $28 trillion
In 2011, with the
advent of Carbon
Tracker’s first
report, this
began to change.
Analysts began to
speak of a
“carbon bubble”
of “unburnable
carbon” that can
lead to “stranded
assets”.
Financial Times, 31st July 2011.
The OGI and its
supporters
launched a
trenchant
counter attack.
Financial Times, 29th April 2013.
But by 2013, the
arguments of
Carbon Tracker’s
analysts, and by
then many others
pushing the same
line, were
beginning to find
serious traction.
15th September 2015
Among the converts
was the Bank of
England: “Climate
change is the
biggest issue for the
future ....investors
must be given the
data to “invest
accordingly” - Mark
Carney, Governor.
….and up to 70% cuts by 2050
Mark Carney
Governor
Meanwhile, in the
face of increasingly
alarming emerging
impacts and
scientific advice,
plus mounting
public concern, key
governments finally
committed to
meaningful action
on emissions.
9th June 2015
12th December 2015
Against
expectations,
195 nations
agreed a treaty
aiming to
decarbonise
the global
economy.
Many analysts
profess that
changing
attitudes in the
capital markets
were a key
factor in this.
Mark Carney, FSB Chairman Michael Bloomberg, TCFD Chairman
With the
creation of
the Taskforce
on Climate-
related
Financial
Disclosure in
Paris, the
momentum
towards
consideration
of climate risk
grew.
Shell sets out energy transition strategy, telling
investors they see little chance of stranded assets
7th Jan
2016
12th Apr
2018
By 2030 75% of proved + probable oil & gas reserves will be produced,
with demand higher than it is today. Oil demand still 50-60 mbd in 2070.
Ben van Beurden
CEO
Still the oil and gas
industry dug in.
“BP chief brands ‘stranded asset’ fears misguided”
7th Jan
2016
10th Oct
2018
Bob Dudley, BP CEO, Petroleum Executive of the Year,
keynote speech at the Oil and Money conference.
“I believe the
more serious
systemic risk
comes from
underinvestment
in oil and gas
exploration and
production - not
overinvestment.”
“Fossil fuels will peak in the 2020s as renewables
supply all growth in energy demand”
7th Jan
2016
11th Sep
2018
Carbon Tracker’s latest report estimates peak years for different growth
rates of renewables & global energy demand, and warns of “trillions of
dollars in stranded assets” across the corporate sector & in petro states.
Most likely
Meanwhile Carbon
Tracker’s analyses
were becoming
increasingly
granular.
c$25 tn past infrastructure investment means peak
demand poses “systemic risk to financial markets”
7th Jan
2016
11th Sep
2018
Companies making up to a quarter of equity indexes & debt markets will
be hit, incl. banking, capital goods, transport and automotive sectors.
• Russia is one of 12
countries where fossil fuel
rents account for 10% or
more of GDP
• Entire sectors will struggle
to make this transition.
They can expect price
declines, greater
competition, restructuring,
stranded assets and
market derating.
$bn
Companies in other
sectors increasingly
profess to find the
analysis compelling
– and the antidotes
less daunting than
the OGI considers
them to be.
Financial Times, 3rd July 2019
Capital markets
processes have
begun to turn
on oil and gas,
deepening their
crisis.
Carbon Tracker predictions playing out
April - August
2020
Oil Companies Are Collapsing, but Wind and Solar Energy Keep Growing 7th April, New York Times
Renewables Are the Only Winners in Historic Decline in Energy Demand 30th April, Bloomberg
Renewables sector shrugs off devastating effects of coronavirus 7th May, Financial Times
Clean power stocks outperform fossil fuel peers during pandemic 28th May , Financial Times
BP to take up to $17.5bn assets hit after cutting energy price outlook 15th June, Financial Times
Seven top oil firms downgrade assets by $87bn in nine months 14th August, Telegraph
Oil Companies Wonder If It’s Worth Looking for Oil Any More 17th August 2020, Bloomberg
“BP can thrive without oil,
boss vows”
7th Jan
2016
14th Sep
2020
“BP’s top brass tried to persuade investors that its plans to quit fossil
fuels were credible as they warned that the days of oil were numbered.”
BP’s 2020 World
Energy Outlook
finally comes close
to final acceptance
that the rebranding
20 years earlier was
sound strategy in
the face of the
remorseless
megatrends.
BP now concedes that oil demand has already peaked – and could soon plummet
Last year’s World Energy Outlook saw peak oil still being 15 years away
15th September 2015
1. Global oil demand has
doubled in the last 50 years
2. Earlier BP Outlooks (blue
lines) had seen demand
continuing to go up
3. But the latest says
oil use has peaked
….and demand could
plummet with stronger
climate action
Globaloildemand,exajoules
3rd July 2019
It is wrong to
think that oil
and gas
companies are
incapable of
system change.
But most if not
all oil majors
have probably
left it too late
now.
Financial Times, 7th July 2020.
Orsted: a renewables giant formerly known as Dong Energy
….Danish Oil and Natural Gas
BP
“The simple truth is understood: failing to invest in the resilience of
nature means failing to invest in the resilience of the economy.
Nature is now the most fertile investment we have.”
Where will
it end?
Amid the dangers,
there are huge
opportunities in
many sectors amid
the system change
finally underway in
energy.

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A history of the solar century so far: a tale of disruption, denial, and existential threat.

  • 1. A history of the solar century so far: a tale of disruption, denial, and existential threat Jeremy Leggett 17th September 2020
  • 2. International Energy Agency annual forecasts of solar PV installed capacity In its World Energy Outlooks GW p.a. additions Actual growth of global solar PV market Annual IEA forecasts November 2018 forecast Premise for presentation: Often groups of humans with strong systemic belief systems and/or cultures find it very difficult to act on change, or even acknowledge it, even when the need for it seems obvious to peers. The oil and gas industry has provided a spectacular example of this in the last 3 decades.
  • 3. A big, existential, question for the OGI: How did we go from this in 2000…. A major oil company accepting a trend with a huge implication and attempting a major strategic pivot. A BP ad from a rebranding blitz in 2000
  • 4. 2.5% 2.0% 1.0% 1.5% 0.5% 0% 0.7% The year of the Paris Agreement 2.5 2.0 $ billion capital expenditure 1.5 1.0 0.5 0 % of total capital expenditure Solar PV Onshore wind CCUS Biofuels Offshore wind 2015 2016 2017 2018 2019 IEA compilation of data on the global oil and gas industry’s capex allocations since the Paris Agreement, presented at Davos February 2020 ….to this in 2020…. Less than 1% of the entire industry’s capex for renewables fully four years after the Paris climate treaty.
  • 5. ….when the stakes are so manifestly high? Financial Times front page, 24th April 2020
  • 6. Front page headlines included “Race to Save Our World”: Daily Express. “Thatcher urges global action on environment”: Financial Times. etc. The journey started here, in May 1990, with a warning by scientists from dozens of countries that kick-started 30 years of UN climate negotiations involving almost every government on the planet. Source: Intergovernmental Panel on Climate Change, first report, 1990 A best estimate of ruinous global warming Paris ceiling commitment 25 years later
  • 7. Globalmeansurfacetemperaturechange˚C relativetopre-industrialtime1850-1900 Yellow is moderate risk.. Red is high risk.. Purple is very high risk.. Levels of IPCC confidence in assessments: H is high, M is moderate, L is low. 2006 - 2015 Dryland water scarcity Soil erosion Vegetation loss Wildfire damage We are near 1˚C already Permafrost degradation Tropical crop yield decline Food supply instabilities “Risks, including cascading risks, are projected to become increasingly severe” IPCC 2019: Above 1 degree C of global average temperature rise, risk of ruinous environmental and economic damage soars
  • 8. I argue in eye-witness accounts of the history that if BP had not accepted the risk of global heating in 1996, including the implications for business models, the first of the two international climate treaties (Kyoto Protocol, 1997) would not have proved negotiable. 1989 - 2000 2013 -2015
  • 9. But BP’s pivot did not last long in “the new age of oil exploration.” Business magazine front covers in 2001
  • 10. 1949 1952 1955 1958 1961 1964 1967 1970 1973 1976 1979 1982 1985 1988 1991 1994 1997 2000 2003 2006 2009 2012 250 200 150 100 50 0 Pricein$/m(mbtu) Fossil fuel indices Solar PV Alliance Bernstein: “Welcome to the Terrordome” BP’s initial enthusiasm for solar in 2000 proved to be bang on the money. Pricein$mmbtu
  • 11. 0 100 200 300 400 500 600 700 0.1 1 10 100 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 GlobalcapacityGW PVmoduleprice$/W Solar PV price and installed capacity, 1976-2019 Global installed capacity GW PV module price $/W (2018 real) SolarPVmoduleprice$/W(log) 100 10 1 0.1 Solarcentury installed capacity doubles >11x 2000 – 2019 to 1GW SolarPVglobalinstalledcapacityGW 700 600 500 400 300 200 100 0 Global installed capacity doubles >8x 2000 – 2019 to 600 GW 1976 1980 1990 2000 2010 2019 1985 1995 2005 2015 Solarcentury has ridden “the terrordome” to exponential growth with £28 million of venture capital since 2000. Imagine what BP, Shell et al could have done had they started with serious intent then.
  • 12. Source: Bloomberg NEF Power generation capacity additions, 2009 – 2019 529 gigawatts 438 (2) (7) 283 487 638 Coal Gas Oil Nuclear Hydro Wind Solar China Rest of World And now…. Coal Gas Oil Nuclear Hydro Wind Solar Least expensive option in most markets
  • 13. “To get the same amount of mobility from gasoline as from new renewables in tandem with EVs over the next 25 years would cost 6.2 to 7 times more.” “The economics of oil for gasoline and diesel vehicles versus wind- and solar- powered EVs are now in relentless and irreversible decline, with far-reaching implications for both policymakers and the oil majors.” 4th August 2019 The cost advantages of solar and wind meant that Energy Return on Capital Invested was increasingly killing oil demand for gasoline and diesel vehicles even before the Covid crisis hit.
  • 14. How can an industry be so systemically blind to existential risk for so long? Among a list of reasons, one stands out: the fact that investor norms have encouraged them to be so.
  • 15. Financial reporting long eschewed climate risk. Short-termism, excess in remuneration and other anti- social behaviours in capital markets have favoured a ruinous status quo. A year after the Paris climate treaty Glencore Chairman and ex BP CEO Tony Hayward assures pension funds that it is fine to keep investing in oil and gas, and even coal.
  • 16. e.g. as a very senior PR industry executive on Big Oil’s payroll told me in private: “They are using black arts to try and kill you” Among the “other antisocial behaviours”, unaccountable lobbying and PR tactics ….executed very effectively.
  • 17. Proven fossil fuel reserves: 2,795 GtCO2 $28 trillion In 2011, with the advent of Carbon Tracker’s first report, this began to change. Analysts began to speak of a “carbon bubble” of “unburnable carbon” that can lead to “stranded assets”.
  • 18. Financial Times, 31st July 2011. The OGI and its supporters launched a trenchant counter attack.
  • 19. Financial Times, 29th April 2013. But by 2013, the arguments of Carbon Tracker’s analysts, and by then many others pushing the same line, were beginning to find serious traction.
  • 20. 15th September 2015 Among the converts was the Bank of England: “Climate change is the biggest issue for the future ....investors must be given the data to “invest accordingly” - Mark Carney, Governor.
  • 21. ….and up to 70% cuts by 2050 Mark Carney Governor Meanwhile, in the face of increasingly alarming emerging impacts and scientific advice, plus mounting public concern, key governments finally committed to meaningful action on emissions. 9th June 2015
  • 22. 12th December 2015 Against expectations, 195 nations agreed a treaty aiming to decarbonise the global economy. Many analysts profess that changing attitudes in the capital markets were a key factor in this.
  • 23. Mark Carney, FSB Chairman Michael Bloomberg, TCFD Chairman With the creation of the Taskforce on Climate- related Financial Disclosure in Paris, the momentum towards consideration of climate risk grew.
  • 24. Shell sets out energy transition strategy, telling investors they see little chance of stranded assets 7th Jan 2016 12th Apr 2018 By 2030 75% of proved + probable oil & gas reserves will be produced, with demand higher than it is today. Oil demand still 50-60 mbd in 2070. Ben van Beurden CEO Still the oil and gas industry dug in.
  • 25. “BP chief brands ‘stranded asset’ fears misguided” 7th Jan 2016 10th Oct 2018 Bob Dudley, BP CEO, Petroleum Executive of the Year, keynote speech at the Oil and Money conference. “I believe the more serious systemic risk comes from underinvestment in oil and gas exploration and production - not overinvestment.”
  • 26. “Fossil fuels will peak in the 2020s as renewables supply all growth in energy demand” 7th Jan 2016 11th Sep 2018 Carbon Tracker’s latest report estimates peak years for different growth rates of renewables & global energy demand, and warns of “trillions of dollars in stranded assets” across the corporate sector & in petro states. Most likely Meanwhile Carbon Tracker’s analyses were becoming increasingly granular.
  • 27. c$25 tn past infrastructure investment means peak demand poses “systemic risk to financial markets” 7th Jan 2016 11th Sep 2018 Companies making up to a quarter of equity indexes & debt markets will be hit, incl. banking, capital goods, transport and automotive sectors. • Russia is one of 12 countries where fossil fuel rents account for 10% or more of GDP • Entire sectors will struggle to make this transition. They can expect price declines, greater competition, restructuring, stranded assets and market derating. $bn Companies in other sectors increasingly profess to find the analysis compelling – and the antidotes less daunting than the OGI considers them to be.
  • 28. Financial Times, 3rd July 2019 Capital markets processes have begun to turn on oil and gas, deepening their crisis.
  • 29. Carbon Tracker predictions playing out April - August 2020 Oil Companies Are Collapsing, but Wind and Solar Energy Keep Growing 7th April, New York Times Renewables Are the Only Winners in Historic Decline in Energy Demand 30th April, Bloomberg Renewables sector shrugs off devastating effects of coronavirus 7th May, Financial Times Clean power stocks outperform fossil fuel peers during pandemic 28th May , Financial Times BP to take up to $17.5bn assets hit after cutting energy price outlook 15th June, Financial Times Seven top oil firms downgrade assets by $87bn in nine months 14th August, Telegraph Oil Companies Wonder If It’s Worth Looking for Oil Any More 17th August 2020, Bloomberg
  • 30. “BP can thrive without oil, boss vows” 7th Jan 2016 14th Sep 2020 “BP’s top brass tried to persuade investors that its plans to quit fossil fuels were credible as they warned that the days of oil were numbered.” BP’s 2020 World Energy Outlook finally comes close to final acceptance that the rebranding 20 years earlier was sound strategy in the face of the remorseless megatrends.
  • 31. BP now concedes that oil demand has already peaked – and could soon plummet Last year’s World Energy Outlook saw peak oil still being 15 years away 15th September 2015 1. Global oil demand has doubled in the last 50 years 2. Earlier BP Outlooks (blue lines) had seen demand continuing to go up 3. But the latest says oil use has peaked ….and demand could plummet with stronger climate action Globaloildemand,exajoules
  • 32. 3rd July 2019 It is wrong to think that oil and gas companies are incapable of system change. But most if not all oil majors have probably left it too late now. Financial Times, 7th July 2020. Orsted: a renewables giant formerly known as Dong Energy ….Danish Oil and Natural Gas BP
  • 33. “The simple truth is understood: failing to invest in the resilience of nature means failing to invest in the resilience of the economy. Nature is now the most fertile investment we have.” Where will it end? Amid the dangers, there are huge opportunities in many sectors amid the system change finally underway in energy.