Social Media and  Law Students<br />Lisa Du Bois Low<br />Assoc. Director, Digital Communications & Emerging Media<br />Te...
Who Are You?<br />Twitter<br />Networking, breaking news, knowledge base/resources<br />LinkedIn<br />Networking, exchange...
Where are you?<br />Geo-based:<br />Yelp, FB Places, Foursquare & Foodspotting<br />Virtual tips, discounts and recommenda...
Don’t over-share.<br />
Build and Protect Your Personal Brand<br /><ul><li>What are your goals?
What’s your strategy?
What are you willing to share and with whom?
Form a support network!
Consider keeping your private accounts separate from professional.
If you make a mistake, correct it and move on!</li></li></ul><li>Social Media & You: Dress To Impress<br />LinkedIn<br />F...
Don’t Bring Social Media to the Party<br />Got my drunk text on, I’ll regret it in the mornin’, but tonight, I don’t give ...
Texting and email can be dangerous too.<br />
Don’t Get Dooced!<br />
Do you tweet?<br />Keep it clean. Don’t be snarky.<br />Remember if you mention someone, they are probably listening.<br /...
Connect with like-minded Tweeple
Virtually attend conferences and events without leaving your office</li></li></ul><li>Special Considerations for Lawyers<b...
Upcoming SlideShare
Loading in …5
×

Law school-sm-etiquette

921 views

Published on

Social Media Etiquette for the Law Student

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
921
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Who I am, who are you?
  • What are the rules? What not to wear? Rants, blurts, Think twice and cool off before you post.
  • Mashable.com has how-to guides on all social media platforms.
  • Mashable.com has how-to guides on all social media platforms.
  • Twitter has a dark side, too.
  • As professional communicators, you need to be a thought leader for your company. Most of your customers won’t pick up the phone to complain, they’ll jump on their smart phones and sound off on their favorite social media platform. Are you listening?
  • Law school-sm-etiquette

    1. 1. Social Media and Law Students<br />Lisa Du Bois Low<br />Assoc. Director, Digital Communications & Emerging Media<br />Texas Tech University<br />@ldlow<br />
    2. 2. Who Are You?<br />Twitter<br />Networking, breaking news, knowledge base/resources<br />LinkedIn<br />Networking, exchange expertise, increase your visibility, special interest groups<br />Blog/Website<br />Showcase your talents<br />Facebook<br />Personal space<br />Pinterest<br />
    3. 3. Where are you?<br />Geo-based:<br />Yelp, FB Places, Foursquare & Foodspotting<br />Virtual tips, discounts and recommendations<br />Find and connect with friends<br />
    4. 4. Don’t over-share.<br />
    5. 5. Build and Protect Your Personal Brand<br /><ul><li>What are your goals?
    6. 6. What’s your strategy?
    7. 7. What are you willing to share and with whom?
    8. 8. Form a support network!
    9. 9. Consider keeping your private accounts separate from professional.
    10. 10. If you make a mistake, correct it and move on!</li></li></ul><li>Social Media & You: Dress To Impress<br />LinkedIn<br />Formal<br />All professional, all the time. Your virtual resume.<br />Facebook<br />Business Casual<br />Know your friends: it’s a class reunion, company picnic and neighborhood block party rolled into one.<br />Twitter<br />Business Cocktail<br />Dazzle them, working the room, collecting cards and making contacts all night long. Twitter is the cocktail party that never closes.<br />
    11. 11. Don’t Bring Social Media to the Party<br />Got my drunk text on, I’ll regret it in the mornin’, but tonight, I don’t give a I don’t give a I don’t give a<br />
    12. 12. Texting and email can be dangerous too.<br />
    13. 13. Don’t Get Dooced!<br />
    14. 14. Do you tweet?<br />Keep it clean. Don’t be snarky.<br />Remember if you mention someone, they are probably listening.<br />Tweet: 140 characters or less<br />@: Sends a tweet directly to another twitter user (public)<br />DM: Sends a tweet directly to another twitter user (private)<br />RT: Retweet someone's tweet<br />Hashtags: The # symbol is used to mark keywords or topics<br /><ul><li>Find interesting Tweets
    15. 15. Connect with like-minded Tweeple
    16. 16. Virtually attend conferences and events without leaving your office</li></li></ul><li>Special Considerations for Lawyers<br />Uh, don’t do that.<br />Facebook status: <br />Opening discovery on a DUI case and seeing "refusal" for a blood test is as exciting as getting exactly what you wanted for your birthday. Even better when I see "refusal" AND "did not consent to voluntary roadside maneuvers." There's a reason they call them "voluntary" folks (in legal terms, they're just building probable cause to arrest you for DUI). Yay! It's a good Friday!<br /><ul><li>Do not provide legal advice or counsel
    17. 17. Do not take a position on legal issues
    18. 18. Do not express opinions regarding people or controversial topics
    19. 19. Do not discuss employer’s business or clients
    20. 20. Rules of professional responsibility apply</li></li></ul><li>Don’t be a troll.<br />Voice your concern or opinion, then move along.<br /><ul><li>Take a breath, count to 10, play angry birds.
    21. 21. Remember, brands are run by real people.
    22. 22. Ask yourself if you would feel comfortable making your comments face-to-face.</li></li></ul><li>Lock and Load!<br />http://chronicle.com/blogs/profhacker/six-steps-for-checking-your-facebook-privacy/30402<br />Step 1: Acceptance<br />Step 2: Check your settings and TOS<br />Step 3: Stay informed<br />Step 4: Know thy friends<br />Step 5: Have a plan<br />Step 6: Rinse & Repeat<br />
    23. 23. Draw the line, or someone else will draw it for you.<br />
    24. 24. Want to talk about it or share with others?<br />Email: lisa.low@ttu.edu<br />@ldlowGet the deck: slideshare.net/ldlow<br />
    25. 25. Source Material<br />http://servedfreshmedia.com/2010/10/which-profile-aspects-should-be-emphasized-on-twitter-facebook-and-linkedin/<br />http://www.slideshare.net/PRsarahevans/sevans-strategy-getting-started-with-twitter<br />http://www.siliconbeachtraining.co.uk/blog/twitter-heckled-know-your-audience/<br />http://www.mediabistro.com/mediajobsdaily/a-twitter-mistake-turns-into-a-win-win-for-all_b5788 <br />http://www.netwitsthinktank.com/online-fundraising/facebook-is-great-but-does-it-really-work-for-fundraising.htm <br />http://www.usatoday.com/tech/news/2011-04-12-1Ajapansocialmedia12_CV_N.htm<br />http://twitter.com/afpihq<br />http://www.huffingtonpost.com/2010/07/26/fired-over-facebook-posts_n_659170.html#s115707&title=Swiss_Woman_Caught<br />

    ×