Branding Yourself in Social Media
Branding Yourself in Social Media <ul><li>Developing and Reinforcing Your Brand </li></ul><ul><li>Bringing Value </li></ul...
Developing and Reinforcing Your Brand <ul><li>Great opportunity! </li></ul><ul><li>You can be anything you want to be – be...
Bringing Value <ul><li>Consistent with your brand </li></ul><ul><li>Stay positive…NEVER any “poor me” posts </li></ul><ul>...
Bringing Value <ul><li>Like and Unlike Groups  </li></ul><ul><li>Blog, blog, blog, blog  </li></ul><ul><li>Shake babies an...
Bringing Value <ul><li>Choose good source material </li></ul><ul><li>Digg </li></ul><ul><li>Mashable! </li></ul><ul><li>Th...
Developing Good Profiles <ul><li>LinkedIn – THE first step for business </li></ul><ul><li>Twitter – Next step…draw people ...
General Guidelines <ul><li>Engage with others </li></ul><ul><li>Reciprocity </li></ul><ul><li>Stay away from the Big 3 – R...
General Guidelines <ul><li>“ Love” your followers  </li></ul><ul><li>Give to get </li></ul><ul><li>If you ask people to lo...
LinkedIn <ul><li>Where it all starts for business </li></ul><ul><li>My profile as an example </li></ul><ul><li>Sell you  <...
Twitter <ul><li>Reciprocal follow – IF there’s value </li></ul><ul><li>Learn and use hashtags # </li></ul><ul><li>Look for...
Facebook  <ul><li>The “Final Frontier” </li></ul><ul><li>Great opportunity to show the real you  </li></ul><ul><li>Pics of...
Other Platforms  <ul><li>YouTube </li></ul><ul><li>Plaxo </li></ul><ul><li>Google Profile </li></ul><ul><li>Naymz </li></u...
Summary <ul><li>Social media is here to stay </li></ul><ul><li>LinkedIn, Twitter, and Facebook are the biggies </li></ul><...
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Branding Yourself In Social Media

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Branding Yourself In Social Media

  1. 1. Branding Yourself in Social Media
  2. 2. Branding Yourself in Social Media <ul><li>Developing and Reinforcing Your Brand </li></ul><ul><li>Bringing Value </li></ul><ul><li>Developing a LinkedIn/Twitter/Facebook Profile to which People Are Drawn </li></ul><ul><li>Questions </li></ul>
  3. 3. Developing and Reinforcing Your Brand <ul><li>Great opportunity! </li></ul><ul><li>You can be anything you want to be – be THE expert </li></ul><ul><li>Once you select…Stay there…Consistency is key </li></ul><ul><li>Brand should carry over to all aspects of your online presence (exception) </li></ul><ul><li>Create your “sound bite” (elevator speech) </li></ul><ul><li>Use with bios, summaries, blurbs on all platforms </li></ul><ul><li>CONSISTENCY!!!!! </li></ul>
  4. 4. Bringing Value <ul><li>Consistent with your brand </li></ul><ul><li>Stay positive…NEVER any “poor me” posts </li></ul><ul><li>Quotes – a great “fallback” Search for the “right” ones </li></ul><ul><li>NO, NO, NO, NO direct sells </li></ul><ul><li>Use lay language, content for laypeople (Facebook and LinkedIn) </li></ul><ul><li>Jargon expected and respected within your group </li></ul>
  5. 5. Bringing Value <ul><li>Like and Unlike Groups </li></ul><ul><li>Blog, blog, blog, blog </li></ul><ul><li>Shake babies and kiss hands! </li></ul><ul><li>If on a career search, advertise? </li></ul><ul><li>When connecting, always include a note (exception is Twitter) </li></ul><ul><li>When accepting, always include a note – “Please let me know if can do anything for you.” “How may I be of value to you?” </li></ul><ul><li>Exception – Twitter… I hate auto-replies!! </li></ul>
  6. 6. Bringing Value <ul><li>Choose good source material </li></ul><ul><li>Digg </li></ul><ul><li>Mashable! </li></ul><ul><li>The Social Media Guide </li></ul><ul><li>Alltop </li></ul><ul><li>News sites </li></ul><ul><li>Industry sites </li></ul><ul><li>RSS feeds (Yahoo!, Google, etc) </li></ul><ul><li>Other news feeds (My6Sense, Fluent News) </li></ul>
  7. 7. Developing Good Profiles <ul><li>LinkedIn – THE first step for business </li></ul><ul><li>Twitter – Next step…draw people to your website and LinkedIn profile </li></ul><ul><li>Facebook – Show a well-rounded side. People do business with people they know and like </li></ul>
  8. 8. General Guidelines <ul><li>Engage with others </li></ul><ul><li>Reciprocity </li></ul><ul><li>Stay away from the Big 3 – Religion (unless you’re clergy and that’s part of your brand), Politics (unless you’re a politician - even then be careful), and Sex (unless you’re a …well…) </li></ul><ul><li>Update often </li></ul><ul><li>Keep private things private </li></ul>
  9. 9. General Guidelines <ul><li>“ Love” your followers </li></ul><ul><li>Give to get </li></ul><ul><li>If you ask people to look at a website, blog, or anything else, give a COMPELLING reason </li></ul><ul><li>Do not directly push your service or product…Set the stage, then be there for the solution, have others do it on your page (sincerely) </li></ul><ul><li>I-N-T-E-R-A-C-T (There must be a back-and-forth) </li></ul><ul><li>Pictures of YOU on profiles are MY preference (as opposed to logos, pets, etc) </li></ul>
  10. 10. LinkedIn <ul><li>Where it all starts for business </li></ul><ul><li>My profile as an example </li></ul><ul><li>Sell you </li></ul><ul><li>Link to your profile on resumes and signature blocks </li></ul><ul><li>Memorable url </li></ul><ul><li>Max out your groups (50) </li></ul><ul><li>Link to blog, website, Twitter </li></ul><ul><li>Lots or few followers </li></ul><ul><li>Recommendations – be careful </li></ul>
  11. 11. Twitter <ul><li>Reciprocal follow – IF there’s value </li></ul><ul><li>Learn and use hashtags # </li></ul><ul><li>Look for: number of follower/followed; # of tweets, RT’s; signs of interaction (@) </li></ul><ul><li>Good, brand-reinforcing bio </li></ul><ul><li>#FollowFriday </li></ul><ul><li>Draw people to your “stuff” with targeted marketing and salesmanship, no spam, or auto “thanks for following me” msgs (Love your followers) </li></ul><ul><li>Be witty… </li></ul><ul><li>Link to LinkedIn/Facebook? Pros and Cons </li></ul>
  12. 12. Facebook <ul><li>The “Final Frontier” </li></ul><ul><li>Great opportunity to show the real you </li></ul><ul><li>Pics of family, pets, etc </li></ul><ul><li>Go easy on the Farmville, etc </li></ul><ul><li>Stay brand consistent, but remember your audience </li></ul><ul><li>Post compelling, good-to-know stuff </li></ul><ul><li>Personal v Business page – I combine </li></ul><ul><li>If you have a business page, have a personal one as well </li></ul>
  13. 13. Other Platforms <ul><li>YouTube </li></ul><ul><li>Plaxo </li></ul><ul><li>Google Profile </li></ul><ul><li>Naymz </li></ul><ul><li>Beebo </li></ul><ul><li>Googe Buzz </li></ul><ul><li>Yada, yada, yada </li></ul>
  14. 14. Summary <ul><li>Social media is here to stay </li></ul><ul><li>LinkedIn, Twitter, and Facebook are the biggies </li></ul><ul><li>Proper branding and bringing value brings people to you </li></ul><ul><li>Show a personal side </li></ul><ul><li>Stay away from the Big 3 </li></ul><ul><li>Love your followers </li></ul><ul><li>Be consistent </li></ul>
  15. 15. Branding Yourself in Social Media Questions?

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