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The Modern Marketing Plan
This document discusses modern content marketing strategies, including creating different types of content for different audiences, building relationships and social followings, and using various platforms like videos, blogs, social media, and email marketing to engage customers and drive traffic. It also emphasizes the importance of continually creating useful content that deserves high search engine rankings and speaking to defined customer personas.
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The Modern Marketing Plan
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- 4. People Don’t LikeBanner Ads
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- 8. Continually Invest inPage Types
- 9. Make Your PagesDeserve To Rank http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined
- 10. Zappos Have 50,000+Product Videos
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- 15. Speak To YourAudience http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html
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- 18. Content for Customersfor the Long Tail
- 19. Content for MavensFor the Head Terms
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- 21. Relationship Building >Link Building
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- 23. Email Is TheElephant In The Room
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- 27. www.slideshare.net/tomcritchlow Psst:http://www.distilled.net/blog/seo/the-power-of-slideshare/
- 28. Tom Critchlow VP OperationsNYC www.distilled.net tom.critchlow@distilled.net Fiercely curious. Passionate about learning. Email me! @tomcritchlow