The document outlines a digital marketing strategy focused on customer insights and addressing business issues through innovative solutions and agile team management. It emphasizes a broken agency model and presents a real-world example demonstrating successful lead generation and revenue growth. The approach prioritizes transparent media buying, strategic execution, and continuous improvement across various marketing channels.

1. Our Credentials Digital Marketing Strategy

2. Customer insights Your business issues Our firm’s solutions Why approach is different Real world example

3. Customer Insights Our Solutions Business Issues

4. Positioning Digital strategy integration Measure and improve

5. Track all channels Monitor the conversation Measure impact Analyze conversions

6. Customer Insights Our Solutions Business Issues

7. How we work

8. Small agile teams Manage by fact Low cost of delivery Less formalities

9. The customer is closer Less distortion Less confusion Everyone on the front line Change is easier

10. Strategize for execution Execute with strategy

11. Rapid execution Iterative improvements Multi disciplinary

12. Business Strategy Brand Definition and Strategy Creative Strategy Web Channel Strategy Web Design and Marketing Execution Implementation and Measurement

13. Why is this different ?

14. Agency model is broken

15. They sell what they have not what you need

16. 91% of top advertisers say media buying process is not transparent

17. Cool is not a strategy

18. Nurture vs. slash and burn

19. Insurgent vs. Established

20. Real world example

21. SPEC Engineering

22. Complex decision Credibility and reputation Regional Search driven

23. Objective was to create authority and build a lead generation machine

24. Created detailed content Promoted content Monitored the conversation Rinse and repeat

25. Analytics Dashboard 24/7

26. Blogs SEO and PPC Brand monitoring Public relations / Social media Article and content distribution Newsletters

27. New website $25,000 Digital marketing $35,000 Total $60,000

28. After 3 months: 70 active leads up from12 $7,000,000 new business 23% increase in revenue

29. Design and Marketing Suggestions

30. Compare

31. Weighted search results

33. Connect campaigns Improve UX Develop best content Expand membership base

34. Go to the customer Monitor the conversation Learn and improve Develop a community

35. The team

36. Passionate and happy Multi disciplined A+ player Street smart

37. Richard Banfield Strategy Alex Fedorov Creative Director Dan Allard Account Director Jason Henrichs Strategy Dave Pye Search Marketing Kevin Leary User Experience