The document outlines a 7-step process for rebranding on LinkedIn: 1) Conduct a brand and content audit, 2) Construct brand guidelines, 3) Create brand content, 4) Plan a campaign strategy, 5) Re-launch the brand using LinkedIn products, 6) Elevate the rebrand's impact with employee activation, 7) Measure results and track ROI. It emphasizes creating an "always-on" content presence to keep the brand top-of-mind at each stage of the buyer's journey. Planning campaigns should balance long-term brand-building with short-term sales activation.
This document provides a social media report summarizing McDonald's performance on Facebook and Twitter between October 1st and December 31st, 2015. On Facebook, McDonald's gained over 100,000 new fans and had an average engagement score of 244. Ad campaigns and photos received the highest engagement. On Twitter, McDonald's gained nearly 5,000 new followers and had an average engagement score of 145. Posts with hashtags engaged the best and mentions were most frequent. Customer responses averaged a 8 hours and 56 minutes response time with a 68% response rate.
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Deep Mehta
An indepth course in email marketing covering the whole process of email marketing - types of emails, how to avoid the promotions tab, how to analyze an email, tools popular in email marketing, key performance indicators in email marketing, how to UTM tag an emailer, how to write good subject lines & preheader text, anatomy of a good email
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class examples. Designed as flashcards so that it can be printed out to help stimulate brainstorm sessions.
SEO, Digital Marketing, Marketing media, Social medial marketing, Content Marketing, Search Optimization, Benefits of Online Marketing over Offline Marketing.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
Implementing A CRM Proposal PowerPoint Presentation SlidesSlideTeam
For obvious reasons, a business cannot survive without a loyal fanbase. Therefore, fostering strong business relationships with clients is critical to a successful business venture. The development of customer relationship management software and framework makes this reasonably easy. Every firm with long-term goals needs a CRM strategy. This creates ample scope for CRM professionals to create value. But due to business dynamics, many CRM organizations continue to face problems in maintaining a steady flow of customers. However, SlideTeam’s latest offering- Implementing A CRM Proposal PowerPoint Presentation Slides can turn the situation on its head. Employ our PowerPoint business proposal slideshow to close more deals, and manage customer relations effectively. This proposal kicks off with a gripping cover letter. The state-of-the-art design positions your brand in the minds of the target audience. Briefly explain the CRM problems of your customers, such as outdated technology or lack of talent. Showcase a gist of your Customer Relationship Management strategy and elucidate the positive effects on the customer experience. Our business proposal PowerPoint layout assists you in virtually presenting the core aspects of CRM implementation. Walk your audience through various key steps involved in the plan of action. Elaborate on weekly and monthly project timeframe chronologically with the help of a linear diagram enlisting milestones. Portray the cost structure of CRM implementation as per various features. Represent a pricing list for common, unique, and new CRM system features. Our PowerPoint layout innovators have included a highly professional company intro. Easily personalize the details to reproduce the corporate identity of your firm, virtually. You may showcase details like firm background, vision, and the responsibilities you will undertake as a part of the deal. Introduce your clients to the key staff and members involved in the project. End the proposal with max impact by including what your past customers think about your company. Give a glimpse of your proficiency via a case study. Further, get access to an implementation agreement contact by hitting the download icon. Begin instant customization now. https://bit.ly/37NdN7A
This document provides a social media report summarizing McDonald's performance on Facebook and Twitter between October 1st and December 31st, 2015. On Facebook, McDonald's gained over 100,000 new fans and had an average engagement score of 244. Ad campaigns and photos received the highest engagement. On Twitter, McDonald's gained nearly 5,000 new followers and had an average engagement score of 145. Posts with hashtags engaged the best and mentions were most frequent. Customer responses averaged a 8 hours and 56 minutes response time with a 68% response rate.
Email marketing 101, How to run email marketing campaigns, Email marketing fu...Deep Mehta
An indepth course in email marketing covering the whole process of email marketing - types of emails, how to avoid the promotions tab, how to analyze an email, tools popular in email marketing, key performance indicators in email marketing, how to UTM tag an emailer, how to write good subject lines & preheader text, anatomy of a good email
Follow our mantra of sending the right message, to the right person, at the right time, with the right frequency as a framework for your email marketing strategy.
26 topline marketing strategies to launch a new brand, product or service. Includes a 1 page summary outlining the pros and cons of each approach as well as best in class examples. Designed as flashcards so that it can be printed out to help stimulate brainstorm sessions.
SEO, Digital Marketing, Marketing media, Social medial marketing, Content Marketing, Search Optimization, Benefits of Online Marketing over Offline Marketing.
How to Make Awesome SlideShares: Tips & TricksSlideShare
Turbocharge your online presence with SlideShare. We provide the best tips and tricks for succeeding on SlideShare. Get ideas for what to upload, tips for designing your deck and more.
Implementing A CRM Proposal PowerPoint Presentation SlidesSlideTeam
For obvious reasons, a business cannot survive without a loyal fanbase. Therefore, fostering strong business relationships with clients is critical to a successful business venture. The development of customer relationship management software and framework makes this reasonably easy. Every firm with long-term goals needs a CRM strategy. This creates ample scope for CRM professionals to create value. But due to business dynamics, many CRM organizations continue to face problems in maintaining a steady flow of customers. However, SlideTeam’s latest offering- Implementing A CRM Proposal PowerPoint Presentation Slides can turn the situation on its head. Employ our PowerPoint business proposal slideshow to close more deals, and manage customer relations effectively. This proposal kicks off with a gripping cover letter. The state-of-the-art design positions your brand in the minds of the target audience. Briefly explain the CRM problems of your customers, such as outdated technology or lack of talent. Showcase a gist of your Customer Relationship Management strategy and elucidate the positive effects on the customer experience. Our business proposal PowerPoint layout assists you in virtually presenting the core aspects of CRM implementation. Walk your audience through various key steps involved in the plan of action. Elaborate on weekly and monthly project timeframe chronologically with the help of a linear diagram enlisting milestones. Portray the cost structure of CRM implementation as per various features. Represent a pricing list for common, unique, and new CRM system features. Our PowerPoint layout innovators have included a highly professional company intro. Easily personalize the details to reproduce the corporate identity of your firm, virtually. You may showcase details like firm background, vision, and the responsibilities you will undertake as a part of the deal. Introduce your clients to the key staff and members involved in the project. End the proposal with max impact by including what your past customers think about your company. Give a glimpse of your proficiency via a case study. Further, get access to an implementation agreement contact by hitting the download icon. Begin instant customization now. https://bit.ly/37NdN7A
This document discusses email marketing. It begins by defining email marketing as using personalized emails to inform an email list about products/services. It then discusses the uses of email marketing like relationship building and content promotion. It outlines different types of email campaigns including newsletters, surveys, and promotional emails. It provides steps to get started with email marketing like defining goals, building a list, and measuring results. It also discusses how to create an email list through lead magnets and opt-in forms. Finally, it covers pros and cons of email marketing as well as common FAQs.
New Product Marketing PowerPoint Presentation SlidesSlideTeam
The document provides details on marketing tactics for new product launches. It is divided into 3 phases - Buzz, Launch, and Momentum. For each phase, it outlines targeted tactics in 5 key areas: Awareness & Demand Generation, Focused on Retention, Focused on Demand Generation, Focused on Awareness/Lead Generation, and Internal Channels. Specific tactics mentioned include social media marketing, email campaigns, trade shows, conferences, sales training, and more. The document aims to create buzz, launch, and sustain momentum for new products in the market.
Strategic Marketing Plan Powerpoint Presentation SlidesSlideTeam
Every business professional dreams of building an organization that makes it recognizable in the marketplace. Also, it takes a lot of effort to market new products and reach out to more customers. This can be done if a business works with a complete strategy and proper guidelines. To run a successful marketing business, it is important to have better planning that executes the product in the market without any failure. Presenting our content ready Strategic Marketing Plan PowerPoint Presentation Slides that helps to showcase the methods you use to conduct market research and new trends. With the aid of this marketing strategy PPT layout, you can explain the process of evaluating opportunities along with the probability of success. Use our marketing plan presentation template to determine the steps that are needed to connect with customers that make them aware of the product. Showcase the steps like create customer value & loyalty, analyzing the consumer market, analyzing business markets, and identifying market segments & targets. Design a customer-driven marketing program by downloading our easy-to-customize strategic marketing plan PPT slide. https://bit.ly/3d915lk
Presentation on digital marketing strategy - furniture startupAtin Rastogi
The marketing strategy layout document outlines the key steps for a startup furniture company to develop an effective marketing plan. These include setting goals and metrics, identifying the target audience through research, educating users with relevant content, designing a responsive website and landing pages, getting found online through search engines and social media, nurturing leads through personalized outreach, and closing sales through collaboration between marketing and sales teams. Competitor research is also emphasized to understand strengths, weaknesses, and opportunities to differentiate in the market.
While creating a brand marketing PowerPoint presentation slide, a presenter wants everything appropriate. Keeping this in mind, we have come up with pre-designed content ready product development presentation slides. This content ready professionally designed media performance & scheduling PPT cover the topics like awareness steps, brand awareness metrics, measuring effectiveness of the brand, bar graphs & charts, combo chart, donut pie chart and many more. We proudly present you brand building Which will help you further creating your ideas into reality. This amazing content-ready PPT slides can be used for creating PPTs on product advertising, goods strategy, quality preference, company awareness, business marketing, brand recognition, product building and management. Download it! You have got the best product awareness sample PPT model. You are just a click away to download this professionally designed product management PowerPoint deck. Encourage your audience with our brand marketing PowerPoint presentation graphics. Keep a friendly atmosphere going with our Brand Marketing PowerPoint Presentation Slides. They help you curb the hawks.
This document provides templates and outlines for creating an investor pitch deck. It includes templates for agenda slides, problem statements, solutions, market size, business models, competitive advantages, and competitor analyses. The slides are meant to be fully customizable with editable text blocks to adapt them to the needs of the presenter and their specific company or idea. The overall document provides a framework and set of templates to help presenters develop an effective investor pitch deck.
This media plan allocates a budget of 77.7 million rupees to promote Nestle yogurt over 15 days across print, electronic, and outdoor media in major cities of Pakistan. Print advertising will focus on daily newspapers and magazines, costing 53.8 million and 15.2 million respectively. Electronic media placements include popular TV channels during prime time slots, totaling 15.2 million. Outdoor advertising through hoardings in Karachi, Lahore, and Islamabad will cost 8.6 million. The campaign aims to boost seasonal recall and maintain brand presence among its primary target audience of women ages 18+ nationwide.
This document outlines a marketing and communications strategy for Manufacturing USA. It establishes goals of creating awareness, fostering participation, and growing the program. The strategy takes an audience-first approach, identifying key audiences and their needs. It outlines guiding principles including the brand platform and strategic themes. Tactics discussed include developing messaging around the themes, choosing channels, and creating rollout plans. The strategy provides a roadmap for activating the brand through continued engagement, content development, digital presence, and outreach efforts.
Start Up Business Strategy Powerpoint Presentation SlidesSlideTeam
If you are troubled about how to write a perfect business strategy for start-ups, then you do not need to worry. To aid you we have our pre-made 80 slides deck Start Up Business Strategy Powerpoint Presentation Slides. In this entry strategies for startups PPT example, we have slides having information executive summary for problem-solution-market-mission, market insights, what we offer, key financials, our strategic positioning, startup summary and expenses, management team, assets and liabilities statement, products and services, market analysis, industry snapshot, pricing strategy, competitor analysis, organizational structure, and much more. Using our survival strategies for startup business presentation diagrams to summarize the main points of your strategy, define business goals, manage the workforce and keep track of all the dates and deadlines etc. Moreover, you’ll also learn about related topics such as SWOT analysis, business model and communication strategy. To sum it up, beforehand planning helps you track all the important stuff and accomplish more. Download our pre-made Start Up Business Strategy Powerpoint Presentation Slides to benefit this professional presentation. Your audience will be delirious over our Start Up Business Strategy Powerpoint Presentation Slides. Your ideas will have them jumping for joy. https://bit.ly/3ARJwju
Tam Sam Som PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Tam Sam Som Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of thirty four slides. Our tailor made Tam Sam Som Powerpoint Presentation Slides editable deck assists planners to segment and expound the topic with brevity. The advantageous slides on Tam Sam Som Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Fitness Star - An Android app marketing planRohan Singh
The document outlines a market opportunity and action plan for a fitness app called "Fitness Star". It notes that the health and fitness app market is only 2% but growing as people focus more on health. The app aims to be more convenient, effective and personalized than competitors. The action plan includes releasing free and paid versions on major platforms, researching how to improve on existing apps, and motivating regular usage by tracking progress over time. It provides an overview of the Android market share and app categories on the Play Store.
To grow your business and giving it a global face, one needs to perform various commercial and social activities on the internet. And, here's the eCommerce development steps in.
IOT refers to the online buying and selling process which has revolutionized the traditional business approach. Read this post to get valuable tips to Increase your e-Commerce Sales
15 Tips for Compelling Company Updates on LinkedInLinkedIn Europe
LinkedIn has evolved into a platform for content marketing. With more than 259 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results
This document provides a template for creating and presenting buyer personas. It includes sections on introducing buyer personas, how to present them using a PowerPoint template, and an example of a completed buyer persona called "Sample Sally." The template guides users to include key background details on the persona, demographics, goals, challenges, how the company's product helps solve those challenges, quotes from interviews, common objections, suggested marketing messaging and an elevator pitch. The goal is to help socialize buyer personas across an organization in an easy-to-understand format.
1. The document provides 7 tips for mastering the Twitter algorithm to improve reach: tweet at optimal times when followers are online; use hashtags to connect tweets around topics; include photos, videos and GIFs to make tweets more engaging; maintain an active Twitter presence; get verified to protect your brand identity; encourage followers to engage by following others and sharing top content; and repackage top content using social media management tools.
The document discusses social media marketing and provides tips for using various social media channels effectively. It defines social media as involving genuine conversations between people about mutual interests to arrive at collective points or make informed choices. It then provides guidelines for using blogs, microblogging on Twitter, social networking sites, media sharing sites, and targeted Facebook ads in a social media marketing strategy.
The document discusses the rise of content marketing and the role of content engineers. It defines a content engineer as someone who blends creative and analytical skills to develop relevant content across different channels and measures performance. The presentation provides tips on how to listen to customers, engage them in conversations, create a virtuous marketing cycle, and establish a culture of measurement.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
This document discusses email marketing. It begins by defining email marketing as using personalized emails to inform an email list about products/services. It then discusses the uses of email marketing like relationship building and content promotion. It outlines different types of email campaigns including newsletters, surveys, and promotional emails. It provides steps to get started with email marketing like defining goals, building a list, and measuring results. It also discusses how to create an email list through lead magnets and opt-in forms. Finally, it covers pros and cons of email marketing as well as common FAQs.
New Product Marketing PowerPoint Presentation SlidesSlideTeam
The document provides details on marketing tactics for new product launches. It is divided into 3 phases - Buzz, Launch, and Momentum. For each phase, it outlines targeted tactics in 5 key areas: Awareness & Demand Generation, Focused on Retention, Focused on Demand Generation, Focused on Awareness/Lead Generation, and Internal Channels. Specific tactics mentioned include social media marketing, email campaigns, trade shows, conferences, sales training, and more. The document aims to create buzz, launch, and sustain momentum for new products in the market.
Strategic Marketing Plan Powerpoint Presentation SlidesSlideTeam
Every business professional dreams of building an organization that makes it recognizable in the marketplace. Also, it takes a lot of effort to market new products and reach out to more customers. This can be done if a business works with a complete strategy and proper guidelines. To run a successful marketing business, it is important to have better planning that executes the product in the market without any failure. Presenting our content ready Strategic Marketing Plan PowerPoint Presentation Slides that helps to showcase the methods you use to conduct market research and new trends. With the aid of this marketing strategy PPT layout, you can explain the process of evaluating opportunities along with the probability of success. Use our marketing plan presentation template to determine the steps that are needed to connect with customers that make them aware of the product. Showcase the steps like create customer value & loyalty, analyzing the consumer market, analyzing business markets, and identifying market segments & targets. Design a customer-driven marketing program by downloading our easy-to-customize strategic marketing plan PPT slide. https://bit.ly/3d915lk
Presentation on digital marketing strategy - furniture startupAtin Rastogi
The marketing strategy layout document outlines the key steps for a startup furniture company to develop an effective marketing plan. These include setting goals and metrics, identifying the target audience through research, educating users with relevant content, designing a responsive website and landing pages, getting found online through search engines and social media, nurturing leads through personalized outreach, and closing sales through collaboration between marketing and sales teams. Competitor research is also emphasized to understand strengths, weaknesses, and opportunities to differentiate in the market.
While creating a brand marketing PowerPoint presentation slide, a presenter wants everything appropriate. Keeping this in mind, we have come up with pre-designed content ready product development presentation slides. This content ready professionally designed media performance & scheduling PPT cover the topics like awareness steps, brand awareness metrics, measuring effectiveness of the brand, bar graphs & charts, combo chart, donut pie chart and many more. We proudly present you brand building Which will help you further creating your ideas into reality. This amazing content-ready PPT slides can be used for creating PPTs on product advertising, goods strategy, quality preference, company awareness, business marketing, brand recognition, product building and management. Download it! You have got the best product awareness sample PPT model. You are just a click away to download this professionally designed product management PowerPoint deck. Encourage your audience with our brand marketing PowerPoint presentation graphics. Keep a friendly atmosphere going with our Brand Marketing PowerPoint Presentation Slides. They help you curb the hawks.
This document provides templates and outlines for creating an investor pitch deck. It includes templates for agenda slides, problem statements, solutions, market size, business models, competitive advantages, and competitor analyses. The slides are meant to be fully customizable with editable text blocks to adapt them to the needs of the presenter and their specific company or idea. The overall document provides a framework and set of templates to help presenters develop an effective investor pitch deck.
This media plan allocates a budget of 77.7 million rupees to promote Nestle yogurt over 15 days across print, electronic, and outdoor media in major cities of Pakistan. Print advertising will focus on daily newspapers and magazines, costing 53.8 million and 15.2 million respectively. Electronic media placements include popular TV channels during prime time slots, totaling 15.2 million. Outdoor advertising through hoardings in Karachi, Lahore, and Islamabad will cost 8.6 million. The campaign aims to boost seasonal recall and maintain brand presence among its primary target audience of women ages 18+ nationwide.
This document outlines a marketing and communications strategy for Manufacturing USA. It establishes goals of creating awareness, fostering participation, and growing the program. The strategy takes an audience-first approach, identifying key audiences and their needs. It outlines guiding principles including the brand platform and strategic themes. Tactics discussed include developing messaging around the themes, choosing channels, and creating rollout plans. The strategy provides a roadmap for activating the brand through continued engagement, content development, digital presence, and outreach efforts.
Start Up Business Strategy Powerpoint Presentation SlidesSlideTeam
If you are troubled about how to write a perfect business strategy for start-ups, then you do not need to worry. To aid you we have our pre-made 80 slides deck Start Up Business Strategy Powerpoint Presentation Slides. In this entry strategies for startups PPT example, we have slides having information executive summary for problem-solution-market-mission, market insights, what we offer, key financials, our strategic positioning, startup summary and expenses, management team, assets and liabilities statement, products and services, market analysis, industry snapshot, pricing strategy, competitor analysis, organizational structure, and much more. Using our survival strategies for startup business presentation diagrams to summarize the main points of your strategy, define business goals, manage the workforce and keep track of all the dates and deadlines etc. Moreover, you’ll also learn about related topics such as SWOT analysis, business model and communication strategy. To sum it up, beforehand planning helps you track all the important stuff and accomplish more. Download our pre-made Start Up Business Strategy Powerpoint Presentation Slides to benefit this professional presentation. Your audience will be delirious over our Start Up Business Strategy Powerpoint Presentation Slides. Your ideas will have them jumping for joy. https://bit.ly/3ARJwju
Tam Sam Som PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Tam Sam Som Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of thirty four slides. Our tailor made Tam Sam Som Powerpoint Presentation Slides editable deck assists planners to segment and expound the topic with brevity. The advantageous slides on Tam Sam Som Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
10 Ways to Win at SlideShare SEO & Presentation OptimizationOneupweb
Thank you, SlideShare, for teaching us that PowerPoint presentations don't have to be a total bore. But in order to tap SlideShare's 60 million global users, you must optimize. Here are 10 quick tips to make your next presentation highly engaging, shareable and well worth the effort.
For more content marketing tips: http://www.oneupweb.com/blog/
Fitness Star - An Android app marketing planRohan Singh
The document outlines a market opportunity and action plan for a fitness app called "Fitness Star". It notes that the health and fitness app market is only 2% but growing as people focus more on health. The app aims to be more convenient, effective and personalized than competitors. The action plan includes releasing free and paid versions on major platforms, researching how to improve on existing apps, and motivating regular usage by tracking progress over time. It provides an overview of the Android market share and app categories on the Play Store.
To grow your business and giving it a global face, one needs to perform various commercial and social activities on the internet. And, here's the eCommerce development steps in.
IOT refers to the online buying and selling process which has revolutionized the traditional business approach. Read this post to get valuable tips to Increase your e-Commerce Sales
15 Tips for Compelling Company Updates on LinkedInLinkedIn Europe
LinkedIn has evolved into a platform for content marketing. With more than 259 million members worldwide, professionals are using LinkedIn to become great at what they do by seeking and sharing insights. On LinkedIn, marketers are able to build relationships with professionals by using accurate targeting to share relevant content. LinkedIn Company Updates, shared from your Company Page, are a powerful way to reach professionals with relevant content across devices. We’ve created these 15 tips for compelling company updates to help you drive better results
This document provides a template for creating and presenting buyer personas. It includes sections on introducing buyer personas, how to present them using a PowerPoint template, and an example of a completed buyer persona called "Sample Sally." The template guides users to include key background details on the persona, demographics, goals, challenges, how the company's product helps solve those challenges, quotes from interviews, common objections, suggested marketing messaging and an elevator pitch. The goal is to help socialize buyer personas across an organization in an easy-to-understand format.
1. The document provides 7 tips for mastering the Twitter algorithm to improve reach: tweet at optimal times when followers are online; use hashtags to connect tweets around topics; include photos, videos and GIFs to make tweets more engaging; maintain an active Twitter presence; get verified to protect your brand identity; encourage followers to engage by following others and sharing top content; and repackage top content using social media management tools.
The document discusses social media marketing and provides tips for using various social media channels effectively. It defines social media as involving genuine conversations between people about mutual interests to arrive at collective points or make informed choices. It then provides guidelines for using blogs, microblogging on Twitter, social networking sites, media sharing sites, and targeted Facebook ads in a social media marketing strategy.
The document discusses the rise of content marketing and the role of content engineers. It defines a content engineer as someone who blends creative and analytical skills to develop relevant content across different channels and measures performance. The presentation provides tips on how to listen to customers, engage them in conversations, create a virtuous marketing cycle, and establish a culture of measurement.
Content marketing is a huge buzzword. But what doesn't it really mean for your business. And how do you find the resources and the budget to execute a content marketing strategy today?
In this presentation, delivered at MarketingProfs B2B Forum, I provide the 7 key factors to content marketing success. I outline a roadmap that any business can follow to achieve content marketing success. I demonstrate how you can deliver the content your buyers need at each stage of their journey, and I explain how focusing on subscribers can be the key to success.
Download the presentation and reach out to me for more details or to get your own customized content marketing strategy.
Live Webinar: How to Launch & Scale an Effective Account-Based Marketing Stra...LinkedIn
Join us to find out how modern marketers can:
- Align with Sales on targeting, content and ABM specific metrics
- Adopt the ABM tactics real marketers are implementing today
- Understand the technology that will fuel your ABM strategy
The Death of Marketing & The Rise of the Content Engineer 2schulmanthorogood
The document discusses how customer behaviors and demands are changing, requiring companies to adapt their marketing approaches. It outlines the rise of user-generated content and social media as important conversations that companies need to listen to. It then provides guidance on how to become a "content engineer" by understanding goals, creating a content strategy, using data analytics, developing relevant content, distributing content widely, and continuously measuring and optimizing efforts.
B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing #AFBMCAllFacebook.de
This document provides guidance on effective B2B content marketing. It discusses setting clear goals and metrics, understanding the audience through buyer personas, distributing content through blockbuster pieces and customer journeys, and optimizing through testing. Visuals, short engaging copy, mobile optimization, and leveraging employees are some best practices. The key is to test content to find the most effective approaches and continuously refresh successful creative elements. Overall it emphasizes the importance of understanding the audience, distributing high-quality content, and optimizing through testing to improve performance.
Accelerating the Buyer's Journey: Reveal Intent With Content at the Point of ...Influence and Co.
On Thursday, Feb. 21, at 12 p.m. CST, Natalie Stezovsky partnered with David Fortino, SVP of Audience and Product at NetLine, for a two-part webinar on how to create and optimize content based on where leads are in the buyer's journey and how you can ultimately shorten the span of that journey.
This deck covers:
The importance of sales enablement content
Content creation best practices
How to use content at each stage of the buyer’s journey
How to maximize opportunities that result from that content
How to accelerate the buyer’s journey from a single campaign
LinkedIn's Brand and Demand Playbook provides guidance on using LinkedIn for both brand awareness and demand generation campaigns. It recommends a balanced approach of 60% branding and 40% direct response. The playbook outlines LinkedIn's targeting capabilities and ad formats that can be used at different stages of the buyer's journey. It also provides examples of how brands like BambooHR and VMware have successfully used LinkedIn to build awareness, drive engagement, and increase conversions.
The document provides an overview of content marketing strategies and best practices. It discusses the key factors for content marketing success, including having a documented content strategy, publishing quality content consistently, and mapping content to the consumer journey. It also discusses companies that are doing content marketing well, such as SAP's use of a "content hub" to attract early-stage leads through helpful content. The document emphasizes the importance of understanding the buyer journey and addressing prospects' needs at each stage through different content types and topics. It also stresses the importance of measuring content marketing ROI.
This document provides a summary of LinkedIn's Brand and Demand Playbook. It discusses how brands can balance both brand awareness and demand generation marketing to optimize performance across the buyer's journey. The playbook recommends allocating 60% of marketing budget to brand activities and 40% to demand/performance activities. It also outlines LinkedIn's various targeting and ad formats that can be used at different stages of the buyer's journey, from awareness to consideration to conversion. The playbook is intended to help marketers spark awareness, engage, and convert their target audiences on LinkedIn.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
This document summarizes a webinar on using content to drive inbound marketing success. It discusses collecting customer data to personalize campaigns. It also discusses using content like blogs, videos and ebooks at different stages of the buyer's journey to engage and educate prospects. Finally, it provides examples of content marketing campaigns that generated leads and sales for companies like Crowe Horwath, Hess Energy, Autotask and SAVO.
What happens when a media product leader becomes a content marketing leader?
When you infuse an agile development approach to a traditional brand marketing organization, you foster new ways of working and innovating and build new marketing muscle that engages customers and prospects in unique ways. Pulling from my experiences as the first head of content marketing at Airbnb, and then as the first VP of Content Marketing at Salesforce, I’ll share stories of what it means to deploy agile marketing at these two leading brands, one very different from the other. Uncover the fundamentals to running lean, agile marketing teams, how to structure teams and processes to enable brands to be responsive to news and culture, and ultimately, how to drive successful outcomes that deepen engagement and build credibility and trust among a target audience.
The document provides tips for building a brand on LinkedIn in 5 steps:
1. Plan your brand strategy by understanding the marketplace and defining your key value propositions.
2. Build a strong LinkedIn presence through your corporate page and linking employees.
3. Raise brand awareness and acquire followers organically and through targeted ads.
4. Engage members through conversational, visually-appealing, and mobile-optimized content using hashtags.
5. Convert engaged members to hires, customers, or investors by targeting them at scale with content and capturing leads.
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
This document provides an overview of Digital Kites' digital marketing and content resources to increase awareness of its technology solutions and products. It outlines a three-phase media approach to first build brand awareness, then increase involvement through relevant content, and finally drive consideration. Digital platforms like Google, social media, display ads and videos will be leveraged. A mix of branded and valued content will be created in different formats.
"Connecting With Contractors To Grow Your Business" by Shelley Middlebrook | ...Susan Smith
Contractors are an important target audience for content marketing. Building relationships with contractors through helpful, valuable content can grow a business. Content should be distributed across owned channels like email lists as well as paid channels like search advertising and social media platforms where contractors spend time, like LinkedIn and Facebook groups. Measuring the effectiveness of content marketing efforts is important for optimizing strategies over time.
This document provides guidance on measuring the return on investment (ROI) of content marketing efforts. It discusses defining key performance indicators (KPIs) around reach, engagement, and conversions. It also covers forecasting ROI to determine necessary budgets, and choosing the right tools to track metrics and report on results. The overall goal is to help marketers quantify their content marketing efforts and illustrate the business impact and success of their programs.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
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As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
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Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
2. Why brand matters
How to approach your rebrand
7 steps to rebranding
• Conduct a brand & content audit
• Construct your brand guidelines
• Create your brand content
• Plan your campaign strategy
• Re-launch your brand with LinkedIn products
• Elevate your rebrand impact with employee
activation
• Measure results & track ROI of your rebrand
01
02
03
What we’ll
cover…
4. A strong brand is valuable in more ways than one
Developing a strong brand
is playing the long game.
Brand takes time to develop
value so your company wins
in the long run
Brand equity has a direct
effect on sales volume
because consumers
gravitate toward products
with great reputations
A prestigious brand
attracts clients regularly
and has a higher sales
conversion percentage
Brand Equity The Long GameHigh Conversion
5. Clearly articulated brands command premium pricing
Business
Decision Makers
49%
C-Suite
Executives
47%
B2B
Marketers
10%
I am willing to pay a premium to work with an
organization with a clear vision for the future“ ”
Brand Equity
B2B Buyers
“allows us to charge more
than our competitors who
produce lower quality
thought leadership”
Source: 2017 Edelman/LinkedIn Study “How Thought Leadership Impacts B2B Demand Generation.”
6. A strong brand
builds customer
loyalty & retention According to a study conducted by Bain & Company, a
5%
25% to 95%
increase in customer retention
can increase profits from
Brand Equity
https://www.linkedin.com/pulse/5-ways-your-company-name-logo-can-help-sales-reps-sell-garrett-riley/
7. Brand is not just a problem for the marketing department.
It is the responsibility of the entire organization.
So, ask yourself: do you want to compete on price or brand?
Successful investments are often
companies that are low-cost producers
or that own powerful brands
Warren Buffett
Business Magnate, Investor, Speaker and Philanthropist
“ “
9. How to know
when it’s time for
a rebrand
Customer research Business evolves International expansion
New CEO Outdated image Bad reputation
Mergers/acquisitions Changing
markets
Corporate identity
development
10. Analyze
the competitive
environment
Measure
topic ownership
and engagement
Quiet threats
These brands attract
engagement, but are
underrepresented in
the marketplace.
Thought leaders
With high engagement
and topic ownership,
brands in this category are
leading the conversation.
Laggards
Brands in this
quadrant are not
making an impact.
Noisemakers
These brands are
crowding the conversation,
but low quality content isn’t
generating engagement.
Engagement Index:
Calculated based on the
number of engagements
per article posted across
LinkedIn that mentions
the brand and topic in
question. 100 is the
maximum among
peer benchmark.
Ownership
of Topic Index:
Calculated based on
share of articles posted
across LinkedIn that
mention the brand and
topic in question. 100 is
the maximum among
peer benchmark.
11. Uncover whitespace
opportunities
Work with LinkedIn to understand where
you are compared to your competitors in
terms of content and what topics to focus on
for your target audience.
Engagementindex
Topic ownership index
0 50 100
50
100
i.e. Artificial
intelligence topic
ownership for Decision
Makers in Canada
12. Create a
consistent
brand story
through the full
buying journey
Awareness
Consideration
Acquisition
Helpful, enjoyable
(non-promotional) content
to generate engagement
and/or build awareness
High-value content that
helps to educate during
decision-making process
Brand/product/service
specific information to help
evaluate and affirm selection
15. Seven steps
01 02 03 05 06 0704
Conduct
a brand &
content
audit
Construct
your
brand
guidelines
Create
your
brand
content
Re-launch
your brand
with LinkedIn
products
Elevate your
rebrand
impact with
employee
activation
Measure
results
and track
ROI of your
rebrand
Plan
your
campaign
strategy
17. A Brand Audit is a
process that helps
you to understand
your brand’s purpose,
where it stands currently and where
you want to take it in the future.
18. Start with your
values/mission/brand
statement
Generate a list
of all your content
Analysis of all brand
content that needs
to be changed –
focus first on big rock
content items
Conduct gap analysis
of new content that
needs to be created
Brand audit process
20. Internal documents for
your new brand guidelines
Brand story
Logo
Colors
Proposal templates
Letterhead
Email signatures
Imagery
Iconography
Typography
Marketing approaches
Brand guidelines define voice and visual identity
Promote consistency when representing your brand
23. Unaware
Interested
Active
Engaged
Aware
Create content for different points along the buyer’s journey
An always-on presence keeps your brand top-of-mind for potential customers at every stage of the journey
Reach
Nurture
Acquire
Nurture to
convince
& convert
Earn new leads
Drive traffic
for nurturing
Shape Perception
Establish Trust
Videos, Infographics, Blog Posts,
Industry Trends, Influencer Content,
and Exclusive Content
Videos, Best Practice Guides, Case
Studies, Product Reviews, Analyst Reports,
Webinars, Blog Posts
White Papers, Research Briefs, Product
Demos, Trials, Product Reviews And
Comparisons, Analyst Reports
Newsletters, Recommendations, Case
Studies, Product News, Tutorials
25. Plan your campaign strategy
Factors to consider when campaign planning:
• Launch a Sponsored Update campaign to amplify your reach
• Launch a Follower campaign to develop long term relationships with your brand advocates
Reach
• Post more company updates
• Encourage employees to share and post more content
Frequency
• Create relevant content for your key target audience
• Have diverse pieces of content to increase unique engagement throughout the buying cycle
Engagement
26. 23%
Businesses maintaining
consistent brand identity
have an increased
revenue of
10 pieces of content are
consumed throughout the buyer journey
Build your brand
identity with consistent
messaging
27. If you want big returns,
you need to go big on
share of voice
Source: Les Binet and Peter Field, Media in Focus: Marketing Effectiveness in the Digital Era, IPA, (Figure 07)
12%
10%
8%
6%
4%
2%
0%
Share of Market
ShareofVoice
2% 4% 6% 8% 10% 12% 14%
Brand Equity
In planning a campaign strategy, focus
on reaching your entire target audience,
as well as expanding to new
audiences to ensure your brand is
saturating its potential share of market
Grow your brand by growing your audience
Increasing SOV increases SOM
28. How long does it take
for members to identify
a new brand?
1 2 3 4 5
3-4 ads live at all times
Replace under-performing ads
with new content about 1x/month
Example Content Calendar
Creating an ‘always on’
presence keeps your brand
top-of-mind for potential
customers at every stage
of the buyers’ journey.
16%
Mobile Only
56%
Cross
Device
29%
Desktop
Only
You need to reach audiences
across all platforms
Develop an ‘always on’
approach
The Long Game
29. Always-on Brand / Thought Leadership Content
Start broad, learn and then focus on the audiences more likely to engage via conversion tracking
Week 1 Brand content (wave 1) 4 distinct sponsored content posts with A/B testing of images/text/audiences
Week 2 Brand content (wave 2) 4 distinct sponsored content posts with A/B testing of images/text/audiences
Week 3 Brand content (wave 3) 4 distinct sponsored content posts with A/B testing of images/text/audiences
Week 4 Brand content (wave 4) 4 distinct sponsored content posts with A/B testing of images/text/audiences
Week 5 Brand content (wave 5) 4 of the best performing sponsored content posts from wave 1 to wave 4
Weeks 6-8 Lead Gen content with a harder hitting CTA that conveys more urgency
Weeks 9-11
Branding content leveraging data from LinkedIn matched audiences website re-targeting
To hit audiences with a secondary messaging to convince & convert
An ideal strategic
campaign structure
on LinkedIn
Each campaign should
fill the funnel with brand
content, A/B test lead
gen content, nurture with
secondary messaging
and then re-target to
convince & convert
30. Combining brand
and demand
efforts drive higher
conversion rates
Source: IPA Study, Marketing Effectiveness In The Digital Era
Demand gen
0.2%
Brand only
1.5%
1.0%
0.5%
0.0%
Brand & Demand
0.3%
1.2%
Conversion rate
High Conversion
31. But, this takes time. Brand-building and sales
activation work over different timescales
Source: Les Binet and Peter Field, Media in Focus: Marketing Effectiveness in the Digital Era, IPA, (Figure 02)
Sales uplift
over base
Sales activation / Short-term sales uplifts Brand-building / Long-term sales growth
TimeShort term effects dominate – 6 months
60%
Brand
40%
Leads
The Long Game
32. The conflict between long and short run metrics
%
Reporting very
large effects
eg. Sponsored
posts, InMail
and carousels
70
60
50
40
30
20
10
0
0 - 6 7 - 18 19 - 30 >30
Campaign duration in months
Market Share
Effects
Activation
Effects
The Long GameDirect Response wins in the short run,
but brand wins in the long run
Note from
BMD:
Waiting for
source
34. How to utilize the full-funnel
to it’s greatest potential
Awareness
Consideration
Acquisition
Helpful, enjoyable (non-promotional)
content to generate engagement
and/or build awareness
High-value content that
helps to educate during
decision-making process
Brand/product/service
specific information to help
evaluate and affirm selection
Content Types
Text Ads
Sponsored InMail
Website Retargeting
LinkedIn Lead Gen Forms
LinkedIn Capabilities
Video Sponsored Content
Static Sponsored Content
Lookalike Targeting
Account-Based Marketing
Contact Targeting
Carousel Sponsored Content
36. Build customer
relationships
at every stage of
the buyer’s journey
on mobile, desktop,
and tablet.
Sponsored Content
Static
Press release
Engage your
prospects with relevant
content in the world’s
only professional feed
and in premium
placements beyond
37. Better engage your
audience with a carousel
unit for Sponsored Content
Logo
Color palette
Illustration
Sponsored Content
Carousel
Call to Action
38. Drive engagement with
premium audiences using
dynamically generated ads,
powered by profile data,
customizable to meet your
campaign objectives.
Dynamic Ads
Personalize your creative
to resonate with buyers
39. InMail
Outreach with current clients
to ease fears of rebrand
Outreach to prospective clients
to inform them of reasons to be
excited about this rebrand
Opportunity to invite customers
to an event/webinar showcasing
or discussing the rebrand
41. Employee Advocacy plays
a critical role in company
alignment during rebranding
Content shared by
employees has 2x higher
engagement versus when
shared by a company
2x
Recognize the power of your
employee’s collective networks
Incentivize social postings on LinkedIn
with hashtags and company culture elements
Ensure employees know where to get credible,
accurate and reliable information from and
how to ask questions
Elevate, a LinkedIn product, is a
great solution to increase employee
engagement. Find out more in
the appendix.
43. View your
rebrand results
via Campaign
Manager
Tabbed navigation bar
Pacing indicators
Pre-selected views
Compare creatives
across campaigns
Breakdowns
44. Track rebrand conversions
Track performance
Track conversion events tied to your campaigns
using LinkedIn’s Insight Tag and Campaign Manager
platform. Monitor specific conversion actions including
downloads, sign-ups, registrations, and more.
Understand ROI
Measure the value you’re getting from your content
marketing on LinkedIn, including return on ad spend
and cost per conversion.
Optimize your results
Leverage in-platform conversion data to improve
your campaigns and drive results for your business.
46. Understand your rebrand
audiences on your website
Website Demographics is a free reporting tool
that lets you discover what kinds of professionals
are visiting your website.
Filter your
website traffic by 8
professional traits
Company Industry
Company Size
Job Function
Job Seniority
Job Title
Location
Company Name