This is a brief introduction and summary to marketing to the female economy, includes a case study which segregates the different segments in the female economy, successful campaigns to the female economy, opportunities and advice for marketers in the female economy
Better understand what drives women’s purchase decisions and how this can impact your marketing.
Learn how to attract, retain and get more business from women by the type of questions you ask.
Translate this understanding into products and services geared towards women’s aspirations and priorities.
Discover if you are maximizing your opportunity to get in front of women.
Use Great Lakes Credit Union’s “Chicks, Cars and Cupcakes” ladies-only event as a template for your own outreach to women.
3 out of 4 women identify themselves as the primary shoppers for their households. We will discuss marketing to women from a merchant, OPM, and affiliate viewpoint.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Marketing
Kim Salvino, Sr. Account Manager & Affiliate Evangelist, buy.at (Twitter @Kim_Salvino) (Moderator)
Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)
Kristin Kinsey, President/CEO, MadHatter Consulting, Inc. (Twitter @kc)
Laura Parvey-Connors, MomGeek/Media Designer, Vanns and Mamalode (Twitter @laurapconnors)
Social Media speaks about what women of 21st century really discuss on Social Media.
In our latest study, ThoughtBuzz's research explores the women's aspirations in India, and the expectations in their quality of life. Let's find out!
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
This is a brief introduction and summary to marketing to the female economy, includes a case study which segregates the different segments in the female economy, successful campaigns to the female economy, opportunities and advice for marketers in the female economy
Better understand what drives women’s purchase decisions and how this can impact your marketing.
Learn how to attract, retain and get more business from women by the type of questions you ask.
Translate this understanding into products and services geared towards women’s aspirations and priorities.
Discover if you are maximizing your opportunity to get in front of women.
Use Great Lakes Credit Union’s “Chicks, Cars and Cupcakes” ladies-only event as a template for your own outreach to women.
3 out of 4 women identify themselves as the primary shoppers for their households. We will discuss marketing to women from a merchant, OPM, and affiliate viewpoint.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Marketing
Kim Salvino, Sr. Account Manager & Affiliate Evangelist, buy.at (Twitter @Kim_Salvino) (Moderator)
Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)
Kristin Kinsey, President/CEO, MadHatter Consulting, Inc. (Twitter @kc)
Laura Parvey-Connors, MomGeek/Media Designer, Vanns and Mamalode (Twitter @laurapconnors)
Social Media speaks about what women of 21st century really discuss on Social Media.
In our latest study, ThoughtBuzz's research explores the women's aspirations in India, and the expectations in their quality of life. Let's find out!
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
Why Millennial Women Buy Report 3.8.2018Alisa Leonard
Largest study ever conducted on the purchasing habits of Millennial women, conducted by leading performance marketing agency Merkle + largest platform for professional Millennial women, Levo.
"The Millennial economy, as we define it, is an economic and social model in which emerging value shifts, rapid innovation, and new social norms are radically reshaping the future of work, commerce, money, and life. We are living this radical reshaping right now, and it is being driven by the largest generational cohort in the market today — Millennial women.” - Alisa Leonard
Millennials – a generation of people born between 1980 and 1995. They have been described as the most selfish, generation of the past millennium but is this really true?
Indeed they can be narcissistic, lazy and demanding but on the other hand they are tolerant, think globally and love to cooperate.
Here at Fenomem, we did some research and discovered a little more about them! Check out exactly what we learned about Millennials! If you want to know more, write a message!
Presentation by David Sinclair for the engage Business Network run by Age UK. David summarises the findings of his research "The Golden Economy" which considers how the private sector is adapting to an ageing society.
Right now, an entire generation, larger than the Baby Boomers and with unprecedented discretionary spending power, is growing up knowing only a world that is always electronically connected, always portable and always customizable. How will this generation's immersion in today's technology challenge the world as we once knew it?
Understanding digital millennials is critical to maximizing and sustaining growth. The good news? Through extensive research, Resource Interactive has mapped the Millennials' daily digital interactions to shed light on their attitudes and behaviors.
Review this presentation and discover:
• Who digital millennials are
• How millennials perceive philanthropy
• How they are shaping the political landscapes
• What millennials expect from their shopping experiences
• What you can do to maximize your interactions with digital millennials
Millennials. Ready or not, here they come.
Otherwise known as Generation Y, those born between 1982 and 2003 are a force whose dominating presence and behavior (everywhere, but especially in the workforce) will define American life and culture in the next decade and beyond...
To get the most out of the millennials (or anyone for that matter) try the following:
- Hire those who fit your unique culture
- Understand their goals
- Solicit and listen to their ideas
- Ask what they would like to get out of their career and then make it happen
- Lead and mentor, don’t hand hold
- Loosen up and nurture fun
And most importantly, like with all employees, it's imperative to make sure that millennials feel valued in the workplace.
Meet the millennials—discover how your foundation can harness the power of the giving generation.
Presented at Donor 2.0 conference, hosted by The Columbus Foundation.
Relevant statistics about Millennials (those born in the 80s and 90s) as employees, leaders, entrepreneurs, consumers, and even parents.
The more you know about the Millennials the better equipped you’ll be to lead, communicate, and market to them.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and blogger. http://ryan-jenkins.com.
Chance for Change is an event led by MSLGROUP in partnership with Sciences Po. Together with Millennial leaders and speakers from some of the world’s leading companies, we will consider how young people, in their roles as consumers, workers and innovators, can lead the response to climate change.
MSLGROUP units Salterbaxter MSLGROUP and Publicis Consultants MSLGROUP have been part of a global collaboration for the event.
For more details about this initiative visit:
http://bethechance.com
https://twitter.com/bethechance
The Millennial Shift: Financial Services and the Digital GenerationLinkedIn
Maya Pope-Chappell, News Editor, LinkedIn
Theresa McLaughlin, CMO Canadian Banking, Auto, and Wealth, TD Bank
Denise Karkos, CMO, TD Ameritrade
Marty Willis, Chief Marketing Officer, OppenheimerFunds
Laura Desmond, CEO, Starcom MediaVest Group
Donna Sabino, SVP, Ipsos
Bill Sullivan, Head of Global Financial Services, Market Intelligence, Capgemini
Leslie Gillin, Managing Director and Chief Marketing Officer, Citi Global Consumer Bank
With one of the largest generations in history comes tremendous buying power: Millennials spend $1.3 to $1.7 trillion annually. In fact, this group of digital natives represents a lucrative market and the next generation of financial clients. To make inroads with Millennials, firms must appeal to their demand for services and experiences on par with those delivered by retail and other industries that have learned how to capitalize on consumer interactions in the digital era.
The ubiquitous dominance of influencer marketing is undeniable. By 2020, influencer marketing is expected to catapult itself to a $10 billion industry, solidifying its place as a fundamental and strategic component of every brand's media mix.
A lot has changed with influencer marketing in the last 10 years, but one thing has stayed the same – women run this industry. According to Adweek, 78% of influencers are female.
This deck will dive into the evolution of influencer marketing, expanding on past, present and future trends. Linqia will also discuss why women lead this industry, and how viewers can tap into their own skills and talents to create their own influence online.
Women Have Always Held the Purse Strings
• The multiplier effect - they influence purchasing decisions for themselves and everyone in their households
• Women drive 70-80% of all consumer purchasing decisions.
• Women purchase over 50% of traditional male products, including automobiles, home improvement products, and consumer electronics.
• 85% of women say that if they like a brand, they will remain loyal to it.
Getting Her Attention - Online and Offline Marketing Strategies that WorkElizabeth Scott
Women are a challenge to reach for healthcare marketers these days. Hospitals need to use every opportunity to reach out to these important decision-makers and use online and offline strategies to get their valuable attention.
Why Millennial Women Buy Report 3.8.2018Alisa Leonard
Largest study ever conducted on the purchasing habits of Millennial women, conducted by leading performance marketing agency Merkle + largest platform for professional Millennial women, Levo.
"The Millennial economy, as we define it, is an economic and social model in which emerging value shifts, rapid innovation, and new social norms are radically reshaping the future of work, commerce, money, and life. We are living this radical reshaping right now, and it is being driven by the largest generational cohort in the market today — Millennial women.” - Alisa Leonard
Millennials – a generation of people born between 1980 and 1995. They have been described as the most selfish, generation of the past millennium but is this really true?
Indeed they can be narcissistic, lazy and demanding but on the other hand they are tolerant, think globally and love to cooperate.
Here at Fenomem, we did some research and discovered a little more about them! Check out exactly what we learned about Millennials! If you want to know more, write a message!
Presentation by David Sinclair for the engage Business Network run by Age UK. David summarises the findings of his research "The Golden Economy" which considers how the private sector is adapting to an ageing society.
Right now, an entire generation, larger than the Baby Boomers and with unprecedented discretionary spending power, is growing up knowing only a world that is always electronically connected, always portable and always customizable. How will this generation's immersion in today's technology challenge the world as we once knew it?
Understanding digital millennials is critical to maximizing and sustaining growth. The good news? Through extensive research, Resource Interactive has mapped the Millennials' daily digital interactions to shed light on their attitudes and behaviors.
Review this presentation and discover:
• Who digital millennials are
• How millennials perceive philanthropy
• How they are shaping the political landscapes
• What millennials expect from their shopping experiences
• What you can do to maximize your interactions with digital millennials
Millennials. Ready or not, here they come.
Otherwise known as Generation Y, those born between 1982 and 2003 are a force whose dominating presence and behavior (everywhere, but especially in the workforce) will define American life and culture in the next decade and beyond...
To get the most out of the millennials (or anyone for that matter) try the following:
- Hire those who fit your unique culture
- Understand their goals
- Solicit and listen to their ideas
- Ask what they would like to get out of their career and then make it happen
- Lead and mentor, don’t hand hold
- Loosen up and nurture fun
And most importantly, like with all employees, it's imperative to make sure that millennials feel valued in the workplace.
Meet the millennials—discover how your foundation can harness the power of the giving generation.
Presented at Donor 2.0 conference, hosted by The Columbus Foundation.
Relevant statistics about Millennials (those born in the 80s and 90s) as employees, leaders, entrepreneurs, consumers, and even parents.
The more you know about the Millennials the better equipped you’ll be to lead, communicate, and market to them.
Presented by Ryan Jenkins, Millennial & Generation Z keynote speaker and blogger. http://ryan-jenkins.com.
Chance for Change is an event led by MSLGROUP in partnership with Sciences Po. Together with Millennial leaders and speakers from some of the world’s leading companies, we will consider how young people, in their roles as consumers, workers and innovators, can lead the response to climate change.
MSLGROUP units Salterbaxter MSLGROUP and Publicis Consultants MSLGROUP have been part of a global collaboration for the event.
For more details about this initiative visit:
http://bethechance.com
https://twitter.com/bethechance
The Millennial Shift: Financial Services and the Digital GenerationLinkedIn
Maya Pope-Chappell, News Editor, LinkedIn
Theresa McLaughlin, CMO Canadian Banking, Auto, and Wealth, TD Bank
Denise Karkos, CMO, TD Ameritrade
Marty Willis, Chief Marketing Officer, OppenheimerFunds
Laura Desmond, CEO, Starcom MediaVest Group
Donna Sabino, SVP, Ipsos
Bill Sullivan, Head of Global Financial Services, Market Intelligence, Capgemini
Leslie Gillin, Managing Director and Chief Marketing Officer, Citi Global Consumer Bank
With one of the largest generations in history comes tremendous buying power: Millennials spend $1.3 to $1.7 trillion annually. In fact, this group of digital natives represents a lucrative market and the next generation of financial clients. To make inroads with Millennials, firms must appeal to their demand for services and experiences on par with those delivered by retail and other industries that have learned how to capitalize on consumer interactions in the digital era.
The ubiquitous dominance of influencer marketing is undeniable. By 2020, influencer marketing is expected to catapult itself to a $10 billion industry, solidifying its place as a fundamental and strategic component of every brand's media mix.
A lot has changed with influencer marketing in the last 10 years, but one thing has stayed the same – women run this industry. According to Adweek, 78% of influencers are female.
This deck will dive into the evolution of influencer marketing, expanding on past, present and future trends. Linqia will also discuss why women lead this industry, and how viewers can tap into their own skills and talents to create their own influence online.
Women Have Always Held the Purse Strings
• The multiplier effect - they influence purchasing decisions for themselves and everyone in their households
• Women drive 70-80% of all consumer purchasing decisions.
• Women purchase over 50% of traditional male products, including automobiles, home improvement products, and consumer electronics.
• 85% of women say that if they like a brand, they will remain loyal to it.
Getting Her Attention - Online and Offline Marketing Strategies that WorkElizabeth Scott
Women are a challenge to reach for healthcare marketers these days. Hospitals need to use every opportunity to reach out to these important decision-makers and use online and offline strategies to get their valuable attention.
You are not born an entrepreneur, you become oneJuliaShapiro9
A deconstructionist view of how tax policy, socio-economic structures, race, and gender impact entrepreneurial and general career success in the United States.
Based on a lecture given at the Yale Law School Entrepreneurship and Innovation Clinic on November 9, 2019.
We consider this a grossly underestimated marketing audience. They wield more consumer power than many think and they are a beautifully unique and socially connected group. This presentation offers advice on both understanding and reaching today's seniors through messaging, media and marketing.
Bryan Sims, 24 year-old CEO of brass|MEDIA Inc., speaks at a credit union conference about the importance of reaching Generation Y to the financial services industry. Sims outlines basic demographic information of Gen Y, provides statistics illustrating the difficulties in reaching them, shows the power of changing media and technology, while giving examples of how other financial institutions have successfully created programs that resonate with young adults.
brass|MEDIA Inc. is a multimedia and technology company that produces brass|MAGAZINE, a lifestyle money magazine written for young adults, by young adults.
In 2016, JUST Capital surveyed nearly 4,000 Americans from all regions and walks of life, in its second annual Poll on Corporate America. Fully weighted to the U.S. Census, our annual survey was established in 2015 to give the American people a greater voice in the dialogue on business culture and understand what matters most to the public when it comes to corporate behavior. Since 2015, we’ve surveyed over 50,000 Americans to find out what they believe makes for a JUST company. Our study is one of the largest of its kind ever undertaken.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
12. Sources: “Ad Age’s Guide to Kids and Media,” Ad Age, 3/29/04, “The Missed Market,” American Demographics, 11/01, “Race, Ethnicity and the Way We Shop,” American Demographics, 2/03 from the Selig Center for Economic Growth at the University of Georgia * Calculated based on Consumer Expenditure Survey data and US Census numbers. Source:www.census.gov American Factfinder QT P1, www.bls.gov/cex/home.htm ** Calculated based on. $7.68 trillion annual US consumer buying power X 80% of all consumer purchases. Sources: Selig Center for Economic Growth at the University of Georgia, “The Female Voice,” Time, 4/15/04 The Biggest Spenders – By Far
13. Sources: “Ad Age’s Guide to Kids and Media,” Ad Age, 3/29/04, “The Missed Market,” American Demographics, 11/01, “Race, Ethnicity and the Way We Shop,” American Demographics, 2/03 from the Selig Center for Economic Growth at the University of Georgia * Calculated based on Consumer Expenditure Survey data and US Census numbers. Source:www.census.gov American Factfinder QT P1, www.bls.gov/cex/home.htm ** Calculated based on. $7.68 trillion annual US consumer buying power X 80% of all consumer purchases. Sources: Selig Center for Economic Growth at the University of Georgia, “The Female Voice,” Time, 4/15/04 The Biggest Spenders – By Far
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18. Today’s PrimeTime Woman Healthiest, wealthiest, most educated, active, influential generation of women in history
19. Why “Market to Women?” (Are Women Really That Different?)
34. Tell Their Stories “ My husband & I saw it was necessary to learn how to handle our money the best way we could. We even took night classes together so we could learn more about finances and investing. Our goal was to ….”
37. Women – Feelings & Stories “ This morning, my daughter made her first birdie . . . she came running over and gave me a big hug. And she said, “Mom, I will never forget this day.”
44. Women Make Chicago CHIC C onsumer H eartland I nsights C entral
45. Women Make Chicago CHIC MTW Central Marti Barletta – Marketing to Women, PrimeTime Women Bridget Brennan – Why She Buys Pepper Miller – What’s Black About It? Cristina Benitez – Latinization Michael Silverstein – Women Want More
![Perception vs. Reality ,[object Object],[object Object],[object Object],Reality : The “Power” Story Women learn, earn, spend, invest, volunteer, donate and vote more than men](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)