The document provides guidance on key messages and supporting details to include when writing each section of a business plan. The summary should:
1) Explain the market problem and how the product solves it in a way that will generate sustainable profits.
2) Describe the product and how it uniquely addresses customer needs now and in the future.
3) Convey that the company can withstand competition through an understanding of competitors and a defensive business strategy.
4) Communicate that customers will learn about, understand the reasons for, and purchase the product through the marketing and sales plan.
Research shows that 92% of businesses fail globally within the first 3 years and Africa is known to have one of the worst ‘Discontinuation rate’ at about 14% as well as being the least internationalized, with more than three-quarters of companies on the continent having no customers outside their country base.
SPM is leading the way in transforming Nigerian businesses into global brands via following a strategic approach which starts with developing a bankable business plan.
Having developed some of Nigeria’s most successful start-ups, you can be rest assured that SPM Professionals would develop a plan that has global relevance utilizing the budget and funding available.
We are expert at protecting and developing innovative business ideas into globally acclaimed brands.
Our business plan presentation gives you an insight on how to write a bankable business plan.
Research shows that 92% of businesses fail globally within the first 3 years and Africa is known to have one of the worst ‘Discontinuation rate’ at about 14% as well as being the least internationalized, with more than three-quarters of companies on the continent having no customers outside their country base.
SPM is leading the way in transforming Nigerian businesses into global brands via following a strategic approach which starts with developing a bankable business plan.
Having developed some of Nigeria’s most successful start-ups, you can be rest assured that SPM Professionals would develop a plan that has global relevance utilizing the budget and funding available.
We are expert at protecting and developing innovative business ideas into globally acclaimed brands.
Our business plan presentation gives you an insight on how to write a bankable business plan.
Action Plan For Starting Business Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Action Plan For Starting Business Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3aARkds
Business Plan-Power point Presentation
The best and the easiest business model which can be duplicated by anyone.If replicated with hard work,persistency and consistency,one can fetch really great rewards.Wake up and make your dreams come true.Come,Join Us.
Business Plan, Business strategies, marketing plan, marketing strategies, sales plan, sales strategies, executive summary, competitors, small business plan, budget, forecast, business analysis, operations, personnel, mission, vision, jose cintron mba, mba4help.com
Clothing Fashion Design business plan templateBrittani Mann
Starting your clothing line / fashion goods label is easy with these high quality business plan templates. Word, Excel and PowerPoint documents make it fast and easy to create a business plan and start-up package for a Fashion Clothing Design company.
The business plan covers the following sections:
Executive Summary
Objectives
Our Mission
Keys to Success
Company Summary
Distribution Channels
Fulfillment
Management & Organization
Organizational Chart
Startup Summary
Services & Products
Manufacturing
Sourcing and Procurement
Quality Control
Industry Analysis
Market Analysis
Competitive Advantage
Marketing
SWOT Analysis
Financials
The business plan and start-up package is for a company that will be a fashion clothing design and manufacturing concept that will utilize a multi-channel sales and distribution model. The company will combine a wholesale distribution network and e-commerce platform.
The intuitive business planning documents make it quick and easy to create a complete set of documents for starting a Clothing Fashion Design Business. With a few simple customization's, like typing in your company name and management team you will have solid business plan documents for management to use in operating the company and for investors and lenders if necessary.
Restaurant business plan v1562159535406Upmetrics.co
Before you start writing your restaurant business plan, spend as much time as you can to reading through some samples of food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample restaurant business plan example for you to get a good idea about how a perfect restaurant business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/restaurant-business-plan-example
If you are planning to start a new nail salon business, the first thing you will need is a business plan. Use our sample Finger Art - Nail Salon Business Plan created using upmetrics business plan software to start writing your business plan in no time. Now you might wonder, how can a business plan help you gain a competitive edge? How can you juggle between honing your skills and formulating a business strategy? Most importantly how to write a nail salon business plan and what to include in it?
300 slideshares that entrepreneurs must readEric Tachibana
When you become an entrepreneur, you accept the reality that you will need to have a deep amount of knowledge about a broad range of management and leadership topics (and the most efficient way to empty trash bins too).
There is a vast amount of free and amazing material online to help you (especially on slideshare).
This deck hopes to make your search for that information a bit faster!
Action Plan For Starting Business Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Action Plan For Starting Business Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3aARkds
Business Plan-Power point Presentation
The best and the easiest business model which can be duplicated by anyone.If replicated with hard work,persistency and consistency,one can fetch really great rewards.Wake up and make your dreams come true.Come,Join Us.
Business Plan, Business strategies, marketing plan, marketing strategies, sales plan, sales strategies, executive summary, competitors, small business plan, budget, forecast, business analysis, operations, personnel, mission, vision, jose cintron mba, mba4help.com
Clothing Fashion Design business plan templateBrittani Mann
Starting your clothing line / fashion goods label is easy with these high quality business plan templates. Word, Excel and PowerPoint documents make it fast and easy to create a business plan and start-up package for a Fashion Clothing Design company.
The business plan covers the following sections:
Executive Summary
Objectives
Our Mission
Keys to Success
Company Summary
Distribution Channels
Fulfillment
Management & Organization
Organizational Chart
Startup Summary
Services & Products
Manufacturing
Sourcing and Procurement
Quality Control
Industry Analysis
Market Analysis
Competitive Advantage
Marketing
SWOT Analysis
Financials
The business plan and start-up package is for a company that will be a fashion clothing design and manufacturing concept that will utilize a multi-channel sales and distribution model. The company will combine a wholesale distribution network and e-commerce platform.
The intuitive business planning documents make it quick and easy to create a complete set of documents for starting a Clothing Fashion Design Business. With a few simple customization's, like typing in your company name and management team you will have solid business plan documents for management to use in operating the company and for investors and lenders if necessary.
Restaurant business plan v1562159535406Upmetrics.co
Before you start writing your restaurant business plan, spend as much time as you can to reading through some samples of food and restaurant business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample restaurant business plan example for you to get a good idea about how a perfect restaurant business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/restaurant-business-plan-example
If you are planning to start a new nail salon business, the first thing you will need is a business plan. Use our sample Finger Art - Nail Salon Business Plan created using upmetrics business plan software to start writing your business plan in no time. Now you might wonder, how can a business plan help you gain a competitive edge? How can you juggle between honing your skills and formulating a business strategy? Most importantly how to write a nail salon business plan and what to include in it?
300 slideshares that entrepreneurs must readEric Tachibana
When you become an entrepreneur, you accept the reality that you will need to have a deep amount of knowledge about a broad range of management and leadership topics (and the most efficient way to empty trash bins too).
There is a vast amount of free and amazing material online to help you (especially on slideshare).
This deck hopes to make your search for that information a bit faster!
Tips on writing a business plan from an investor's perspective.
Please visit:
https://flevy.com/browse/business-document/developing-and-presenting-your-business-plan-148
For an improved version of these slides
Recycle Outdated Business Cards and Make a BoxMarlies Cohen
Do you throw your outdated business cards or do you recycle them? If you want to recycle them, but don't know how, here is a simple idea that uses no tools or glue. Give it a try and let me know what you think.
Rules for effective meetings - seriously....stop wasting timeEric Tachibana
Whether you are in an industry led by multi-national firms that require many specialized knowledge workers doing related and dependent tasks to work together to create synergistic value, or if you are a fast-moving, hip start-up, it is necessary for us to have a lot of meetings.
In an average week, I probably spend at least 40% of my time working with between 3-10 people at once, and usually across locations. I am sure you are the same.
As such, having excellent meeting skills can make a huge difference in how well you deliver in your role and we deliver as a firm.
· Honda CivicMKTG 303-010 & 011 Marketing Plan Overview· Ide.docxalinainglis
· Honda Civic
MKTG 303-010 & 011 Marketing Plan Overview
· Identifying Business Problem / Opportunity
· Situational Analysis (Strengths / Weaknesses / Opportunities / Threats)
·
Solution
Offering (Products / Services)
· Target Market (Industry / Segment),Knowledge and Dynamics
· Competitive Environment
· Positioning
· Launch Marketing Strategies
· Launch Goals and Metrics / Demand Projections
TARGET MARKET (INDUSTRY / SEGMENT), KNOWLEDGE AND DYNAMICS
What is your organization’s addressable target market, industry and/or segment?
What is the current “phase” of your target market, industry and/or segment? Introduction? Growth? Maturity? Decline?
Is there enough room in your target market, industry and/or segment for successful and sustainable business growth? For how long?
Who are your key customer decision makers? Influencers to those decision makers? Information gatherers? “Qualitative Buyer” (e.g., Customer Executive)? “Quantitative Buyer” (e.g., Procurement / Contracts)? Who Can Say “Yes”?
What keeps those decision makers up at night? What “pain” is your “solutions set” remedying?
Marketing Plan / Competitive Environment
· Who is your organization’s key competition in terms of size (revenue / market share)? Success (profitability)? Innovation? Fastest growth? Most like you?
· Are you going to market to compete as an innovation / technical leader? Service and support leader? (Lowest) price leader? Or as a “me too” player? Is there room in that position to survive? Thrive?
· What is your current “share of customer wallet”? How will you “unhook” your competitors to secure their current business?
· If you are “first to market,” will the first competitive entry leap over you on innovation / technical capability? On service and support? Undercut you on price? How will you respond?
· How will buyer behavior change the competitive playing field (e.g., “Gen Y” and/or “Gen Z” way of embracing / disseminating information, making decisions and doing business)?
Marketing Plan / Positioning
· From the perspective of the buyer, where does your organization’s offering fit vis-à-vis the “total solutions continuum” required for this target market, industry and/or segment? Are you just the “kitchen appliances” for the home builder?
· Where does your offering fit in this “total solutions continuum” in terms of capabilities? Upstream? Downstream? “An inch deep and mile wide?” “An inch wide and a mile deep?” “A mile deep and a mile wide?”
· Are you positioning yourself as a leader for innovation / technical capability? Service and support excellent? (Lowest) price competitiveness? Or as just a “me too” player?
· Would your positioning, messaging and value proposition(s) resonate with the key customer decision makers? Influencers to the decision makers? Information gatherers? With the key industry influencers (e.g., advisors, analysts, associations, consultants, media, researchers)?
· How would your current brand drive or hinder your progress.
Every sales manager knows that 80% of business comes from 20% of customers... than why is your company not on the right spot... is it so easy to lock-in a customer or to ward-off the competitors efforts to snatch away your key customers
If the market for your product or service is taking off, you’re likely experiencing an influx of new entrants. Customers, potential employees and investors—who in the early days didn’t understand your product or were skeptical it would succeed—now tell you that “everyone’s doing that” and want to know “what’s different about you?”
In this presentation, you'll learn how to refine your target market definition and improve your positioning, so you can help your company grow in a crowded market.
Marketplace business simulation, Game Scenario, Strategic Market.docxinfantsuk
Marketplace business simulation, Game Scenario, Strategic Marketing
~ 1 ~Welcome to Marketplace
A large international electronics firm has decided to enter the microcomputer business. It has formed a new PC Marketing Division to pursue this business opportunity. You have been asked to manage the PC Division. You will be responsible for introducing a new line of microcomputers into several international markets.
Corporate Headquarters will use a balanced scorecard to measure the PC Marketing Division's performance. Your total business performance will be based upon its financial performance, market effectiveness, marketing performance, investments in the firm's future, and creation of wealth. You will be able to see this performance score starting from quarter 4. A total score will be computed for each firm competing in Marketplace.
Being the best in the industry will not be easy. It will require all you already know about marketing as well as everything you will learn during the game.
Virtual Business World
Your company will be responsible for introducing a new line of microcomputers into Asia, North America, and Europe.
Within the PC industry, other firms will be entering the market at the same time as your division. The microcomputer industry is in its introductory stage of the product life cycle. There is no history and there are no established competitors. All competitors, including your own division, will start with exactly the same resources and knowledge of the market.
All manufacturers will sell through company-owned sales offices in major metropolitan markets around the world. Your target market will be the business sector. You will not be selling to the home market and you will not sell through retail stores. Thus, your marketing strategy will be tightly focused on direct sales to business customers.
There are five market segments to serve in the PC market. They are referred to as the Cost Cutter, Innovator, Mercedes, Workhorse, and Traveler segments.
The Cost Cutter segment is a large segment that is looking for a computer that’s very easy to use for basic office applications. The segment is extremely price sensitive.
The Workhorse segment is the largest group of customers. They want a PC for a variety of office workers to use. It should have substantial capability and flexibility, although not top of the line. Ease of use is more important than high performance. It should also be modestly priced.
The Innovator segment is a small segment that needs a computer to handle large computational problems (accounting, inventory management, engineering). This segment wants the latest technology and will pay a small premium for this high performance.
The Mercedes segment is looking for a high performance computer to use in sophisticated engineering and manufacturing applications. Mercedes customers are willing to pay substantially more for high performance.
The Traveler segment wants a practical computer to use on the ...
Product Marketing: Moving the Needle (ProductCamp Boston 2016)ProductCamp Boston
The other "products" group... Product Management is probably better understood and more established at most companies than Product Marketing. Everyone in Product Marketing has to explain that "no, we don't own the product roadmap", Product Management does that (involves a lot of heavy lifting), we are working on the "go-to-market" strategies/tactics, guiding marketing and sales to make the most of what Development and Product Management has created. Also, want to cover the three basic ways that Product Marketing can "move the needle" beyond a company's day-to-day run rate...
About Larry Concannon
From engineering degree to sales engineering position to MBA to product management to product marketing... what a long strange trip it has been...
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
This is the slide deck that goes along with this video: https://www.linkedin.com/pulse/business-idea-validation-7vs-simple-algebra-models-eric-tachibana
Warning: I don't think the slides make much sense without watching the video :)
This was a workshop done for the DBS Hotspot Accelerator program. The intent is to provide guardrails for new accelerator mentors who may have never mentored start-up teams and want to learn from all my many mistakes.
An Intro to the Financial Services IndustryEric Tachibana
The Financial Service Industry is one of the most attractive industries to target if you are a consultant. However, when selling into, or delivering for, Financial Services Institutions (FSIs), it is useful to have some understanding of how FSI business models work, and the unique requirements that drive their IT strategies.This deck is a living document that hopes to act as a primer for consultants who need to support FSI clients, but who may not have prior experience in the sector.
Making the most of your start up mentor workshop - dbs hotspot acceleratorEric Tachibana
This is a workshop for DBS Bank HotSpot Accelerator Program. It was built to help start-up founders select the right program mentor and get them off to an effective start!
Rethinking Annual Performance as WorkshopsEric Tachibana
Each year millions of line managers do performance reviews with each member of their team. Reviews are tricky, risky, and difficult to run as structured conversations, which is how they have always been run. This deck proposes that managers replace conversations with workshops, which are easier to run, generate more insights, and less likely to cause bad feelings as focus turns from attack-defend to collaborative problem solving.
This deck hopes to help workshop facilitators up their game. It argues that presentations are less effective than workshops as a means of teaching adults and gives some ideas of how to convert presentations into workshops
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
4. MARKET
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
We've found a specific market pain that will
generate loads of cash sustainably
We can uniquely deliver a customer-pain-killing
product today & tomorrow
We can survive and thrive amidst competition
Our target customers will know what, why, and
where to buy…and then will buy
We will deliver on our promises
You can trust this team to make it all happen
Everyone involved is going to get rich
8. MARKET
KEY MESSAGE
We've found a specific market pain that will generate loads of
cash sustainably
SUPPORTING MESSAGES
• We have identified a large,
valuable & growing market
made up of customers who
share a common problem.
• Today, they workaround
this problem by doing X,
though this is shown to be
unsatisfactory.
• Within the large market,
we have identified a
beachhead segment who
experience the pain quite
acutely and would be
willing to try a new
solution.
• We understand the macro-
economic context.
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
9. MARKET
KEY MESSAGE
We've found a specific market pain that will generate loads of
cash sustainably
SUPPORTING MESSAGES
• We have identified a large,
valuable & growing market
made up of customers who
share a common problem.
• Today, they workaround
this problem by doing X,
though this is shown to be
unsatisfactory.
• Within the large market,
we have identified a
beachhead segment who
experience the pain quite
acutely and would be
willing to try a new
solution.
• We understand the macro-
economic context.
YOUR BUSINESS PLAN…
1. Explains the market, including
overall size, segments,
growth rate, & profit
potential
2. Explains your market
validation methodology &
results
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
10. MARKET
KEY MESSAGE
We've found a specific market pain that will generate loads of
cash sustainably
SUPPORTING MESSAGES
• We have identified a large,
valuable & growing market
made up of customers who
share a common problem.
• Today, they workaround
this problem by doing X,
though this is shown to be
unsatisfactory.
• Within the large market,
we have identified a
beachhead segment who
experience the pain quite
acutely and would be
willing to try a new
solution.
• We understand the macro-
economic context.
YOUR BUSINESS PLAN…
3. Explains how customers
currently solve the problem
and what are the problems
with this solution from the
customer's perspective.
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
11. MARKET
KEY MESSAGE
We've found a specific market pain that will generate loads of
cash sustainably
SUPPORTING MESSAGES
• We have identified a large,
valuable & growing market
made up of customers who
share a common problem.
• Today, they workaround
this problem by doing X,
though this is shown to be
unsatisfactory.
• Within the large market,
we have identified a
beachhead segment who
experience the pain quite
acutely and would be
willing to try a new
solution.
• We understand the macro-
economic context.
YOUR BUSINESS PLAN…
4. Identifies the exact pain
points that drive buying for
your target
5. Details your beachhead and
bowling pin segments
(personas) - size, growth,
characteristics, historical
behavior, accessibility,
buying process, buying
frequency / seasonality
6. Explains how the needs of
your segments differ from
the needs of other segments
7. Explains how profoundly /
urgently customers need the
solution (don't show Maslow,
but incorporate the ideas)
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
12. MARKET
KEY MESSAGE
We've found a specific market pain that will generate loads of
cash sustainably
SUPPORTING MESSAGES
• We have identified a large,
valuable & growing market
made up of customers who
share a common problem.
• Today, they workaround
this problem by doing X,
though this is shown to be
unsatisfactory.
• Within the large market,
we have identified a
beachhead segment who
experience the pain quite
acutely and would be
willing to try a new
solution.
• We understand the macro-
economic context.
YOUR BUSINESS PLAN…
8. Explains relevant key trends:
political, macro-economic,
cultural/social, tech, FX, tax,
repatriation of profits, etc
9. Explains where market power
lies (Don't do a Porter
Analysis, explicitly, but make
sure your plan reflects one)
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
13. MARKET
KEY MESSAGE
We can uniquely deliver a customer-pain-killing product today
& tomorrow
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
14. MARKET
KEY MESSAGE
We can uniquely deliver a customer-pain-killing product today
& tomorrow
SUPPORTING MESSAGES
• The Minimum Viable
Product is scoped out
correctly (launch features
relate directly to customer
pain) and works.
• The product builds upon a
product platform and R&D
plan/team that is fit for
follow-on features or
product lines.
• There is a clear now, next,
and future plan and a clear,
comprehensive and
realistic IP strategy.
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
15. MARKET
KEY MESSAGE
We can uniquely deliver a customer-pain-killing product today
& tomorrow
SUPPORTING MESSAGES
• The Minimum Viable
Product is scoped out
correctly (launch features
relate directly to customer
pain) and works.
• The product builds upon a
product platform and R&D
plan/team that is fit for
follow-on features or
product lines.
• There is a clear now, next,
and future plan and a clear,
comprehensive and
realistic IP strategy.
YOUR BUSINESS PLAN…
10. Describes the product
features vis-à-vis customer
pain points [one-to-one map
to pain points identified in the
Market Section] & explain
why they are part of the MVP
11. Explains the supply-chain and
manufacturing processes
12. Explains guarantees &
warranties
13. Explains how you satisfy
required gov't approvals
14. Explains how close are you to
launch (what exactly needs to
be done)
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
16. MARKET
KEY MESSAGE
We can uniquely deliver a customer-pain-killing product today
& tomorrow
SUPPORTING MESSAGES
• The Minimum Viable
Product is scoped out
correctly (launch features
relate directly to customer
pain) and works.
• The product builds upon a
product platform and R&D
plan/team that is fit for
follow-on features or
product lines.
• There is a clear now, next,
and future plan and a clear,
comprehensive and
realistic IP strategy.
YOUR BUSINESS PLAN…
15. Explains the product platform
16. Explains R&D capabilities and
plan. What needs to still be
done (timeline to launch) and
then what's next?
17. Explains the iteration plan
(next version features or
products) and fast-failure /
rapid dev processes
18. Explains product shelf
life/operational life
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
17. MARKET
KEY MESSAGE
We can uniquely deliver a customer-pain-killing product today
& tomorrow
SUPPORTING MESSAGES
• The Minimum Viable
Product is scoped out
correctly (launch features
relate directly to customer
pain) and works.
• The product builds upon a
product platform and R&D
plan/team that is fit for
follow-on features or
product lines.
• There is a clear now, next,
and future plan and a clear,
comprehensive and
realistic IP strategy.
YOUR BUSINESS PLAN…
19. Explains the Intellectual
Property strategy. Is this
defensible?
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
18. MARKET
KEY MESSAGE
We can survive and thrive amidst competition
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
19. MARKET
KEY MESSAGE
We can survive and thrive amidst competition
SUPPORTING MESSAGES
• We know who our
competitors & substitutes
are, and who will enter
after us
• We also understand the
strengths and weaknesses
of our competitors in terms
of product (vis-à-vis
customer pain) and value-
chain.
• We know how they will
respond to us, and have a
plan to sustainably defend
ourselves in our chosen
niche.
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
20. MARKET
KEY MESSAGE
We can survive and thrive amidst competition
SUPPORTING MESSAGES
• We know who our
competitors & substitutes
are, and who will enter
after us
• We also understand the
strengths and weaknesses
of our competitors in terms
of product (vis-à-vis
customer pain) and value-
chain.
• We know how they will
respond to us, and have a
plan to sustainably defend
ourselves in our chosen
niche.
YOUR BUSINESS PLAN…
20. Identifies direct and indirect
competitors by product or
geographic segment and
channel – ask your customers
who they think you compete
with
21. Identifies what share each
competitor has & what you
want / need
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
21. MARKET
KEY MESSAGE
We can survive and thrive amidst competition
SUPPORTING MESSAGES
• We know who our
competitors & substitutes
are, and who will enter
after us
• We also understand the
strengths and weaknesses
of our competitors in terms
of product (vis-à-vis
customer pain) and value-
chain.
• We know how they will
respond to us, and have a
plan to sustainably defend
ourselves in our chosen
niche.
YOUR BUSINESS PLAN…
22. Charts you and your
competition against customer
pain points [identified earlier
in Market Section]
23. Identifies ballpark price,
revenue & profit numbers for
competitors
24. Analyzes competitors'
products. You should buy and
use them if possible
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
22. MARKET
KEY MESSAGE
We can survive and thrive amidst competition
SUPPORTING MESSAGES
• We know who our
competitors & substitutes
are, and who will enter
after us
• We also understand the
strengths and weaknesses
of our competitors in terms
of product (vis-à-vis
customer pain) and value-
chain.
• We know how they will
respond to us, and have a
plan to sustainably defend
ourselves in our chosen
niche.
YOUR BUSINESS PLAN…
25. Explains how competitors will
respond to you (how have
they responded in the past?)
How strongly and quickly will
they retaliate?
26. Explains how you will
respond to their retaliation
(ideally without undermining
segment margin)?
27. Describes the barriers to
entry that you must
overcome to break in, and
what plans do you have to do
so?
28. Describes what barriers to
entry you will erect to
prevent followers?
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
23. MARKET
KEY MESSAGE
Our target customers will know what, why, and where to
buy…and then will buy!
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
24. MARKET
KEY MESSAGE
Our target customers will know what, why, and where to
buy…and then will buy!
SUPPORTING MESSAGES
• We understand the
individual customers
making up the beachhead
& bowling pin segments,
and how they prioritize
wants / needs.
• We have a clear, relevant
and executable…
• Pricing Strategy
• Promotion Strategy
• Brand Strategy,
• Channel and Sales
Strategies
• We understand the cost
model, mgmt needs, and
life cycle underlying sales &
marketing
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
25. MARKET
KEY MESSAGE
Our target customers will know what, why, and where to
buy…and then will buy!
SUPPORTING MESSAGES
• We understand the
individual customers
making up the beachhead
& bowling pin segments,
and how they prioritize
wants / needs.
• We have a clear, relevant
and executable…
• Pricing Strategy
• Promotion Strategy
• Brand Strategy,
• Channel and Sales
Strategies
• We understand the cost
model, mgmt needs, and
life cycle underlying sales &
marketing
YOUR BUSINESS PLAN…
29. Provides proof that the
product is viable –
testimonials, Purchase
Orders, Letters of
Intent/Interest, market
research (kickstarter is great
for this)
30. Explains how you will get
customers to repurchase
(follow-on)
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
26. MARKET
KEY MESSAGE
Our target customers will know what, why, and where to
buy…and then will buy!
SUPPORTING MESSAGES
• We understand the
individual customers
making up the beachhead
& bowling pin segments,
and how they prioritize
wants / needs.
• We have a clear, relevant
and executable…
• Pricing Strategy
• Promotion Strategy
• Brand Strategy,
• Channel and Sales
Strategies
• We understand the cost
model, mgmt needs, and
life cycle underlying sales &
marketing
YOUR BUSINESS PLAN…
31. Details your pricing strategy
(penetration, competitive,
premium, freemium, loss-
leadership, etc)
32. Explains how your pricing
compares to competitors and
the industry generally
33. Explains how the customer
perceives value? How did you
research this?
34. Explains the effective markup
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
27. MARKET
KEY MESSAGE
Our target customers will know what, why, and where to
buy…and then will buy!
SUPPORTING MESSAGES
• We understand the
individual customers
making up the beachhead
& bowling pin segments,
and how they prioritize
wants / needs.
• We have a clear, relevant
and executable…
• Pricing Strategy
• Promotion Strategy
• Brand Strategy,
• Channel and Sales
Strategies
• We understand the cost
model, mgmt needs, and
life cycle underlying sales &
marketing
YOUR BUSINESS PLAN…
35. Explains your promotion
media (viral, cross selling,
advertisement media, trade
shows/exhibitions and why
36. Explains your PR strategy
37. Explains incentive programs
(free trial/gift) or
endorsements
38. Explains how the
promotional mix will evolve
39. Explains advertising
objectives and messages
40. Explains how you will
measure success
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
28. MARKET
KEY MESSAGE
Our target customers will know what, why, and where to
buy…and then will buy!
SUPPORTING MESSAGES
• We understand the
individual customers
making up the beachhead
& bowling pin segments,
and how they prioritize
wants / needs.
• We have a clear, relevant
and executable…
• Pricing Strategy
• Promotion Strategy
• Brand Strategy,
• Channel and Sales
Strategies
• We understand the cost
model, mgmt needs, and
life cycle underlying sales &
marketing
YOUR BUSINESS PLAN…
41. Defines your Brand /
Trademark & Positioning
Strategy
• Logo
• Colors
• Slogans / Tag Line
• Positioning statement
42. Explains/shows your
packaging
43. Shows visuals or provides
physical demos if possible
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
29. MARKET
KEY MESSAGE
Our target customers will know what, why, and where to
buy…and then will buy!
SUPPORTING MESSAGES
• We understand the
individual customers
making up the beachhead
& bowling pin segments,
and how they prioritize
wants / needs.
• We have a clear, relevant
and executable…
• Pricing Strategy
• Promotion Strategy
• Brand Strategy,
• Channel and Sales
Strategies
• We understand the cost
model, mgmt needs, and
life cycle underlying sales &
marketing
YOUR BUSINESS PLAN…
44. Explains if you will sell direct
(sales force, retail,
telemarketing, catalog,
Internet, etc) or via channel
(agent, wholesaler, license,
franchise, MLM, etc)? If
channel, how do you
incentivize them to sell for you?
45. Explains your value prop to
partners – why will they push
you (if channel driven)
46. Explains how you will make
your first sale
47. Explains immediate sales plan
48. Explains transport /
warehousing issues (FOB,
customs, trade docs, etc)
49. Explains your location plan
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
30. MARKET
KEY MESSAGE
Our target customers will know what, why, and where to
buy…and then will buy!
SUPPORTING MESSAGES
• We understand the
individual customers
making up the beachhead
& bowling pin segments,
and how they prioritize
wants / needs.
• We have a clear, relevant
and executable…
• Pricing Strategy
• Promotion Strategy
• Brand Strategy,
• Channel and Sales
Strategies
• We understand the cost
model, mgmt needs, and
life cycle underlying sales &
marketing
YOUR BUSINESS PLAN…
50. Explains costs associated with
marketing / sales (com-
mission & misc incentives)
51. Explains Int'l considerations
52. Documents the buyer's
buying process? Who decides
/ who influences? How long is
the sales cycle?
53. Explains sales training plan &
collateral / brochureware
54. Explains the expected close
rate and sales per
salesperson expectations
55. Explains expected objections
56. Shows that you interviewed
sales people of the same or
similar products to check
assumptions
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
32. MARKET
KEY MESSAGE
We will deliver on our promises
SUPPORTING MESSAGES
• We can scale seamlessly w/
market demand & produce
product at the right time,
right quality, and right cost.
• Supply chain
• Ops/Manufacturing
• Workforce
• We can support customers
after sale
• We understand our op &
emerging risks and deploy
appropriate controls
• Our plan is differentiated,
but makes logical sense in
our industry
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
33. MARKET
KEY MESSAGE
We will deliver on our promises
SUPPORTING MESSAGES
• We can scale seamlessly w/
market demand & produce
product at the right time,
right quality, and right cost.
• Supply chain
• Ops/Manufacturing
• Workforce
• We can support customers
after sale
• We understand our op &
emerging risks and deploy
appropriate controls
• Our plan is differentiated,
but makes logical sense in
our industry
YOUR BUSINESS PLAN…
57. How will you ensure the
consistent and regular supply
of raw materials?
58. Explains cost of raw materials
and supply chain
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
34. MARKET
KEY MESSAGE
We will deliver on our promises
SUPPORTING MESSAGES
• We can scale seamlessly w/
market demand & produce
product at the right time,
right quality, and right cost.
• Supply chain
• Ops/Manufacturing
• Workforce
• We can support customers
after sale
• We understand our op &
emerging risks and deploy
appropriate controls
• Our plan is differentiated,
but makes logical sense in
our industry
YOUR BUSINESS PLAN…
59. Explains if you'll manufacture
yourself or contract
60. Explains IP protection
61. Explains quality control
62. Explains your differentiating
manufacturing processes
63. Identifies facilities (offices,
factories, etc) and explains
geographic placement rationale
(esp. with regards to supply
/distribution)
64. Explain manufacturing capacity
plan vis-à-vis projected (best
and worst case) growth (define
capacity limitations milestones)
& notes who else the
manufacturer manufactures for
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
35. MARKET
KEY MESSAGE
We will deliver on our promises
SUPPORTING MESSAGES
• We can scale seamlessly w/
market demand & produce
product at the right time,
right quality, and right cost.
• Supply chain
• Ops/Manufacturing
• Workforce
• We can support customers
after sale
• We understand our op &
emerging risks and deploy
appropriate controls
• Our plan is differentiated,
but makes logical sense in
our industry
YOUR BUSINESS PLAN…
65. Explains your workforce
growth plan and supporting
training & infrastructure
66. Explains needed job roles?
67. Documents salary / comp
model
68. Explains any unique aspects
of your culture or employee
engagement plan
69. Demonstrates that you
understand relevant
employment regulations &
contracts
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
36. MARKET
KEY MESSAGE
We will deliver on our promises
SUPPORTING MESSAGES
• We can scale seamlessly w/
market demand & produce
product at the right time,
right quality, and right cost.
• Supply chain
• Ops/Manufacturing
• Workforce
• We can support customers
after sale
• We understand our op &
emerging risks and deploy
appropriate controls
• Our plan is differentiated,
but makes logical sense in
our industry
YOUR BUSINESS PLAN…
70. Explains how you will provide
after-service support (people,
infrastructure)?
71. Explains how you will handle
complaints?
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
37. MARKET
KEY MESSAGE
We will deliver on our promises
SUPPORTING MESSAGES
• We can scale seamlessly w/
market demand & produce
product at the right time,
right quality, and right cost.
• Supply chain
• Ops/Manufacturing
• Workforce
• We can support customers
after sale
• We understand our op &
emerging risks and deploy
appropriate controls
• Our plan is differentiated,
but makes logical sense in
our industry
YOUR BUSINESS PLAN…
72. Explains how you deal with
risks of raw material shortfall
vis-a-vis growth projections.
Are suppliers powerful?
73. Explains your union approach
74. Explains your ability to find
the right skills
75. Explains key-person risks
76. Provides a sensitivity analysis
on profit depending on
supply or distribution
bottlenecks, defects, etc
77. Explains your plan for
responding to IP infringement
78. Documents your insurance
plan
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
38. MARKET
KEY MESSAGE
We will deliver on our promises
SUPPORTING MESSAGES
• We can scale seamlessly w/
market demand & produce
product at the right time,
right quality, and right cost.
• Supply chain
• Ops/Manufacturing
• Workforce
• We can support customers
after sale
• We understand our op &
emerging risks and deploy
appropriate controls
• Our plan is differentiated,
but makes logical sense in
our industry
YOUR BUSINESS PLAN…
79. Provides comparable data
from competitors on quality
levels, staffing, servicing,
warranties, methods &
metrics of sales, credit terms,
reputation, marketing
channels. You are allowed to
be different, but you should
look similar enough to be
believable
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
40. MARKET
KEY MESSAGE
Trust this Team!
SUPPORTING MESSAGES
• We're resourceful,
committed, and have
shown gumption thus far.
• We are clear about what is
to come, and are realistic,
street-smart, and complete
in our project plan
• We understand which set
of core competencies are
required for this business.
• We have gathered a team
of executives, advisors, and
directors that ensure
coverage.
• The executive team is
compete, clear, committed,
and has synergy.
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
41. MARKET
KEY MESSAGE
Trust this Team!
SUPPORTING MESSAGES
• We're resourceful,
committed, and have
shown gumption thus far.
• We are clear about what is
to come, and are realistic,
street-smart, and complete
in our project plan
• We understand which set
of core competencies are
required for this business.
• We have gathered a team
of executives, advisors, and
directors that ensure
coverage.
• The executive team is
compete, clear, committed,
and has synergy.
YOUR BUSINESS PLAN…
80. Provides background story
about how the firm came
about
81. Shares your vision/mission
82. Identifies your legal &
ownership structures (cap
table) - ideally, with some of
your skin in the game
83. Lists accomplishments to
date
• Product Development
• Market Validation
• Sales
• Value-chain /
Partnerships
• Funding
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
42. MARKET
KEY MESSAGE
Trust this Team!
SUPPORTING MESSAGES
• We're resourceful,
committed, and have
shown gumption thus far.
• We are clear about what is
to come, and are realistic,
street-smart, and complete
in our project plan
• We understand which set
of core competencies are
required for this business.
• We have gathered a team
of executives, advisors, and
directors that ensure
coverage.
• The executive team is
compete, clear, committed,
and has synergy.
YOUR BUSINESS PLAN…
84. Depicts the key post-funding
milestones and the action
plan
• Product Development
• Sales & Marketing
• Growth
• Marketing
• Hiring
Be honest with milestones.
You must hit them!
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
43. MARKET
KEY MESSAGE
Trust this Team!
SUPPORTING MESSAGES
• We're resourceful,
committed, and have
shown gumption thus far.
• We are clear about what is
to come, and are realistic,
street-smart, and complete
in our project plan
• We understand which set
of core competencies are
required for this business.
• We have gathered a team
of executives, advisors, and
directors that ensure
coverage.
• The executive team is
compete, clear, committed,
and has synergy.
YOUR BUSINESS PLAN…
85. Identifies the key hard and
soft competencies that the
business needs to pull this off
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
44. MARKET
KEY MESSAGE
Trust this Team!
SUPPORTING MESSAGES
• We're resourceful,
committed, and have
shown gumption thus far.
• We are clear about what is
to come, and are realistic,
street-smart, and complete
in our project plan
• We understand which set
of core competencies are
required for this business.
• We have gathered a team
of executives, advisors, and
directors that ensure
coverage.
• The executive team is
compete, clear, committed,
and has synergy.
YOUR BUSINESS PLAN…
86. Identifies how you’ll cover
the hard and soft skills with
executives, advisors, or
directors (quick, targeted
bios)
• Significant Industry
Knowledge
• Great Reputation
• Key Contacts (qualified
sales leads or channel
partners)
• Specialized skills (Legal,
Accounting, High-growth)
87. Explains who will do what in
the company (org chart & job
descriptions)?
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
45. MARKET
KEY MESSAGE
Trust this Team!
SUPPORTING MESSAGES
• We're resourceful,
committed, and have
shown gumption thus far.
• We are clear about what is
to come, and are realistic,
street-smart, and complete
in our project plan
• We understand which set
of core competencies are
required for this business.
• We have gathered a team
of executives, advisors, and
directors that ensure
coverage.
• The executive team is
compete, clear, committed,
and has synergy.
YOUR BUSINESS PLAN…
88. Explains how long has the
team worked together – what
binds them to this great
challenge ahead?
89. Explains how you are
compensating everyone? Will
it maximize engagement but
also maximize the value of
shares/options?
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
47. MARKET
KEY MESSAGE
Everyone involved is going to get rich
SUPPORTING MESSAGES
• Our financial assumptions
are sound
• We know what we need
from investors
• Investors get a great deal if
they come in now
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
48. MARKET
KEY MESSAGE
Everyone involved is going to get rich
SUPPORTING MESSAGES
• Our 5-year financial
assumptions are sound
• We know what we need
from investors
• Investors get a great deal if
they come in now
YOUR BUSINESS PLAN…
90. Explains the assumptions
behind the large, high growth
opportunity (price, volume,
and growth)
91. Explains the assumptions
behind the cost model
(salary, COGS, cost of sales &
marketing, financial ratios)
92. Provides a sensitivity analysis
of worst, best, and expected
performance (incl. volume,
price, & costs)
93. Provides industry comparison
research points to anchor
assumptions
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
49. MARKET
KEY MESSAGE
Everyone involved is going to get rich
SUPPORTING MESSAGES
• Our 5-year financial
assumptions are sound
• We know what we need
from investors
• Investors get a great deal if
they come in now
YOUR BUSINESS PLAN…
94. Explains what you will spend
investment money on and
when it will be needed
(multiple phases required)
95. Explains the approach to
using investors money for
CAPEX vrs. OPEX and sunk
assets
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
50. MARKET
KEY MESSAGE
Everyone involved is going to get rich
SUPPORTING MESSAGES
• Our 5-year financial
assumptions are sound
• We know what we need
from investors
• Investors get a great deal if
they come in now
YOUR BUSINESS PLAN…
96. Explains valuation calculation
at time of investment
(including discount rate)
97. Explains valuation calculation
at time of exit (including
additional funding rounds)
98. Explains the exit plan (to
whom - if trade sale, how
much, and when)
99. Explains comparable exits as
baseline
PRODUCT
COMPETITION
MARKETING
OPS
TEAM
FINANCE
51. SHARE THIS DECK
& FOLLOW ME(please-oh-please-oh-please-oh-please)
stay up to date with my future
slideshare posts
http://www.slideshare.net/selenasol/presentations
https://twitter.com/eric_tachibana
http://www.linkedin.com/pub/eric-tachibana/0/33/b53