Neuroscience Brightens Up the Grey Area of User FeedbackFITC
Presented at SCREENS 2013 in Toronto.
Details at fitc.ca/screens
Until now, Marketers have relied heavily on users’ explicit responses and feedback to mobile applications to determine whether their mobile commerce efforts have hit the mark. However, with so many variables, external expectations and preconceived notions weighing on people’s responses, traditional research methods like focus groups can be notoriously unreliable.
So, Plastic Mobile and True Impact Marketing conducted a study that applied neuroscience to user experience to explore what users actually saw, thought and felt when following the customer journey in three transaction-based mobile applications.
Neuroscience, or the study of the brain’s response to stimuli, shines a light on the grey area of users responses. By determining positive and negative emotions and attentional activation – rather than relying on people to say what they mean without any bias, influence, or other variables altering their true reaction – the study finds new insights into “engagement.”
By connecting sensors to designated areas of the brain, we saw which stages of a mobile transaction elicit positive or negative emotions and which areas received the most attention. The findings can help marketers and user experience designers optimize every precious pixel.
Neuroscience Brightens Up the Grey Area of User FeedbackFITC
Presented at SCREENS 2013 in Toronto.
Details at fitc.ca/screens
Until now, Marketers have relied heavily on users’ explicit responses and feedback to mobile applications to determine whether their mobile commerce efforts have hit the mark. However, with so many variables, external expectations and preconceived notions weighing on people’s responses, traditional research methods like focus groups can be notoriously unreliable.
So, Plastic Mobile and True Impact Marketing conducted a study that applied neuroscience to user experience to explore what users actually saw, thought and felt when following the customer journey in three transaction-based mobile applications.
Neuroscience, or the study of the brain’s response to stimuli, shines a light on the grey area of users responses. By determining positive and negative emotions and attentional activation – rather than relying on people to say what they mean without any bias, influence, or other variables altering their true reaction – the study finds new insights into “engagement.”
By connecting sensors to designated areas of the brain, we saw which stages of a mobile transaction elicit positive or negative emotions and which areas received the most attention. The findings can help marketers and user experience designers optimize every precious pixel.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
2. We are developing an app
to help teenagers to practice their musical
instruments. We hope to do this by creating
an app that will offer tips designed to cater
for all the main instruments and the app will
then track your progress in any simple way
for you, chosen by you.
Our App Idea
3. Our app is targeted at 8- 16 year olds. It is designed
to encourage and help teenagers who don’t often
practise their musical instruments to practise and
play more often. It does this by setting reminders
for when to practice. It also provides tips to make it
easier.
How It Works
4. Children not practicing their musical
instruments. We believe that having a hobby
while growing up is essential. For us, that
hobby is playing a musical instrument. The
problem is that not enough children are being
encouraged to play musical instruments from a
young age.
Problem
5. We have learnt from background research that
approximately half of the children that we interviewed
play a musical instrument and a quarter of them are
currently playing grade four or above. We wish that
realistically, approximately three quarters of the
children we interviewed should be trying to play a
musical instrument.
User Profiles
6. We did some research and we found out
that we can help make ideas more popular
by promoting it on, what teenagers use the
most, social media. We have created a
survey where we have received positive
feedback as well as created an Instagram
page where we can address people’s ideas
on the page.
How can we make musical
instruments more popular?
7. Out of the 20 people we interviewed, we have
decided that our app idea will help with people
practising more to play musical instruments.
With the feedback being positive towards our
problem, we believe our app will not only be
easy to use, but will be practical as well
How our app idea is helping to
Combat a Genuine Problem
8. Unique Idea
Our app idea is mostly unique; we have found
some similar ideas on the Internet but the reviews
for them are not good.
9. App Home Screen Layout
Buttons to navigate to the
other three main screens.
“I think that this is
a great layout
and that I will be
able to use this
app efficiently
and easily.”
10. Tracking Progress
A graph to show
your progress
simply and
efficiently.
“This is a great way
to help me see how
well I am doing and
how I can improve
with my musical
instrument
progress.”
12. With the diagram above, we have learnt that
the idea of our app and the feasibility of it is
very high, with 71% of people being
interested in our idea and possibly
downloading it.
Data
13. Out of the people who took the survey, 20%
of the people would be willing to pay £1.69 or
over and 33% would be willing to pay up to
£1.69. This means that 53% of the people that
took our survey would be willing to pay for
our app idea. These results are ideal and
promising.
Business Financing
14. How will we further increase the willingness
of people to pay for our app idea? We hope
that we can reach out to teenagers, our
target audience, through social media, and
that this will help with publicity.
Furthermore, the idea of a possible trial
version for a month before considering
paying between £0.69-£1.69 will help people
decide if our idea is practically credible and
furthermore, boost sales.
Marketing Strategy
15. We have also created a web site that will
further increase our publicity online.
Furthermore, we have created a video for
our website that can be found on YouTube,
the links for which can be found below:
https://www.youtube.com/watch?v=LV8GM2
TlWcA
Other Aspects
Editor's Notes
Use your key insights statements from your findings during Scoping to provide evidence that your app is solving a genuine problem in a different way for users.
Examples:
Buzzer Buddiez: you wake up to hit snooze/ switch off the alarm, but don’t get up. Friends and family i.e. social pressure can help to push you to actually get out of bed.
Transit: parent- teacher conferences are not open-ended conversations. You can map the key areas of negative feedback around attendance, behaviour, results etc. to bridge the conversation between parents and teachers.
Oyster on the Go: Oyster travel data can already be accessed online, the key trick is to make it easily accessible on the go.
Cattle Manager: You can keep a simple record of your actions on your phone
Summarise what you have learnt about data, content and technical feasibility.
This is crucial, if your product relies heavily on any of these areas. If your product does not rely on them heavily, please explain why. This will show that your team has really understood feasibility well.