The document discusses the development of an app aimed at helping teenagers aged 8-16 practice musical instruments more effectively by providing tips and tracking their progress. Research indicates that many children are not encouraged to practice, and the app targets this issue by using social media for promotion and gathering positive feedback through surveys. With promising data indicating a high interest and willingness to pay for the app, the strategy includes a trial version and an online presence to enhance visibility and accessibility.

1. MusicManaged
By
Huw, Daniel, Alex and George

2. We are developing an app
to help teenagers to practice their musical
instruments. We hope to do this by creating
an app that will offer tips designed to cater
for all the main instruments and the app will
then track your progress in any simple way
for you, chosen by you.
Our App Idea

3. Our app is targeted at 8- 16 year olds. It is designed
to encourage and help teenagers who don’t often
practise their musical instruments to practise and
play more often. It does this by setting reminders
for when to practice. It also provides tips to make it
easier.
How It Works

4. Children not practicing their musical
instruments. We believe that having a hobby
while growing up is essential. For us, that
hobby is playing a musical instrument. The
problem is that not enough children are being
encouraged to play musical instruments from a
young age.
Problem

5. We have learnt from background research that
approximately half of the children that we interviewed
play a musical instrument and a quarter of them are
currently playing grade four or above. We wish that
realistically, approximately three quarters of the
children we interviewed should be trying to play a
musical instrument.
User Profiles

6. We did some research and we found out
that we can help make ideas more popular
by promoting it on, what teenagers use the
most, social media. We have created a
survey where we have received positive
feedback as well as created an Instagram
page where we can address people’s ideas
on the page.
How can we make musical
instruments more popular?

7. Out of the 20 people we interviewed, we have
decided that our app idea will help with people
practising more to play musical instruments.
With the feedback being positive towards our
problem, we believe our app will not only be
easy to use, but will be practical as well
How our app idea is helping to
Combat a Genuine Problem

8. Unique Idea
Our app idea is mostly unique; we have found
some similar ideas on the Internet but the reviews
for them are not good.

9. App Home Screen Layout
Buttons to navigate to the
other three main screens.
“I think that this is
a great layout
and that I will be
able to use this
app efficiently
and easily.”

10. Tracking Progress
A graph to show
your progress
simply and
efficiently.
“This is a great way
to help me see how
well I am doing and
how I can improve
with my musical
instrument
progress.”

11. Providing Tips
Choosing your grade.

12. With the diagram above, we have learnt that
the idea of our app and the feasibility of it is
very high, with 71% of people being
interested in our idea and possibly
downloading it.
Data

13. Out of the people who took the survey, 20%
of the people would be willing to pay £1.69 or
over and 33% would be willing to pay up to
£1.69. This means that 53% of the people that
took our survey would be willing to pay for
our app idea. These results are ideal and
promising.
Business Financing

14. How will we further increase the willingness
of people to pay for our app idea? We hope
that we can reach out to teenagers, our
target audience, through social media, and
that this will help with publicity.
Furthermore, the idea of a possible trial
version for a month before considering
paying between £0.69-£1.69 will help people
decide if our idea is practically credible and
furthermore, boost sales.
Marketing Strategy

15. We have also created a web site that will
further increase our publicity online.
Furthermore, we have created a video for
our website that can be found on YouTube,
the links for which can be found below:
https://www.youtube.com/watch?v=LV8GM2
TlWcA
Other Aspects