9.5 Group 2 Apps for Good Competition Entry 2015

Play Listen Learn
Alex Sparks.Chester Breeden.Karan Obhrai.Lambodhara Sivagangan
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Mini Elevator Pitch
We have designed an app that will aid/help many people who are learning instruments. We
are specifically targeting people who are practicing. Other people may download it just to
learn at the start so they don’t need a private tutor and waste a lot of money. Our app lets
you record and save your pieces so you can track how you are improving and you can
compare with your old pieces and with the real piece you are trying to improve on.

Background Situation
Many people out there will be playing a famous piece but they want to compare their piece
with the genuine piece. Many 15-35 aged street musicians and people who don’t want to
hire a private tutor, can’t compare their work and the genuine piece on the same page.
However, our app can do that. The same people don’t know how they are improving and
which part to specifically improve.

Problem
Our app would will let you get your recordings from your device and get the genuine piece,
the improvement can be tracked by you. You have a calendar screen where you could see
when you last recorded and then could regularly record so you can improve. You could get
your old pieces and see how you have improved in the past.

User Profiles
We have asked our classmates and teachers what they think about our app via a survey.
The majority thought it was a really good app however, they thought it may be on some
app stores. We have not encountered any apps similar to ours. They weren’t willing to pay
but, we weren’t expecting them to pay because the app is simple but effective.

Questions
How do you simply track your progress and how could you track your improvements?

Key Insight Statements
You can’t record your work and then play at the same time with the genuine piece. On a
normal music player you can’t listen to two pieces at the same time. You can’t track your
progress as you can’t see when you last recorded. If you saved it on one day, the neat time
you look at the calendar you could see when you saved your piece.

Competitors or alternative solutions
We have no competitors or any other solutions on the market. We basically got a music
player and made it easier to compare two pieces. Also, you could track your progress.

Flow of app and core features
Our core features include: a music player (easier so that you can compare) and a calendar
(could see when you last recorded)

Key Wireframes- Home Screen

Key Wireframes- Recorder Screen

Key Wireframes- Calendar Screen

Key Wireframes- Playback Screen

Feasibility Data and Technical
At the start we were going to do a feature in the app that says where you are going wrong
however, we saw a problem . It was impossible for the app to give feedback or it may cost a
lot of money.

Business Case and Customer Pledges
We were thinking of making our app free. We asked a few music customers and they
weren’t expecting to give any money. If we added the feature of giving feedback we may be
able to charge a little bit for our customers.

Marketing Strategy
We could find some street musicians and let them try out the app and see if they like it, if
they do we can recommend it and tell them to recommend it to their friends and family.
We could post it on our social media and make a separate social media for our app.
Make a cheap advert on the local newspaper, some people may be interested.

Extra
We created a HTML 5 website which will give extra information about the app and also
show our video which he have created.

9.5 Group 2 Apps for Good Competition Entry 2015

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9.5 Group 2 Apps for Good Competition Entry 2015