This document summarizes a mobile app called MusicO designed to help music teachers organize their students and lessons. The app allows teachers to schedule lessons, see which students need help through message recordings between lessons, and includes features like a metronome. Initial mockups show a calendar interface and messaging. Marketing will involve teacher promotions and app store placement. User testing found 88% thought the app idea was good. Experts provided feedback to improve the flow and develop business strategies.

1. MusicO
By Luke Gonsalves, Sam Hall, Alex Lam
and Onyou Shin
Organising your music pupils
just became easier!

2. Specification
Who, What and Why? – Music teachers
Forgetful
Pupils
Struggling
To help with organisation.
When? – During music lessons
Practising
Where? – At home
Wherever you are having your music lesson

3. Consumer Problems
 It needs to be as easy as possible to use, so that anyone can use it without a
problem.
 Audio and microphone quality will impact the quality of the performance,
such as background noise.
 Needs network signal to be good.

4. Addressed Question
How can a music teacher organize time of lesson,
subject of lesson and see if your pupils are stuck
when they have many, many pupils?

5. Key Insights
- Music teachers with bad memory, but lots of pupils.
- Diaries can be lost and can be affected by human error
- Substitute for diaries and other written tools for organisation.

6. Mini Elevator Pitch

7. User Profiles
 Teachers, pupils, sometimes parents.
 Pupils or teachers struggling to remember.
 Parents wanting to get involved.

8. Competitors
Lesson Logs
We feel their app is too
complicated, including
many text boxes to insert
information.
The main problem with it,
is that it doesn’t have any
features to enhance a
students performance. For
example you cannot send
audio files of a piece of
music being played in
between lessons.
Therefore a problem will
have to be fixed in the
lesson, wasting time.

9. Feature Overview
Our app, is primarily an app for a music teacher to schedule students lessons.
It will offer a range of features; including:
 A messaging service which allows pupils to record problems they are having with
something, and letting the teacher listen and give feedback.
 A calendar that could be integrated into a Google or Yahoo account.
 A metronome.
 Available across all platforms.

10. Flow of MVP
The apps core features are the lesson planning calendar, and the ease of
communication between lessons, when struggling with something, to solve the
problem.

11. Mockup

12. Mockup

13. Mockup

14. Mockup

15. Mockup

16. Feasibility
To use this app, the device that it is running on must include a microphone, access to
an internet connection and audio playback.
Most modern smartphones come prebuilt with these as standard. Furthermore,
access to smart devices is becoming greater and greater, and many people now own
smart device meaning our app would be widely available.
Our app will not contain any revolutionary technology usage, but only features which
can be widely accessed by the general public.

17. Customer Pledges
After asking many a music teacher, including the teachers that teach us an instrument.
They would all be willing to use the app, and thought that it would relieve them from
forgetting lessons, writing down improvements to be made, and other information,
which could remove a lot of the human error which results in mishaps between
teachers and pupils.
Moreover, when asked if a £0.79 charge would be reasonable, they answered very
well, saying that was perhaps almost too cheap, the amount of money required, really
depends on the amount of money required to keep the app updated once launched.

18. Marketing Strategy
1) Teachers to promote the use of our app to students. Good apps are always
recommended to someone's friendship circles and the user base multiplies in this way
if a good experience is gained.
2) Advertise via the different platforms store, for instance being on the new apps, or
top rated apps page.

19. Extra Information
We surveyed around 50 people to ask if the idea was good. The results showed 88% of
people thought that it would be useful.
We also invited experts to see our app and they helped us with some constructive
criticism, which we used to improve the overall flow and feel of the app. It also helped
us consider a marketing and business strategy.