SlideShare a Scribd company logo
Corporate
Communication
Internal Strategy
Your internal brand
Too many companies focus on their customers at the expense of their
other major stakeholders: their employees. Companies spend so much
time and money trying to educate consumers about their brand that they
often forget to do the same with their own workforce. Having employees
who are ill-informed about what’s going on internally presents a
considerable danger; after all, if they don’t know what an organization’s
strategy is for the future or the goals it wishes to achieve, then how can
they possibly contribute to the best of their abilities? All companies, no
matter how big or small, should be coming up with ways to facilitate and
encourage communication between employees -- not just from the top
down, but also between peers.
Audience
Channel/Format
Goals/Objectives
Schedule
5
4
3
2
Components of Strategy
1
6
Communication Forum
Responsibility
Communication Forum
• What type of communication are you advocating? This
could be a one-on-one meeting between a supervisor
and a subordinate or it could be a meeting with the
CEO that the whole company attends. Defining the
size and scope of your meeting will help to define the
other components.
Exceptional Customer Service
• Define your audience at the outset. Will this be the
whole company, one department, a committee or a
smaller group? Not all forms of communication work in
all settings and the size of the group you are
communicating to will help to define the number of
communication touchpoints you need.
Channel/Format
• Depending on the size of your group and the
complexity of the message, you may need multiple
touchpoints using different channels. For a widely
dispersed group, you may start with a video message,
then hold in person meetings and finally reinforce the
message in a one-on-one (O3). Many ties, having a
prepared FAQ sheet will help immeasurably to ensure
that the answers are consistent across the
organization.
Exceptional Customer Service
• There are six primary objectives that deserve focus
when thinking about communication. They are:
– Decision Making
– Information Sharing
– Status Update
– Innovation
– Team Building
– Problem Solving
• Decide in advance which one(s) you are trying to
achieve as that will drive the communication.
Schedule
• Although schedule seems like a simple component,
with the busy lives and travel plans everyone has these
days, it can be a complex undertaking to find a
day/time that works for everyone. For messages that
impact the whole organization or a substantial portion,
it is best to provide a link where employees who
missed the original message can access it.
Responsibility
• Nothing is worse than going to all the trouble of
defining an exceptional communication strategy only
for it to fall flat because everyone thought someone
else owned it. When speaking about responsibility, t is
not only who will deliver he message, but who will craft
the message and who will set up the way in which the
message will be delivered. Video, e-mail distribution
lists, a space for employees to gather.
Internal Communication Strategy

More Related Content

What's hot

Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Cambridge Community Television
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Alan Aptheker
 
Checklist Communication Strategy Development
Checklist Communication Strategy DevelopmentChecklist Communication Strategy Development
Checklist Communication Strategy Development
Ewen Le Borgne
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
Moninicole
 
What are people, who nobody is listening to, saying?
What are people, who nobody is listening to, saying?What are people, who nobody is listening to, saying?
What are people, who nobody is listening to, saying?
Albert Stęclik
 
Developing your Internal Communications Strategy
Developing your Internal Communications StrategyDeveloping your Internal Communications Strategy
Developing your Internal Communications Strategy
rozhendley
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Vishal Sharma
 
Online Rebrand Strategy
Online Rebrand StrategyOnline Rebrand Strategy
Online Rebrand Strategy
Greg Favell
 
Communication Strategy
Communication StrategyCommunication Strategy
Communication Strategy
Ferdinando Bettinelli
 
Communication plan
Communication planCommunication plan
Communication plan
Sadams15
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Vanina Delobelle
 
Strategie marketing avec Twitter
Strategie marketing avec TwitterStrategie marketing avec Twitter
Strategie marketing avec Twitter
Kinoa
 
CORPORATE COMMUNICATION
CORPORATE COMMUNICATIONCORPORATE COMMUNICATION
CORPORATE COMMUNICATION
Makaha Rutendo
 
5 Point Internal Communications Plan
5 Point Internal Communications Plan5 Point Internal Communications Plan
5 Point Internal Communications Plan
SnapComms
 
LINKEDIN CONTENT MARKETING Source: LinkedIn
LINKEDIN CONTENT MARKETING Source: LinkedInLINKEDIN CONTENT MARKETING Source: LinkedIn
LINKEDIN CONTENT MARKETING Source: LinkedIn
Mani Subramanian Veeramani
 
Best Practices in Social Media for NGO's [Report]
Best Practices in Social Media for NGO's [Report]Best Practices in Social Media for NGO's [Report]
Best Practices in Social Media for NGO's [Report]
Social Samosa
 
Communications audit
Communications auditCommunications audit
Communications audit
St. Thomas University (CA)
 
P2 market-your-content submit
P2 market-your-content submitP2 market-your-content submit
P2 market-your-content submit
safrasabry
 
AI tools and the impact on public relations practice
AI tools and the impact on public relations practiceAI tools and the impact on public relations practice
AI tools and the impact on public relations practice
Chartered Institute of Public Relations
 
integrated communication plan .pptx
integrated communication plan .pptxintegrated communication plan .pptx
integrated communication plan .pptx
SeezaJha1
 

What's hot (20)

Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
Introduction to Developing a Social Media Strategy for Cambridge Nonprofit Or...
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Checklist Communication Strategy Development
Checklist Communication Strategy DevelopmentChecklist Communication Strategy Development
Checklist Communication Strategy Development
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
What are people, who nobody is listening to, saying?
What are people, who nobody is listening to, saying?What are people, who nobody is listening to, saying?
What are people, who nobody is listening to, saying?
 
Developing your Internal Communications Strategy
Developing your Internal Communications StrategyDeveloping your Internal Communications Strategy
Developing your Internal Communications Strategy
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Online Rebrand Strategy
Online Rebrand StrategyOnline Rebrand Strategy
Online Rebrand Strategy
 
Communication Strategy
Communication StrategyCommunication Strategy
Communication Strategy
 
Communication plan
Communication planCommunication plan
Communication plan
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Strategie marketing avec Twitter
Strategie marketing avec TwitterStrategie marketing avec Twitter
Strategie marketing avec Twitter
 
CORPORATE COMMUNICATION
CORPORATE COMMUNICATIONCORPORATE COMMUNICATION
CORPORATE COMMUNICATION
 
5 Point Internal Communications Plan
5 Point Internal Communications Plan5 Point Internal Communications Plan
5 Point Internal Communications Plan
 
LINKEDIN CONTENT MARKETING Source: LinkedIn
LINKEDIN CONTENT MARKETING Source: LinkedInLINKEDIN CONTENT MARKETING Source: LinkedIn
LINKEDIN CONTENT MARKETING Source: LinkedIn
 
Best Practices in Social Media for NGO's [Report]
Best Practices in Social Media for NGO's [Report]Best Practices in Social Media for NGO's [Report]
Best Practices in Social Media for NGO's [Report]
 
Communications audit
Communications auditCommunications audit
Communications audit
 
P2 market-your-content submit
P2 market-your-content submitP2 market-your-content submit
P2 market-your-content submit
 
AI tools and the impact on public relations practice
AI tools and the impact on public relations practiceAI tools and the impact on public relations practice
AI tools and the impact on public relations practice
 
integrated communication plan .pptx
integrated communication plan .pptxintegrated communication plan .pptx
integrated communication plan .pptx
 

Similar to Internal Communication Strategy

beBroad Position Paper
beBroad Position PaperbeBroad Position Paper
beBroad Position Paper
Mistie Hague
 
Branded Content Strategies
Branded Content StrategiesBranded Content Strategies
Branded Content Strategies
David Yarde
 
Role of Business Communication
Role of Business CommunicationRole of Business Communication
Role of Business Communication
Mihaela Florentina
 
Message Mapping Creating a Communications Roadmap
Message Mapping Creating a Communications RoadmapMessage Mapping Creating a Communications Roadmap
Message Mapping Creating a Communications Roadmap
Endeavor Management
 
24 PART 1 Business CommuniCATion FoundATions 2 Mastering Team Skills And In...
24  PART 1  Business CommuniCATion FoundATions 2 Mastering Team Skills And In...24  PART 1  Business CommuniCATion FoundATions 2 Mastering Team Skills And In...
24 PART 1 Business CommuniCATion FoundATions 2 Mastering Team Skills And In...
Leonard Goudy
 
11 Steps To Enterprise Social Media Advocacy
11 Steps To Enterprise Social Media Advocacy11 Steps To Enterprise Social Media Advocacy
11 Steps To Enterprise Social Media Advocacy
George Kobakov
 
Pulling together: centralising your marketing
Pulling together: centralising your marketingPulling together: centralising your marketing
Pulling together: centralising your marketing
Ledger Bennett DGA
 
The Secret to Turning Employees into Engaged Healthcare Consumers
The Secret to Turning Employees into Engaged Healthcare ConsumersThe Secret to Turning Employees into Engaged Healthcare Consumers
The Secret to Turning Employees into Engaged Healthcare Consumers
Scott Matthews
 
Overcoming The 7 Choke Points Of Strategy Implementation - Create The Conditi...
Overcoming The 7 Choke Points Of Strategy Implementation - Create The Conditi...Overcoming The 7 Choke Points Of Strategy Implementation - Create The Conditi...
Overcoming The 7 Choke Points Of Strategy Implementation - Create The Conditi...
Morry Patoka, Chief Accelerator at CTC Consulting
 
Business communication
Business communicationBusiness communication
Business communication
Marie Fe Udarbe
 
7 Steps
7 Steps7 Steps
What is team alignment and its value to my organization
What is team alignment and its value to my organizationWhat is team alignment and its value to my organization
What is team alignment and its value to my organization
Chisellabs
 
What is team alignment and its value to my organization
What is team alignment and its value to my organizationWhat is team alignment and its value to my organization
What is team alignment and its value to my organization
Chisellabs
 
Managing uncertainty a practical guide
Managing uncertainty a practical guideManaging uncertainty a practical guide
Managing uncertainty a practical guide
DB Computer Solutions Ltd
 
Janelle yates
Janelle yatesJanelle yates
8-steps-to-marcoms-success_2
8-steps-to-marcoms-success_28-steps-to-marcoms-success_2
8-steps-to-marcoms-success_2
Jem Baker
 
Tackle your Employee Communication Measurement Fears
Tackle your Employee Communication Measurement FearsTackle your Employee Communication Measurement Fears
Tackle your Employee Communication Measurement Fears
Kate Smith
 
Mastering team skills
Mastering team skills Mastering team skills
Mastering team skills
malik waheed
 
Employee communication
Employee communicationEmployee communication
Employee communication
abdullah0123
 
11 ways to perfect your internal communications plan - Interact Software
11 ways to perfect your internal communications plan - Interact Software11 ways to perfect your internal communications plan - Interact Software
11 ways to perfect your internal communications plan - Interact Software
Interact
 

Similar to Internal Communication Strategy (20)

beBroad Position Paper
beBroad Position PaperbeBroad Position Paper
beBroad Position Paper
 
Branded Content Strategies
Branded Content StrategiesBranded Content Strategies
Branded Content Strategies
 
Role of Business Communication
Role of Business CommunicationRole of Business Communication
Role of Business Communication
 
Message Mapping Creating a Communications Roadmap
Message Mapping Creating a Communications RoadmapMessage Mapping Creating a Communications Roadmap
Message Mapping Creating a Communications Roadmap
 
24 PART 1 Business CommuniCATion FoundATions 2 Mastering Team Skills And In...
24  PART 1  Business CommuniCATion FoundATions 2 Mastering Team Skills And In...24  PART 1  Business CommuniCATion FoundATions 2 Mastering Team Skills And In...
24 PART 1 Business CommuniCATion FoundATions 2 Mastering Team Skills And In...
 
11 Steps To Enterprise Social Media Advocacy
11 Steps To Enterprise Social Media Advocacy11 Steps To Enterprise Social Media Advocacy
11 Steps To Enterprise Social Media Advocacy
 
Pulling together: centralising your marketing
Pulling together: centralising your marketingPulling together: centralising your marketing
Pulling together: centralising your marketing
 
The Secret to Turning Employees into Engaged Healthcare Consumers
The Secret to Turning Employees into Engaged Healthcare ConsumersThe Secret to Turning Employees into Engaged Healthcare Consumers
The Secret to Turning Employees into Engaged Healthcare Consumers
 
Overcoming The 7 Choke Points Of Strategy Implementation - Create The Conditi...
Overcoming The 7 Choke Points Of Strategy Implementation - Create The Conditi...Overcoming The 7 Choke Points Of Strategy Implementation - Create The Conditi...
Overcoming The 7 Choke Points Of Strategy Implementation - Create The Conditi...
 
Business communication
Business communicationBusiness communication
Business communication
 
7 Steps
7 Steps7 Steps
7 Steps
 
What is team alignment and its value to my organization
What is team alignment and its value to my organizationWhat is team alignment and its value to my organization
What is team alignment and its value to my organization
 
What is team alignment and its value to my organization
What is team alignment and its value to my organizationWhat is team alignment and its value to my organization
What is team alignment and its value to my organization
 
Managing uncertainty a practical guide
Managing uncertainty a practical guideManaging uncertainty a practical guide
Managing uncertainty a practical guide
 
Janelle yates
Janelle yatesJanelle yates
Janelle yates
 
8-steps-to-marcoms-success_2
8-steps-to-marcoms-success_28-steps-to-marcoms-success_2
8-steps-to-marcoms-success_2
 
Tackle your Employee Communication Measurement Fears
Tackle your Employee Communication Measurement FearsTackle your Employee Communication Measurement Fears
Tackle your Employee Communication Measurement Fears
 
Mastering team skills
Mastering team skills Mastering team skills
Mastering team skills
 
Employee communication
Employee communicationEmployee communication
Employee communication
 
11 ways to perfect your internal communications plan - Interact Software
11 ways to perfect your internal communications plan - Interact Software11 ways to perfect your internal communications plan - Interact Software
11 ways to perfect your internal communications plan - Interact Software
 

More from Sherrie Suski

The Great Resignation Becomes The Great Regret
The Great Resignation Becomes The Great RegretThe Great Resignation Becomes The Great Regret
The Great Resignation Becomes The Great Regret
Sherrie Suski
 
The Future of Hybrid Work
The Future of Hybrid WorkThe Future of Hybrid Work
The Future of Hybrid Work
Sherrie Suski
 
Time Affluence
Time AffluenceTime Affluence
Time Affluence
Sherrie Suski
 
The Changing Face of Human Resources
The Changing Face of Human ResourcesThe Changing Face of Human Resources
The Changing Face of Human Resources
Sherrie Suski
 
Augmented Reality For Management Development Training
Augmented Reality For Management Development TrainingAugmented Reality For Management Development Training
Augmented Reality For Management Development Training
Sherrie Suski
 
Perks In A Work From Home World
Perks In A Work From Home WorldPerks In A Work From Home World
Perks In A Work From Home World
Sherrie Suski
 
Internal Mobility
Internal MobilityInternal Mobility
Internal Mobility
Sherrie Suski
 
Is Patience A Virtue?
Is Patience A Virtue?Is Patience A Virtue?
Is Patience A Virtue?
Sherrie Suski
 
Internal Employee Communications
Internal Employee CommunicationsInternal Employee Communications
Internal Employee Communications
Sherrie Suski
 
The Lost Art of Focus
The Lost Art of FocusThe Lost Art of Focus
The Lost Art of Focus
Sherrie Suski
 
Diversity and Inclusion
Diversity and InclusionDiversity and Inclusion
Diversity and Inclusion
Sherrie Suski
 
2020 HR Predictions
2020 HR Predictions2020 HR Predictions
2020 HR Predictions
Sherrie Suski
 
Employee Experience
Employee ExperienceEmployee Experience
Employee Experience
Sherrie Suski
 
Giving Feedback
Giving FeedbackGiving Feedback
Giving Feedback
Sherrie Suski
 
HR Reporting
HR ReportingHR Reporting
HR Reporting
Sherrie Suski
 
The Workforce of Tomorrow
The Workforce of TomorrowThe Workforce of Tomorrow
The Workforce of Tomorrow
Sherrie Suski
 
Millenials on the Move
Millenials on the MoveMillenials on the Move
Millenials on the Move
Sherrie Suski
 
Effective Meetings
Effective MeetingsEffective Meetings
Effective Meetings
Sherrie Suski
 
Candidate Testing
Candidate TestingCandidate Testing
Candidate Testing
Sherrie Suski
 
2019 HR initiatives
2019 HR initiatives2019 HR initiatives
2019 HR initiatives
Sherrie Suski
 

More from Sherrie Suski (20)

The Great Resignation Becomes The Great Regret
The Great Resignation Becomes The Great RegretThe Great Resignation Becomes The Great Regret
The Great Resignation Becomes The Great Regret
 
The Future of Hybrid Work
The Future of Hybrid WorkThe Future of Hybrid Work
The Future of Hybrid Work
 
Time Affluence
Time AffluenceTime Affluence
Time Affluence
 
The Changing Face of Human Resources
The Changing Face of Human ResourcesThe Changing Face of Human Resources
The Changing Face of Human Resources
 
Augmented Reality For Management Development Training
Augmented Reality For Management Development TrainingAugmented Reality For Management Development Training
Augmented Reality For Management Development Training
 
Perks In A Work From Home World
Perks In A Work From Home WorldPerks In A Work From Home World
Perks In A Work From Home World
 
Internal Mobility
Internal MobilityInternal Mobility
Internal Mobility
 
Is Patience A Virtue?
Is Patience A Virtue?Is Patience A Virtue?
Is Patience A Virtue?
 
Internal Employee Communications
Internal Employee CommunicationsInternal Employee Communications
Internal Employee Communications
 
The Lost Art of Focus
The Lost Art of FocusThe Lost Art of Focus
The Lost Art of Focus
 
Diversity and Inclusion
Diversity and InclusionDiversity and Inclusion
Diversity and Inclusion
 
2020 HR Predictions
2020 HR Predictions2020 HR Predictions
2020 HR Predictions
 
Employee Experience
Employee ExperienceEmployee Experience
Employee Experience
 
Giving Feedback
Giving FeedbackGiving Feedback
Giving Feedback
 
HR Reporting
HR ReportingHR Reporting
HR Reporting
 
The Workforce of Tomorrow
The Workforce of TomorrowThe Workforce of Tomorrow
The Workforce of Tomorrow
 
Millenials on the Move
Millenials on the MoveMillenials on the Move
Millenials on the Move
 
Effective Meetings
Effective MeetingsEffective Meetings
Effective Meetings
 
Candidate Testing
Candidate TestingCandidate Testing
Candidate Testing
 
2019 HR initiatives
2019 HR initiatives2019 HR initiatives
2019 HR initiatives
 

Recently uploaded

AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
Arijit Dutta
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
TTop Threads
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
ZevinAttisha
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
obriengroupinc04
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
Freelance
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
katiejasper96
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
thesiliconleaders
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
timesbpobusiness
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
JoeYangGreatMachiner
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
Alexandra Fulford
 

Recently uploaded (20)

AI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your BusinessAI Transformation Playbook: Thinking AI-First for Your Business
AI Transformation Playbook: Thinking AI-First for Your Business
 
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
Dpboss Matka Guessing Satta Matta Matka Kalyan panel Chart Indian Matka Dpbos...
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
 
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
 
The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
Prescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPTPrescriptive analytics BA4206 Anna University PPT
Prescriptive analytics BA4206 Anna University PPT
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
 
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdfThe Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
 
TIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup IndustryTIMES BPO: Business Plan For Startup Industry
TIMES BPO: Business Plan For Startup Industry
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
IMG_20240615_091110.pdf dpboss guessing
 
The latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from NewentideThe latest Heat Pump Manual from Newentide
The latest Heat Pump Manual from Newentide
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
Business storytelling: key ingredients to a story
Business storytelling: key ingredients to a storyBusiness storytelling: key ingredients to a story
Business storytelling: key ingredients to a story
 

Internal Communication Strategy

  • 2. Your internal brand Too many companies focus on their customers at the expense of their other major stakeholders: their employees. Companies spend so much time and money trying to educate consumers about their brand that they often forget to do the same with their own workforce. Having employees who are ill-informed about what’s going on internally presents a considerable danger; after all, if they don’t know what an organization’s strategy is for the future or the goals it wishes to achieve, then how can they possibly contribute to the best of their abilities? All companies, no matter how big or small, should be coming up with ways to facilitate and encourage communication between employees -- not just from the top down, but also between peers.
  • 4. Communication Forum • What type of communication are you advocating? This could be a one-on-one meeting between a supervisor and a subordinate or it could be a meeting with the CEO that the whole company attends. Defining the size and scope of your meeting will help to define the other components.
  • 5. Exceptional Customer Service • Define your audience at the outset. Will this be the whole company, one department, a committee or a smaller group? Not all forms of communication work in all settings and the size of the group you are communicating to will help to define the number of communication touchpoints you need.
  • 6. Channel/Format • Depending on the size of your group and the complexity of the message, you may need multiple touchpoints using different channels. For a widely dispersed group, you may start with a video message, then hold in person meetings and finally reinforce the message in a one-on-one (O3). Many ties, having a prepared FAQ sheet will help immeasurably to ensure that the answers are consistent across the organization.
  • 7. Exceptional Customer Service • There are six primary objectives that deserve focus when thinking about communication. They are: – Decision Making – Information Sharing – Status Update – Innovation – Team Building – Problem Solving • Decide in advance which one(s) you are trying to achieve as that will drive the communication.
  • 8. Schedule • Although schedule seems like a simple component, with the busy lives and travel plans everyone has these days, it can be a complex undertaking to find a day/time that works for everyone. For messages that impact the whole organization or a substantial portion, it is best to provide a link where employees who missed the original message can access it.
  • 9. Responsibility • Nothing is worse than going to all the trouble of defining an exceptional communication strategy only for it to fall flat because everyone thought someone else owned it. When speaking about responsibility, t is not only who will deliver he message, but who will craft the message and who will set up the way in which the message will be delivered. Video, e-mail distribution lists, a space for employees to gather.