9 Things You Should Know About PPC Analytics

Join Hanapin and Searchforce as they discuss Analytics tactics for PPC!

#thinkppc
How to Recover from the
Holidays Faster Than Your
Competition
HOSTED BY:
9 Things You Need To Know About
PPC Analytics

#thinkppc
Presenters
• Miles Olson
– VP of Customer
Engagment at Searchforce
• Rachael Law
– Account Manager at Hanapin Marketing
– Blogger on PPC Hero
– @Law_Rachael

#thinkppc
Join the conversation
• Include the hashtag #thinkppc in your Twitter tweets.
• Or use the webinar question box to send us questions.

#thinkppc
Live Poll Question #1
How long have you been in PPC?
#thinkppc
A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years

#thinkppc
Live Poll Question #2
How do you manage your account(s)?
#thinkppc
a) I manage it myself.
b) I’m part of a team that manages it.
c) I outsource my account management.
d) I’m rethinking how my account is managed.

#thinkppc
Agenda
● Remarketing
● Attribution Modeling
● Conversion Paths
● eCommerce Tracking
● Conversion Rate by Position
● Conversions
● CPA/ROAS Range
● Conversion Rate Variance
● Budget Cap Fulfillment

#thinkppc
Remarketing
Target users who have already visited your site
In AdWords you have the option of creating audience lists based on visits to specific
pages. Google Analytics provides more robust targeting options
Popular Analytics Audiences Include:
● Session Duration
● Days Since Last Session
● Sessions

#thinkppc
Attribution Modeling
What is it?
How is it different than AdWords?

#thinkppc
Conversion Paths
After you take a look at the Attribution Model
comparison tool, use this report in Analytics to
see which channels users are interacting with
before converting on your site
Segment by Campaign or Source/Medium to get
more details about which campaign, ad group,
or search term was used

#thinkppc
eCommerce Tracking
How much Revenue is PPC generating?
Simply install the eCommerce tracking code on your website. Use revenue data to
optimize your AdWords campaigns

#thinkppc
eCommerce Tracking
Not all campaigns are created equal
● The two campaigns below have an equal number of conversions (transactions in
this case) but total conversion value is much much higher in the one highlighted
in green
● The likely culprit: the products advertised in Campaign 2 are sold at a much
higher cost

#thinkppc
Live Poll Question #3
#3 – How much PPC spend in a month do you
manage?
#thinkppc
a) < $10,000
b) $10,000 - $25,000
c) $25,000 - $50,000
d) $50,000 - $100,000
e) > $100,000

#thinkppc
Conversion Rate by Position
Frequently Made Claim. . .
“We optimize to be in the top three ad positions because
conversion rates are higher in top positions.”
Better check to make sure with the “Keyword Positions” report in
Google Analytics.

#thinkppc
Conversion Rate by Position
After ensuring that there was a statistically significant amount of click data
at each position, this keyword shows that it converts much better in side
ad positions.

#thinkppc
Conversions (thought you knew this one?)

#thinkppc
Need Help?
Would you like help with your PPC accounts and management?
I’m interested in:
o PPC Management: We handle the day-to-day management of your
PPC account.
o Account Audit: We review your account for optimizations.
o PPC Retainer: We handle only specific needs within your account.
o FREE Account Analysis: We look at your account and provide
analysis and consultation (For accounts with $20K+ in adspend).

#thinkppc
Have more questions?
Thank you for attending our webinar! #thinkppc
• Get a free account analysis from Hanapin Marketing (for
accounts greater than $20K/mo in adspend):
http://www.hanapinmarketing.com/account-analysis/
• Or Contact us Directly:
• Webinar Feedback: marketing@hanapinmarketing.com

What if you could produce content that hit the mark every single time? Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content. So, how can you start leveraging predictive analytics in your content marketing strategy? In this presentation, Infer examines the intersection between content marketing and predictive analytics.

The B2B Digital Blueprint: How to Win More Sales-Qualified Leads

DemandWave

Daniel Gilbert - How to build your own automated bidding system in less than ...

Marketing Festival

Mastering the Art of Ecommerce Reporting With Excel

Growth Hacking: 3 growth tactics to try today

Eveline Smet

The Ultimate Search Benchmark WebinarDemandWave

SEO Habits of World Class Companies - May 13, 2014

DemandWave

At Hanapin Marketing (producers of PPC Hero and Hero Conf), we are constantly learning and discovering new tips and tricks in PPC. We’ve experienced both the successes and the pitfalls that come with an industry that is constantly changing and growing and includes a variety of moving parts. In this webinar, we’ll be doling out some of our “secret sauce” as we like to call it here; things we’ve learned from being in the trenches on accounts day in and day out, as well as higher level learnings. In this webinar recording, Associate Director of Paid Search, Jeff Baum, and Account Manager, Kristina McLane discuss epic insights and applied learnings for your own account. You’ll get expert-level PPC tips like: *Learn why “Testing Small and Going Big” is the safest strategy for PPC account testing *Learn how automation can be your friend and force multiplier *Hear Hanapin experts discuss why optimization schedules are so important to performance

Using AdWords Scripts to Create Your Own Ad Tech Landscape By Mitch Larson

How to Shop for a Search Agency - SlidesDemandWave

SEO Conversion Problem Solving Strategies

Conductor

Reaping The Fields In Google Shopping: Ongoing Optimizations By Susan Wenograd

The Power of Recurring Income

Nathan Ingram

ETAs: Evolved Text Ads By Mark Irvine

How to Put Account-Based Marketing Into Action: ABM Summer Camp Webinar Slides

How to Personalize ABM Content: ABM Summer Camp Webinar Slides

Rethinking Conversion Optimization By Khalid Saleh

Pitch deck zespołu CallPage

Adam Łopusiewicz

Michael Rejmaniak - 23 1/2 Tips to Master Lead Scoring

INBOUND

So, you’re executing campaigns and winning at INBOUND marketing. Leads are flowing and you’re sending them to sales, but sales doesn’t know how good the leads are and who to follow up with first. If you want sales to feel more confident about lead quality and expedite their follow-up, or if you’re in sales and you want to better understand what marketing is giving you, then it’s time to get epic with Lead Scoring. In this presentation, you’ll learn 23 1/2 tips that you’ll need to know in order to master lead scoring. From strategy to hands-on in HubSpot to your CRM integration, attendees will walk away with both great ideas and practical knowledge on building their own lead scoring model in HubSpot that makes sales and marketing happy.

Create Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys

"The Startup's Guide to Customer Retention," Retention Science >> Jerry Jao [...

500 Startups

The 15 Biggest PPC Mistakes and How To Avoid Them

Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its easy to overlook some things. Some mistakes can be more costly than others and for some, you may not even know you were making them! In this presentation, experts from Wordstream and Hanapin Marketing walk through 15 of the most critical PPC mistakes and give you tips on how to avoid them. They will discuss mistakes in areas like quality score, text ads, remarketing, display advertising, and AdWords campaign settings. You’ll get expert level tips like: *Keeping your geographic targeting in line with your business model *Utilizing dayparting and ad scheduling *Managing successful text ads *Common mistakes in campaign settings

Hanapin li webinar ppt final

8 Sure-Fire Ways To Beat Out Your PPC Competitors

In highly competitive and seasonally-active markets, it is important to know what your competitors are doing (and when they do it!). Simply, you need to stay on top of your game at all times. Do you know what your competitors are doing? Do you know what’s working for them and what’s failing? Do you know what they’re doing and when they’re doing it? And the big question…if you don’t know anything about your competitors, why not?? Knowledge is power and a major key to a successful PPC strategy. The more you know, the better off you are to make decisions that yield big results. In this slide presentation, iSpionage’s VP of Growth, Jamie Smith, and Hanapin Marketing’s Senior Digital Specialist, Cassie Oumedian, talk eight sure-fire ways to get a leg up on your competition. You’ll get expert-level PPC tips like: *Competitive Intelligence & monitoring insight *Why location targeting is a must *Bid strategies to out-rank your competitors

Unique Ways to Improve Your Conversion Rates Right Now

Improving your conversion rates is obviously a very important thing. If you are needing a little help on where you can do some improvements quickly, then this is the webinar for you. In this presentation, Hanapin and Campaign Watch experts discuss several things you can implement right away to increase your conversion rates, including how to spy on your top competitors, testing your offers, and unique ways to evaluate your performance.

Supercharge Holiday Sales With These Must-Have PPC Tactics

Holiday sales are the ultimate chance for companies to boost profits and make it back into the black with paid search promotions. In this webinar presentation, we gathered four ecommerce experts that divulged their secrets on what you absolutely need to have and how to make your paid search campaigns super successful this holiday season. The panel included Purna Virji from Bing, Jose Rodriguez from Google, Matt Umbro, founder of #PPCChat, and Carrie Albright, from Hanapin.

9 Hacks For Custom Automation

Automating some of your PPC workload not only makes it easier on you, but puts those mundane and tedious tasks in their place. You've probably already done some automation with your account(s), but chances are, you haven't discovered all of these automation tricks! In the recording, Marc Poirier from Acquisio and Jeff Baum from Hanapin Marketing list out 9 hacks to customize your automation, save you time, and boost your efficiency. You'll get expert-level tips: *Streamlining your optimization efforts with scripts *Cutting down on the labor of ad testing for more focus on writing and deploying ads *Using automated rules to save you time and manage your account more efficiently

What's hot

Your Conversion Optimization Idea Engine By Chris Goward

SearchLeeds, Jon Earnshaw 'Five things that can go wrong with a site migration'

Branded3

Epic PPC Insights From Hanapin Marketing: What We've Learned As An Agency

Using AdWords Scripts to Create Your Own Ad Tech Landscape By Mitch Larson

How to Shop for a Search Agency - SlidesDemandWave

SEO Conversion Problem Solving Strategies

Conductor

Reaping The Fields In Google Shopping: Ongoing Optimizations By Susan Wenograd

The Power of Recurring Income

Nathan Ingram

ETAs: Evolved Text Ads By Mark Irvine

How to Put Account-Based Marketing Into Action: ABM Summer Camp Webinar Slides

How to Personalize ABM Content: ABM Summer Camp Webinar Slides

Rethinking Conversion Optimization By Khalid Saleh

Pitch deck zespołu CallPage

Adam Łopusiewicz

Michael Rejmaniak - 23 1/2 Tips to Master Lead Scoring

INBOUND

Create Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys

"The Startup's Guide to Customer Retention," Retention Science >> Jerry Jao [...

500 Startups

What's hot (16)

Your Conversion Optimization Idea Engine By Chris Goward

SearchLeeds, Jon Earnshaw 'Five things that can go wrong with a site migration'

Epic PPC Insights From Hanapin Marketing: What We've Learned As An Agency

Using AdWords Scripts to Create Your Own Ad Tech Landscape By Mitch Larson

How to Shop for a Search Agency - Slides

SEO Conversion Problem Solving Strategies

Reaping The Fields In Google Shopping: Ongoing Optimizations By Susan Wenograd

The Power of Recurring Income

ETAs: Evolved Text Ads By Mark Irvine

How to Put Account-Based Marketing Into Action: ABM Summer Camp Webinar Slides

How to Personalize ABM Content: ABM Summer Camp Webinar Slides

Rethinking Conversion Optimization By Khalid Saleh

Pitch deck zespołu CallPage

Michael Rejmaniak - 23 1/2 Tips to Master Lead Scoring

Create Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys

"The Startup's Guide to Customer Retention," Retention Science >> Jerry Jao [...

Viewers also liked

The 15 Biggest PPC Mistakes and How To Avoid Them

Hanapin li webinar ppt final

8 Sure-Fire Ways To Beat Out Your PPC Competitors

Unique Ways to Improve Your Conversion Rates Right Now

Supercharge Holiday Sales With These Must-Have PPC Tactics

9 Hacks For Custom Automation

Digital Marketing Efficiencies for 2014Hanapin Marketing

Tips to Tidy Up Your PPC Clutter

Can you feel it? The weather is getting warmer, and the delicate fragrance of newly-bloomed flowers hangs in the air. These are sure signs that spring is right around the corner! But after a long winter of being cooped up in a stuffy paid search account, your AdWords performance is most likely not all roses and sunshine. It’s time to throw open the windows, brush away those cobwebs, and take on your annual spring PPC spring cleaning! WordStream’s Customer Success Specialist, Lisa Wilkinson, partnered with Hanapin Marketing’s Associate Director of Paid Search, Hayley Cummings, to share actionable tips to tidy up your PPC account clutter. This webinar is loaded with take-away examples to help you optimize your account and increase PPC performance. You’ll learn: *Areas to do “spring cleaning” *Where to find the low-hanging fruit in your account *How to quickly identify what’s dragging down your account performance *Money-saving tips to optimize keywords and eliminate wasted spend Start spring-cleaning your PPC account today!

Master Social PPC in 2015! 10 Tips To Set Yourself Up For Success

Is your social PPC ready for 2015? In the past year, we’ve seen a lot of changes in features, reporting, and advertising options for Facebook, Twitter, and LinkedIn. In this webinar, social advertising experts talk through some new options available, like the latest reporting system and video ads in Facebook and remarketing on different platforms, as well as taking a deeper dive into insights and the policies that will affect your advertising plans. In the recording, experts from Clix Marketing and Hanapin Marketing discuss 10 tips to set yourself up for success and formulate a solid 2015 social strategy. You’ll get expert-level PPC tips like: *Managing the ever-changing image sizes and policies across social networks *Utilizing Video Ads in Facebook *How to prepare for social as a whole in 2015

The Technical Revolution of Digital Marketing

In the recording, Bryan Minor, Acquisio's Chief Scientist and Danny Friscia, Senior Account Manager from Hanapin Marketing discuss the Technical Revolution of Digital Marketing. While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Distinguished marketing scientist, Bryan Minor presents their latest discoveries, insights and knowledge. Danny Friscia from Hanapin Marketing will be providing insight on Acquisio tools from an Account Manager's point of view. Prepare for tips and tricks on how these tools can increase efficiency, as well as make your job easier.

Digital marketing for 2014Hanapin Marketing

5 Reasons You Need To Use Bing Advertising in 2015

For the past few years, Bing has been making quite the impact on the competitive landscape for search engine marketing, comprising 29% of the search marketplace. 2014 alone saw many newly added features, like the accounts summary feature and Universal Event Tracking, that has increased the usability and value for digital marketers. In the webinar recording, Bing Ads Evangelist John Gagnon and Senior Account Manager and #PPCChat founder Matt Umbro, join forces and give you 5 reasons why you need to be using Bing Ads in 2015. Along with tools and tips to boost your performance in Bing, they discuss the features you didn’t know Bing had (and give a glimpse at what the future might hold for advertisers!). You’ll get expert-level PPC tips like: *How to use universal tracking to boost your performance in Bing *Bing specific optimizations and new tools *Utilizing the Bing Ads Competitive Intelligence Tool

How Top Performer Campaigns Can Radically Change Accounts...For Better Or Worse

How to Structure Your Ad Budget to Include Social

At some point, after being highly successful with your regular search advertising, you're going to want to expand your efforts into new territories. Social media advertising can be a great way to go; you can target potential customers demographically and psychographically and it constantly changes with new opportunities. The question is, how do you fit social advertising into your budget and where do you focus your efforts? Join digital advertising experts, Cassie Oumedian from Hanapin and John Lee from Clix Marketing, as they discuss best practices on how to structure your budget to include social media advertising. You'll get expert-level PPC tips like: *What social networks to focus on *How to budget for social advertising *Tracking tips to measure impact of social advertising Learn how to get and keep social in your budget!

Remarketing: Get Creative, Not Creepy - Cassie Oumedian at Interactivity DigitalHanapin Marketing

Six Things You Didn't Know You Could Do With Social Advertising

With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and the likes - you are left with a variety of ways to reach your consumers. Maybe you're already doing some social advertising (good for you and your brand!) and maybe you're not. Either way, now is better than never to start looking into social networks and devising your strategy. In the recording, Hanapin's social experts, Eric Couch and Kristina McLane, discuss six things that you probably didn't know you could do with your social advertising campaigns. You'll get expert-level tips like: *Creating effective custom audiences in Facebook to increase CTR *How to use Twitter Cards to boost lead generation *Utilizing features in LinkedIn for brand awareness

Can You Afford to Grow in 2017?

Top 25 Most Influential PPC Experts of 2013

Practical A/B Testing Statistics: 5 Tips To Help You Get Reliable Data

Quick Tips To Take Your Geo-Targeting To The Next Level

Viewers also liked (20)

The 15 Biggest PPC Mistakes and How To Avoid Them

Hanapin li webinar ppt final

8 Sure-Fire Ways To Beat Out Your PPC Competitors

Unique Ways to Improve Your Conversion Rates Right Now

Supercharge Holiday Sales With These Must-Have PPC Tactics

9 Hacks For Custom Automation

Digital Marketing Efficiencies for 2014

Tips to Tidy Up Your PPC Clutter

Master Social PPC in 2015! 10 Tips To Set Yourself Up For Success

The Technical Revolution of Digital Marketing

Digital marketing for 2014

5 Reasons You Need To Use Bing Advertising in 2015

How Top Performer Campaigns Can Radically Change Accounts...For Better Or Worse

How to Structure Your Ad Budget to Include Social

Remarketing: Get Creative, Not Creepy - Cassie Oumedian at Interactivity Digital

Six Things You Didn't Know You Could Do With Social Advertising

Can You Afford to Grow in 2017?

Top 25 Most Influential PPC Experts of 2013

Practical A/B Testing Statistics: 5 Tips To Help You Get Reliable Data

Quick Tips To Take Your Geo-Targeting To The Next Level

Similar to 9 Things You Should Know About PPC Analytics

5 Most Common PPC Obstacles

Semrush

Setting up a high-performing AdWords campaign is no walk in the park. Discover 5 most common PPC Obstacles — what they are, and how to avoid them with Hapanip and SEMrush. Budget allocation – How much is too much? Too little? Or, just enough? Am I of local stature and relevance, or of national significance? Ad copy and CTR – Can competitive ad research help me get a leg up? When clicks drop – Diagnosing the cause, be it competitors, keywords, prices/offers or our own copy Declining Paid Ad search impression share – What is making us invisible? When CPC rises and budget exhausts – How to select keywords by CPC or competition level

Why We Report: Turn Reporting Into Action

Reporting. As digital marketers, we know we have to pull reports and make sure goals are being met. It makes our clients happy, it makes our bosses happy. It’s easy to fall down the rabbit hole of metrics and analytics…before you know it, 2 hours have flown by and you don’t remember why you logged on in the first place. We know its an essential function in the PPC world, but why do we spend so much time on reports when its such a time sink for us? And even more importantly, how can I turn the reports into action? In the recording, Hanapin digital advertising experts plunge into the core of why we report and discuss best practices and personal lessons on how to turn your reporting into actionable items to increase success for your and your client’s accounts. You’ll get expert-level PPC tips like: *How to identify the important facts from report metrics and use it to increase performance *Examples of ‘average’ reports *How to turn changes in performance into successful account strategies Start using your reporting more successfully and efficiently today!

The Art of Transparency

Reporting. It's the Yin and Yang of the PPC world. On the one hand, we love it. Running AdWords and other analytics reports can tell us how we're doing, whether we're succeeding or staying flat, and what we should focus on, in nine different ways. On the other hand, it's time-consuming, it doesn't actually produce results in and of itself, and it gives our client or boss nine different ways to say "do better." Luckily, there are plenty of ways to optimize your reporting to get better, faster results without going crazy. Join experts from Hanapin Marketing as they detail best practices and personal lessons learned for how to create dynamite, actionable reports. You'll get expert-level PPC tips like: Which of the most common reporting tactics actually hide performance in other ways? How can you take the end result (conversions) and work backwards to discover how to get more of them? What are the things that should always be measured, but almost never are? Reclaim your time (and maybe your sanity) -- learn how to increase efficiency from the pros!

Master Class: Secrets To A Cohesive PPC Campaign

In order to maximize your conversion rate, your PPC account should be congruent with your landing page and website. From the keywords, to the ad copy, to any specific landing pages, if it all doesn’t align into one cohesive message, then you’re in store for low conversion rates, high costs, and ultimately going in opposition of your goals. In the presentation, join experts from Visual Website Optimizer and Hanapin Marketing as they discuss secrets to keeping your account unified and hard data behind what works and what doesn’t. You’ll get expert-level PPC tips like: *How to test and analyze your landing pages and ad copy to determine the best recipe for success *Making sure you have the best keywords selected and grouped for your campaign *Increasing conversions through targeted landing pages

Your Remarketing Hit List: 10 Tips Worth RepeatingHanapin Marketing

PPC Attribution: A Portent & Hanapin Webinar

BrightEdge

PPC Attribution: Bury The Last Click And Move On

Are you still only crediting the last click when you measure your marketing success? We hate to break it to you, but last click attribution is dying and no longer valid today. Modern analytics platforms allow you to go beyond last click and see all the interactions a user makes with your brand before the conversion. We all know different PPC clicks -- from display network placements to head term searches -- can have a tremendous upper-funnel impact. We'll help you choose some models for assessing the full funnel value of the your paid campaigns and give you tips on implementing them! In the presentation, experts from Portent, Inc and Hanapin Marketing discuss PPC attribution. You'll get expert-level PPC tips like: *Defining the last click problem and why you need to move beyond it *Choosing an attribution model and the pros and cons of each *Testing bid and campaign changes for incremental gains under your model

Conversion Matters: Getting Started With CRO

If you care about a great return on your investment and giving your users what they want quickly, then you should care about conversion rate optimization (CRO). Maybe you already do, you just don’t know how to get started. Never fear, PPC Hero is here! In the webinar recording, our experts discuss how you can get started in CRO, what tools you should be using, how to do an initial analysis, factors of good landing pages, how to test, and more! By the end, you should have what you need to get started on your own. Hanapin’s CRO experts, Sam Owen and Roopa Carpenter, do a great introduction into the world of conversation rate optimization. You’ll get expert-level PPC tips like: *How to get started on an initial analysis *Best tools to use for CRO *Testing and measuring the right things

Webinar Recording - Man vs Machine: The Automation Debate

Steering An Automated Ship: How to Avoid Bidding Pitfalls

Back in February, Acquisio and Hanapin experts did a live webinar on Acquisio's new Bid and Budget Management feature. As a follow-up, this webinar revisits the Bid and Management feature with insights on new case studies and the benefits of having both an automated system and a "Captain" to guide the technology. It explores new questions like: Why does it matter to have technology that reacts quickly? Why do you still need a human manager if the system is doing everything for you? How do you balance the two? What can I do to work smarter for my accounts? Digital advertising experts, Marc Poirier from Acquisio and Jeff Baum from Hanapin, dive deeper into the pros and cons of bidding strategies and talk about real-life examples of using the system for their ppc accounts in this presentation. You'll get expert-level PPC tips like: *Software and reporting that will help you make better decisions for your account *Examples of case studies where automation worked or didn't work *Pros and cons of automation vs. human management, and how they should be working together

Steering Automated Ship: How to Avoid Bidding Pitfalls

Acquisio

The Most Valuable Google AdWords Features for the PPC Account Manager

Google AdWords offers a huge amount of features to strengthen your campaign efforts and give you as much data as possible to make the best decisions for your account. However, there’s a lot of data and a lot of different features to try – how do you know which ones are the most valuable? From Search Partners and keyword reports to Auction Insights and Dynamic Search Ads, this webinar recording gives a detailed breakdown on what features you should be using and how they can make the most impact for you as an Account Manager. In the webinar recording, Hanapin Marketing and AdStage experts breakdown the most valuable Google AdWords features, rated on a scale of 1 – 10. You’ll get expert-level PPC tips like: *Using Auction Insights to find competitors to use outrank bidding strategies on *How to receive the ideal conversion volume and cost/converted click at positions 1-3 or lower *Utilizing Dynamic Search Ads as a keyword mining tool Increasing bids on qualified, previous site visitors

2013 Benchmarks for Your PPC Performance Webinar

B2B Marketers: Are your PPC Leads Falling Through the Cracks

Acquisio

Cutting Edge PPC Bidding Strategies You Should Be Using

When you boil paid search down to its basic elements, there are three things that rise above all else: Bids, Ads and Keywords. While setting a bid is fairly easy to do, developing and utilizing an effective bid strategy for your account is more difficult. Maybe you’ve figured out a strategy that seems to be working well, but still aren’t meeting your goals. Or you need to start pushing the envelope on what you’ve been currently doing. In this webinar, we’ll discuss out-of-the-box bidding strategies and look at different angles on what you can implement to improve the effectiveness of your PPC campaigns. In the presentation, Fred Vallaeys from Optmyzr and Jeff Baum from Hanapin Marketing talk about bidding strategies that are not only on the cutting edge, but for the more advanced marketer. You’ll get expert-level PPC tips like: *Implementing a weekend bidding strategy to keep CPA at goal *Bidding towards your profit, instead of being restricted by CPA or CPL *Utilizing automated bid rules to adjust your cost per click *Working more efficiently with advanced AdWords scripts tricks

10 Unique Ways To Improve Ad Copy

With all the optimization work that goes into PPC, it’s easy to lose sight of the actual ad copy. Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan winds down and the enthusiasm brought about by a new project subsides into the steady hum of routine tasks. In this webinar presentation, experts from Hanapin Marketing and Brainlabs Digital go through 10 unique ways to breathe new life back into your PPC ads and discuss why testing that ad copy is such an important tactic in your strategy.

PPC Mistakes You Didn't Know You Were Making

Let’s face it - in the flurry of the tasks and strategy involved in PPC, you've made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens. In this webinar, our experts will go through four different areas where mistakes occur frequently, sometimes without you really understanding what the problem is. In the recording, Hanapin Marketing experts, Racheal Law and Tony Ranard, walk you through easy-to-make mistakes and give pointers on how to avoid or quickly fix them. You'll learn expert-level tips like: *Common and uncommon mistakes that can kill your campaigns *Quick fixes that will increase your conversion rate and better optimize your account *Short-term and long-term repercussions of making certain mistakes

Cutting-Edge Tactics To Spy On Your PPC Competition

Semrush

Competitor research is important in the ever-changing and highly competitive world of PPC and should be a part of your process. Not only is it wise to have a strategic plan in place, but you should be aware of the various tools available to do a competitive analysis. Are you questioning who your competitors are or how good their campaigns are? Do you know the good and the bad of bidding on competitors keywords? In this webinar (originally aired on October 23rd, 2014) experts David Black, SEMrush Customer Success Director and Senior Digital Specialist from Hanapin Marketing, Cassie Oumedian, discuss leading tactics in competitor research that will give you a leg up on your competition. You’ll get expert-level PPC tips like: When and why you should do competitive research Research tools you should be using and best practices for them The pros and cons of bidding on competitor terms

Harness The Power of PPC and SEO for Insane Landing Page Results

Are you faced with the dilemma of determining how to maximize and optimize your limited online marketing budget? What tactics should you use, PPC or SEO? The answer is both. PPC and SEO are often viewed as two very different online marketing strategies, however the benefit of using both is so beneficial, neither one can be ignored. If your PPC and SEO campaigns aren’t talking to each other, you’re wasting a lot of time and money. Whether the work is being done in-house or at an agency, it’s important to share insights learned in each area to avoid duplicated efforts and missed opportunities. In the webinar recording, Raven Tool’s Digital Marketing Manager, Nicolette Beard, and Hanapin Marketing’s CRO Manager, Roopa Carpenter, talk about how you can use both PPC and SEO to supercharge your landing pages for insane results. You’ll get expert-level PPC tips like: *Advantages of a cohesive PPC and SEO strategy *Best practices for landing page optimizations *Using SEO to set up your PPC campaigns

Advanced PPC & CRO Strateiges For Effective Advertising In Ecommerce

How effective are your ecommerce campaigns? Are you getting the most bang for your buck? Are your ads and accompanying product landing pages cohesive? In this webinar presentation, you’ll learn advanced tactics like how to use search data to optimize your shopping feed, find winning ad copy, and types of remarketing lists you should be doing. We also talk about how to drive users to continue to checkout and improve conversions overall on your category and product pages. In the presentation, Visual Website Optimizer and Hanapin Marketing experts discuss sophisticated pay-per-click and conversion rate optimization strategies to make your ecommerce campaigns more effective. You’ll get expert-level PPC & CRO tips like: *Improving the quality of your shopping feed with search data *Optimizing your ads for mobile *Utilizing remarketing lists to create better value for your customers *Improving conversion rates on product and category pages

Similar to 9 Things You Should Know About PPC Analytics (20)

5 Most Common PPC Obstacles

Why We Report: Turn Reporting Into Action

The Art of Transparency

Master Class: Secrets To A Cohesive PPC Campaign

Your Remarketing Hit List: 10 Tips Worth Repeating

PPC Attribution: A Portent & Hanapin Webinar

PPC Attribution: Bury The Last Click And Move On

Conversion Matters: Getting Started With CRO

Webinar Recording - Man vs Machine: The Automation Debate

Steering An Automated Ship: How to Avoid Bidding Pitfalls

Steering Automated Ship: How to Avoid Bidding Pitfalls

The Most Valuable Google AdWords Features for the PPC Account Manager

2013 Benchmarks for Your PPC Performance Webinar

B2B Marketers: Are your PPC Leads Falling Through the Cracks

Cutting Edge PPC Bidding Strategies You Should Be Using

10 Unique Ways To Improve Ad Copy

PPC Mistakes You Didn't Know You Were Making

Cutting-Edge Tactics To Spy On Your PPC Competition

Harness The Power of PPC and SEO for Insane Landing Page Results

Advanced PPC & CRO Strateiges For Effective Advertising In Ecommerce

More from Hanapin Marketing

Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta

5 Reasons to Use Amazon DSP in 2020

Identify & Leverage YouTube Audiences for Organic & Paid Growth

Connect the Likes: Tracking Visits to Improve Facebook Ads Performance

Hiring a Marketing Agency? Critical Questions that Drive the Right Decision

Whether this is your first time participating in the process of hiring an agency or your 5th time, it’s good to get a fresh perspective on what you should be looking for, including the types of questions to ask and the warning signs to look out for. To help you in the process, Hanapin’s President, Jeff Allen, and Director of Services, Carrie Albright, go through the primary elements you should consider when hiring an agency.

Diving Deeper into Programmatic: Succeeding Beyond the PPC Landscape

Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey. Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start. In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.

The Rise of Conversational Marketing - How to Leverage Chatbots for PPC

The Untapped Power of Quora Ads

Google is Getting More Expensive - How to Get Around that with Better Audienc...

Investing in Brand Campaigns? Post-Click Experience is Key

How to Maximize the Impact of Video Content with Retargeting

The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to: Prioritize the various video marketing options Maximize the impact of video content with behavioral retargeting Track and optimize social video in marketing campaigns.

Machine Learning Tech You Could and Should Use Tomorrow

Create a PPC Playground For Your Clients: How To Co-Create Your Ad Customizers

It is a well-known challenge every marketer has to deal with: clients who want agencies to outperform their search activities without losing power over the message shown in the ads. Experience learns that a feed is not always the right solution or not even possible. With Ad Customizers you have a solution that will fit in any situation. In this session you will learn to combine the power of Ad Customizers with Google Sheets and how this will result in an setup where it’s possible to co-create, alter and manage these at scale, for as many ads as you want in the blink of an eye. This session will explain in what way you can co-operate with your clients on the ads and keep track of this in one shared file instead of your inbox. This means you can focus on maximizing the performance of the Search account instead of losing too much time on repetitive tasks such as ad copies. Furthermore you will walk away with valuable insights and best practices about current setups within different markets.

Building Optimised Post-Click Experiences

The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but the ad click is not the only thing that’s important, nor is it where the conversion occurs. In this session, you will learn: - Why post-click optimization is a need and how it leads to personalization - Common mistakes in today's post-click programs - Advice for providing relevant post-click experiences for ad programs

Keynote: Using Creativity in Advertising to Stay Ahead

Keynote: How to Supercharge Your PPC Career

Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.

Ad Extensions as a Lever for Powerful Text Ads

First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign. In this session you will learn: - Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries - Reporting tips – how to get detailed insights into your ad extensions and what to draw from them - A script for automatically adding product-specific sitelinks to text ad campaigns

Why You Should (Not) be Using Automated Bidding Strategies

Everybody talks about AI at the moment. However, many companies and agencies are not even using automated bidding strategies to make use of this easily accessible form of "artificial intelligence". To investigate this situation, I will share my experience with implementing bidding strategies for lead generation and e-commerce accounts, show how to avoid the most common pitfalls and how to manage expectations. The following questions will be tackled in this session: - Should account managers be worried about handing over control to automated bidding strategies - Which framework is required to use automated bidding strategies successfully? - Is there a substantial increase in performance that would make it imperative to use them?

What I Learned In One Year Marketing on Pinterest..Yes It Was Profitable

Pinterest users are conducting 600 Million+ visual searches per month on the platform. Did you know this... are you using Pinterest? Our B2B and ecom clients that are growing their business by 11% on Pinterest. We want to see you grow your business too. This hands-on session is going to take you through the world of Pinterest and everything we have learned. In this session, you will learn the following: - The Dos and Don'ts of marketing on Pinterest - When people start their search for major holidays, sports, Pride and fashion week events - What the mysterious CTR threshold is and how it can turbo charge your campaign - How to segment your campaign for the best results - Why you should stay away from the "One Tab" feature - Are you ready for the marketing nirvana that is Pinterest?

Data Driven Advertising