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At Hanapin Marketing (producers of PPC Hero and Hero Conf), we are constantly learning and discovering new tips and tricks in PPC. We’ve experienced both the successes and the pitfalls that come with an industry that is constantly changing and growing and includes a variety of moving parts. In this webinar, we’ll be doling out some of our “secret sauce” as we like to call it here; things we’ve learned from being in the trenches on accounts day in and day out, as well as higher level learnings.
In this webinar recording, Associate Director of Paid Search, Jeff Baum, and Account Manager, Kristina McLane discuss epic insights and applied learnings for your own account.
You’ll get expert-level PPC tips like:
*Learn why “Testing Small and Going Big” is the safest strategy for PPC account testing
*Learn how automation can be your friend and force multiplier
*Hear Hanapin experts discuss why optimization schedules are so important to performance