Join renowned PPC experts Matt van Wagner and Neil Sorensen as they tackle the PPC automation debate in our latest #ThinkPPC webinar discussion, moderated by our own Sean Quadlin.

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#ThinkPPC Exchange
Man vs. Machine – The PPC Automation Debate
HOSTED BY:

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Presenters
• Sean Quadlin (Host)
– Senior Account Manager @ Hanapin
– Blogger at PPC Hero
– @SeanQuadlin
• Matt Van Wagner
– President
– Find Me Faster
– @mvanwagner
• Neil Sorenson
– Founder
– Legendary Search Marketing
– @iNeils

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The Topic
Man vsMachine

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Join the conversation
• Include the hashtag#thinkppcin your Twitter tweets.
• Or use the webinar question box to send us questions.

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Live Poll Question #1
How long have you been in PPC?
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A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years

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Live Poll Question #2
How do you manage your account(s)?
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a) I manage it myself.
b) I’m part of a team that manages it.
c) I outsource my account management.
d) I’m rethinking how my account is managed.

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To Start
What will man vs machine
mean for our discussion?

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Discussion Point One
Machines are
better at
managing bids
than people.

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Discussion Point Two
Manual reporting better
serves a client's needs than
automated reporting

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Discussion Point Three
Ads can best be managed
by machines

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Discussion Point Four
No machine could ever end a
test like a human could.

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Discussion Point Five
Keyword additions
(for either account
expansion or
negative
keywords) are
better when done
by a machine

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Discussion Point Six
A machine will never
understand the competition
like a person would

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Bonus Round!
Switch positions. Neil,
what's one thing a person
will do better? Matt,
what's one thing a
machine will do better?

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Live Q&A Time!

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