The document outlines 10 resolutions for PPC marketers in the new year, as presented by Larry Kim of WordStream and Sam Owen of Hanapin Marketing. Some resolutions included getting organized, trying new features like ad extensions, quitting unprofitable keywords, getting creative with ad copy, saving money with free tools, reducing stress levels by getting help, better managing time by focusing on top-performing campaigns and keywords, getting more education from blogs and webinars, and taking a vacation to refresh. The speakers then offered a free demo of WordStream's PPC Advisor and a solutions blueprint from Hanapin Marketing.
What have you done in the past 20 minutes?
In that time, you could have significantly improved your paid search campaigns!
Using our 20 Minute Work-Week model, you can make a substantial impact on your PPC performance for continued growth in exposure and clicks. With this small amount of weekly attention, you can see stronger results in your account!
Register for our free webinar to learn:
-A proven weekly workflow to follow for better results
-Which tasks most impact your bottom line
-Tools to use to assist in PPC management
Successfully Explain "What's going on" to your CMO in 10 minutes finalHanapin Marketing
The question, “What’s going on?” may sound a bit familiar to you. Have you been hearing it during every meeting with your CMO? While it is the main question on their mind, it may cause an internal battle in your mind. Do you tell him or her every detail of the reporting you’ve been dealing with this month, or just the shallow overview?
In this presentation, Hanapin’s own President Jeff Allen shares his experience on leadership, and gives you tips on how to explain valuable insights to your C-level executive. Associate Director of Services Carrie Albright also discusses the questions she’s heard from clients and their CMOs and the ways she has found to successfully answer the inevitable question of “What’s going on?”.
Cresterea ratei de conversie din campaniile Google AdWords pentru…mai multi c...Today's
Prezentare Lumea SEO PPC 31.03.2013 despre cresterea ratei de conversie de site - modele ideale,instrumente si carti recomandate pentru Landing Page Optimization si campanii Google AdWords
Getting high search engine ranking means that you are getting high volume of traffic to your website. This can lead to business grow by converting the users coming to your website to leads and eventually to customers. You can contact us at www.wizzweb.net
FACT: You do not know where half of your paid search conversions are coming from.
It’s true! 43% of all search conversions come from a phone call, not a click, an action which cannot be tracked through your search engine’s analytics! Thankfully phone calls make great leads – they are worth 3x more than clicks. But if you can’t track the origin of your calls, you will never know how to structure your campaigns to generate the most leads and conversions!
Join call tracking and mobile optimization experts from Marchex and WordStream and learn how to:
-Unlock the full value of PPC by tracking phone call leads and conversions
-Attribute phone call conversions down to the exact keyword
-Reduce the number of spam and accidental calls freeing up PPC budget
-Edge out your competitors’ ads on mobile to boost your conversion rate
For more information, visit www.wordstream.com
First… Why Revenue Per Visitor?
Why Revenue Per Visitor? Ideal metric to compare to our marketing costs. • Paid marketing channels • Affiliate promotional requirements • Special promotions
Now… Our Pricing Page Split Test (Or, How We More Than Doubled Our Revenue Per Visitor)
Current Version: www.leadpages.net/pricing
The Control: Choose Monthly or Annual Pricing
Control: Monthly Billing Pricing
Control: Annual Billing With Total Price
Control Result: $5.78 Revenue/Visitor
Test #1: Pro-Rated Pricing (Monthly Breakdown)
Control: Annual Billing With Total Price
Test #1: Annual Billing With Monthly Pricing Breakdown
Test #1 Result: $5.78 Revenue/Visitor $6.94 Revenue/Visitor
Test #2: Added A Two Year Plan
Two Year Billing With Monthly Pricing Breakdown
Test #2 Result: $5.78 Revenue/Visitor $6.94 Revenue/Visitor $7.80 Revenue/Visitor
Test #3: Added An Explainer Video
Browser Bar Video Option
Browser Bar Video Option
Test #3 Result: $5.78 Revenue/Visitor $6.94 Revenue/Visitor $7.80 Revenue/Visitor $8.85 Revenue/Visitor
Test #4: Remove Annual Plan, Keep Monthly and Two Year Plan
Test #4 Result: Results Actually Dropped
Test #5: Video + Monthly + 1 Year + 2 Year Options + Monthly Breakdown
The Big Winner!
Test #5 Result: $5.78 Revenue/Visitor $6.94 Revenue/Visitor $7.80 Revenue/Visitor $8.85 Revenue/Visitor $16.80 Revenue/Visitor
Now: Counterintuitive Results Our Users Have Gotten
The Power of Immediacy 30% more signups
The Power of Concreteness 90% more opt-ins
The Power of Raw Images…? 50% Higher Conversion Rate 30% Higher Conversion Rate
One Last Thing: This has been about getting results.
One of the key ways we’ve gotten results is through webinars. Here’s the webinar registration page that got Ryan Deiss (from DigitalMarketer.com) a 72% registration rate…
”A few weeks ago I held a webinar and the registration page (created with LeadPages.net) converted at 72%. This was by far the HIGHEST converting landing page I’ve ever tested.” — Ryan Deiss
Key Takeaways • Test RELENTLESSLY. • Keep in mind: Point Of View, Immediacy, and Concreteness. • Do webinars, right away. And use tested, proven templates.
Google announced their latest round of AdWords products, features and research last month and we now know what, if any, impact they will have on you!
Over the last few weeks we've gain new insight and have new learnings from this announcement backed by data.
Join the webinar to learn:
-How these changes will impact your account
-What these changes really mean for you
-The best way to take full advantage of the changes
Using Pinterest strategically to meet brand objectives – How to choose the ri...Digital Megaphone
ConAgra Foods’ Digital Marketing and PR/Social team members Megan West and Jenna Rice share how they strategically grew ConAgra’s ReadySetEat Pinterest page through testing various tactics such as pin it to win it contests, influencer pinning and third party support. You’ll learn which tactics performed and which didn’t as well as how they were able to track actions to actual sales.
What have you done in the past 20 minutes?
In that time, you could have significantly improved your paid search campaigns!
Using our 20 Minute Work-Week model, you can make a substantial impact on your PPC performance for continued growth in exposure and clicks. With this small amount of weekly attention, you can see stronger results in your account!
Register for our free webinar to learn:
-A proven weekly workflow to follow for better results
-Which tasks most impact your bottom line
-Tools to use to assist in PPC management
Successfully Explain "What's going on" to your CMO in 10 minutes finalHanapin Marketing
The question, “What’s going on?” may sound a bit familiar to you. Have you been hearing it during every meeting with your CMO? While it is the main question on their mind, it may cause an internal battle in your mind. Do you tell him or her every detail of the reporting you’ve been dealing with this month, or just the shallow overview?
In this presentation, Hanapin’s own President Jeff Allen shares his experience on leadership, and gives you tips on how to explain valuable insights to your C-level executive. Associate Director of Services Carrie Albright also discusses the questions she’s heard from clients and their CMOs and the ways she has found to successfully answer the inevitable question of “What’s going on?”.
Cresterea ratei de conversie din campaniile Google AdWords pentru…mai multi c...Today's
Prezentare Lumea SEO PPC 31.03.2013 despre cresterea ratei de conversie de site - modele ideale,instrumente si carti recomandate pentru Landing Page Optimization si campanii Google AdWords
Getting high search engine ranking means that you are getting high volume of traffic to your website. This can lead to business grow by converting the users coming to your website to leads and eventually to customers. You can contact us at www.wizzweb.net
FACT: You do not know where half of your paid search conversions are coming from.
It’s true! 43% of all search conversions come from a phone call, not a click, an action which cannot be tracked through your search engine’s analytics! Thankfully phone calls make great leads – they are worth 3x more than clicks. But if you can’t track the origin of your calls, you will never know how to structure your campaigns to generate the most leads and conversions!
Join call tracking and mobile optimization experts from Marchex and WordStream and learn how to:
-Unlock the full value of PPC by tracking phone call leads and conversions
-Attribute phone call conversions down to the exact keyword
-Reduce the number of spam and accidental calls freeing up PPC budget
-Edge out your competitors’ ads on mobile to boost your conversion rate
For more information, visit www.wordstream.com
First… Why Revenue Per Visitor?
Why Revenue Per Visitor? Ideal metric to compare to our marketing costs. • Paid marketing channels • Affiliate promotional requirements • Special promotions
Now… Our Pricing Page Split Test (Or, How We More Than Doubled Our Revenue Per Visitor)
Current Version: www.leadpages.net/pricing
The Control: Choose Monthly or Annual Pricing
Control: Monthly Billing Pricing
Control: Annual Billing With Total Price
Control Result: $5.78 Revenue/Visitor
Test #1: Pro-Rated Pricing (Monthly Breakdown)
Control: Annual Billing With Total Price
Test #1: Annual Billing With Monthly Pricing Breakdown
Test #1 Result: $5.78 Revenue/Visitor $6.94 Revenue/Visitor
Test #2: Added A Two Year Plan
Two Year Billing With Monthly Pricing Breakdown
Test #2 Result: $5.78 Revenue/Visitor $6.94 Revenue/Visitor $7.80 Revenue/Visitor
Test #3: Added An Explainer Video
Browser Bar Video Option
Browser Bar Video Option
Test #3 Result: $5.78 Revenue/Visitor $6.94 Revenue/Visitor $7.80 Revenue/Visitor $8.85 Revenue/Visitor
Test #4: Remove Annual Plan, Keep Monthly and Two Year Plan
Test #4 Result: Results Actually Dropped
Test #5: Video + Monthly + 1 Year + 2 Year Options + Monthly Breakdown
The Big Winner!
Test #5 Result: $5.78 Revenue/Visitor $6.94 Revenue/Visitor $7.80 Revenue/Visitor $8.85 Revenue/Visitor $16.80 Revenue/Visitor
Now: Counterintuitive Results Our Users Have Gotten
The Power of Immediacy 30% more signups
The Power of Concreteness 90% more opt-ins
The Power of Raw Images…? 50% Higher Conversion Rate 30% Higher Conversion Rate
One Last Thing: This has been about getting results.
One of the key ways we’ve gotten results is through webinars. Here’s the webinar registration page that got Ryan Deiss (from DigitalMarketer.com) a 72% registration rate…
”A few weeks ago I held a webinar and the registration page (created with LeadPages.net) converted at 72%. This was by far the HIGHEST converting landing page I’ve ever tested.” — Ryan Deiss
Key Takeaways • Test RELENTLESSLY. • Keep in mind: Point Of View, Immediacy, and Concreteness. • Do webinars, right away. And use tested, proven templates.
Google announced their latest round of AdWords products, features and research last month and we now know what, if any, impact they will have on you!
Over the last few weeks we've gain new insight and have new learnings from this announcement backed by data.
Join the webinar to learn:
-How these changes will impact your account
-What these changes really mean for you
-The best way to take full advantage of the changes
Using Pinterest strategically to meet brand objectives – How to choose the ri...Digital Megaphone
ConAgra Foods’ Digital Marketing and PR/Social team members Megan West and Jenna Rice share how they strategically grew ConAgra’s ReadySetEat Pinterest page through testing various tactics such as pin it to win it contests, influencer pinning and third party support. You’ll learn which tactics performed and which didn’t as well as how they were able to track actions to actual sales.
Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account PerformanceHanapin Marketing
Bing Ads is continually evolving itself to keep up on the heels of Google AdWords. In its quest, Bing released awesome interface tools like the Campaign Planner, Auction Insights, Shopping Campaigns (still in beta) and Universal Event Tracking.
In the presentation, Bing Ads Account Manager, Eric Couch, and Hanapin’s Senior Account Manager, Carrie Albright, go through an in-depth look at some of Bing’s hottest tools and how you can use each of them to enhance your account performance.
You’ll get expert-level PPC tips like:
*Maximizing ad spend with the Bing Ads Intelligence Tool
*What to do with Universal Event Tracking and how to tie it into remarketing
*New and upcoming features in the Bing Ads interface
The recent Google Panda update has raised the bar not only for SEO experts but also for web designers. It’s getting tougher and tougher to rank well. This means you really have to pay attention to all designing and Google ranking factors.
Site optimization strategy project on WebTrends.com. Analyze 3 key goals of website with reference to different visitor personas. Proposed recommendations for improvement to achieve goals more efficiently.
Google just released a number of brand new AdWords features much earlier than some anticipated.
For advertisers, adopting these features as early as possible will give you a unique leg-up in the marketplace, allowing you to beat your competitors to the punch.
Register now if you’re ready to master these updates and put them into action.You have two live sessions to choose from: July 28 or August 3, both at 1 PM ET.
You'll learn:
-How to take advantage of new Expanded Text Ads (ETAs)
-ETA best practices, based on early-access feature data
-How to use Google’s new device-agnostic bid adjustments
-How to implement responsive display ads and price extensions
Brand Bidding - Is It Right For You? - Benchmark Search Conference 2016 - Ari...Arianne Donoghue
Arianne Donoghue's talk from Benchmark Search Conference 2016 - detailing icelolly.com's brand bidding journey so far and outlining how you can understand whether brand bidding is right for your business.
When it comes to budgeting, we all want to get our money's worth.
And for PPC in particular, there are a ton of secrets and strategies to cut down costs and stretch your existing budget further.
Join our live webinar to learn 11 brilliant money-saving tricks to eliminate wasted spend and increase ROI from paid search.
You'll learn:
-How to squeeze more from your existing PPC budget
-Strategies to optimize bids, keywords, and landing page performance
-How to identify and fix causes of wasted spend in your account
When marketing teams spend money on a paid acquisitions program it is crucial to understand the effect of that ad spend. In this talk, we will outline incrementality as a way to measure the causal impact that ad spend has on acquiring new customers and its advantages over more traditional metrics. We will walk through several ad measurement products available today and give examples of how to apply them to your business.
A PPC Odyssey - Kayla Kurtz at Search Exchange (Keynote)Hanapin Marketing
It’s no secret that more and more advertisers are funneling their marketing dollars out of “traditional” methods and reinvesting those funds in places many may have laughed at little more than a decade ago (and that goes double for internet marketing and pay-per-click ads). But what started that trend? What began pushing this change in philosophy, and with so much change so fast, can anyone predict what the marketing landscape will look like in a couple of years? Will the focus still be on paid search and web-based advertising? If so, how will those markets be different? It’s an ongoing and epic drama of adventure and exploration, indeed! This session will stretch your mind to remember back to the advertising world of old, not only to potentially learn ways to enhance what we’re doing today, but also to realize how and why things have changed, how the eventual winners were able to take advantage, and perhaps most importantly, to determine if history may repeat itself – and how you can be the winner this time around.
Power Your Bing Ads: 3 Surefire Tools To Enhance Your Account PerformanceHanapin Marketing
Bing Ads is continually evolving itself to keep up on the heels of Google AdWords. In its quest, Bing released awesome interface tools like the Campaign Planner, Auction Insights, Shopping Campaigns (still in beta) and Universal Event Tracking.
In the presentation, Bing Ads Account Manager, Eric Couch, and Hanapin’s Senior Account Manager, Carrie Albright, go through an in-depth look at some of Bing’s hottest tools and how you can use each of them to enhance your account performance.
You’ll get expert-level PPC tips like:
*Maximizing ad spend with the Bing Ads Intelligence Tool
*What to do with Universal Event Tracking and how to tie it into remarketing
*New and upcoming features in the Bing Ads interface
The recent Google Panda update has raised the bar not only for SEO experts but also for web designers. It’s getting tougher and tougher to rank well. This means you really have to pay attention to all designing and Google ranking factors.
Site optimization strategy project on WebTrends.com. Analyze 3 key goals of website with reference to different visitor personas. Proposed recommendations for improvement to achieve goals more efficiently.
Google just released a number of brand new AdWords features much earlier than some anticipated.
For advertisers, adopting these features as early as possible will give you a unique leg-up in the marketplace, allowing you to beat your competitors to the punch.
Register now if you’re ready to master these updates and put them into action.You have two live sessions to choose from: July 28 or August 3, both at 1 PM ET.
You'll learn:
-How to take advantage of new Expanded Text Ads (ETAs)
-ETA best practices, based on early-access feature data
-How to use Google’s new device-agnostic bid adjustments
-How to implement responsive display ads and price extensions
Brand Bidding - Is It Right For You? - Benchmark Search Conference 2016 - Ari...Arianne Donoghue
Arianne Donoghue's talk from Benchmark Search Conference 2016 - detailing icelolly.com's brand bidding journey so far and outlining how you can understand whether brand bidding is right for your business.
When it comes to budgeting, we all want to get our money's worth.
And for PPC in particular, there are a ton of secrets and strategies to cut down costs and stretch your existing budget further.
Join our live webinar to learn 11 brilliant money-saving tricks to eliminate wasted spend and increase ROI from paid search.
You'll learn:
-How to squeeze more from your existing PPC budget
-Strategies to optimize bids, keywords, and landing page performance
-How to identify and fix causes of wasted spend in your account
When marketing teams spend money on a paid acquisitions program it is crucial to understand the effect of that ad spend. In this talk, we will outline incrementality as a way to measure the causal impact that ad spend has on acquiring new customers and its advantages over more traditional metrics. We will walk through several ad measurement products available today and give examples of how to apply them to your business.
A PPC Odyssey - Kayla Kurtz at Search Exchange (Keynote)Hanapin Marketing
It’s no secret that more and more advertisers are funneling their marketing dollars out of “traditional” methods and reinvesting those funds in places many may have laughed at little more than a decade ago (and that goes double for internet marketing and pay-per-click ads). But what started that trend? What began pushing this change in philosophy, and with so much change so fast, can anyone predict what the marketing landscape will look like in a couple of years? Will the focus still be on paid search and web-based advertising? If so, how will those markets be different? It’s an ongoing and epic drama of adventure and exploration, indeed! This session will stretch your mind to remember back to the advertising world of old, not only to potentially learn ways to enhance what we’re doing today, but also to realize how and why things have changed, how the eventual winners were able to take advantage, and perhaps most importantly, to determine if history may repeat itself – and how you can be the winner this time around.
Six Things You Didn't Know You Could Do With Social AdvertisingHanapin Marketing
With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and the likes - you are left with a variety of ways to reach your consumers. Maybe you're already doing some social advertising (good for you and your brand!) and maybe you're not. Either way, now is better than never to start looking into social networks and devising your strategy.
In the recording, Hanapin's social experts, Eric Couch and Kristina McLane, discuss six things that you probably didn't know you could do with your social advertising campaigns.
You'll get expert-level tips like:
*Creating effective custom audiences in Facebook to increase CTR
*How to use Twitter Cards to boost lead generation
*Utilizing features in LinkedIn for brand awareness
In the recording, Bryan Minor, Acquisio's Chief Scientist and Danny Friscia, Senior Account Manager from Hanapin Marketing discuss the Technical Revolution of Digital Marketing.
While most of us spend our days toiling away in the deepest details of paid search campaigns, scientists of paid search are running experiments, testing regression models and analyzing larger trends to unlock the fundamental secrets of paid search auctions, attribution, economics and search behaviors. Distinguished marketing scientist, Bryan Minor presents their latest discoveries, insights and knowledge.
Danny Friscia from Hanapin Marketing will be providing insight on Acquisio tools from an Account Manager's point of view. Prepare for tips and tricks on how these tools can increase efficiency, as well as make your job easier.
In this presentation, experts from Hanapin and Acquisio will review the findings from the State of PPC 2017 and discuss tips for budgeting, expanding and identifying problems in your account for the upcoming year.
Master Social PPC in 2015! 10 Tips To Set Yourself Up For SuccessHanapin Marketing
Is your social PPC ready for 2015? In the past year, we’ve seen a lot of changes in features, reporting, and advertising options for Facebook, Twitter, and LinkedIn. In this webinar, social advertising experts talk through some new options available, like the latest reporting system and video ads in Facebook and remarketing on different platforms, as well as taking a deeper dive into insights and the policies that will affect your advertising plans.
In the recording, experts from Clix Marketing and Hanapin Marketing discuss 10 tips to set yourself up for success and formulate a solid 2015 social strategy.
You’ll get expert-level PPC tips like:
*Managing the ever-changing image sizes and policies across social networks
*Utilizing Video Ads in Facebook
*How to prepare for social as a whole in 2015
Unique Ways to Improve Your Conversion Rates Right NowHanapin Marketing
Improving your conversion rates is obviously a very important thing. If you are needing a little help on where you can do some improvements quickly, then this is the webinar for you.
In this presentation, Hanapin and Campaign Watch experts discuss several things you can implement right away to increase your conversion rates, including how to spy on your top competitors, testing your offers, and unique ways to evaluate your performance.
Everyone makes mistakes. From seasoned pros to those just getting into pay per click advertising, no one can avoid the thralls of a mistake. And in a world like PPC where everything is a test and nothing is guaranteed, its easy to overlook some things. Some mistakes can be more costly than others and for some, you may not even know you were making them!
In this presentation, experts from Wordstream and Hanapin Marketing walk through 15 of the most critical PPC mistakes and give you tips on how to avoid them. They will discuss mistakes in areas like quality score, text ads, remarketing, display advertising, and AdWords campaign settings.
You’ll get expert level tips like:
*Keeping your geographic targeting in line with your business model
*Utilizing dayparting and ad scheduling
*Managing successful text ads
*Common mistakes in campaign settings
For the past few years, Bing has been making quite the impact on the competitive landscape for search engine marketing, comprising 29% of the search marketplace. 2014 alone saw many newly added features, like the accounts summary feature and Universal Event Tracking, that has increased the usability and value for digital marketers.
In the webinar recording, Bing Ads Evangelist John Gagnon and Senior Account Manager and #PPCChat founder Matt Umbro, join forces and give you 5 reasons why you need to be using Bing Ads in 2015. Along with tools and tips to boost your performance in Bing, they discuss the features you didn’t know Bing had (and give a glimpse at what the future might hold for advertisers!).
You’ll get expert-level PPC tips like:
*How to use universal tracking to boost your performance in Bing
*Bing specific optimizations and new tools
*Utilizing the Bing Ads Competitive Intelligence Tool
Are you struggling to figure out why your landing page is not converting? Are there things you think you could be doing better but you're just not sure? PPC Heroes and their allies are here to help!
In the recording, Hanapin Marketing's Associate Director of Paid Search and resident CRO expert, Sam Owen, and WiderFunnel's Founder and CRO expert, Chris Goward, host a live landing page audit. Throughout the webinar, the experts went through a number of submitted landing pages and pointed out their strengths, opportunities, and suggested solutions.
You'll expert-level ppc tips like:
*Best practices for landing pages
*Tips and tricks on how to make sure your landing page is optimized for conversions
*Examples of good and not-so-good features on a landing page
Join Hanapin Marketing experts Eric Couch and Jacob Fairclough as they provide tips and metrics for measuring your PPC performance at the half-year mark. As we enter the final two quarters of the year, things like revenue, return on investment and annual performance come into sharp focus.
Can you feel it? The weather is getting warmer, and the delicate fragrance of newly-bloomed flowers hangs in the air. These are sure signs that spring is right around the corner! But after a long winter of being cooped up in a stuffy paid search account, your AdWords performance is most likely not all roses and sunshine.
It’s time to throw open the windows, brush away those cobwebs, and take on your annual spring PPC spring cleaning!
WordStream’s Customer Success Specialist, Lisa Wilkinson, partnered with Hanapin Marketing’s Associate Director of Paid Search, Hayley Cummings, to share actionable tips to tidy up your PPC account clutter. This webinar is loaded with take-away examples to help you optimize your account and increase PPC performance.
You’ll learn:
*Areas to do “spring cleaning”
*Where to find the low-hanging fruit in your account
*How to quickly identify what’s dragging down your account performance
*Money-saving tips to optimize keywords and eliminate wasted spend
Start spring-cleaning your PPC account today!
The 11 Biggest A/B Testing Mistakes and How To Avoid ThemHanapin Marketing
With a variety of easy-to-use tools available, A/B testing is something that every business can and should be doing. However, there’s more to A/B testing than just setting up the test. So many companies waste time and money by making simple and easy to avoid mistakes.
In this presentation, conversion rate expert and guest presenter, Peep Laja, discusses 11 of the biggest testing mistakes he frequently sees companies make. Leave with actionable tips and strategies on how to avoid them. The webinar was moderated by Hanapin’s CRO Manager, Roopa Carpenter.
You’ll get expert-level CRO tips like:
*Why testing random ideas comes at a huge expense
*How to avoid calling a test too early
*Utilizing small wins to make a big impact
Optimize for the Sale - Unique SEM solutions for eCommerceHanapin Marketing
PPC and SEO marketers do a lot of optimizing. We optimize for the click. We optimize to be found and shared. We optimize bids to be as effective as they can be down to the very last penny. But in all this rushing to make sure people go where we want them to, we sometimes overlook the very last piece: How do we get them to buy?
Join Kayla Kurtz from Hanapin Marketing and Erik Dafforn from Intrapromote as they demonstrate how the buyer's journey starts far before they reach your product page, and deliver advanced PPC and SEO ecommerce tactics to make sure your entire funnel is optimized for that final sale.
For more information, visit: http://www.wordstream.com
WordStream's CTO and founder Larry Kim partners with Perry Marshall, author of "The Ultimate Guide to Google AdWords," in this exciting webinar that'll show you just how easy ppc can be.
You can expect to learn:
- Where most businesses fail in their PPC accounts
- 7 Guidelines to Google AdWords Success
- How to achieve PPC success in just 20 minutes a week
For more information, visit: http://www.wordstream.com
As anyone who has ever managed a Google AdWords account knows, there are dozens if not hundreds of numbers to track when analyzing your search marketing performance.
Information is good, but information overload is paralyzing, so it’s important to focus on the metrics that provide the most insight into your performance.
In this webinar WordStream Founder Larry Kim and Sam Owen, Account Manager at Hanapin Marketing, show you:
- 8 key PPC metrics, including Quality Score, wasted spend and impression share
- Why these metrics are so important for campaign analysis
- How to quickly find out how your own campaigns are performing
For more information, visit: http://www.wordstream.com
Want to make a big impact, in not a lot of time? Believe it or not, you can significantly improve your AdWords results in just 20 minutes per week – we’ll show you how!
In this new webinar, WordStream founder and PPC expert Larry Kim will show you:
- 7 guidelines for achieving success in Google AdWords
- How the 20-Minute PPC Work Week™ can help you make an impact in less than half an hour per week!
- Some common problems we see in PPC accounts – you’ll be shocked!
Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how!
How to Beat the Odds in AdWords with Competitive IntelligenceSemrush
If you are among the 66% of PPC users unhappy with their current results, the solution for your problem is Competitive Intelligence. Tools such as SEMrush and WordStream can show you how best to use your competition's data to formulate the most effective PPC strategy for the long-term. Join us for this joint webinar "How to Beat the Odds in AdWords with Competitive Intelligence" (originally aired on Thursday, January 8th 2015) where we will expand upon the information in our companion ebook of the same name.
In this webinar, you will learn how to:
Identify your competitors and quantify their PPC investment.
Learn from their campaign successes (and failures) to minimize your own risk.
Gain a competitive edge with optimized landing pages.
Increase your Quality Score with ad copy relevance.
Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how!
You'll learn:
-How just 20 minutes per week can positively affect your AdWords Performance
-Tips & Tricks perfect for even the busiest business owner
-5 actionable tips to turn "Oops," to "YES!" in AdWords
-Real examples so you can walk away and start implementing in your account today.
Digital Marketing for Business Growth explains Business concepts, Marketing models, Digital Marketing channels like blogging, SEO, SEM, Social Media Optimization, Social Media Marketing, Video Marketing and Email marketing.
Whether you’re planning your initial PPC budget or evaluating your current spend every day, there are plenty of tips and strategies for spending your PPC dollars more wisely. PPC accounts in all stages could probably use a refresher when it comes to spend planning, overall budgeting, and cost measurement.
For more information, visit www.wordstream.com
Whether you're planning your initial PPC budget or re-evaluating your current spend, there are always ways to spend your PPC dollars more wisely. Chances are, your PPC account could use a refresher when it comes to spend planning, overall budgeting, and cost measurement.
In this webinar, WordStream's Larry Kim and Hanapin Marketing's Carrie Albright will share best practices and creative tips for budget management, including:
- Reconciling PPC budget with your overall marketing costs
- Adjusting your strategy for large or small accounts
- Choosing the right metrics to help define your spend
- Incorporating expenses like agency or staff overhead
Watch now to learn proven strategies for better managing your ad spend.
Learn how to effectively run a pay per click advertising campaign with this deck. Larry Kim of Wordstream covers the Fundamentals of Pay-Per-Click Marketing, including Google AdWords, how search engines determine ad placements, how to conduct keyword research, and developing an SEM strategy..
If you can spare 20 minutes per week to optimize your paid search account, you can start to see results from PPC. To see the recorded presentation, visit http://www.wordstream.com/webinar
Chasing quality over quality score 2019 doNavah Hopkins
Session on understanding quality score, and optimizing for profit instead of a specific score. Includes lessons learned around account structure, landing pages, and ad copy
Client Retention Workshop
Check out our next live webinar to find out how you can make sure the clients you acquire stay with you long-term.
It's all about the first 90 days.
You'll walk away knowing:
The right questions to ask to set expectations effectively
Quick wins you can utilize to prove value at the start of your relationship
How to build long-term credibility with your clients
For more information, visit: http://www.wordstream.com
Want to make a big impact, in not a lot of time? Believe it or not, you can significantly improve your AdWords results in just 20 minutes per week – we’ll show you how!
In this new webinar, WordStream founder and PPC expert Larry Kim will show you:
- 7 guidelines for achieving success in Google AdWords
- How the 20-Minute PPC Work Week™ can help you make an impact in less than half an hour per week!
- Some common problems we see in PPC accounts – you’ll be shocked!
Check here how SEO and PPC works and is differenciated. Get the full details about PPC and its components, how campaigns work, keyword research, writting ad, maintaining ads and much more. Find more information about PPC and SEO here at http://www.promomasters.ch/.
Last Click is Outdated: Learn to Use Google Analytics’ New Attribution BetaHanapin Marketing
Join Briana Ogle from Hanapin Marketing and Dmitry Golovanov from Supermetrics as they walk through getting the new tool set up and show you how to use the model comparison tool for the new beta – as well as best practices for attribution and ways you can begin measuring it with tools you already have.
Join Hanapin Marketing’s Cassie Oumedian and Bryan Gaynor as they walk you through the 5 reasons your business should be taking advantage of the capabilities of Amazon DSP – as well as results businesses are seeing from the platform.
Join Hanapin Marketing’s Andrew Harder and TubeBuddy’s Daniel Batal as they walk you through how to sift through one of the world’s fastest-growing platforms and identify your target audience.
Connect the Likes: Tracking Visits to Improve Facebook Ads PerformanceHanapin Marketing
Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to use Facebook offline conversion to track campaigns to real-world outcomes.
Hiring a Marketing Agency? Critical Questions that Drive the Right DecisionHanapin Marketing
Whether this is your first time participating in the process of hiring an agency or your 5th time, it’s good to get a fresh perspective on what you should be looking for, including the types of questions to ask and the warning signs to look out for. To help you in the process, Hanapin’s President, Jeff Allen, and Director of Services, Carrie Albright, go through the primary elements you should consider when hiring an agency.
Diving Deeper into Programmatic: Succeeding Beyond the PPC LandscapeHanapin Marketing
Programmatic technology allows advertisers to take everything they know about their customers and potential customers and deliver a unique experience at each stage of the consumer journey.
Marketing managers are eager to take advantage of these opportunities, but many struggle to adapt and fully leverage the channel’s unique capabilities. CPM-based buying models and highly-flexible targeting complicate the transition away from PPC-only advertising, leaving many advertisers unsure of where to start.
In this webinar, Hanapin’s John Williams and MightyHive’s Ellen Perfect discuss programmatic’s expanding role within a mature digital strategy and walk through the ways advertisers can change their approach to the channel.
The Rise of Conversational Marketing - How to Leverage Chatbots for PPCHanapin Marketing
Hanapin Marketing Senior Account Manager Dani Gonzales will discuss how to leverage chatbots to help curate customized experiences, lower friction and get buyers the answers they need in order to drive them down the sales funnel.
Quora Evangelist JD Prater shares his insights on launching into the Quora platform and utilizing it to reach audiences at key moments in the customer lifecycle.
Google is Getting More Expensive - How to Get Around that with Better Audienc...Hanapin Marketing
Hanapin Marketing Associate Director of Services Diane Anselmo shares her tips for utilizing layered audiences in Google in order to maximize conversions, engagement, and lower cost per action.
Investing in Brand Campaigns? Post-Click Experience is KeyHanapin Marketing
In this presentation, Hanapin's Stephanie White will team up with Instapage’s Ginny Tonkin to teach you how to bring branded campaigns into your paid strategy and the details to pay attention to.
How to Maximize the Impact of Video Content with RetargetingHanapin Marketing
The ability to grab and hold a user's attention, especially on a mobile device gets more difficult every year. Video content in Social Media is quickly becoming the cost effective way to cut through the noise and hold people's attention. We have tested Twitter, Instagram, Facebook, YouTube and LinkedIn for audience growth, social engagement and content creation. You will learn how we streamed various types of live events to create video content for ads. After this session, you will be able to:
Prioritize the various video marketing options
Maximize the impact of video content with behavioral retargeting
Track and optimize social video in marketing campaigns.
Machine Learning Tech You Could and Should Use TomorrowHanapin Marketing
This session will explore machine learning tools and platforms already on the market…use cases…and how you can use them right now to create better forecasts, write better ad copy, get better CPAs and literally save lives.
Create a PPC Playground For Your Clients: How To Co-Create Your Ad CustomizersHanapin Marketing
It is a well-known challenge every marketer has to deal with: clients who want agencies to outperform their search activities without losing power over the message shown in the ads. Experience learns that a feed is not always the right solution or not even possible. With Ad Customizers you have a solution that will fit in any situation.
In this session you will learn to combine the power of Ad Customizers with Google Sheets and how this will result in an setup where it’s possible to co-create, alter and manage these at scale, for as many ads as you want in the blink of an eye.
This session will explain in what way you can co-operate with your clients on the ads and keep track of this in one shared file instead of your inbox. This means you can focus on maximizing the performance of the Search account instead of losing too much time on repetitive tasks such as ad copies. Furthermore you will walk away with valuable insights and best practices about current setups within different markets.
The average landing page bounce rate is 70-80%. The main reason for this alarmingly high rate is the absence of a category called “post-click optimization.” Creating an optimized ad is important, but the ad click is not the only thing that’s important, nor is it where the conversion occurs. In this session, you will learn:
- Why post-click optimization is a need and how it leads to personalization
- Common mistakes in today's post-click programs
- Advice for providing relevant post-click experiences for ad programs
Keynote: Using Creativity in Advertising to Stay AheadHanapin Marketing
This talk will explore how brands go beyond conventional demand capture to launch creativity in the ads that they run. Kirsty will tie this into how difficult it is to get cut through and how we need to start using PPC as a channel not just to capture demand but to grow brands.
Why are you at HeroConf? Yes, you want to learn the latest PPC tactics from the top experts in the world. Yes, you want to meet fellow PPC nerds. Yes, you wanna partyyyyy. More than all that, you're here because you want to build your career in PPC. Better still, you want to supercharge it! In this keynote, PPC superhero Daniel Gilbert will bring you the best of his knowledge about how to make this happen. We'll start by thinking about what a good career path is to you. Then look at the various paths available to PPC experts. We'll finish on how to prepare yourself for a more automated future.
First things first - some unique aspect of ad extensions, that even though they are fairly easy to set up and manage, their quality and relevance can make or break a text ad. The good, the bad and the ugly - some examples for ad extensions, best practices from my account manager days. Also a brief view into the future. There cant be a talk without mentioning AI these days. Understand your data - focus on ad extension reporting for detailed insights, and what to draw from that. It takes longer than 10 minutes? Automate it! I will show you an AdWords script that automatically creates product-specific sitelinks for any given AdWords text ad campaign.
In this session you will learn:
- Actionable best practice tips for ad extensions – why a love for detail matters, what has worked and what hasn’t in various industries
- Reporting tips – how to get detailed insights into your ad extensions and what to draw from them
- A script for automatically adding product-specific sitelinks to text ad campaigns
Why You Should (Not) be Using Automated Bidding StrategiesHanapin Marketing
Everybody talks about AI at the moment. However, many companies and agencies are not even using automated bidding strategies to make use of this easily accessible form of "artificial intelligence".
To investigate this situation, I will share my experience with implementing bidding strategies for lead generation and e-commerce accounts, show how to avoid the most common pitfalls and how to manage expectations.
The following questions will be tackled in this session:
- Should account managers be worried about handing over control to automated bidding strategies
- Which framework is required to use automated bidding strategies successfully?
- Is there a substantial increase in performance that would make it imperative to use them?
What I Learned In One Year Marketing on Pinterest..Yes It Was ProfitableHanapin Marketing
Pinterest users are conducting 600 Million+ visual searches per month on the platform. Did you know this... are you using Pinterest?
Our B2B and ecom clients that are growing their business by 11% on Pinterest. We want to see you grow your business too. This hands-on session is going to take you through the world of Pinterest and everything we have learned. In this session, you will learn the following:
- The Dos and Don'ts of marketing on Pinterest
- When people start their search for major holidays, sports, Pride and fashion week events
- What the mysterious CTR threshold is and how it can turbo charge your campaign
- How to segment your campaign for the best results
- Why you should stay away from the "One Tab" feature
- Are you ready for the marketing nirvana that is Pinterest?
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
2. Speaker Introductions
• Larry Kim
– Founder, CTO, WordStream, Inc.
– 6 Years ago, started WordStream!
– Provider of the an industry leading PPC
Management Platformfeaturing the 20 Minute
PPC Work Week
• Sam Owen
– Account Manager at Hanapin Marketing and
Blogger at PPC Hero
– Manages Hanapin’s CRO clients
– Avid blogger on PPCHero.com
– PPCHero.com is the leading site for PPC
Strategies, News and Information
&
@SamOwenPPC, @larrykim
3. Today’s Agenda
• Our Top 10 PPC New Year’s Resolutions!
You know how I always dread the
whole year? Well, this time I'm
only going to dread one day at a
time.
&
3
@SamOwenPPC, @larrykim
4. Join the Conversation
•
Include the hashtag#thinkppcin your Twitter tweets
•
Or use the webinar question box to send us questions.
&
4
@SamOwenPPC, @larrykim
5. Live Poll Question 1
How long have you been involved with Search Marketing?
#thinkppc
a)
b)
c)
d)
Less than 1 Year
1-3 Years
3-5 Years
5+ Years
&
5
@SamOwenPPC, @larrykim
6. Live Poll Question 2
Question: How Do You Manage Your Account?
#thinkppc
A.
B.
C.
D.
I manage it myself
I’m part of a team that manages it
I outsource my account management
I’m rethinking how my account is managed
&
6
@SamOwenPPC, @larrykim
7. 10. Get Organized
Force Multipliers
Army A
Army B
B’s Advantage
2 Units
3 Units
3²-2² = 5
2 Units
4 Units
4²-2² = 12
&
7
@SamOwenPPC, @larrykim
8. 10. Get Organized (Continued)
Campaign Organization in PPC is
#1 Force Multiplier (Lots of Leverage!)
• Direct Impact on KPI’s!
– Impacts CTR, Quality Score, Avg. Position,
Actual CPC, etc.
• Huge Indirect Impact
– Reporting & Budgeting
– Figuring out what to do where
– Ability to tackle future campaign expansions
&
8
@SamOwenPPC, @larrykim
9. 9. Try Something New
• Tons of AdWords Features To Explore!
• AdWords Scripts
• New Ad Extensions
• Remarketing For Search
• Dynamic Remarketing
&
9
9
15. 6. Help Others
• Join the AdWords Community
•
https://www.en.adwords-community.com/
• Write blog posts to teach the things you’ve learned!
• Cross-audit accounts with friends
• Post on reddit.com/r/ppc
&
15
15
16. 5. Save Money
Use My Free PPC Tools!
• Keyword Niche Finder
• Free Keyword Tool
• AdWords Grader
&
16
@SamOwenPPC, @larrykim
17. 5. Save Money (Continued)
Other Free PPC Tools
• SpyFu / SEMRush*
• Ad Automator
• AdWords Scripts, etc.
&
17
@SamOwenPPC, @larrykim
18. 4. Reduce Stress Levels
• Get help managing your PPC!
• Tools
• Agency
• Freelance
• In house
• Plan Your Time!
• Use Alerts & Notifications
&
18
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19. 3. Better Manage Your Time
What To Focus On
in AdWords?
• Top 4
campaigns
(19%) = 78.8%
of Spend
• Top 1 campaign
(4.7%) = 31% of
Spend
&
19
@SamOwenPPC, @larrykim
20. 3. Better Manage Your Time (Continued)
What To Focus On
in AdWords?
• 68.4% of
conversions
from 19% of
campaigns
• 21.5% of
conversions
from 4.7% of
campaigns
&
20
@SamOwenPPC, @larrykim
21. 3. Better Manage Your Time (Continued)
What Keywords
to Focus On?
• 86% of spend
came from 20%
of keywords
• 92.2% of
conversions
came from 20%
of keywords
&
21
@SamOwenPPC, @larrykim
22. 3. Better Manage Your Time (Continued)
What Ads to Test?
• 20% of Ads
Generate 92%
of Spend
• 20% of Ads
Generated 65%
of Impressions
&
22
@SamOwenPPC, @larrykim
23. 3. Better Manage Your Time (Continued)
What Landing
Pages to
Optimize?
• 20% of Ad
Groups are
85.6% of the
clicks
&
23
@SamOwenPPC, @larrykim
24. 3. Better Manage Your Time (Continued)
Develop a Better SEM Workflow
&
24
@SamOwenPPC, @larrykim
25. 3. Better Manage Your Time (Continued)
• 80/20 Applies to AdWords Campaign Management
– Millions of possible things to do
– Some generate huge impact, others are negligible
• How You Spend Your Time Matters
–
–
–
–
–
Keyword Expansion
Keyword Deletion
Ad Text Optimization
Landing Page Optimization
Etc.
&
25
@SamOwenPPC, @larrykim
26. 2. Get A Better Education
Make time for reading blogs every week
• adwords.blogspot.com
• community.bingads.microsoft.com/ads/en/bingads/b/blog/default.aspx
• searchengineland.com
• searchenginewatch.com
• searchenginejournal.com
• wordstream.com/blog
• ppchero.com
• certifiedknowledge.org/blog/
• 3qdigital.com/blog
• Kissmetrics.com/blog
• Boostctr.com/blog
&
26
26
27. 2. Get A Better Education (Continued)
• Attend Webinars
• Follow #PPCChaton Twitter!
&
27
27
29. Special Offer
Q: Would you like…
• FREE live demo of WordStream’s PPC Advisor
• A free one-on-one solutions blueprint/account assessment with
Hanapin Marketing (for accounts with over $20,000/ month in
spend).
&
29
@SamOwenPPC, @larrykim
30. Your Questions
Thank you for attending WordStream& Hanapin Marketing’s PPC
webinar. #Thinkppc
Don’t forget to sign up for a Free Trial of WordStream:
http://www.wordstream.com/ppc-free-trial
Sign up for a Free Solutions Blueprint from Hanapin Marketing
http://www.hanapinmarketing.com/solutions-blueprint-sign-up
Or contact us directly:
Larry Kim
lkim@wordstream.com
http://twitter.com/larrykim
Sam Owen
sam.owen@hanapinmarketing.com
http://twitter.com/samowenppc
&
30
@SamOwenPPC, @larrykim
Editor's Notes
Fog of war in PPC?“Friction” – difference between PPC Strategy & PPC RealityStrategy = belonging to realm of artTactics = belonging to realm of science
100 cups of coffee – reach your zen level.Top stress tips: deal with emails in blocks, deep breaths,