Growth Hacking tactics that can you can use to build your personal brand and generate leads through social media, seo, content marketing, email marketing.
Growth hacking: how to create converting content?Eveline Smet
If you're a marketer or a founder running a blog, you know that the work only begins after you've published your article. I'll take you from content strategy to creating lead generation magnets in 7 easy steps.
Growth hacking: 5 growth tactics that you can try right now!Eveline Smet
Are you a growth hacker? Or do you want to learn the newest growth hacking tools & tactics? Here are 5 growth hacks that you can try today. We'll be talking about how to steal your competitors's strategy, how to build an e-mail list, how to use analytics for data driven growth, famous growth hacks from Airbnb, Spotify, Twitter etc!
How to get started with event driven analyticsEffin Amazing
When it comes to building and growing a business, analytics play a critical role. The problem most founders and growth marketers face is that they have bad data they just don’t trust.
With the abundance of tools and opinions on how to go about implementing analytics, analysis paralysis can be a very real thing.
In this webinar, Dan McGaw will walk you through the steps you need to take in order to successfully implement your own event based analytics.
What you’ll learn:
How to choose the right analytics tool
How to deal with corrupt data (and avoid it entirely)
What you should (and shouldn’t) be tracking
How to create a proper spec (templates included)
How to audit your analytics implementation
Being a marketer is a fun and rewarding job, but it can also stink when you have to prove your ROI. With so many channels and different tactics, there is not always a simple way to prove something drove revenue in the right direction. In this webinar with Dan McGaw, CEO of Effin Amazing, we will take a look at how this one trick has helped him prove ROI from every campaign he works on.
In this webinar you'll learn:
How to set yourself up for success in tracking ROI
What tools will enable you to track everything
What this one trick can do for you and how to implement it quickly
How to show ROI for the campaign you just ran, and back it up with data
Dan McGaw, the CEO of Effin' Amazing reviews:
- How to get started in CRO
- Learn how to kick butt with funnels
- We will teach you the analytics tools you need
- How to know when you have a winner
Setting up analytics tools and keeping track of all critical user journey steps can be confusing and often done half-heartedly. The problem with this is that you see less clearly where you are wasting time and money. Maybe even worse, you might miss your next scalable and profitable funnel because your analytics setup wasn't delivering your crucial metrics. You need to tell which campaign had what cost per acquisition and its revenue value. We don't want you to compromise on that, so we build a complete conversion tracking template for you.
How to Write Mouth Watering Copy That Converts Your Visitors at Will (even if...Kissmetrics on SlideShare
Imagine you’re at a bar on a Saturday night and a stranger walks up to you. They introduce themselves, and then start rambling on about their life story--where they grew up, where they got their degree from, and what they do for a living.
And suddenly you know how to fall asleep with your eyes open.
The truth is, bad website and email copy is that sleazy guy or girl at the bar you try to avoid at all costs. So if your copy is putting your prospects to sleep, they’re not very likely to buy from you.
But there’s hope. In this webinar, you’ll learn how to write words that sell without being scammy--no matter what your writing skills are.
You’ll learn:
The #1 trick to finding the right words that persuade your audience (most companies skip this!)
How to put your copy to the test to make sure it’s really giving you a significant lift in conversions
Examples of bad copy to avoid like the plague on your website and emails (you might be guilty of these!)
Let's make testing your new text and design ideas for your landing page as straightforward as possible. Our landing page and tracking template add the last piece to the growth marketing puzzle: A/B Testing with Google Optimize. Follow our step-by-step guide and upgrade your setup. You can show 50% of your visitors your new and hopefully better version of your landing page from here on out. Build-in reports will show you which version has a statistically significant higher conversion rate. Back up your intuition and creativity with data and build up your confidence to make the right choices. You'll be rewarded with lower cost-per-acquisitions and higher customer-lifetime-values, aka happier customers.
Growth hacking: how to create converting content?Eveline Smet
If you're a marketer or a founder running a blog, you know that the work only begins after you've published your article. I'll take you from content strategy to creating lead generation magnets in 7 easy steps.
Growth hacking: 5 growth tactics that you can try right now!Eveline Smet
Are you a growth hacker? Or do you want to learn the newest growth hacking tools & tactics? Here are 5 growth hacks that you can try today. We'll be talking about how to steal your competitors's strategy, how to build an e-mail list, how to use analytics for data driven growth, famous growth hacks from Airbnb, Spotify, Twitter etc!
How to get started with event driven analyticsEffin Amazing
When it comes to building and growing a business, analytics play a critical role. The problem most founders and growth marketers face is that they have bad data they just don’t trust.
With the abundance of tools and opinions on how to go about implementing analytics, analysis paralysis can be a very real thing.
In this webinar, Dan McGaw will walk you through the steps you need to take in order to successfully implement your own event based analytics.
What you’ll learn:
How to choose the right analytics tool
How to deal with corrupt data (and avoid it entirely)
What you should (and shouldn’t) be tracking
How to create a proper spec (templates included)
How to audit your analytics implementation
Being a marketer is a fun and rewarding job, but it can also stink when you have to prove your ROI. With so many channels and different tactics, there is not always a simple way to prove something drove revenue in the right direction. In this webinar with Dan McGaw, CEO of Effin Amazing, we will take a look at how this one trick has helped him prove ROI from every campaign he works on.
In this webinar you'll learn:
How to set yourself up for success in tracking ROI
What tools will enable you to track everything
What this one trick can do for you and how to implement it quickly
How to show ROI for the campaign you just ran, and back it up with data
Dan McGaw, the CEO of Effin' Amazing reviews:
- How to get started in CRO
- Learn how to kick butt with funnels
- We will teach you the analytics tools you need
- How to know when you have a winner
Setting up analytics tools and keeping track of all critical user journey steps can be confusing and often done half-heartedly. The problem with this is that you see less clearly where you are wasting time and money. Maybe even worse, you might miss your next scalable and profitable funnel because your analytics setup wasn't delivering your crucial metrics. You need to tell which campaign had what cost per acquisition and its revenue value. We don't want you to compromise on that, so we build a complete conversion tracking template for you.
How to Write Mouth Watering Copy That Converts Your Visitors at Will (even if...Kissmetrics on SlideShare
Imagine you’re at a bar on a Saturday night and a stranger walks up to you. They introduce themselves, and then start rambling on about their life story--where they grew up, where they got their degree from, and what they do for a living.
And suddenly you know how to fall asleep with your eyes open.
The truth is, bad website and email copy is that sleazy guy or girl at the bar you try to avoid at all costs. So if your copy is putting your prospects to sleep, they’re not very likely to buy from you.
But there’s hope. In this webinar, you’ll learn how to write words that sell without being scammy--no matter what your writing skills are.
You’ll learn:
The #1 trick to finding the right words that persuade your audience (most companies skip this!)
How to put your copy to the test to make sure it’s really giving you a significant lift in conversions
Examples of bad copy to avoid like the plague on your website and emails (you might be guilty of these!)
Let's make testing your new text and design ideas for your landing page as straightforward as possible. Our landing page and tracking template add the last piece to the growth marketing puzzle: A/B Testing with Google Optimize. Follow our step-by-step guide and upgrade your setup. You can show 50% of your visitors your new and hopefully better version of your landing page from here on out. Build-in reports will show you which version has a statistically significant higher conversion rate. Back up your intuition and creativity with data and build up your confidence to make the right choices. You'll be rewarded with lower cost-per-acquisitions and higher customer-lifetime-values, aka happier customers.
[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zaland...CXL
You can't compete with Amazon, Zalando, and the biggest ecommerce websites on price, delivery and return terms, large selection, usability, etc.
Because of that, some people might consider this a lost game! What else can you compete at?
I've done hundreds of user tests and customer interviews on ecommerce websites the last year. I've told users they need e.g. new shoes, a new washing machine, a new computer, new bedding, new toys for their kids etc. and started them at Google.
Most of the times, they don't end up buying at the biggest ecommerce websites. They end up buying at smaller niche ecommerce sites. Why? Because these sites truly understand their visitors, and they understand how to motivate them to make a buying decision.
In my presentation at Elite Camp I'll reveal how to beat these big websites by understanding how to motivate and upgrade your visitors and by competing on parameters where the big ones suck!
Providing a well-optimized content experience is a crucial part of the content marketing process. The content experience is where content is managed to improve discoverability, where lead generation occurs, and where content can be effectively leveraged throughout the entire buyer journey. And yet, new data indicates that marketers don’t have the technology in place to optimize their content experience.
If content marketing is important to you (and let's face it: it's important to all of us), it's time to learn the 4 Pillars of Content Marketing framework. Uncover valuable insights into how leading marketers are using their software stack to execute their content marketing process during this technology-focused session. You'll also get insight into areas of the content process in which your technology may be lacking.
Smarter Forms - Using Progressive Profiling to Increase CVRCasey Cheshire
If you're not using your CRM system to help improve online conversions you are missing out on a huge opportunity. Using data you already have about your prospects, you can dynamically adjust the length of your online forms. Eliminating fields like title or industry can increase the form-fill rate and give you the freedom to test the addition of new qualification fields that could boost acceptance rates of leads by your sales team. Learn how to implement these techniques on your site—without being creepy.
The Holidays Are Coming (Again!): 4 Ecommerce PPC Tricks to Master for SuccessKissmetrics on SlideShare
Each year a completely unexpected and startling phenomenon occurs... the holidays. Of course, each year we digital marketers are told that we should be getting ready extra early, and each year we tend to put it off longer than we intended.
Well, let this year be different as in this webinar, we tackle 4 ways to take your ecommerce PPC account to the next level in time for the holidays!
In this webinar we will discuss:
The best way to set up your Shopping account, and why this is so important to master
How Remarketing for Shopping and DSA can give you that additional conversion boost
How to completely change out your account ads with countdown customizer ads in 15 minutes
If you’re already using Marketo, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.
In this presentation, Marketo expert Justin Norris reveals various hacks for getting better results out of your Marketo software.
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content SitesCXL
What makes optimizing different for a publisher then for example an ecommerce site. In this session Martijn from The Next Web will show you how they focus on CRO and SEO to have users engage more with their content and services. We'll go into learning how to create the best process on how to work on both of them at the same time to have maximum impact.
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Kissmetrics on SlideShare
You’ve been at this content thing for a while and you’re busier than ever. But your traffic is stuck at the same levels. You’re working more for the same results you got last year.
It’s time to adapt. To go beyond the basics. To take a more advanced approach to your content. We’re going to teach you to get more traffic in less time.
Turn your day-to-day email communication into high ranking articles
Delegate using tools, outsourcing and virtual assistants
Get your older content to rank like champions
Find the pages on your site that are already ready to rank
This presentation is really for marketers with 5+ years of content marketing experience. But beginners will get value too. If you know where you’re going, you’ll get there faster.
Plus, we'll be giving away 5 copies of Content Chemistry to webinar participants. This is the illustrated handbook for content marketing. Here's why content marketers call it the "must-have guide to content creation"
"Andy’s approach to content creation is extremely practical; he teaches how to create brand-building and customer-converting content as efficiently and as cost-effectively as possible. I highly recommend Content Chemistry to anyone who needs new ideas for growing revenue and brand awareness through digital channels."
Predictive Analytics: A Content Marketer's Secret WeaponUberflip
What if you could produce content that hit the mark every single time?
Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content.
So, how can you start leveraging predictive analytics in your content marketing strategy? In this presentation, Infer examines the intersection between content marketing and predictive analytics.
Building a better content experience is the future of content marketing. Through Uberflip's platform, entire organizations can work together to create exceptional experiences throughout the entire buyer journey. Learn more at http://uberflip.com.
Conversion Rate Optimization (CRO) is one of the biggest and most effective trends in marketing right now but knowing how to do CRO or where to start can be confusing. Throw in obstacles like low traffic (50,000 monthly visits or less) or the fact most information you find on CRO is B2C or eCommerce-focused and the challenge is even greater. In this presentation, Gabe Wahhab of Square 2 Marketing (Diamond Partner) will walk you through how and where to get started with CRO for low traffic B2B websites.
[Elite Camp 2016] Amy Harrison - The Science of Screenwriting for Online Mark...CXL
Stating your offer is just not enough. Your copy has to command your prospects’ attention and drive them seamlessly to your call-to-action. You need to drill down into human desire and motivation if you want someone to look at your service and say ‘tell me more!’
Great screenwriting does just that - it encourages readers to turn the page and viewers to stay in their seats. Trained scriptwriter and copywriter Amy Harrison shows you how businesses are already using secrets of the screen to create high-converting landing pages, web content and more. You’ll also take away scriptwriting techniques you can implement in your own copy straight after the session.
Justin Gonzalez, Senior Marketing Manager at DoubleDutch, shares his tips for successfully proving the value of content marketing to executive teams. Learn how he found his window into the strategy table with content.
[Elite Camp 2016] Annemarie Klaassen & Tom van de Berg - Moving Beyond Testin...CXL
A/B testing is a great way to really learn from user behavior, but this is mostly not the main objective of an optimization program. It needs to improve revenue! If you're only implementing significant results, you're leaving a lot of money on the table. We will explain how we run optimization at the biggest hotel chain in the Netherlands.
If you’re already using Act-On, then you know that marketing automation is an indispensable tool for executing on your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
In this presentation, Linda West, Director of Digital Marketing at Act-On, explains how ROI-focused marketers can improve their sales enablement and lead generation performance. By the end of the webinar, you will walk away with a solid understanding of how to use marketing automation to build a scalable strategy and increase your revenue generating efforts.
Growth hacking: the growth hacker guide to analytics: how to get to data-dri...Eveline Smet
This presentation will introduce anyone with a growth hacking mindset in using analytics to grow their business. I will address setting up actionable goals, choosing the OMTM, the conversion funnel, reporting and experimenting.
7 steps to a data driven content strategyEveline Smet
Learn how you can use data to create a content strategy that works. In 7 steps, I will show you how to setup your inbound marketing strategy and grow your business.
[Elite Camp 2016] Mogens Møller - How To Compete Against The Big Ones (Zaland...CXL
You can't compete with Amazon, Zalando, and the biggest ecommerce websites on price, delivery and return terms, large selection, usability, etc.
Because of that, some people might consider this a lost game! What else can you compete at?
I've done hundreds of user tests and customer interviews on ecommerce websites the last year. I've told users they need e.g. new shoes, a new washing machine, a new computer, new bedding, new toys for their kids etc. and started them at Google.
Most of the times, they don't end up buying at the biggest ecommerce websites. They end up buying at smaller niche ecommerce sites. Why? Because these sites truly understand their visitors, and they understand how to motivate them to make a buying decision.
In my presentation at Elite Camp I'll reveal how to beat these big websites by understanding how to motivate and upgrade your visitors and by competing on parameters where the big ones suck!
Providing a well-optimized content experience is a crucial part of the content marketing process. The content experience is where content is managed to improve discoverability, where lead generation occurs, and where content can be effectively leveraged throughout the entire buyer journey. And yet, new data indicates that marketers don’t have the technology in place to optimize their content experience.
If content marketing is important to you (and let's face it: it's important to all of us), it's time to learn the 4 Pillars of Content Marketing framework. Uncover valuable insights into how leading marketers are using their software stack to execute their content marketing process during this technology-focused session. You'll also get insight into areas of the content process in which your technology may be lacking.
Smarter Forms - Using Progressive Profiling to Increase CVRCasey Cheshire
If you're not using your CRM system to help improve online conversions you are missing out on a huge opportunity. Using data you already have about your prospects, you can dynamically adjust the length of your online forms. Eliminating fields like title or industry can increase the form-fill rate and give you the freedom to test the addition of new qualification fields that could boost acceptance rates of leads by your sales team. Learn how to implement these techniques on your site—without being creepy.
The Holidays Are Coming (Again!): 4 Ecommerce PPC Tricks to Master for SuccessKissmetrics on SlideShare
Each year a completely unexpected and startling phenomenon occurs... the holidays. Of course, each year we digital marketers are told that we should be getting ready extra early, and each year we tend to put it off longer than we intended.
Well, let this year be different as in this webinar, we tackle 4 ways to take your ecommerce PPC account to the next level in time for the holidays!
In this webinar we will discuss:
The best way to set up your Shopping account, and why this is so important to master
How Remarketing for Shopping and DSA can give you that additional conversion boost
How to completely change out your account ads with countdown customizer ads in 15 minutes
If you’re already using Marketo, then you know that Marketing Automation is an indispensable tool for executing on your modern marketing strategy. But the majority of modern marketers still feel that they’re not using the technology to its full potential.
In this presentation, Marketo expert Justin Norris reveals various hacks for getting better results out of your Marketo software.
[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content SitesCXL
What makes optimizing different for a publisher then for example an ecommerce site. In this session Martijn from The Next Web will show you how they focus on CRO and SEO to have users engage more with their content and services. We'll go into learning how to create the best process on how to work on both of them at the same time to have maximum impact.
Advanced Content Marketing and SEO: Higher Rankings and More Traffic in Less ...Kissmetrics on SlideShare
You’ve been at this content thing for a while and you’re busier than ever. But your traffic is stuck at the same levels. You’re working more for the same results you got last year.
It’s time to adapt. To go beyond the basics. To take a more advanced approach to your content. We’re going to teach you to get more traffic in less time.
Turn your day-to-day email communication into high ranking articles
Delegate using tools, outsourcing and virtual assistants
Get your older content to rank like champions
Find the pages on your site that are already ready to rank
This presentation is really for marketers with 5+ years of content marketing experience. But beginners will get value too. If you know where you’re going, you’ll get there faster.
Plus, we'll be giving away 5 copies of Content Chemistry to webinar participants. This is the illustrated handbook for content marketing. Here's why content marketers call it the "must-have guide to content creation"
"Andy’s approach to content creation is extremely practical; he teaches how to create brand-building and customer-converting content as efficiently and as cost-effectively as possible. I highly recommend Content Chemistry to anyone who needs new ideas for growing revenue and brand awareness through digital channels."
Predictive Analytics: A Content Marketer's Secret WeaponUberflip
What if you could produce content that hit the mark every single time?
Predictive analytics is making this feat closer to a real possibility. By leveraging historical data from your content, predictive analytics allows marketers to rely less on educated guesswork and more on data when it comes to producing effective content.
So, how can you start leveraging predictive analytics in your content marketing strategy? In this presentation, Infer examines the intersection between content marketing and predictive analytics.
Building a better content experience is the future of content marketing. Through Uberflip's platform, entire organizations can work together to create exceptional experiences throughout the entire buyer journey. Learn more at http://uberflip.com.
Conversion Rate Optimization (CRO) is one of the biggest and most effective trends in marketing right now but knowing how to do CRO or where to start can be confusing. Throw in obstacles like low traffic (50,000 monthly visits or less) or the fact most information you find on CRO is B2C or eCommerce-focused and the challenge is even greater. In this presentation, Gabe Wahhab of Square 2 Marketing (Diamond Partner) will walk you through how and where to get started with CRO for low traffic B2B websites.
[Elite Camp 2016] Amy Harrison - The Science of Screenwriting for Online Mark...CXL
Stating your offer is just not enough. Your copy has to command your prospects’ attention and drive them seamlessly to your call-to-action. You need to drill down into human desire and motivation if you want someone to look at your service and say ‘tell me more!’
Great screenwriting does just that - it encourages readers to turn the page and viewers to stay in their seats. Trained scriptwriter and copywriter Amy Harrison shows you how businesses are already using secrets of the screen to create high-converting landing pages, web content and more. You’ll also take away scriptwriting techniques you can implement in your own copy straight after the session.
Justin Gonzalez, Senior Marketing Manager at DoubleDutch, shares his tips for successfully proving the value of content marketing to executive teams. Learn how he found his window into the strategy table with content.
[Elite Camp 2016] Annemarie Klaassen & Tom van de Berg - Moving Beyond Testin...CXL
A/B testing is a great way to really learn from user behavior, but this is mostly not the main objective of an optimization program. It needs to improve revenue! If you're only implementing significant results, you're leaving a lot of money on the table. We will explain how we run optimization at the biggest hotel chain in the Netherlands.
If you’re already using Act-On, then you know that marketing automation is an indispensable tool for executing on your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.
In this presentation, Linda West, Director of Digital Marketing at Act-On, explains how ROI-focused marketers can improve their sales enablement and lead generation performance. By the end of the webinar, you will walk away with a solid understanding of how to use marketing automation to build a scalable strategy and increase your revenue generating efforts.
Growth hacking: the growth hacker guide to analytics: how to get to data-dri...Eveline Smet
This presentation will introduce anyone with a growth hacking mindset in using analytics to grow their business. I will address setting up actionable goals, choosing the OMTM, the conversion funnel, reporting and experimenting.
7 steps to a data driven content strategyEveline Smet
Learn how you can use data to create a content strategy that works. In 7 steps, I will show you how to setup your inbound marketing strategy and grow your business.
Strategies to Drive Web Traffic in the Real Estate WorldRand Fishkin
Rand's presentation at Inman Connect 2017, on how SEO, social media, content, email, and advertising can work to successfully drive traffic to real estate websites.
Why do some pieces of "10X" content make the leap while others languish in obscurity? Rand examines the common elements that make for success vs. failure in this analysis of 99 unique pieces of extremely high quality content pieces.
The same shifts we've seen in machine learning, deep learning, and user behavior are coming to the link world. In this presentation, Rand explores what it means for SEOs, and how to combine long and short term strategy to win the SERPs
When SEO and UX practices are combined, the results can be extraordinary. Rand walks through how the practices have evolved to have far more combined value than tensions and tradeoffs, and some ways for each to learn from the other.
If you're needing more marketing budget here are the steps to take to get that money! Building on new ideas such as a stretch budget, agile workflows, and new valuation models.
"Accelerate Sales With Marketing Automation" by Gavi Zeitlin Regalix
"Accelerate Sales With Marketing Automation":
At this webinar, Gavi Zeitlin, digital marketing consultant and bestselling author of "Email Marketing Automation", discussed:
• Use and abuse of Email Marketing Automation
• Understanding your market & your potential customer
• Techniques for setting up your lead capture funnel
• Practical steps for developing an automated lead generation system on your website
• Using content to elicit immediate response to your emails
View the webinar here http://bit.ly/RegWebGV
Discover the 3 Key Elements of High Revenue-Generating Digital Marketing Cam...semrush_webinars
Building a Digital Marketing Campaign takes good planning and a precise execution which can take up a lot of your time and energy. And let’s face it…to be effective online you have to be fast at building these high converting campaigns, launching them, testing them and improving them without hassle.
From revealing why regular email doesn’t work, to insider tips and techniques like automated list building tools and the design elements that work (and don’t!), this webinar will give you the keys to the most effective marketing you can do: email marketing. We will show you:
– What it really is (and isn’t)
– What it can do for your business
– And the five easy steps you must take to harness the power of the inbox!
– Grow a healthy list
– Create great content
– Customize a beautiful, mobile-friendly template that matches your brand
– How to get your emails opened
– Tracking your results
Applied Analytics: Turning Google Analytic Insights into ActionsDigital Megaphone
The majority of websites use Google Analytics. It’s ubiquitous. But are marketers using it properly? Not really. Many marketers are using it only for reporting, not analysis. A lot of marketers are using Analytics wrong.
In this lesson, we’ll look at specific ways to use Analytics to do real analysis, to answer questions and draw conclusions.
Reporting vs. Analysis: How most marketers get Analytics wrong
Turning ideas into questions
Analytics Insights
Audience Insights: WHO is visiting?
Acquisition insights: WHERE are they coming from?
Behavior insights: WHAT are they doing here?
Conversion insights: WHICH pieces of content are successful?
The truth waiting to be discovered in your Analytics. You just need to know where it’s hiding. Lots of marketers use Analytics. But great marketers use it to answer questions, support decisions and test theories for possible actions.
Once you’ve completely this lesson, you’ll have a new mindset for approaching your data and new tools for making the decisions that make the difference in your marketing.
Optify Partner Presentation: How to Develop, Create, Send and Sell a Customer...Optify
Email marketing is still the primary correspondence for businesses with their customers and clients. The 'newsletter' is a critical communication and demand generation vehicle. However, to do it right requires a contact manager, email, landing pages, autoresponders and more.
This presentation covers the topic of how to develop and deploy a customer newsletter using the integrated tools of Optify. For digital marketing agencies, learn how to price and sell this important marketing service to your new and existing clients.
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-develop-create-send-sell-customer-newsletter
Social Media: Helping Customers Find the Farmer (part 3)Glenn Muske
Online tools can be very helpful in marketing to consumers. There also is a wealth of online information that can help small farmers run a more efficient business.
SEJ Summit 2015: Marketing that Moves the Bottom Line: Growth Hacking by Morg...Search Engine Journal
Presenter: Morgan Brown, Head of Growth at TrueVault & Qualaroo
Event: SEJ Summit 2015 "3Takeaways" Hosted by Searchmetrics- Santa Monica
The rules of marketing have changed. The author of "Startup Growth Engines” will cover his experience in helping scrappy startups transform into breakout companies. Morgan will get tactical and show you how to apply growth hacking techniques in the enterprise, bypassing vanity metrics and get to numbers that matter.
SEJ Summit 2015 is a new, boutique marketing conference series for Big Brand marketers taking place in Santa Monica, Dallas, Chicago, London, Silicon Valley, New York, Miami.
It's *free* for invited attendees (a tip on how to get an invite is below).
Our day of learning and networking features speakers from Disney, Copyblogger, Taco Bell, AirBnB and Copyblogger to name a few.
Breakfast, lunch and a hosted networking reception are all included. SEJ Summit is hosted by Search Engine Journal and Searchmetrics.
There will be no pitches, no product demos, no sponsored content.
Note that anyone can request an invitation. Due to the room capacity, we can't guarantee everyone will receive one.
*Protip: Big brand marketers will get priority.
Request your invite here: http://www.searchenginejournal.com/sejsummit2015/
Chirag Kulkarni, CEO of C&M Group speaks in Pune, India about the 5 gaps in a company's business strategy. C&M Group is a strategic consulting firm focused on growth and new product innovation for startups to Fortune 500s.
*All credit is given for the pictures used during the presentation. The presenter was not paid for the delivery of the presentation.
In this WordStream webinar, learn how "happy juice" marketing can help break through your audience's indifference and drive better results from your sales and marketing efforts.
Join small business guru and Google AdWords expert Perry Marshall, as he shares what the happy juice principle is and how it can help drive stronger connections with your audience. Then, get real business examples from WordStream's Marketing Director Amber Stevens and see how happy juice enables you to capture more leads and convert them to sales!
You'll learn how to create the following:
-Paid search ads with killer click-through rates
-Emails with sky-high open rates
-Engaging blog posts with shares & comments
-And much more!
Visit www.wordstream.com for more information.
Top AI content creation tools for digital marketers and business ownersEveline Smet
Exciting stuff is happening in the world of AI! 🚀 Here at The Growth Agency, we're currently testing out some amazing AI-powered content repurposing tools and let me tell you, we are absolutely loving them! 😍 With these tools, we can easily take existing content and transform it into new formats, helping us reach new audiences and achieve our growth goals. From stunning video creation to personalized content optimization and social media automation, these tools are a game-changer for content marketers. 🤩
If you're a content marketer like me, you know how challenging it can be to constantly create fresh and engaging content. But with these AI-powered tools, we can save time, streamline our processes, and create new content from our existing materials. Plus, who doesn't love a little automation? 😉 So if you're looking to take your content marketing to the next level, be sure to check out some of these amazing AI-powered content repurposing tools!
Growth experiments: create process driven growthEveline Smet
In this workshop, I teach marketing teams how to make use of the growth hacking methodology or lean startup methodology to improve their processes. We dive into some growth hacking cases for companies like Twitter and Hubspot and define the AHA moments, then go over why data and KPI's are important and end with hands on exercises and a lean canvas to start creating their own processes.
Growth hacking: how to use analytics to create kickass marketing strategiesEveline Smet
Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.
Bpost, the Belgian Post Service wanted to know if DM can survive in a digital era. The Farm by Proximity BBDO tackled the issue and Julie Bogaerts&Eveline Smet presented the results to Bpost.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. MAKE LINKEDIN YOUR LANDING PAGE
START BUILDING YOUR EMAIL LIST TODAY
STEAL YOUR COMPETITORS’ STRATEGY
3 growth tactics to try today
CONVERT THE CRAP OUT OF YOUR LEADS
CHOOSE YOUR OMTM & GROW
@evelinesmet
29. MAKE YOUR HEADLINE SEARCHABLE & ACTIONABLE
@evelinesmet
FUTURE BRAND STRATEGIST
JUNIOR DIGITAL MARKETEER
LOOKING FOR A MARKETING INTERNSHIP IN MARCH
I WANT TO HELP COMPANIES GROW VIA SOCIAL MEDIA
LOOKING FOR A MOTIVATED YOUNG MARKETER? HIRE ME!
30. How can you make
your headline more
actionable?
@evelinesmet
40. MAKE LINKEDIN YOUR LANDING PAGE
START BUILDING YOUR EMAIL LIST TODAY
STEAL YOUR COMPETITORS’ STRATEGY
3 growth tactics you have to try
tomorrow!
CONVERT THE CRAP OUT OF YOUR LEADS
CHOOSE YOUR OMTM & GROW
@evelinesmet
44. BAD LANGUAGE
1000 EMAILS SENT 1000 EMAILS SENT
10% CONVERSION
= 100 RESPONSES
0,1% CONVERSION
= 1 OR 2 RESPONSES
1 FOOL & THEIR MONEY1 FOOL & THEIR MONEY
PROPER ENGLISH
SCALABLE NOT SCALABLE
@evelinesmet