Unpredictable income creates stress and anxiety for many freelancers. Learn how to stabilize your business with a growing revenue stream of recurring income based on WordPress maintenance plans. We’ll talk about why this is important, how to package and price your services, and how to sell your services to clients.
Small PPC Budget, No Problems - SMX London 2019Laura Hogan
Small PPC budgets naturally terrify us, but to get the best out of them it's about being efficient and using the tools we have in our arsenal to get the most from our budget.
Growth Hacking: 3 growth tactics to try todayEveline Smet
Growth Hacking tactics that can you can use to build your personal brand and generate leads through social media, seo, content marketing, email marketing.
Small PPC Budget, No Problems - SMX London 2019Laura Hogan
Small PPC budgets naturally terrify us, but to get the best out of them it's about being efficient and using the tools we have in our arsenal to get the most from our budget.
Growth Hacking: 3 growth tactics to try todayEveline Smet
Growth Hacking tactics that can you can use to build your personal brand and generate leads through social media, seo, content marketing, email marketing.
Setting up analytics tools and keeping track of all critical user journey steps can be confusing and often done half-heartedly. The problem with this is that you see less clearly where you are wasting time and money. Maybe even worse, you might miss your next scalable and profitable funnel because your analytics setup wasn't delivering your crucial metrics. You need to tell which campaign had what cost per acquisition and its revenue value. We don't want you to compromise on that, so we build a complete conversion tracking template for you.
Growth hacking: how to create converting content?Eveline Smet
If you're a marketer or a founder running a blog, you know that the work only begins after you've published your article. I'll take you from content strategy to creating lead generation magnets in 7 easy steps.
Learn how to grow your mobile app.
Lessons from Kamo Asatryan- founder or LOLApps and Revsmirk.
Learn about Ad Networks, User Acquisition, Mobile Growth.
Analytics Configuration Strategies that Add Value for Your Clients - David Vo...WP Engine
Go beyond the basics of analytics and add more value to your clients. In this session, you’ll get tips from Syed Balkhi, founder of WPBeginner, and Anita Carter from The Creative Diva, on how to configure and launch successful Google Analytics strategies. Anita will walk through basic setup for Google Analytics in WordPress, as well as how to configure eCommerce and form tracking. Syed will then share practical tips for thinking through conversion tracking, so you can offer your clients a well-rounded analytics solution.
Flash Series! Ecommerce Navigation: The Importance of Getting It RightHanapin Marketing
Millions of people shop online these days. With projections saying that ecommerce sales will exceed 550 billion dollars in 2016, not only do you need to have a PPC strategy in place, you need to make sure you site is user-friendly. And the most important element of you ecommerce website is the site navigation.
In this presentation, ecommerce expert and co-founder of Edgacent, Linda Bustos, dives deep into why ecommerce navigation is the most important area of your site to get right. Learn how to constructively improve your navigation through CAMA (Catalog and Merchandising Architecture) to develop strategic navigation requirements.
Let's make testing your new text and design ideas for your landing page as straightforward as possible. Our landing page and tracking template add the last piece to the growth marketing puzzle: A/B Testing with Google Optimize. Follow our step-by-step guide and upgrade your setup. You can show 50% of your visitors your new and hopefully better version of your landing page from here on out. Build-in reports will show you which version has a statistically significant higher conversion rate. Back up your intuition and creativity with data and build up your confidence to make the right choices. You'll be rewarded with lower cost-per-acquisitions and higher customer-lifetime-values, aka happier customers.
SMX East New York City - PPC Conversion AuditsLaura Thieme
Bizresearch, a search marketing analytics company located in Ohio, offers PPC Conversion Audits - This is a look at how one company can cut over $50k from its PPC budget by cutting keywords that don\'t convert, and monitoring negative keyword opportunities.
From Signed up to Satisfied - Des Traynor, Co-founder of IntercomSTATION F
Intercom is an extremely effective customer service tool that allows businesses to communicate directly with their customers. Effective to the tune of $50 million a year in revenue and growing. Co-Founder Des Traynor visited STATION F to share with our startups how keeping customers is much more important than just acquiring them.
Being a marketer is a fun and rewarding job, but it can also stink when you have to prove your ROI. With so many channels and different tactics, there is not always a simple way to prove something drove revenue in the right direction. In this webinar with Dan McGaw, CEO of Effin Amazing, we will take a look at how this one trick has helped him prove ROI from every campaign he works on.
In this webinar you'll learn:
How to set yourself up for success in tracking ROI
What tools will enable you to track everything
What this one trick can do for you and how to implement it quickly
How to show ROI for the campaign you just ran, and back it up with data
Wordpress e commerce solution | Wordpress E-commerce solution development com...NS Web Technology
WordPress has started its journey as a blogging platform, but now it's being used as a robust solution for building eCommerce sites. The powerful plug-in architecture of WordPress makes it possible for anyone to transform an ordinary site into a fully-fledged digital shop. So in case you'd rather build it with good old WordPress instead of using dedicated shopping cart software.
http://www.nsweb.in/wordpress-e-commerce-solution.html
Bring your store to your customers
Enable your customers to buy on Instagram & Snapchat!
Connect your store now to gain customers shopping on Instagram & Snapchat. The integration is simple and can be done with Magento and Shopify.
If you are using a different e-commerce platform please contact us for a custom integration.
Once your store is connected to SnapMe you have nothing else to do except handle the orders as they come in.
Featuring speakers from ASICS, Motorola
Jose Uzcategui, Ecommerce Conversion Optimization Lead, ASICS
Kevin Flynn, Global Publishing Lead for Motorola.com / Testing Lead for Publishing Team, Motorola
Tania Shershin, Global Web Analytics Manager, HomeAway
Moderated by: Tim Ash, Chair, Conversion Conference, Conversion Conference
In an increasingly interconnected, global market, having a product and marketing messaging that resonates in a variety of geographic regions is key to success. Learn from a panel of customers who will share their strategies for testing in international markets to understand how optimization and customer development power the best experiences across languages, cultures, and user experience idiosyncrasies.
8 tips to scale sales from 0 to 10M in ARR with Jon, co-founder of AircallSTATION F
Last week at STATION F we hosted a workshop with Jonathan Anguelov, cofounder & COO at Aircall, to talk about his favorite topic: SALES. Needless to say that our dear residents were excited about this opportunity to have him share his experience with them, and get a few tips and best practices that have worked for Aircall: Jon is one of the masterminds behind Aircall’s crazy growth!
Wordpress e commerce solution , wordpress e-commerce solution development com...NS Web Technology
WordPress has started its journey as a blogging platform, but now it's being used as a robust solution for building eCommerce sites. The powerful plug-in architecture of WordPress makes it possible for anyone to transform an ordinary site into a fully-fledged digital shop. So in case you'd rather build it with good old WordPress instead of using dedicated shopping cart software.
http://www.nsweb.in/wordpress-e-commerce-solution.html
How to Replace Yourself and 4X Your RevenueChad Rubin
Take a look at the slides from Chad Rubin's presentation on "How to Replace Yourself and 4X Your Revenue: Inside Look at the Tools and Tactics to automate Your Business and Life".
See how he automates as much as he can so he can scale his business faster than most. You'll even get to see specifically which apps and software he uses!
SEO is fragile.
With engineers, designers, product managers, marketing managers, and sometimes even CEOs dipping their hands into the complex SEO mix, things can inevitably go awry.
Simple changes to titles, headers, and especially the meta robots tag can wreak havoc on traffic and revenue.
To exasperate matters, technical SEO is becoming more complex with the growth of JS frameworks, dynamic rendering, the growth of AMP, and transition to the mobile-first index.
In this webinar, Mark Munroe, CEO at SEORadar, will demonstrate how to easily integrate SEO testing into the QA process to prevent SEO problems from ever going live.
You will learn:
– An SEO testing process that will help you avoid failed migrations, rogue redirects, inadvertent noindexing, disappearing tags, and more.
– Why the key to safe SEO is catching problems before they get deployed.
– How to use audit tools, especially change monitoring, to catch inadvertent problems.
Scale your agency — quickly and profitablyWP Engine
Learn how to overcome challenges associated with scaling your agency, including how to increase your revenue per website by up to 36%.
Register to access the on-demand recording: https://hs.wpengine.com/webinar-scale-agency-quickly-profitably
5 Steps to Getting Organizational Buy-In for Your Enterprise Software ProjectJeff Carr
When looking for a new enterprise software system, your organization must begin your journey by making a business case for enterprise software. This involves numerous steps, including determining an expected return on investment, anticipating total costs, and fully documenting the business case for investing in a new or upgraded system.
Find out how manufacturing and distribution companies can drive an effective justification process with this presentation deck.
Explore five critical areas needed to justify one of the most complex and resource-intensive initiatives your company will face:
- Assess your internal environment
- Fully document your current state
- Clearly map your future state
- Get a handle on total costs of upgrade or new enterprise system
- Accurately calculate ROI
Setting up analytics tools and keeping track of all critical user journey steps can be confusing and often done half-heartedly. The problem with this is that you see less clearly where you are wasting time and money. Maybe even worse, you might miss your next scalable and profitable funnel because your analytics setup wasn't delivering your crucial metrics. You need to tell which campaign had what cost per acquisition and its revenue value. We don't want you to compromise on that, so we build a complete conversion tracking template for you.
Growth hacking: how to create converting content?Eveline Smet
If you're a marketer or a founder running a blog, you know that the work only begins after you've published your article. I'll take you from content strategy to creating lead generation magnets in 7 easy steps.
Learn how to grow your mobile app.
Lessons from Kamo Asatryan- founder or LOLApps and Revsmirk.
Learn about Ad Networks, User Acquisition, Mobile Growth.
Analytics Configuration Strategies that Add Value for Your Clients - David Vo...WP Engine
Go beyond the basics of analytics and add more value to your clients. In this session, you’ll get tips from Syed Balkhi, founder of WPBeginner, and Anita Carter from The Creative Diva, on how to configure and launch successful Google Analytics strategies. Anita will walk through basic setup for Google Analytics in WordPress, as well as how to configure eCommerce and form tracking. Syed will then share practical tips for thinking through conversion tracking, so you can offer your clients a well-rounded analytics solution.
Flash Series! Ecommerce Navigation: The Importance of Getting It RightHanapin Marketing
Millions of people shop online these days. With projections saying that ecommerce sales will exceed 550 billion dollars in 2016, not only do you need to have a PPC strategy in place, you need to make sure you site is user-friendly. And the most important element of you ecommerce website is the site navigation.
In this presentation, ecommerce expert and co-founder of Edgacent, Linda Bustos, dives deep into why ecommerce navigation is the most important area of your site to get right. Learn how to constructively improve your navigation through CAMA (Catalog and Merchandising Architecture) to develop strategic navigation requirements.
Let's make testing your new text and design ideas for your landing page as straightforward as possible. Our landing page and tracking template add the last piece to the growth marketing puzzle: A/B Testing with Google Optimize. Follow our step-by-step guide and upgrade your setup. You can show 50% of your visitors your new and hopefully better version of your landing page from here on out. Build-in reports will show you which version has a statistically significant higher conversion rate. Back up your intuition and creativity with data and build up your confidence to make the right choices. You'll be rewarded with lower cost-per-acquisitions and higher customer-lifetime-values, aka happier customers.
SMX East New York City - PPC Conversion AuditsLaura Thieme
Bizresearch, a search marketing analytics company located in Ohio, offers PPC Conversion Audits - This is a look at how one company can cut over $50k from its PPC budget by cutting keywords that don\'t convert, and monitoring negative keyword opportunities.
From Signed up to Satisfied - Des Traynor, Co-founder of IntercomSTATION F
Intercom is an extremely effective customer service tool that allows businesses to communicate directly with their customers. Effective to the tune of $50 million a year in revenue and growing. Co-Founder Des Traynor visited STATION F to share with our startups how keeping customers is much more important than just acquiring them.
Being a marketer is a fun and rewarding job, but it can also stink when you have to prove your ROI. With so many channels and different tactics, there is not always a simple way to prove something drove revenue in the right direction. In this webinar with Dan McGaw, CEO of Effin Amazing, we will take a look at how this one trick has helped him prove ROI from every campaign he works on.
In this webinar you'll learn:
How to set yourself up for success in tracking ROI
What tools will enable you to track everything
What this one trick can do for you and how to implement it quickly
How to show ROI for the campaign you just ran, and back it up with data
Wordpress e commerce solution | Wordpress E-commerce solution development com...NS Web Technology
WordPress has started its journey as a blogging platform, but now it's being used as a robust solution for building eCommerce sites. The powerful plug-in architecture of WordPress makes it possible for anyone to transform an ordinary site into a fully-fledged digital shop. So in case you'd rather build it with good old WordPress instead of using dedicated shopping cart software.
http://www.nsweb.in/wordpress-e-commerce-solution.html
Bring your store to your customers
Enable your customers to buy on Instagram & Snapchat!
Connect your store now to gain customers shopping on Instagram & Snapchat. The integration is simple and can be done with Magento and Shopify.
If you are using a different e-commerce platform please contact us for a custom integration.
Once your store is connected to SnapMe you have nothing else to do except handle the orders as they come in.
Featuring speakers from ASICS, Motorola
Jose Uzcategui, Ecommerce Conversion Optimization Lead, ASICS
Kevin Flynn, Global Publishing Lead for Motorola.com / Testing Lead for Publishing Team, Motorola
Tania Shershin, Global Web Analytics Manager, HomeAway
Moderated by: Tim Ash, Chair, Conversion Conference, Conversion Conference
In an increasingly interconnected, global market, having a product and marketing messaging that resonates in a variety of geographic regions is key to success. Learn from a panel of customers who will share their strategies for testing in international markets to understand how optimization and customer development power the best experiences across languages, cultures, and user experience idiosyncrasies.
8 tips to scale sales from 0 to 10M in ARR with Jon, co-founder of AircallSTATION F
Last week at STATION F we hosted a workshop with Jonathan Anguelov, cofounder & COO at Aircall, to talk about his favorite topic: SALES. Needless to say that our dear residents were excited about this opportunity to have him share his experience with them, and get a few tips and best practices that have worked for Aircall: Jon is one of the masterminds behind Aircall’s crazy growth!
Wordpress e commerce solution , wordpress e-commerce solution development com...NS Web Technology
WordPress has started its journey as a blogging platform, but now it's being used as a robust solution for building eCommerce sites. The powerful plug-in architecture of WordPress makes it possible for anyone to transform an ordinary site into a fully-fledged digital shop. So in case you'd rather build it with good old WordPress instead of using dedicated shopping cart software.
http://www.nsweb.in/wordpress-e-commerce-solution.html
How to Replace Yourself and 4X Your RevenueChad Rubin
Take a look at the slides from Chad Rubin's presentation on "How to Replace Yourself and 4X Your Revenue: Inside Look at the Tools and Tactics to automate Your Business and Life".
See how he automates as much as he can so he can scale his business faster than most. You'll even get to see specifically which apps and software he uses!
SEO is fragile.
With engineers, designers, product managers, marketing managers, and sometimes even CEOs dipping their hands into the complex SEO mix, things can inevitably go awry.
Simple changes to titles, headers, and especially the meta robots tag can wreak havoc on traffic and revenue.
To exasperate matters, technical SEO is becoming more complex with the growth of JS frameworks, dynamic rendering, the growth of AMP, and transition to the mobile-first index.
In this webinar, Mark Munroe, CEO at SEORadar, will demonstrate how to easily integrate SEO testing into the QA process to prevent SEO problems from ever going live.
You will learn:
– An SEO testing process that will help you avoid failed migrations, rogue redirects, inadvertent noindexing, disappearing tags, and more.
– Why the key to safe SEO is catching problems before they get deployed.
– How to use audit tools, especially change monitoring, to catch inadvertent problems.
Scale your agency — quickly and profitablyWP Engine
Learn how to overcome challenges associated with scaling your agency, including how to increase your revenue per website by up to 36%.
Register to access the on-demand recording: https://hs.wpengine.com/webinar-scale-agency-quickly-profitably
5 Steps to Getting Organizational Buy-In for Your Enterprise Software ProjectJeff Carr
When looking for a new enterprise software system, your organization must begin your journey by making a business case for enterprise software. This involves numerous steps, including determining an expected return on investment, anticipating total costs, and fully documenting the business case for investing in a new or upgraded system.
Find out how manufacturing and distribution companies can drive an effective justification process with this presentation deck.
Explore five critical areas needed to justify one of the most complex and resource-intensive initiatives your company will face:
- Assess your internal environment
- Fully document your current state
- Clearly map your future state
- Get a handle on total costs of upgrade or new enterprise system
- Accurately calculate ROI
Lessons learned from 3k SaaS Companies - Patrick Campbell, CEO, Price Intelli...SaaStock
Patrick Campbell, CEO, Price Intelligently presented "Lessons learned from 3k SaaS Companies" on the Playbook Stage at SaaStock 2016.
Watch the video here: https://www.saastock.com/blog/view/lessons-learned-from-3k-saas-companies
SaaStock is Europe’s premier Conference for B2B SaaS at RDS, Dublin Ireland in September 2017 www.saastock.com
Chatterspot is an enterprise digital relationship management platform; that monetizes your data with automated and on demand campaigns that deliver personalized & relevant content through text messages, emails, and social media.
We’ve partnered with TechSmith, a global leader in screen recording and screen capture software, to host a webinar showcasing the value of using video to increase customer engagement and boost conversion rates.
In this presentation from SaaSFest 2017, Guillame Cabane from Drift discusses the importance of leveraging automation and personalization to increase sales velocity.
American shoppers spent a whopping $46.5 billion online last holiday season. Is your team ready to snag a slice of that multi-billion dollar pie?
Prep your digital marketing program for primetime. Check out the “The 2014 Holiday eCommerce Playbook.”
Last-Minute Checklist for Your Ecommerce Site: Don't Miss Out on This Year's ...WP Engine
Tips from the pros at digital growth agency Coalition Technologies as they walk you through some oft-forgotten items to make sure you’re in great shape to capture those sales during the online holiday shopping season.
To watch on-demand webinar (and hear answers to questions from your peers), go to: https://hs.wpengine.com/webinar-last-minute-checklist-ecommerce
Budgeting for Lead Generation Success in 2016DemandWave
Budgeting season is here again, and many B2B marketers will face an all too familiar paradox: Proving ROI is the biggest obstacle to winning more budget, yet more budget is needed to prove ROI. Check out our presentation, and get the tools you need to skate through the board meeting without hearing the phrase, “Do more with less.” Get started today!
Lead nurturing...for sales? You bet! Join Mathew Sweezey, Marketing Evangelist at Pardot, a salesforce.com company, as he explores the types of lead nurturing programs that are prime for a sales team's use to help increase lead flow and deal conversion.
Having both a sales and marketing background gives Mathew solid insight into a sales team's need and use of lead nurturing from all angles. In this webinar, he will share and teach us:
- How sales teams can benefit from the use of lead nurturing
- What types of lead nurturing approaches sales teams can use effectively
- When to use select lead nurturing approaches
Mastering the Client Consultation - The SCOPE Strategy (WordCamp Orlando 2017)Nathan Ingram
Has a client ever wasted your time in a consulting session? Ever had a one-hour consultation turn into 3? Have you experienced the sinking feeling that comes when you leave the consultation and realize you failed to ask a key question? This talk provides answers to these issues and more. Attendees will leave with a clear, memorable outline to manage the client consultation. Using this strategy (that anyone can implement), I close over 90% of the proposals I create.
Mastering the Client Consultation - The SCOPE Strategy (WordCamp Wilmington 2...Nathan Ingram
Has a client ever wasted your time in a consulting session? Ever had a one-hour consultation turn into 3? Have you experienced the sinking feeling that comes when you leave the consultation and realize you failed to ask a key question? This talk provides answers to these issues and more. Attendees will leave with a clear, memorable outline to manage the client consultation. Using this strategy (that anyone can implement), I close over 90% of the proposals I create.
What I Wish I'd Known About Freelancing (WordCamp Denver 2017)Nathan Ingram
Our success as freelancers is built upon the lessons we’ve learned from our biggest mistakes. In this talk, Nathan draws on more than 20 years of freelancing experience to share important lessons he had to learn the hard way and common mistakes we all can avoid.
Dealing with Problem Clients - WordCamp Boston 2017Nathan Ingram
Spend time talking with a group of freelancers and the conversation will inevitably include someone’s unfortunate experience with a terrible client. Most freelancers have a story or two (or eight). While bad clients can’t be completely avoided, there are strategic steps any freelancer can take to contain the impact of a bad client. In this talk, Nathan will explain the how to create a system that preserves workflow and keeps problem clients in check.
Taming the Whirlwind - WordCamp Jacksonville 2017Nathan Ingram
In the life of most freelance business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.
Taming the Whirlwind - WordCamp Raleigh 2017Nathan Ingram
In the life of most freelance business owners, there is an ongoing battle between strategy and execution. We struggle with trying to improve our business with better systems and processes in the middle of the chaos of daily activity. This talk offers a simple strategy that you can implement to move your business forward in the middle of the whirlwind.
Dealing with Problem Clients - WordCamp Denver 2016Nathan Ingram
Spend time talking with a group of freelancers and the conversation will inevitably include someone’s unfortunate experience with a terrible client. Most freelancers have a story or two (or eight). While bad clients can’t be completely avoided, there are strategic steps any freelancer can take to contain the impact of a bad client.
In this presentation, Nathan will explain the how to create a system that preserves workflow and keeps problem clients in check.
At some point, every freelancer has struggled with a crisis of confidence. For some, this ongoing battle has crippled their businesses.
The symptoms of a crisis of confidence are not charging what you’re worth, having constant conflicts with worry and doubt, and a lack of satisfaction from your work.
Takeaways:
- Learn whether you are experiencing “Imposter Syndrome”
- Understand the root of the crisis of confidence
- Find some helpful tools to escape it
Presented at WordCamp Birmingham, October 2016.
The Problem Client Protection Plan (WordCamp Tampa 2016)Nathan Ingram
Spend time talking with a group of freelance web developers and the conversation will inevitably include someone’s unfortunate experience with a terrible client. Most freelancers have a story or two (or eight). While bad clients can’t be completely avoided, there are strategic steps freelancers can take to minimize the impact of a bad client on their businesses. This talk will explain the importance of developing a system that preserves workflow and keeps problem clients in check.
Spend time talking with a group of freelancers and the conversation will inevitably include someone’s unfortunate experience with a terrible client. Most freelancers have a story or two (or eight). While bad clients can’t be completely avoided, there are strategic steps any freelancer can take to contain the impact of a bad client. In this presentation, Nathan explains the how to create a system that preserves workflow and keeps problem clients in check.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
ER(Entity Relationship) Diagram for online shopping - TAEHimani415946
https://bit.ly/3KACoyV
The ER diagram for the project is the foundation for the building of the database of the project. The properties, datatypes, and attributes are defined by the ER diagram.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
2. @ n a t h a n i n g r a m # W C T PA
From Birmingham, Alabama
Freelance Web Developer since 1995,
all WordPress since 2010
iThemes Training Instructor
Freelance Business Coach
3. @ n a t h a n i n g r a m # W C T PA
I am not an expert.
I am a learner.
My Qualification:
I’ve been doing this long
enough to have made all the
common mistakes already.
4. @ n a t h a n i n g r a m # W C T PA
Hourly Based Work
Project Based Work
This is a typical progression
for many freelancers.
5. @ n a t h a n i n g r a m # W C T PA
Is one dollar as valuable as another?
The more predictable a dollar is,
the more likely you get it each month,
the more valuable it becomes.
Less Risk = Less Stress
7. – Based on repeat
customers
– Market value less than
$20 million
– Dying
– Based on recurring
income
– Market value more than
$7 billion
– Growing
8. General Electric
Jet Engines
– High selling price
– Low purchase frequency
– Non-recurring income
(not unlike websites)
– GE adds the following:
o Service Contracts
o Financing Service
o Spare Parts Service
9. General Electric
Jet Engines
Leverage existing
customer relationships
to create a recurring
revenue stream.
So why do web developers
build a website and then move on?
10. @ n a t h a n i n g r a m # W C T PA
Slow sales cycle – you only get a deposit
Could be weeks before you’re paid again
Projects stalled on clients
Clients can be slow to pay
11. @ n a t h a n i n g r a m # W C T PA
Even if you make
six figures this year,
in January you start
at zero again.
12. @ n a t h a n i n g r a m # W C T PA
Inconsistent Income
Time Management
Finding New Clients
13. @ n a t h a n i n g r a m # W C T PA
More consistent income
More predictable work.
Spend time working not selling.
Maintain relationships
for additional work and referrals
14. @ n a t h a n i n g r a m # W C T PA
Build a suite of
ongoing services
to bundle with your
core product
16. @ n a t h a n i n g r a m # W C T PA
Question #1:
What services do my customers need?
ü Web Hosting
ü Email
ü Backups
ü WP Updates
ü WP Security
ü SEO
ü Social Media
ü Email Marketing
ü Content Creation
ü And so on…
17. @ n a t h a n i n g r a m # W C T PA
Question #2:
What packages can I create for these services?
§ Packaged services are easier to promote,
and help you look more professional
§ Consider making your packages
telescopic
18. @ n a t h a n i n g r a m # W C T PA
Question #2:
What packages can I create for these services?
Thinking Telescopically
Hos$ng
Backups
Updates
Security
19. @ n a t h a n i n g r a m # W C T PA
Question #2:
What packages can I create for these services?
Thinking Telescopically
Facebook
Page
Customiza$on
Facebook
Page
Management
20. @ n a t h a n i n g r a m # W C T PA
Question #2:
What packages can I create for these services?
Thinking Telescopically
Search
Engine
Op$miza$on
Ongoing
Content
Crea$on
22. @ n a t h a n i n g r a m # W C T PA
Question #3:
What resources do I need to
perform these services?
23. @ n a t h a n i n g r a m # W C T PA
Most of your clients will need it.
If you’re not selling hosting,
you’re leaving money on the table.
Most clients are looking
for one number to call.
24. @ n a t h a n i n g r a m # W C T PA
Having your own hosting
increases development speed
You control the environment
No unexpected issues
No quirky control panels
25. @ n a t h a n i n g r a m # W C T PA
Web hosting is a key part of security
41% of WordPress hacks
occur due to a vulnerability
on the hosting platform
— WPWhiteSecurity
http://www.wpwhitesecurity.com/wordpress-security-news-updates/state-of-security-of-wordpress-blogs-and-websites/
26. @ n a t h a n i n g r a m # W C T PA
Getting Started
Invest in a good VPS at a reliable
web host that knows WordPress
Draft a legal agreement
for web hosting
27. @ n a t h a n i n g r a m # W C T PA
A Sample Level One Security Package
Full Daily Backups
Offsite storage
Weekly Core WordPress
and Plugin Updates
28. @ n a t h a n i n g r a m # W C T PA
A Sample Level Two Security Package
Add a security plugin
and third party security monitoring.
ü 34-point WordPress Lockdown
ü Daily Proactive Malware Scanning
ü Brute Force Protection Network
ü Complete Hack Cleanup
29. @ n a t h a n i n g r a m # W C T PA
$399/yr
and up
Hos$ng
Backups
Updates
Security
$100/mo
and up
$175/mo
and up
30. @ n a t h a n i n g r a m # W C T PA
Don’t try to compete on price.
High volume, low cost services are not your competition.
Plan due dates to your advantage.
33. If you’re not selling,
you have a hobby,
not a business.
34. @ n a t h a n i n g r a m # W C T PA
It doesn’t have to be manipulative.
It doesn’t have to be annoying.
It doesn’t have to be stressful.
35. @ n a t h a n i n g r a m # W C T PA
It can be genuine.
It can be helpful.
It can be educational.
36. @ n a t h a n i n g r a m # W C T PA
Why do you offer
this service?
Because your
clients need it.
If you believe that,
tell them why.
37. @ n a t h a n i n g r a m # W C T PA
Don’t be afraid to
sell your services.
Be passionate
about it!
38. @ n a t h a n i n g r a m # W C T PA
Case Study: Release of WP 3.6.1
Stats based on sample of 42,106 WP sites from Alexa’s top 1 million...
§ 74 different versions of WordPress identified.
§ 769 websites (2%) are still running a
subversion of WordPress 2.0.
§ Only 7,814 websites (19%)
upgraded to WordPress 3.6.1.
http://www.wpwhitesecurity.com/wordpress-news/statistics-70-percent-wordpress-installations-vulnerable/
39. @ n a t h a n i n g r a m # W C T PA
Case Study: Release of WP 3.6.1
Stats based on sample of 42,106 WP sites from Alexa’s top 1 million...
§ 1,785 websites (4%) upgraded to version 3.6.1
in the first three days after its release.
§ 4 weeks after, only 27% of the sites upgraded,
meaning 73% of the sites had known
vulnerabilities which could be exploited.
http://www.wpwhitesecurity.com/wordpress-news/statistics-70-percent-wordpress-installations-vulnerable/
40. @ n a t h a n i n g r a m # W C T PA
Your clients need security
whether they realize it or not.
Educate your clients
enough to understand the risks
and then offer an easy solution.
41. @ n a t h a n i n g r a m # W C T PA
Fear of breaking something.
Forgetting to check whether
updates are needed.
Lack of knowledge on how
to perform updates.
42. @ n a t h a n i n g r a m # W C T PA
Hosting and Security should be the
bread and butter of your services package.
The Key to Selling Ongoing Services is
Education
It starts at the initial consultation.
43. @ n a t h a n i n g r a m # W C T PA
My Approach
Explain how WP works and the need for updates
“We handle that in two ways…
We can teach you to do it, or
we offer maintenance packages
that include these services.”
44. @ n a t h a n i n g r a m # W C T PA
My Approach
Is this something that you or an employee
will be certain to do regularly?
How often do you delay or ignore
updates for your computer?
45. @ n a t h a n i n g r a m # W C T PA
What if I’ve been doing updates for free?
Educate them on what you do and why it’s important.
You have been giving them something free,
but you are no longer able to do so.
Give them a DIY guide and your
services as options.
Consider them beta testers at reduced price.
46. @ n a t h a n i n g r a m # W C T PA
What about the competition?
High volume, low cost companies
should not be your competition.
You’re selling your expertise
and a professional relationship.
47. @ n a t h a n i n g r a m # W C T PA
Plan quarterly checkups with clients
Listen to their needs and
be ready with the additional services
you have just developed.
48. @ n a t h a n i n g r a m
Q & A
Slides — brilliantly.net/wctpa