How to Personalize ABM Content: ABM Summer Camp Webinar Slides

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Learn how to deliver a personalized content experience for each and every target account and customer — at scale. This webinar was presented live on May 30, 2018 as part of Terminus' ABM Summer Camp webinar series. Webinar speakers: Tara Robertson, Director of Revenue Marketing at Uberflip Torrey Dye, Director of ABM at Terminus

Marketing

How to Personalize
ABM Content
LIVE WEBINAR: WEDNESDAY, MAY 30, 2018 at 1PM EST.

A Few Logistics
#ABMSummerCamp @Terminus @uberflip
● Questions
● Webinar Recording & Slides
● #ABMSummerCamp

TARA ROBERTSON
Director of Revenue
Marketing at Uberflip
@taraarobertson
TORREY DYE
Director of ABM
at Terminus
@torreydye
ALLIE BUTTERS
BrightFunnel Marketing
at Terminus
@itsme_allieb
Camp Counselors
#ABMSummerCamp @Terminus @uberflip

Join our #ABM Summer Camp Series
#ABMSummerCamp @Terminus @PFLcom
How to Personalize
ABM Content
MAY 30
2:00 PM ET
How to Put ABM
Into Action
TODAY!
How to Scale ABM
Campaigns
JUNE 13
2:00 PM ET
How to Deliver
Account-Based
Insights
JUNE 20
2:00 PM ET

How to Personalize
ABM Content
#ABMSummerCamp @Terminus @uberflip

#ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip

#ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip
It’s an ABM World
Identify
Expand
Engage
Advocate
Measure

#ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip
149x

#ABMSummerCamp @Terminus @uberflip
Key Takeaways
Personalizing Content for ABM:
Aggregate
Organize
Experiences
Distribute
Results
1
2
3
4
5

Join our #ABM Summer Camp Series
How to Scale ABM
Campaigns
JUNE 13
How to Deliver
Account-Based
Insights
JUNE 20
#ABMSummerCamp @Terminus @uberflip

QUESTIONS?
#ABMSummerCamp @Terminus @uberflip

How to Personalize ABM Content: ABM Summer Camp Webinar Slides

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How to Personalize ABM Content: ABM Summer Camp Webinar Slides

1. How to Personalize ABM Content LIVE WEBINAR: WEDNESDAY, MAY 30, 2018 at 1PM EST.

2. A Few Logistics #ABMSummerCamp @Terminus @uberflip ● Questions ● Webinar Recording & Slides ● #ABMSummerCamp

3. TARA ROBERTSON Director of Revenue Marketing at Uberflip @taraarobertson TORREY DYE Director of ABM at Terminus @torreydye ALLIE BUTTERS BrightFunnel Marketing at Terminus @itsme_allieb Camp Counselors #ABMSummerCamp @Terminus @uberflip

4. Join our #ABM Summer Camp Series #ABMSummerCamp @Terminus @PFLcom How to Personalize ABM Content MAY 30 2:00 PM ET How to Put ABM Into Action TODAY! How to Scale ABM Campaigns JUNE 13 2:00 PM ET How to Deliver Account-Based Insights JUNE 20 2:00 PM ET

5. How to Personalize ABM Content #ABMSummerCamp @Terminus @uberflip

6. #ABMSummerCamp @Terminus @uberflip

7. #ABMSummerCamp @Terminus @uberflip

8. #ABMSummerCamp @Terminus @uberflip

9. #ABMSummerCamp @Terminus @uberflip

10. #ABMSummerCamp @Terminus @uberflip

11. #ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip

12. #ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip

13. #ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip It’s an ABM World Identify Expand Engage Advocate Measure

14. #ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip

15. #ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip

16. #ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip

17. #ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip

18. #ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip

19. #ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip

20. #ABMSummerCamp @Terminus @uberflip#ABMSummerCamp @Terminus @uberflip 149x

21. #ABMSummerCamp @Terminus @uberflip Key Takeaways Personalizing Content for ABM: Aggregate Organize Experiences Distribute Results 1 2 3 4 5

22. Join our #ABM Summer Camp Series How to Scale ABM Campaigns JUNE 13 How to Deliver Account-Based Insights JUNE 20 #ABMSummerCamp @Terminus @uberflip

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24. QUESTIONS? #ABMSummerCamp @Terminus @uberflip

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How to Personalize ABM Content: ABM Summer Camp Webinar Slides