Rethinking Conversion Optimization By Khalid Saleh

•

0 likes•1,204 views

From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Rethinking Conversion Optimization. PRESENTATION: Rethinking Conversion Optimization - Given by Khalid Saleh, @khalidh - Invesp, CEO. #SMX #32C3

#SMX #32C3 @khalidh
TITLE SLIDE ALTERNATIVE LAYOUT w/
*EXAMPLE* IMAGE
(SWAP IN YOUR OWN AS NEEDED)
``
Rethinking
CONVERSION OPTIMIZATION

#SMX #32C3 @khalidh
•  3,000+ Successful Tests
•  11 different countries
Lessons from

#SMX #32C3 @khalidh
Client X
2011
2016
Start of CRO work
6 years of CRO work
1.5m annual sales, 1.5% conversion rate
18m annual sales, 8.5% conversion rate

#SMX #32C3 @khalidh
Close to 50% of AB tests do
not produce significant
results

#SMX #32C3 @khalidh
Getting to the big “Yes”

#SMX #32C3 @khalidh
Big “Yes”
yes
yes
yes
yes
yes
no
no
no
yes
yes

#SMX #32C3 @khalidh
Quantitative research (analytics)

#SMX #32C3 @khalidh
Qualitative
Research

#SMX #32C3 @khalidh
How do you achieve
results?

#SMX #32C3 @khalidh
1. Do visitors know where they are?
2. Do visitors know what action you
want them to take?
3. Do visitors know what will happen
next?

#SMX #32C3 @khalidh
•  What elements will
increase visitors’ trust
in the website and on
the page
1. Identify trust problems

#SMX #32C3 @khalidh
•  What elements will
increase visitors’ FUDs
in the website and on
the page
2. Identify FUD problems

#SMX #32C3 @khalidh
•  What elements will
motivate visitors to
act right away?
3. Identify Incentives

#SMX #32C3 @khalidh
•  What elements will
engage visitors?
3. Identify engagement

#SMX #32C3 @khalidh
•  Move from targeting
the masses into
specific targeting
•  Personalize
conversion
optimization
experience
5. Address personas

#SMX #32C3 @khalidh
•  What elements do
early shoppers need
to see?
•  How do we bring
them back to the
website?
6. Account for buying stages

#SMX #32C3 @khalidh
•  What elements do
help with complex
sales?
7. Deal w/ complex sales

#SMX #32C3 @khalidh
Identify the problems
before making any
changes

#SMX #32C3 @khalidh
Possible conversion problems on the page
Conversion element Page element Priority
Trust Lack of clear value proposition 1
Trust Disconnect in messaging 2
Trust Lack of congruent messaging 5
FUDs No clear order steps 3
FUDs Pricing is confusing 4
Incentives No use of urgency 5
Incentives No use of scarcity 6
Incentives Pricing discount is not clear 8
Persona – Mike the spontaneous Heavy use of jargon 7

#SMX #32C3 @khalidh
24 tests / year
5% uplift /month

#SMX #32C3 @khalidh
•  Font/color of texts
•  "lowest price guarantee" vs
"110% price match guarantee"
•  Add to cart button - diﬀerent
designs/sizes
•  a badge that shows "XXX
products sold
The old way

#SMX #32C3 @khalidh
My Headline
1st Headline
2nd Headline
Element level testing

#SMX #32C3 @khalidh
My Headline
Headline
Headline
Page level testing

#SMX #32C3 @khalidh
Checkout Checkout
Visitor flow testing

#SMX #32C3 @khalidh
FREE COPY OF OUR BOOK
The Web is unique in its ability to deliver this almost improbable win-
win: You can increase revenue AND make your customers happy. Yet
most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this
book to follow their practical advice on how to create high converting
websites that your visitors love.
This book goes far beyond optimizing conversion. It is a digital
marketing primer that explains both the geeky stuff ("bounce rates")
and the soft stuff ("social proof"). Anyone who wants to increase online
sales or website traffic should read it--by my calculation, that's just
about every marketer in the world.
Avinash Kaushik – Google Analytics Ambassador
Guy Kawasaki - author, speaker, entrepreneur, and evangelist
Email book@invesp.com

#SMX #32C3 @khalidh
Sign up for a free beta account
www.ﬁgpii.com

#SMX #32C3 @khalidh
SEE YOU AT THE NEXT #SMX!
THANK YOU!

So many PPC marketers have tried opting into mobile search and seen poor results - lower CTR, lacking SERP visibility, worse conversion rates, higher CPAs. How can you justify investing in paid search on a device that doesn't see parity with desktop performance? When will you stop hearing "it's the year of mobile!" and actually start seeing it reflected in your results? During this session, Maddie Cary will demolish those assumptions you have about mobile PPC by ensuring you walk away with a clear understanding of how to launch and manage power mobile advertising campaigns.

Stop Being Boring: Take Your DSA Strategy to the Next Level By Michelle Morgan

Search Marketing Expo - SMX

What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar ...

Maddie Cary Deuel

Brand Keywords - The Truth About Your Competitors By David Naffziger

Search Marketing Expo - SMX

Now You See it! Visualizing your PPC Competition - SMX West 2016

Maddie Cary Deuel

It's not enough to be brilliant with your own paid search efforts. You also need to understand what your competitors are up to, including their keywords, landing page and quality score strategies, and campaign management efforts. In short, you need to know everything they’re doing to enhance their visibility and diminish yours. This session reviews how eeasy it is to apply the time-tested techniques of competitive intelligence to give yourself a marketing edge.

The Art and Science of Building Links By Matt Sitala

Search Marketing Expo - SMX

Step Away From The Tools: How to Get a Picture View of Your Competition By Pu...

Search Marketing Expo - SMX

Create Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys

Search Marketing Expo - SMX

Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch B...

Search Marketing Expo - SMX

Dynamic Remarketing for the Google Display Network By David Szetela

Search Marketing Expo - SMX

Competitive PPC Intel by Maddie Cary - PubCon Vegas 2016

Maddie Cary Deuel

If you didn’t know it already, search engine SERPs are competitive! Especially when Google reduces real estate by removing sidebar ads... Rivalry can be healthy, spark innovation, and even push the underdog to accomplish things they would have never imagined. But for some advertisers, PPC competition can be incredibly difficult to manage, whether it comes in a constant stream, or shows up out of the blue. So it begs the question: Do you know who your PPC competitors are? Do you hesitate when asked that question? Never fear! In this session, we’ll review the 5 “W’s” (Who, What, Where, Why, & When) every paid search marketer can use to analyze and understand their competitive landscape.

10 PPC Hacks, Tips and Tricks to Optimize Your Time By Kim Thomas

Search Marketing Expo - SMX

Now You See It! Visualizing Your PPC Competition By Maddie Cary

Search Marketing Expo - SMX

Using AdWords Scripts to Create Your Own Ad Tech Landscape By Mitch Larson

Search Marketing Expo - SMX

PPC Lead Generation Strategies for Quantity, Quality, and Revenue

Utah Digital Marketing Collective

Michelle Morgan Utah Digital Marketing Conference 2019 Learn more at: utahdmc.org Lead generation presents different challenges than Ecommerce. The sale isn’t made in an instant on a website. We have to offer, show, and then deliver on value through a sometimes lengthy buyer journey, all while competing for our audience’s attention against distractions and competitors and also making sure they’re a good fit for our customer base. In this session, we take a step away from the keyword and bidding strategies and focus on the parts of lead generation campaigns that can help drive higher lead counts, better quality leads, and propel users through to customer.

Mass Conversions | Product Mix | Conversion Optimization

Roland Frasier

The 6 Week Fix... 6 step ecommerce marketing tactics and ecommerce optimization strategies for selling physical products on Amazon, media marketing, driving traffic to your website and converting more buyers using conversion optimization CRO strategies for growth hacking your online business. The presentation starts out by helping you define your model, innovate new products using existing products, develop a product mix with width and depth to your product line development. Next, it walks you through setting your income budgets and income goal targets by profit center. Then, it provides tools for achieving your revenue goals from reverse engineering lead generation and ad spend by profit center to an email promotions calendar and sales promo calendar template. Next, it provides exercises for brand development, brand differentiation and product differentiation, and goes one to explain why this is important in light of the different buying values of visitors, customers and repeat purchasers. The presentation wraps up with our 92 point funnel hacks and funnel optimization matrix. This is a wonderful growth hacking tool for your growth team.

What's hot

Using Search Marketing To Amplify TV Buys By Kerry Curran and Itir Aloba-Curi

Search Marketing Expo - SMX

Breaking Through: Practical Steps to Follow to Identify What and Where to Tes...

Search Marketing Expo - SMX

Enterprise SEO - The World Is In Your Hands By Garth O'Brien

Search Marketing Expo - SMX

Taking Your Content To The Next Level By Christine Churchill

Search Marketing Expo - SMX

Principles of Optimization and Growth By Jeremy Epperson

Search Marketing Expo - SMX

Leveraging Search to Create A Unified Customer Experience By Laura Ann Mitchell

Search Marketing Expo - SMX

Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX Advanced 2016 // SMX Ea...

Maddie Cary Deuel

Stop Being Boring: Take Your DSA Strategy to the Next Level By Michelle Morgan

Search Marketing Expo - SMX

What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar ...

Maddie Cary Deuel

Brand Keywords - The Truth About Your Competitors By David Naffziger

Search Marketing Expo - SMX

Now You See it! Visualizing your PPC Competition - SMX West 2016

Maddie Cary Deuel

The Art and Science of Building Links By Matt Sitala

Search Marketing Expo - SMX

Step Away From The Tools: How to Get a Picture View of Your Competition By Pu...

Search Marketing Expo - SMX

Create Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys

Search Marketing Expo - SMX

Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch B...

Search Marketing Expo - SMX

Dynamic Remarketing for the Google Display Network By David Szetela

Search Marketing Expo - SMX

Competitive PPC Intel by Maddie Cary - PubCon Vegas 2016

Maddie Cary Deuel

10 PPC Hacks, Tips and Tricks to Optimize Your Time By Kim Thomas

Search Marketing Expo - SMX

Now You See It! Visualizing Your PPC Competition By Maddie Cary

Search Marketing Expo - SMX

Using AdWords Scripts to Create Your Own Ad Tech Landscape By Mitch Larson

Search Marketing Expo - SMX

What's hot (20)

Using Search Marketing To Amplify TV Buys By Kerry Curran and Itir Aloba-Curi

Breaking Through: Practical Steps to Follow to Identify What and Where to Tes...

Enterprise SEO - The World Is In Your Hands By Garth O'Brien

Taking Your Content To The Next Level By Christine Churchill

Principles of Optimization and Growth By Jeremy Epperson

Leveraging Search to Create A Unified Customer Experience By Laura Ann Mitchell

Your Mobile PPC Sucks (But It Doesn't Have To!) - SMX Advanced 2016 // SMX Ea...

Stop Being Boring: Take Your DSA Strategy to the Next Level By Michelle Morgan

What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar ...

Brand Keywords - The Truth About Your Competitors By David Naffziger

Now You See it! Visualizing your PPC Competition - SMX West 2016

The Art and Science of Building Links By Matt Sitala

Step Away From The Tools: How to Get a Picture View of Your Competition By Pu...

Create Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys

Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch B...

Dynamic Remarketing for the Google Display Network By David Szetela

Competitive PPC Intel by Maddie Cary - PubCon Vegas 2016

10 PPC Hacks, Tips and Tricks to Optimize Your Time By Kim Thomas

Now You See It! Visualizing Your PPC Competition By Maddie Cary

Using AdWords Scripts to Create Your Own Ad Tech Landscape By Mitch Larson

Similar to Rethinking Conversion Optimization By Khalid Saleh

PPC Lead Generation Strategies for Quantity, Quality, and Revenue

Utah Digital Marketing Collective

Mass Conversions | Product Mix | Conversion Optimization

Roland Frasier

Focusing on the Negative: Rolling Out a Negative Audience Strategy By Michell...

Search Marketing Expo - SMX

Scaling Enterprise SEM Campaigns - SMX Muenchen 2016

Christi Olson

Negative Audiences & Audience Shaping - SMX Advanced

Michelle Morgan

How to Achieve BIG Results From Color Print - Test and Learn Strategies

SourceLink

Please see the notes for additional insight on each slide! Digital Print is just an output strategy. The real reason for this presentation is customer engagement. I think we will all agree that today's landscape has changed and relationships with satisfied customers do not last that long as our consumers are bombarded with more attractive offers all the time. They see a better deal based on price, quality or service and feel pressure to switch brands. Today's customers want relationship that is authentic. One that is personalized. One that is trusted.

SMX 2016: Google Shopping Campaign Maintenance

Susan Wenograd

Building Relevance in B2B Content Marketing

Mike Merrill

Dgr sps16 the-mxgroup-finaldeck

G3 Communications

Watch This Free Webinar On-Demand: http://dg-r.co/2fuo7Y8 - Personas, Journeys & Content Maps – 3 Keys to Filling Your 2017 Pipeline with Quality Leads Don’t spend another year trying to connect old methods to new technology - Build a plan to maximize your tech Everywhere you look, there’s another brand-new marketing technology solution promising out-of-this-world results. But to succeed as a marketer today, you don’t just need the right technology; you need the right strategic and foundation to maximize its performance. Easier said than done, right? But it really is possible to provide a more predictable flow of quality leads to your sales team by integrating your strategy & technology better. Get three key foundational elements marketers must build into their marketing plans to take full advantage of their technology and drive qualified leads to sales: Buyer Personas – know buyer’s needs, desires and how they make decisions; Content Maps – define the assets will you create to build affinity and increase close rates; and Buyer Journeys – understand every step of the process and the methods buyers prefer.

Turning Competitor Data into Actionable Visuals - SMX West 2018 - Maddie Cary

Maddie Cary Deuel

It's not enough to be brilliant with your own SEM efforts. You need to know what your competitors are up to. That means identifying their keywords, their landing page and quality score strategies and their campaign management practices. In short, you need to know everything they're doing to enhance their visibility and diminish yours. Attend this SEM session to learn how to apply time-tested techniques of competitive intelligence to your campaigns to sharpen your marketing edge and deliver the results you are seeking.

Enterprise SEO in-house winning with influence and authority

Eli Schwartz

TCS: Freakishly Effective Marketing Hacks From Traffic & Conversion Summit

Roland Frasier

30 marketing tips and growth hacks from Digital Marketer and Native Commerce to improve your digital marketing. It begins with our business optimization checklist, and then briefly explains our content and commerce business model for marketing. It then covers the importance of marketing to existing customers not just new visitors. Also covered are offer pages, landing pages, order bumps, penny offers, dynamic keyword insertion ads and how to increase mobile conversions. Also covered in this deck, device targeting, how not to pay for bot traffic and get ad refunds from Facebook or Google for Bot traffic you paid for. The benefits of MTO (More Than One) Funnnels, how to add continuity to your funnel, how to add continuity with MTO funnels to maximize ROAS. Yearly vs. monthly continuity is also covered, along with which type of continuity to add for your customers, 7 day vs 14 day subscription models, $1.99 post launch trial sequences, decline recovery rate hacks, welcome videos, welcome kits and fast declines.

SalesGen2020: Increasing Your Sales

DWS Associates

Growth Hacking Strategies For Rapid Growth

Roland Frasier

SMX Munich Man vs Machine in Ad Copy

Navah Hopkins

Content Commerce + Growth Strategies For Online Retailers

Roland Frasier

You're testing what!

Nexer Digital

Matt presents the four types of test every Ecommerce business should be running. He explains how to identify what to test and how to prioritise your testing schedule, as well as settling once and for all the question “what’s wrong with testing button colours”? He’ll cover pricing and price framing, proposition testing and radical redesigns to optimise for engagement and conversion. Key take-aways for each section are shared ready for businesses to go and implement in their own organisation.

Electrifying Your Online Marketing Message By Christine Churchill

Search Marketing Expo - SMX

Fixing the Mid-Funnel Marketing Breakdown - The New Problem Child

Direct Marketing Partners

Research shows that very few top-of-funnel MQL leads being generated for B2B firms are actually impacting the bottom-funnel sales pipeline. Leads are not making it through the mid-funnel into the sales pipeline at the rates needed to hit sales targets. This has become the new problem-child for both marketing and sales. Here is a presentation and discussion on how to diagnose and fix mid-funnel problems from a recent DMA educational event featuring DMP's marketing strategist, Tom Judge.

Scaling Up: Build For Scale: Strategies, Tips + Tactics For Ridiculously Rapi...

Roland Frasier

This is Roland Frasier's presentation on Scaling Up from Digital Marketer's Traffic & Conversion Summit 2016. It explains how Ryan Deiss, Perry Belcher, Richard Lindner and Roland Frasier have grown and scaled Digital Marketer, Native Commerce and Idea Incubator businesses at triple digit growth rates over the past several years into industry leaders that they now are. The presentation explains the growth models and growth hacks that DM and companies have used, the history of their growth and the strategic growth and tactics they are planning to use in the coming years to continue that. growth

Similar to Rethinking Conversion Optimization By Khalid Saleh (20)

PPC Lead Generation Strategies for Quantity, Quality, and Revenue

Mass Conversions | Product Mix | Conversion Optimization

Focusing on the Negative: Rolling Out a Negative Audience Strategy By Michell...

Scaling Enterprise SEM Campaigns - SMX Muenchen 2016

Negative Audiences & Audience Shaping - SMX Advanced

How to Achieve BIG Results From Color Print - Test and Learn Strategies

SMX 2016: Google Shopping Campaign Maintenance

Building Relevance in B2B Content Marketing

Dgr sps16 the-mxgroup-finaldeck

Turning Competitor Data into Actionable Visuals - SMX West 2018 - Maddie Cary

Enterprise SEO in-house winning with influence and authority

TCS: Freakishly Effective Marketing Hacks From Traffic & Conversion Summit

SalesGen2020: Increasing Your Sales

Growth Hacking Strategies For Rapid Growth

SMX Munich Man vs Machine in Ad Copy

Content Commerce + Growth Strategies For Online Retailers

You're testing what!

Electrifying Your Online Marketing Message By Christine Churchill

Fixing the Mid-Funnel Marketing Breakdown - The New Problem Child

Scaling Up: Build For Scale: Strategies, Tips + Tactics For Ridiculously Rapi...

Recently uploaded

From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth. Key Takeaways: - Educate on the various types of influence we can use as marketers - Establish the problems that make influencers a priority - Walk through some practical tactics on HOW to run a program leveraging several of these influence channels

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

VWO

In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities. When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion. Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

The What, Why & How of 3D and AR in Digital Commerce

PushON Ltd

Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail. Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems. In this webinar, Vladimir will be covering the following topics: Applications of 3D and AR in Digital Commerce, Benefits of 3D and AR, Tools to create, manage and publish 3D and AR in Digital Commerce.

Is AI-Generated Content the Future of Content Creation?

Cut-the-SaaS

Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Auxis Consulting & Outsourcing

Core Web Vitals SEO Workshop - improve your performance [pdf]

Peter Mead

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

Marketing as a Primary Revenue Driver - Lee Levitt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Metaverse Marketing in the Generation of the Internet - Eugene Capon

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Secret to Engaging Modern Consumers: Journey Mapping and Personalization In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty. Key Takeaways: Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

Search Engine Journal

March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. How did your website fare? Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape. You’ll learn: - How to create content that is valuable to users (not just search engines) using E-E-A-T. - How to build links that can boost rankings and withstand algorithm updates. - Best practices for content creation and link building so you can thrive during algorithm updates. With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility. Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies. Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success. Check out this webinar and unlock the secrets to thriving in the new Google era.

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success. Key Takeaways: • Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot. • Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers. • Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions. • Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Recently uploaded (20)

From Likes to Leads - Navigating 2024 Marketing Challenges with B2B & B2C Inf...

How to Use AI to Write a High-Quality Article that Ranks

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO

Winning local SEO in the Age of AI - Dennis Yu

The What, Why & How of 3D and AR in Digital Commerce

Is AI-Generated Content the Future of Content Creation?

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

5 Big Bets for 2024 - Jamie A. Lee, Stripes Co

Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...

Core Web Vitals SEO Workshop - improve your performance [pdf]

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

Marketing as a Primary Revenue Driver - Lee Levitt

Winning local SEO in the Age of AI - Dennis Yu

Metaverse Marketing in the Generation of the Internet - Eugene Capon

Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge

BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Rethinking Conversion Optimization By Khalid Saleh

1. #SMX #32C3 @khalidh TITLE SLIDE ALTERNATIVE LAYOUT w/ *EXAMPLE* IMAGE (SWAP IN YOUR OWN AS NEEDED) `` Rethinking CONVERSION OPTIMIZATION

2. #SMX #32C3 @khalidh •  3,000+ Successful Tests •  11 different countries Lessons from

3. #SMX #32C3 @khalidh Client X 2011 2016 Start of CRO work 6 years of CRO work 1.5m annual sales, 1.5% conversion rate 18m annual sales, 8.5% conversion rate

4. #SMX #32C3 @khalidh 150 tests 2015

5. #SMX #32C3 @khalidh 0% uplift 2015

6. #SMX #32C3 @khalidh Why?

7. #SMX #32C3 @khalidh

8. #SMX #32C3 @khalidh Starting with CRO

9. #SMX #32C3 @khalidh Close to 50% of AB tests do not produce significant results

10. #SMX #32C3 @khalidh Getting to the big “Yes”

11. #SMX #32C3 @khalidh Big “Yes” yes yes yes yes yes no no no yes yes

12. #SMX #32C3 @khalidh Quantitative research (analytics)

13. #SMX #32C3 @khalidh Qualitative Research

14. #SMX #32C3 @khalidh

15. #SMX #32C3 @khalidh Best Practices

16. #SMX #32C3 @khalidh The Process

17. #SMX #32C3 @khalidh How do you achieve results?

18. #SMX #32C3 @khalidh 1. Do visitors know where they are? 2. Do visitors know what action you want them to take? 3. Do visitors know what will happen next?

19. #SMX #32C3 @khalidh •  What elements will increase visitors’ trust in the website and on the page 1. Identify trust problems

20. #SMX #32C3 @khalidh •  What elements will increase visitors’ FUDs in the website and on the page 2. Identify FUD problems

21. #SMX #32C3 @khalidh •  What elements will motivate visitors to act right away? 3. Identify Incentives

22. #SMX #32C3 @khalidh •  What elements will engage visitors? 3. Identify engagement

23. #SMX #32C3 @khalidh •  Move from targeting the masses into specific targeting •  Personalize conversion optimization experience 5. Address personas

24. #SMX #32C3 @khalidh •  What elements do early shoppers need to see? •  How do we bring them back to the website? 6. Account for buying stages

25. #SMX #32C3 @khalidh •  What elements do help with complex sales? 7. Deal w/ complex sales

26. #SMX #32C3 @khalidh Identify the problems before making any changes

27. #SMX #32C3 @khalidh Possible conversion problems on the page Conversion element Page element Priority Trust Lack of clear value proposition 1 Trust Disconnect in messaging 2 Trust Lack of congruent messaging 5 FUDs No clear order steps 3 FUDs Pricing is confusing 4 Incentives No use of urgency 5 Incentives No use of scarcity 6 Incentives Pricing discount is not clear 8 Persona – Mike the spontaneous Heavy use of jargon 7

28. #SMX #32C3 @khalidh 24 tests / year 5% uplift /month

29. #SMX #32C3 @khalidh •  Font/color of texts •  "lowest price guarantee" vs "110% price match guarantee" •  Add to cart button - diﬀerent designs/sizes •  a badge that shows "XXX products sold The old way

30. #SMX #32C3 @khalidh My Headline 1st Headline 2nd Headline Element level testing

31. #SMX #32C3 @khalidh My Headline Headline Headline Page level testing

32. #SMX #32C3 @khalidh Checkout Checkout Visitor flow testing

33. #SMX #32C3 @khalidh 1st give away!

34. #SMX #32C3 @khalidh FREE COPY OF OUR BOOK The Web is unique in its ability to deliver this almost improbable win- win: You can increase revenue AND make your customers happy. Yet most websites stink. Worry not, Khalid and Ayat to the rescue! Buy this book to follow their practical advice on how to create high converting websites that your visitors love. This book goes far beyond optimizing conversion. It is a digital marketing primer that explains both the geeky stuff ("bounce rates") and the soft stuff ("social proof"). Anyone who wants to increase online sales or website traffic should read it--by my calculation, that's just about every marketer in the world. Avinash Kaushik – Google Analytics Ambassador Guy Kawasaki - author, speaker, entrepreneur, and evangelist Email book@invesp.com

35. #SMX #32C3 @khalidh 2nd give away!

36. #SMX #32C3 @khalidh Sign up for a free beta account www.ﬁgpii.com

37. #SMX #32C3 @khalidh

38. #SMX #32C3 @khalidh SEE YOU AT THE NEXT #SMX! THANK YOU!

Rethinking Conversion Optimization By Khalid Saleh

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Rethinking Conversion Optimization By Khalid Saleh

Similar to Rethinking Conversion Optimization By Khalid Saleh (20)

More from Search Marketing Expo - SMX

More from Search Marketing Expo - SMX (20)

Recently uploaded

Recently uploaded (20)

Rethinking Conversion Optimization By Khalid Saleh