Digital marketing have been made alot easier in 2022. In a fast paced industry, Digital marketers are highly wanted by different business owners, the role of a digital marketer cannot be undermined in a company. Learn more about what it takes to become a Digital Marketer in 2022 See you there!

1. 2 New Little Known Methods of Becoming A Digital Marketing Specialist.
This article is about who a digital marketing specialist is, how to become one and
the day-to-day activities, role and responsibilities certification and career path of
a digital marketing specialist.
Traditional advertising is no longer in vogue, therefore businesses must now
provide meaningful content to consumers and enable them to be found quickly
and easily online.
A digital marketing specialist is in charge of creating, planning, executing and
directing the company's marketing plan, working towards identifying a target

2. market, creating a brand image, creating and maintaining an internet marketing
campaign, accompanied by digital technologies. When a well-executed digital
marketing campaign is carried out, it will allow you to sell services or products in a
much simpler and more direct way. In Latin America, digital marketing has grown
exponentially, achieving positive changes, giving rise to many companies
increasingly wanting to transform into the digital age.
The reason why companies have been able to get themselves into the mind of the
consumer is because of the help of digital marketing specialist. This has helped
the companies boast their sales.
That is why a digital marketing specialist is responsible for a wide variety of
activities within the company where they are located, this mainly has to do with
everything that has to do with the internet.
Career Path:
What should a good digital marketing specialist combine? In order to be a good
digital marketing specialist, you must combine two different approaches in all the
tasks that are assigned to be carried out. The specialist must be sensitive and very
creative, this will allow him to create marketing plans. Master all the tools and
have an analytical mind to develop them. I always ask our friends, have they

3. noticed how now people spend more time on their cell phones, and traditional
media, in addition to being expensive, every day the audience is relegating them
to mobile devices to be informed, I always suggest our clients do not waste
ammunition, and if you are going to invest in something, make it something that
you can measure and control. In our countries there are quite a few people
qualified to carry out good Digital Marketing strategies that I particularly admire a
lot, I also admire how other cultures do not see the competition as someone who
is going to steal a client from them, they see themselves as strategic allies, who
they think differently but they have a common good care, to bring the best
possible results to the client. A digital marketing specialist may choose to
specialize in certain areas such as Search Engine Optimization, Pay Per Click
Search (PPC, which goes very closely with SEO), Media, Social Media. Additionally,
they may have a more general digital marketing background and may still be
referred to as digital marketers.
Role and responsibilities:
What does a digital marketing specialist do? The role of the digital marketer has
similar goals to that of a marketer:
• Increase conversions.

4. • Promote company products or services.
• Increase brand awareness.
Unlike using more traditional marketing channels, digital marketers communicate
effectively through appropriate technology platforms. It should be noted that not
all internet channels are appropriate for your service or product, you have to
analyze where your target is and then be able to plan the strategy you will take
well. Digital marketers work to initiate effective marketing campaigns on the
various channels that the internet offers us and to translate business objectives
into successful marketing campaigns. They are experts at assessing market needs
and understand how and where to look for trends and consumer demands.
Companies make use of the strategies digital marketers develop to market their
products.
This is accomplished by conducting various online promotions to carry the
company's message, and also by conducting consumer research to discover other
ways to reach customers through the Internet.
List of key skills needed to be a digital marketer: Knowing the fundamentals of
marketing:

5. Know how to plan, create and make use of marketing strategy. Specialist in SEO,
social networks, content marketing, email marketing, PPC, SEM and web analytics.
Understand the measurement tools available. Develop social presence and
effectively defend the company. Stay on top of marketing trends and news.
What is the work area of a digital marketing specialist like?
Digital marketers can choose to work for an agency, with an in-house team, or
start their own company. These people can work as digital sales executives,
internet marketers, search engine optimization (SEO) marketers, or digital
marketing managers, among other options. As you can see, digital marketing
provides a broad portfolio where you get to choose from a number of
specializations and they are very interesting, and you cannot be idle as a digital
marketer but since you cannot specialize in everything then you have to go with
one, as this will help you grow as a professional.
If you are wondering if it is necessary to study marketing as a career before
starting in this, the answer is, not necessarily, but it is important to have a good
foundation and above all that you are passionate about that subject.
Characteristics of a good digital marketer:

6. Below we will mention some of the very important characteristics that every
good digital marketing specialist should know, this will allow him to be successful
in all the digital marketing campaigns that he proposes. Let's see each one of
them:
1) Constantly gain knowledge: This means that the person who wants to work in
marketing will have to prepare as much as possible and be constantly learning.
Technologies are constantly changing and that allows digital marketers to stay
ahead of the curve when it comes to this industry, which is why they are always
using new technologies to work. Digital marketers are always gaining knowledge
through training and event participation, among other methods.
2) Do novel work on a day to day bases:
Here, the ability to analyse data would suffice. The digital marketing specialist will
have to evaluate the internet campaigns, this means that the job of the digital
marketing specialist is not only to create campaigns. The following are the day to
day activities of the digital marketing specialist:
A) Carrying out an analytical study of all the data and prepare reports: The key
point is to create campaigns that are based on data. In addition, criteria and

7. metrics must be established for a total effectiveness of the actions that have been
taken.
B) Efficient use of digital marketing technologies: The proper use of all the tools
that are responsible for marketing automation and knowledge allow the specialist
to easily personalize all their content. This leads to what we call a significant
improvement in all sales results. For knowledge the following will be quite useful:
Customer Relationship Management (CRM) tools email marketing, Channel
Management on social platforms, everything that has to do with the basic
concepts of coding and interest in new solutions, in addition to technologies.
Desire and interest to learn and try new tools.
2) Have knowledge in mobile marketing: Gaining mobile channel knowledge and
all the tools for executing mobile campaigns will help extend all strategies with
the communication channels that matter most. Keep in mind that many people
use the internet on a daily basis through mobile devices. It is also important to
mention that all the information is verified in real time, which is why you must
know the marketing personalization strategy that is based on mobile devices that
reach consumers in real time, wherever they are.

8. 3) Flexibility: This is a person who is creative and who is focused on finding new
solutions, this means that a digital marketing specialist must be prepared for
change. Digital marketers are people who are willing to adapt to all the changing
circumstances and all the possible trials that come their way. It requires creativity.
This is one of the strengths of a digital marketing specialist, since the content
should be as interesting as possible for the recipients, both visually and in text. In
other words, before any advertising campaign, this will be the key element for
success. In the creative part, a digital marketing specialist must have the ability to
describe the products and services that he performs, it is also important that he
uses a style of vocabulary and writing that is correct, this is important. It is also
important to know the tools that have to do with content management: Content
Management System (CMS) in addition to the principles that have to do with the
optimization and promotion of content, this is very useful and ambitious for a
marketing specialist. digital.
4) Empathy: It is important to establish contact and be able to build relationships
with partners and customers, this is undoubtedly one of the main tasks that
digital marketers must take into account. The ability to communicate, the ability
to empathize and the ability to listen will also be very useful for a specialist.
Organizations are interested in hiring for their jobs professionals who are

9. specialists in digital marketing who can execute, manage and design all the
campaigns in the different marketing channels. That is why the positions available
for this type of work are mostly demanding, in addition to having great potential
for growth and knowledge.
Types of tasks that a digital marketer must perform.
Among the tasks that a digital marketing specialist must perform are the following:
1) Support the company's online sites through collaboration, content
management and user experience.
2) Make all updates and publish content on the company website. The digital
marketing specialist has the responsibility of managing all event content on the
web.
3) Monitor, track and analyze the performance of all exclusive marketing
campaigns that are established.
4) Work under the direction of the company to achieve all the tasks of the
established campaign. Creation of reports to analyze the effectiveness of all
campaigns, in addition to identifying all the ways to improve the effectiveness of
digital marketing.

10. 5) Support in all efforts regarding SEO and SEM that will be established by the
company.
Academic profile of a digital marketing specialist/ certification:
Many people today can work as digital marketers, reaching positions such as:
Directors in an advertising company or they can also have the opportunity to have
their own digital company or a career as a freelance digital marketer. Now, to
become a digital marketing specialist it is necessary to study a university degree
or specialization in marketing in the following careers: Public relations,
Communication, Advertising, Marketing, Administration, among others. In
addition to studying some of these careers, the interested party will be able to
complete these university training with courses that allow them to delve into the
area of marketing and specific tools to develop multidisciplinary skills.
Certificates can be gotten either in a university setting or outside the university. A
course at Edukero would also come in handy.
Salary of a digital marketing specialist:
The salary of a digital marketing specialist is given depending on the
experience he has, a specialist with experience in digital marketing can get

11. between 25,000 euros and about 50,000 euros gross per year. For those who
want to join the world of digital marketing and become a specialist, they must not
only be able to give instructions to solve the challenges that arise in the company,
this specialist must also: Work closely with each of the phases of the strategies,
meention proposals that are innovative, set goals and make appropriate decisions
to obtain the best possible results. It is important to mention that the salary of a
digital marketing specialist will depend on the level of experience that he or she
has and the aforementioned profiles must be taken into account, in addition, this
specialist must have the necessary bases to work in the area of digital marketing.
Advantages of digital marketing:
For a company or business it is vital to bet on digital marketing strategies that can
provide you with multiple advantages, below we will mention some of these
advantages:
1) Measurable results: When it comes to carrying out a digital marketing
campaign, it is necessary that the results can be measured in their entirety. Being
100% measurable, it will allow the specialist to know the impact that he has had
with the strategy he has used.

12. 2) Availability of information: The availability of information is another of the
main advantages of digital marketing. Customers have the possibility of being able
to consult all the information about products, the company and services, allowing
a much more direct relationship with the consumer. As there are different
channels and a wide variety of networks, you can interact with users, customers
and followers, and this also allows you to gain a reputation by offering a good
service.
3) Digital marketing is universal: Being a specialist in digital marketing will allow
you to obtain an international presence, and you will also reach a larger audience,
this is possible, since much of the world's population has access to the internet.
4) Easy distribution: As digital marketing is a very fast and simple means of
communication, it will make it easier for you to spread the content and it will
spread much faster and people will be able to learn about your business or
company.
5) Economic costs: Being digital marketing, this is cheaper than other classic
media such as: Radio, written press or Television. When the investment is made in
a digital marketing campaign, it is usually adjustable and elastic, which means that
it is within the reach of any company, including small and medium-sized

13. companies. By being clear about the advantages of digital marketing, you can
define a strategy that can help you obtain much more visibility for your company
and attract much more customers. Digital marketing has great advantages that a
specialist can begin to put into practice, this is due to its great power of
measurement, the specialist can know if the actions that he is developing are
profitable enough or not.
Knowledge and skills of a digital marketing specialist: Today digital marketing
has become one of the most consolidated areas in the world of marketing, it is
important to mention that there is a series of knowledge and skills that a digital
marketing specialist must take into account in their daily work. Let's see in detail
each of the knowledge and skills that a digital marketing specialist must have:
1) Have knowledge and skills in marketing tools such as: SEO, SEM and Email
marketing. One of the essential pillars for any digital marketing strategy is SEO
(Search Engine optimization). Web positioning strategies are a key piece for a
digital marketing specialist. (Google is the great dominator in this matter). Having
knowledge in SEM is a tool that a digital marketing specialist must consider for
their success in the company.

14. B) Knowledge and skills in email marketing: It is a tool that has a lot of power to
send messages and thus be able to reach customers. Social networks are perfect
for getting an audience, which is why a digital marketing specialist must have
mastery in the work that has to do with Social Media Management (social
networks). Instagram and Facebook are specialized platforms for advertising and
more relevant in the digital world. Having knowledge in these spaces will allow
the digital marketing specialist to be able to develop all the campaigns and
achieve immediate results.
Conclusion: Digital marketing is a powerful tool that allows you to reach many
people, offers excellent benefits through the use of the internet and social
networks. A digital marketer must be continuously updated, this is a very effective
way to be successful. Digital marketing specialists must research the markets,
design products and set prices, in addition to carrying out control and commercial
distribution and, most importantly, sales.
I hope that this content has been useful to you and if so and you think that it will
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