Scratch cards can be a fun addition to your organization’s fundraising activities and can be highly effective for introducing your cause to new donors. If you’re not already using scratch cards as part of your nonprofit’s fundraising efforts, here are some tips on how to get the most from it.

1. HOW TO USE
SCRATCH CARDS
FOR
FUNDRAISING
www.donorbox.org

2. Scratch cards can be a fun addition
to your organization’s fundraising
activities and can be highly effective
for introducing your cause to new
donors

3. THE BENEFITS OF
SCRATCH CARD FUNDRAISERS

4. 1
2Scratch card fundraisers don’t require
a lot of upfront planning
It’s a low-maintenance fundraiser in
terms of admin. Your organization
simply collects donor details
3
4Cost-effective fundraising option since
you only need to buy scratch cards
Help your organization raise funds
quickly, and usually has a high-profit
margin

5. HOW IT WORKS
Scratch cards have coated areas that can be scratched off to
reveal text or symbols underneath

6. With this type of scratch card
fundraiser, donors choose a square in
the hope of selecting the winning one
With this type of scratch card
fundraiser, donors need to scratch off
two matching symbols to win a prize
With this type of scratch card
fundraiser, donors scratch off 1-2 dots
and donate the amount revealed
Coupon-based
Match the symbols
Find the winner
Coupon-based
Coupon-based
Coupon-based

7. A SAMPLE SCRIPT FOR
APPROACHING POTENTIAL
DONORS

8. “Hi, my name is [insert your name], and I’m raising money for
[name of your organization or group].
The way our fundraiser works is this. You scratch off 1/2 circles
[choose the appropriate number, depending on the scratch
card you’re using) on this card, and it tells you the amount of
your donation. In return for that amount, I will give you a sheet
of discount coupons for [give a brief overview of the coupons
you’re offering in exchange for donations if you’re using them].
All the money we raise will be going to [briefly explain what
you’re raising funds for].
Would you like to support us?”

9. WHICH ORGANIZATIONS CAN
BENEFIT FROM SCRATCH CARD
FUNDRAISERS?

10. Schools, sports teams, and youth
organizations can have a lot of
success with scratch card
fundraising, but it can work well for
all types of organizations

11. HOW MUCH CAN YOU RAISE
THROUGH SCRATCH CARDS?

12. You can give each fundraiser 1-2
cards, to begin with, which they can
use on family, friends,
acquaintances, and other potential
donors. This avoids the potential for
ordering more scratch cards than
you’ll need, which can otherwise
eat into your potential profits

13. Sometimes, companies will throw in
free scratch cards when your
organization places an order. This can
maximize the number of scratch cards
you’re able to secure donations
through, at no extra cost
As an incentive for your fundraising
team to secure more donors, you can
introduce prizes for the one(s) that
raise the most funds through their
scratch cards
Pro Tip 1
Pro Tip 2

14. Scratch card fundraisers can be a
quick and easy way to start raising
more funds for your organization.
Donors will often agree to give to
your cause through this type of
fundraising activity, especially since
they’re getting something in return
too

15. READ THE
ENTIRE BLOG
www.donorbox.org
https://donorbox.org/nonprofit-
blog/scratch-cards-fundraising/