The document discusses Oracle's fast data solutions for helping organizations remove event-to-action latency and maximize the value of high-velocity data. It describes how fast data solutions can filter, move, transform, analyze and act on data in real-time to drive better business outcomes. Oracle provides a portfolio of products for fast data including Oracle Event Processing, Oracle Coherence, Oracle Data Integrator and Oracle Real-Time Decisions that work together to capture, filter, enrich, load and analyze streaming data and trigger automated decisions.

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Fast Data:
From zero to insight
with Real Time Big Data
Bryan Ko, Senior Sales Consultant
Data Integration Solution

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Is your Business Running Fast Enough?
Opportunity Lies in the Timeliness of Accurate Analysis and Action
 Large and growing data volumes
 Data loses value at a faster rate
 Customer touch-points are increasing

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93%
believe their organization is losing
revenue as a result of not being
able to fully leverage information
67%89%
executives who say
drawing intelligence
from data is top priority
executives who would
grade themselves C or
lower in preparedness
Copyright © 2012, Oracle and/or its affiliates. All rights reserved.3
Source: Oracle Research Study - From Overload to Impact: An Industry Scorecard on Big Data Business Challenges, July 2012

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of executives say
too much critical
information is
delivered too late
Source: Aberdeen Group – January 2012, survey of 247 executives - Data Management for BI – Big Data, Bigger Insight, Superior Performance

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Velocity Demand Fueled by M2M Growth
The New Reality of the Internet of Things
 Data from things is growing 22X
over 5 years from 2011-2016
 Devices are becoming more intelligent
 Devices are becoming more connected
Source: CISCO VNI Mobile 2012

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Driving More Value from All of Your Data
What about Big Data?
 High velocity data brings high value
 Especially to volatile business processes
 Are big data solutions centered on
Hadoop or NoSQL fast enough?

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What is Fast Data?
Turning High Velocity Data into Value
 It’s about getting more from in-flight data
 It’s about faster action, faster insights
 It’s about visibility and predictability
 It’s about running your business in real-time

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Higher Quality
In Operations
Improved
Efficiency
Key Value Drivers of Timely, Accurate Action
Delivering Tangible Results with Fast Data
New
Services
Better Customer
Experience

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Transportation &
Logistics
TelecommunicationsFinancial Services
Manufacturing &
Retail
Utilities & Oil and Gas
Public Sector &
Healthcare
Fast Data is Universal Across Industries
Healthcare

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Obstacles to Faster Data
While Ensuring Accuracy, Efficiency, and Scale
Business event
Action Time
BusinessValue
Data captured
Analysis completed
Action taken
Source: Richard Hackethorn’s Component’s of Action Time

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What Slows You Down?
3 Components of Event-to-Action Latency
Data
latency
Analysis
latency
Decision latency
Based on Richard Hackethorn’s Component’s of Action Time
Business event
Action Time
BusinessValue
Data captured
Analysis completed
• Data Latency
• Analysis Latency
• Decision Latency

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Oracle Event Processing
Oracle Coherence
Oracle Fast Data
Filter, Move, Transform, Analyze, and Act at High Velocity
Oracle Business Analytics
ANALYZE
Oracle Real-Time Decisions
Oracle BPM
ACT
Oracle GoldenGate
Oracle Data Integrator
MOVE &
TRANSFORM
FILTER &
CORRELATE

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Filter and Correlate
Complete In-Flight Event and Data Processing
 A complete solution for building applications to filter, correlate,
and process events in real time
 Ensure downstream applications are driven by true, real-time
intelligence
 Help eliminate, consolidate, correlate, and filter data before it
clutters your data warehouse
 Analyze massive data streams in real-time
Oracle Event Processing

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Filter and Correlate, In-memory
Enrich Data for More Accurate Decisions
 Integrated with Oracle Event Processing
 Rely on the most powerful in-memory storage technology
 Speed performance with in-memory data lookups and queries
 Enrich data input with scaled caching
 Trust your results are accurate in real-time
Oracle Coherence

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Managing Fast Data on Devices
 Embed Fast Data into smart devices and gateways
 Process data in real-time on the device
 Only deliver relevant information to data center
thereby minimizing data congestion
 Streamline Fast data across entire M2M value chain -
from device to data center
Streamline Fast Data Processing

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Move and Transform
Real-Time Data Capture and Big Data Transformations
 Capture changed data and events in real time
 Apply basic filtering and transformation at capture point
 Transform and load structured or unstructured data for
analysis
 Improve the trusted quality of information
Oracle Data Integration

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EMP
Oracle Real Time Data Integration
Oracle’s Unique Offering for Real Time Business Intelligence
Oracle
GoldenGate
Oracle Data
Integrator
EMP DEPT
DIM
FACT
DIM
DIMDIM
ODS Schema DW Schema
On-Disk Logs
Source 1
On-Disk Logs
Source 2
Oracle
GoldenGate
Oracle GoldenGate
• Real time extracts from
transactional systems
• Continuous streaming load
into ODS Schema of target
Oracle Data Integrator EE
• High Performance ‘E-LT’ on
target data warehouse
EMP DEPT
DEPT

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Oracle Data Integration for Big Data
Improving Productivity and Efficiency for Big Data
Benefits
• Improves productivity for
transforming Big Data
• Optimizes the loading of Big Data
with Oracle Loader for Hadoop
• Reduce complexities of processing
Hadoop through graphical tooling
• Consistent tooling across BI/DW,
SOA, Integration and Big Data
Transforms
Via MapReduce
Oracle Data
Integrator
Oracle Exadata
Oracle Loader for
Hadoop
Loads
Activates
HiveQL

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Analyze
Drive Better Business Outcomes with Real-Time Information
 In-memory analytics to provide actionable insight from large
amounts of data - fast.
 Trust your data model is current and accurate
 Quickly organize and explore diverse and unstructured Big
data from inside and outside your organization
 Predict outcomes based on real-time information
Oracle Business Analytics

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Act
Real-Time Automated Decision Making, Predictive Analytics
 Predict outcomes based on real-time information
 Deliver real-time decisions and recommendations to
customers and front-line employees
 Automatically render decisions within a business process to
create tailored messaging
 Integrate with human workflow, process management, activity
monitoring
Oracle Real-time Decisions and Oracle BPM

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 Optimized loads, Infiniband, Smart Storage
 No data transfer to/from separate servers
 Transformations use Exadata optimized SQL
 Native batch and Real-time integration capability
 Bridge your enterprise data to Big Data Appliance
 Faster refreshes of data analysis with Exalytics
 Tightly integrated with Exadata, Exalytics, Exalogic
Fast Data Even Faster on Engineered Systems

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CONCLUSION
REMOVE EVENT-TO-ACTION LATENCY
PARTNER WITH ORACLE FOR FAST DATA
MAXIMIZE VALUE FROM HIGH-VELOCITY DATA

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Where to Get More Information?
Oracle’s Fast Data Solutions
EXTERNAL: www.oracle.com/fastdata
#OracleFastData