Are you struggling to validate the added costs of a Hadoop implementation? Are you struggling to manage your growing data? The costs of implementing Hadoop may be more beneficial than you anticipate. Dell and Intel recently commissioned a study with Forrester Research to determine the Total Economic Impact of the Dell | Cloudera Apache Hadoop Solution, accelerated by Intel. The study determined customers can see a 6-month payback when implementing the Dell | Cloudera solution. Join Dell, Intel and Cloudera, three big data market leaders, to understand how to begin a simplified and cost-effective big data journey and to hear case studies that demonstrate how users have benefited from the Dell | Cloudera Apache Hadoop Solution.

1. Increase your ROI with Hadoop
featuring results from
The Total Economic Impact™ Study on the Dell | Cloudera Apache
Hadoop Solution, accelerated by Intel

2. 2
Panelists
Director,
Enterprise
Technologists,
Solutions and
Alliances, Dell
Senior Director of
Product Marketing,
Cloudera
Executive
Director, Product
Marketing,
Engineering
Solutions, Dell
Director, Product
Management for
Big Data, Intel
Anthony Dina Clarke Patterson Glenn Keels Ritu Kama

3. 3
Every minute
of every day…
Source: Qmee July 2014 http://blog.qmee.com/online-in-60-seconds-infographic-a-year-later//

4. 4
How data is moved and prepared
for analysis
Building a data-driven strategy
Where data is
analyzed
• Databases
• Social media
• Sensor data (IoT)
• Devices
• LOB applications
• Cloud
• External sources
Where data
originates
• Analytical engine
• Business
intelligence
• In-memory
computing
• Enterprise data
warehouse
Data integration, aggregation
and transformation
The Dell | Cloudera
Apache Hadoop Solution,
accelerated by Intel

5. What is a Forrester Total Economic
Impact™ (TEI) Study?
A TEI is a comprehensive methodology to determine the anticipated value
of a product or a solution to organizations.
The study is based on research, interviews and risk assessment.
A commissioned study conducted by Forrester Consulting on behalf of Dell and Intel

6. TEI Framework and Components
Total
Economic
Impact
RISK
Benefits
(Impact on Business)
Costs
(Impact on Budget)
Flexibility
(Options)
Perform due
diligence
Conduct customer
interviews
Construct financial
model
Develop case
study
Present results
The Forrester TEI™ framework centers on quantifying benefits,
capturing costs, evaluating flexibility, and adjusting risk.
TEI Approach and Methodology
A commissioned study conducted by Forrester Consulting on behalf of Dell and Intel

7. Composite organization
• US-based B2B data and analytics services company
• $50M annual revenue
• Initial Hadoop implementation – 24 nodes for 300 TB
• Three year growth to 96 nodes for 1500 TB
A commissioned study conducted by Forrester Consulting on behalf of Dell and Intel

8. 8 Dell - Internal Use - Confidential
© 2015 Forrester Research, Inc. Reproduction Prohibited 8
ROI:
97%
NPV:
$5.6M
Payback
6
Months
Forrester determined that with three year, adjusted for risk, the
financial impact of the Dell | Cloudera Apache Hadoop,
accelerated by Intel, has on a representative organization is…
Forrester TEI Study:
Dell | Cloudera | Intel Apache Hadoop Solution
accelerates new product revenue.
A commissioned study conducted by Forrester Consulting on behalf of Dell and Intel

9. 9© Cloudera, Inc. All rights reserved.
Data is Transforming Business
Drive Customer
Insights
Improve Product & Services
Efficiency
Lower Business
Risk

10. 10© Cloudera, Inc. All rights reserved.
Hadoop: Transforming Enterprise Data
Architecture
Designed for 3Vs of new data
Native security
Significantly lower cost
Multiple analytic engines
Agile development tools
Extremely fast performance
Rapid innovation
Large ecosystem
No vendor lock-in
Explosion of new data Data-driven enterprises Open architecture

11. 11© Cloudera, Inc. All rights reserved.
One platform. Many applications.
Data
Engineering
Data Discovery
& Analytics
Real-Time Data
Applications
Driver Customer
Insights
Improve Product &
Services Efficiency
Lower Business
Risks
Cloudera Enterprise: Fast, Easy, Secure
Business
Value
Technology
Use Cases

12. 12© Cloudera, Inc. All rights reserved.
360° View of Retail Customers / Behavior
Challenge:
• Many different data sources from different
geographical sites
• Needed a customer loyalty program to drive
the growth they wanted
Solution:
• Caesars is now ingesting > 400TB across
>100 Dell nodes to fee systems for loyalty
cards, credit cards and marketing
• Customer now gaining insight through
business analytics tools while optimizing
their data warehouse performance
DRIVE
CUSTOMER
INSIGHTS
ENTERTAINMENT
» CUSTOMER 360°
» PROCESS IMPROVEMENT
» BETTER CUSTOMER SERVICE

13. 13© Cloudera, Inc. All rights reserved.
Large European Insurance Underwriter
Fraud Reduction & Personalized Pricing
Challenge:
• Needed to capture more customer
profile data for deeper analytics
Solution:
• 50% increase in customer retention
• Doubled policies issued in 18 months
• Can analyze 10s of millions of quotes
in under a minute
• £5 million claim cost reduction
through fraud prevention
FINANCIAL SERVICES
» PRODUCT INNOVATION
» CUSTOMER 360°
» FRAUD PREVENTIONLOWER
BUSINESS RISK

14. 14 Confidential
14% growth
Most effective at
leveraging data
Dell global technology adoption index, November 2014
Based on annual revenue growth
8% growth
Least effective at
leveraging data
Businesses that can
leverage data
effectively deliver
75% greater
revenue growth
Successfully leveraging data leads to a competitive advantage

15. 15
IT/business
alignment and
commitment
• Define objectives
• Assess environment
• Measure performance
Business
becomes
data-driven
Transform the
business with data
• Connect the intelligence
• Build analytics capabilities
• Deliver agile, secure BI
Operational
efficiency
• Lower costs
• Optimize performance
• Break down silos
The big data journey

16. Siemens
Building a 360° of the supply chain
Challenge
To enable global-brand owners to manage product
performance and customer experience, Omneo needed
to collect, manage, search and analyze vast amounts of
diverse data types, and it sought the right software and
hardware infrastructure to support this effort.
Results
The organization worked with Dell and Cloudera to build
a Hadoop solution with Cloudera Enterprise running on a
cluster of Dell PowerEdge C8220 servers, giving
customers total product data visibility throughout their
entire supply.
• Enables a 360-degree view of supply chain data
• Searches billions of data records in less than three
seconds
• Scales to support 300 million records every month

17. Large Retailer puts Big Data into Action
Recommendation Engine
Went from a coordinated Proof of Concept with an
8-node Hadoop cluster to over 300 nodes
Challenges
Needed cost-effective ways to derive intelligence
from enormous data stores while radically reducing
costs.
Use Case Implementations
• Recommendation engine
• ETL mainframe replacement
• Supply chain analysis
• Central data repository
• Price setting
• Logistics planning
Results from Hadoop Solution
• Reduced costs per millions of instructions per
second (MIPS) up to 160 times
• Cut batch processing time < 20 hours to > an hour
• Improved decision support with better data faster
• Delivered rapid and cost-effective scalability

18. Big
Data
Big Opportunity

19. OPEN
OPTIMIZEDENTERPRISE
SECURE
Applications
Analytics-powered vertical and horizontal
solutions
Analytics
Open source platform for collaborative data
science and analytics application development
Data
Open source, Hadoop-centric platform for
distributed and scalable storage and processing
Infrastructure
Software-defined storage, network and cloud
infrastructure optimized for Intel Architecture
MachineLearning
Multi-layered,fully-optimizedalgorithms
PerformanceandSecurity
Siliconandsoftwareenhancementstoprotect
andacceleratedataandanalytics

20. Improve Parkinson's Disease Monitoring
and Treatment through IoT
Challenge:
• Collect and analyze data from
wearables (more than 300 readings
per second) from thousands of
patients in real-time
Solution:
• Cloudera on Intel architecture to detect
patterns in patient data streaming from
thousands of wearables
• Continuously monitor the patients and
symptoms to accelerate breakthrough
on drug development
HEALTHCARE
» PATIENT 360°
» PREDICTIVE ANALYTICS
» IMPROVED CARE
Smart Healthcare
DATA-
DRIVEN
PROCESS

21. Up to 17X Speed
Encryption
Up to 7X Speed
Spark
Up to 50% Reduction
for HDFS storage
Intel AES-NI Intel Xeon E5
V3
SSD & 10Gb
NIC
Intel SSD
ErasurE
Coding
Secure Fast Cost Efficient
Optimized
+
Fast, Easy, Enterprise Grade, Secure Big Data solutions are built on
Dell Hardware & Cloudera Software optimized for Intel Architecture
+

22. 22
Panel Q & A

23. 23
Results from data-driven organizations
Director,
Enterprise
Technologists,
Solutions and
Alliances, Dell
Senior Director of
Product Marketing,
Cloudera
Executive
Director, Product
Marketing,
Engineering
Solutions, Dell
Director, Product
Management for
Big Data, Intel
Anthony Dina Clarke Patterson Glenn Keels Ritu Kama

24. 24
Interactive Q & A

25. 25
For additional information:
Dell.com/Hadoop
Dell.com/BigData
Hadoop@Dell.com