The document discusses how organizations can leverage big data. It notes that the amount of data being produced is growing dramatically and will continue to do so. It outlines four ways that organizations can benefit from big data: getting fast answers to new questions, creating a centralized data reservoir, predicting outcomes more accurately, and accelerating data-driven actions. It provides examples of companies that have achieved benefits like increased revenue and customer satisfaction through big data analytics. Finally, it argues that Oracle offers an integrated platform for organizations to fully leverage big data within their business analytics.

1. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.1
Big Data at Work
Trevor Legg
Director, Business Analytics, Performance
Management & Exalytics

2. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.2 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.2

3. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.3

4. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.4

5. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.5
Thoughts Things Processes

6. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.6
Thoughts Things Processes
Thoughts Things Processes

7. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.7
22×2011-2016
12.5
Billion
2020
1.3
Billion
Today
Smart Device Growth Data Production Increase

8. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.8
Use
Data
12%
Executives who feel they
understand the impact data
will have on their organizations
Produce
Data

9. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.9
Improve What Exists Create New Possibilities
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.9

10. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.10 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.10

11. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.11
Run the
Business

12. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.12 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.12

13. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.13 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.13
Change
the Business

14. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.14
Run the
Business
Organize data to do
something specific
Change the
Business
Take data as-is to figure
out what it can do
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.14

15. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.15 Copyright © 2013, Oracle and/or its affiliates. All rights reserved.15
Continuous
Innovation
Big Data at Work

16. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.16
Relational
Streaming
of Both
Non-Relational
CAPTURE
Transaction Processing
On-Device Capture
Interaction Processing
MANAGE
Data Warehousing
Caching
Event Processing
Low-Cost Storage
Processing
ANALYZE
Reporting
Dashboarding
Forecasting
Machine-Learning
Predictive Modeling
Discovery
Evolve to a Unified Information Architecture

17. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.17
Big Data at Work

18. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.18
Get Fast Answers
to New Questions
Create a Data
Reservoir
Predict More,
More Accurately
Accelerate
Data-Driven Action

19. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.19
Get Fast Answers
to New Questions

20. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.20
340KActive data points in millions of vehicles
spread across multiple databases
Warranty Analysis
Change the Business
Warranty Strategies
Run the Business
Automotive Electronics Supplier

21. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.21
Get Fast Answers to New Questions
Exadata
Relational Data
Hadoop
Non-Relational Data
Flexible
Data Model

22. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.22
Predict More,
More Accurately

23. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.23
$132M
Incremental
Revenue in 2012
Increase in
Conversions
30%
Increase in
Satisfaction
30%
Big Data Farm
Machine
Learning
Algorithms
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.23
Dell Inc.
Offline
Customer Data
Social Media
Website

24. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.24
Create a Data
Reservoir

25. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.25
Necessary data that
could be pulled from
their source systems
16
Different nightly extracts,
resulting in multiple data marts
15%
Large, Full-Service Bank

26. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.26
Gained from
Big Data at Work
OneReservoir to be accessed at any time
85%
Large, Full-Service Bank

27. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.27
Exadata
+
Oracle Database
Data Reservoir
Big Data Appliance
+
Hadoop
Large, Full-Service Bank

28. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.28
Accelerate
Data-Driven Action

29. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.29
Internal/
External
Non-Relational
Data variables tracked
for each customer
Major European Bank
Wanted to deliver
location-based service

30. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.30
BUY
NOW
Relational
Non-Relational
Major European Bank
Data Filter Processed Data

31. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.31
Get Fast Answers
to New Questions
Create a Data
Reservoir
Predict More,
More Accurately
Accelerate
Data-Driven Action

32. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.32
Big Data at Work
Tightest Integration
of Big Data into Business Analytics
Big Data Discovery
in Weeks Not Months
Predictive Analytics
For All Big Data Environments
Best Price/Performance
Big Data Platform
Fastest Connection
Between Big Data Analytical Environments

33. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.33
Electricity at Work Big Data at Work
Electric Car Smart Grid
Copyright © 2013, Oracle and/or its affiliates. All rights reserved.33

34. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.34

35. Copyright © 2013, Oracle and/or its affiliates. All rights reserved.35