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Companies across a variety of industries are leveraging Big Data as a competitive advantage, with 
Financial Services taking the lead followed by Technology, Telecommunications, and Retail. 
0 25 50 75 100 
18.5% 
17.5% 
27.3% 
11.1% 
0 25 50 75 100 
Big Data enables data discovery, helping you find new insights and ask questions you never 
knew to ask. Integrate and analyze structured and unstructured data across all channels to 
better understand and discover the customer journey, find new revenue streams, gain huge 
operational efficiencies, and more. 
BIG DATA “USE CASES” WITHIN BUSINESSES 
Around the world and across industries, 
tech advancements are enabling companies 
to take advantage of Big Data’s offerings. 
BUSINESSES INVESTING IN BIG DATA, BY REGION 
BIG DATA USAGE, BY INDUSTRY 
Currently 
Investing 
Planning to Invest 
within a Year 
Investment 
Increase 
Total 
Investing Financial Services 
Government 7% 
Health Care 7% 
Advertising & Entertainment 6% 
3% 
Technology 
3% 
Telecommunications 
22% 
Retail 
6% 
Gaming 
9% 
Data Services 
1% 
Energy & Utilities 
3% 
SI Consulting 
16% 
Shipping 
14% 
Transportation 1% 
NORTH AMERICA 
EUROPE, MIDDLE 
EAST, AND AFRICA 
ASIA/PACIFIC 
LATIN AMERICA 
CUSTOMER ANALYTICS 
• Increase customer acquisition 
• Reduce churn 
• Increase revenue per customer 
• Improve existing products 
OPERATIONAL ANALYTICS 
• Industrial monitoring and optimization 
• Supply chain efficiency 
• IT operation analytics 
• Network planning and optimization 
NEW PRODUCT & 
SERVICE INNOVATION 
• Integrated analytics 
• Data-driven new products 
• Data-improved service offerings 
48% 
*Adds to 101% due to rounding 
37.8% 
26.8% 
25.6% 
17.8% 
Customer Analytics 
21% Operational Analytics 
12% Fraud & Compliance 
10% New Product & Service Innovation 
10% Enterprise Data Warehouse Optimization 
WHO’S USING IT? 
TOP HIGH-IMPACT USE CASES 
48.9% 
65.2% 
106.6% 
62.3% 
0 25 50 75 100 
56.3% 
44.3% 
52.9% 
28.9% 
0 25 50 75 100 
DATA 
BIG 
A COMPETITIVE WEAPON 
FOR THE ENTERPRISE 
Big Data is all around us, produced across all digital processes. Every 
day, the number of exabytes (1 billion gigabytes) created grows 
exponentially. In fact, 90% of the world’s data has been generated in 
just the past 2 years. 
The Global Hadoop* Market 
$50.2B 
by 2020 
$1.5B 
in 2012 
Petabytes of data are generated every minute through mobile, 
digital ads, social media, Web logs, electronic devices, and sensors 
that can be combined and analyzed to give companies insights 
never before revealed in siloed reports. Enterprises can use this 
available data to gain new understandings of their customers’ 
behavior and internal operations. 
IS BIG DATA RIGHT FOR YOU? 
As technology grows, Big Data will become crucial in understanding your customer, company, and 
industry. Enterprises that leverage and combine data from multiple sources will gain a deeper 
understanding of their customer interactions, including what gets them to spend more time with their 
product, what causes churn and, ultimately, how to improve purchasing decisions. Companies that 
*Hadoop is an open source, low-cost storage and compute 
platform for Big Data. 
properly interpret their Big Data will get faster insight to boost production efficiency and develop new 
data-driven products and services, which will help them gain a competitive edge over their peers. SOURCES: Datameer, sciencedaily.com, thegovlab.org, 
experfy.com, alliedmarketresearch.com

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The State of Big Data Adoption: A Glance at Top Industries Adopting Big Data & Top Use Cases

  • 1. Companies across a variety of industries are leveraging Big Data as a competitive advantage, with Financial Services taking the lead followed by Technology, Telecommunications, and Retail. 0 25 50 75 100 18.5% 17.5% 27.3% 11.1% 0 25 50 75 100 Big Data enables data discovery, helping you find new insights and ask questions you never knew to ask. Integrate and analyze structured and unstructured data across all channels to better understand and discover the customer journey, find new revenue streams, gain huge operational efficiencies, and more. BIG DATA “USE CASES” WITHIN BUSINESSES Around the world and across industries, tech advancements are enabling companies to take advantage of Big Data’s offerings. BUSINESSES INVESTING IN BIG DATA, BY REGION BIG DATA USAGE, BY INDUSTRY Currently Investing Planning to Invest within a Year Investment Increase Total Investing Financial Services Government 7% Health Care 7% Advertising & Entertainment 6% 3% Technology 3% Telecommunications 22% Retail 6% Gaming 9% Data Services 1% Energy & Utilities 3% SI Consulting 16% Shipping 14% Transportation 1% NORTH AMERICA EUROPE, MIDDLE EAST, AND AFRICA ASIA/PACIFIC LATIN AMERICA CUSTOMER ANALYTICS • Increase customer acquisition • Reduce churn • Increase revenue per customer • Improve existing products OPERATIONAL ANALYTICS • Industrial monitoring and optimization • Supply chain efficiency • IT operation analytics • Network planning and optimization NEW PRODUCT & SERVICE INNOVATION • Integrated analytics • Data-driven new products • Data-improved service offerings 48% *Adds to 101% due to rounding 37.8% 26.8% 25.6% 17.8% Customer Analytics 21% Operational Analytics 12% Fraud & Compliance 10% New Product & Service Innovation 10% Enterprise Data Warehouse Optimization WHO’S USING IT? TOP HIGH-IMPACT USE CASES 48.9% 65.2% 106.6% 62.3% 0 25 50 75 100 56.3% 44.3% 52.9% 28.9% 0 25 50 75 100 DATA BIG A COMPETITIVE WEAPON FOR THE ENTERPRISE Big Data is all around us, produced across all digital processes. Every day, the number of exabytes (1 billion gigabytes) created grows exponentially. In fact, 90% of the world’s data has been generated in just the past 2 years. The Global Hadoop* Market $50.2B by 2020 $1.5B in 2012 Petabytes of data are generated every minute through mobile, digital ads, social media, Web logs, electronic devices, and sensors that can be combined and analyzed to give companies insights never before revealed in siloed reports. Enterprises can use this available data to gain new understandings of their customers’ behavior and internal operations. IS BIG DATA RIGHT FOR YOU? As technology grows, Big Data will become crucial in understanding your customer, company, and industry. Enterprises that leverage and combine data from multiple sources will gain a deeper understanding of their customer interactions, including what gets them to spend more time with their product, what causes churn and, ultimately, how to improve purchasing decisions. Companies that *Hadoop is an open source, low-cost storage and compute platform for Big Data. properly interpret their Big Data will get faster insight to boost production efficiency and develop new data-driven products and services, which will help them gain a competitive edge over their peers. SOURCES: Datameer, sciencedaily.com, thegovlab.org, experfy.com, alliedmarketresearch.com