The document provides ten effective strategies for generating online leads, including creating opt-in content offers, utilizing multiple opt-in forms, and implementing strategic calls-to-action on websites. It emphasizes the importance of landing pages, capturing relevant information, and using autoresponders to maintain engagement with leads. Additionally, it suggests the use of CRM tools for lead management and aligning marketing and sales teams through service level agreements.

1. GENERATE
LEADS Online
Ways To
10

2. N U M B E R O N E
Create opt-in
content offers
C L I C K T O T W E E T
1

3. Email Series
Case Studies
The easiest way to
generate subscribers and
leads is to create opt-in
content offers.
Opt-in offers should
require visitors to enter
their contact information
to access the offer.
Here are some examples:
Authoritative eBooks
Videos & Webinars Checklists & Guides
Original Research
Content UpgradesProduct Demo

4. N U M B E R T W O
Use combination
of content offers
& opt-in forms
2C L I C K T O T W E E T

5. Using multiple opt-in
options on your site gives
you a higher chance of
converting visitors into
subscribers and leads.
Aside from opt-in content
offers, add opt-in forms
to your top performing
pages like your blog,
home and about us
pages.
Test variations of opt-in forms:
Hello Bar, PopUps, SlideUps and
PopOvers.

6. N U M B E R T H R E E
Use CTAs to
direct traffic
C L I C K T O T W E E T
3isWay!

7. If you want to generate
more leads, you need to
strategically place
enticing calls-to-action
on your website.
Use these calls-to-action
to direct website and
blog visitors to your
offers and opt-in forms.

8. N U M B E R T H R E E
Build effective
landing pages
C L I C K T O T W E E T
4

9. Landing pages are
specific locations that you
send website traffic.
Your landing pages
should include an opt-in
form and content offer
to convert visitors into
subscribers and leads.
✓ Get strait to the point
✓ Use contrasting colors
✓ Use your logo & branding
✓ Avoid visual clutter
✓ Use proper formatting
✓ Add social proof
✓ Keep landing pages consistent

10. N U M B E R T H R E E
Capture the
right information
C L I C K T O T W E E T
5

11. Collecting basic contact
info on your landing
pages like names and
emails are mandatory.
But you also need to
consider other
information that your
landing pages need to
collect so you can
effectively qualify and
prioritize leads.
Hubspot is a B2B company. Which is why
they ask leads for website URL, job title
and business challenges.

12. D O W N L O A D T H E E N T I R E
O N L I N E M A R K E T I N G C H E C K L I S T
CLICK HERE TO GET ACCESS—
Download the exclusive 94-point checklist that we
use to accelerate our clients’ online marketing results.

13. N U M B E R T H R E E
Utilize auto-
responders
C L I C K T O T W E E T
6

14. Autoresponders are
simply automated emails
that are sent after an opt-
in form has been
completed.
It’s a great way to drive
leads to other relevant
offers and move them
through your sales
funnel.
Decision stage content offers like
buying guides and product demos
should always include links to speak
with your sales team.

15. N U M B E R T H R E E
Optimize thank
you pages
C L I C K T O T W E E T
7

16. After a website visitor
opts-in, they need should
be brought to a “thank
you page.”
Use this page to provide
the content they
requested, encourage
social sharing and
include a secondary CTA
to send them to a relevant
offer.
As a management consulting firm, we
use our Thank You pages to connect
new subscribers with our consultants
for a confidential discussion about
their business challenges.

17. N U M B E R T H R E E
Consider an
online contest
C L I C K T O T W E E T
8

18. Online contests are a
great way to collect a
large number of
contacts quickly.
Providing a consolation
prize in the form of a
discount will convert
contest entries who
didn’t win.
Base your contest on content
submissions like photos and
videos to crowd-source content
from your audience like Starbucks
cup contest.

19. N U M B E R T H R E E
Use a CRM tools
to manage leads
C L I C K T O T W E E T
9

20. A customer relationship
management (CRM) tool
allows you to collect and
store information on
prospects, leads and
customers.
This will help prioritize
your pipeline, utilize
closed loop reporting as
well as better align
marketing and sales.
If possible, integrate your
marketing software and CRM
tool, so they can easily share
lead intelligence.

21. N U M B E R T H R E E
Align marketing
& sales teams
C L I C K T O T W E E T
10

22. The most important thing
to do is create a Service
Level Agreement (SLA).
A SLA defines the average
amount of leads
marketing has to send the
sales team every month,
as well as how many leads
generated by marketing
the sales team will work
with each month.
Here’s a few bright ideas:
✓Enable and promote marketing/
sales communication
✓Measure and hold teams
accountable
✓Define how you will qualify and
handoff leads
✓Identify actions that represent
sales-ready leads

23. D O W N L O A D T H E E N T I R E
O N L I N E M A R K E T I N G C H E C K L I S T
CLICK HERE TO GET ACCESS—
Download the exclusive 94-point checklist that we
use to accelerate our clients’ online marketing results.