I was invited to speak at the Social Media Alliance of Chattanooga's April luncheon on April 26, 2012. The presentation highlighted social media strategies that has helped Arby's achieve extraordinary growth in social media over the past year.
How Facebook is Taking Over the Web ... One Like Button at a TimeJosh Martin
An overview of how far Facebook has come, including its dramatic growth over the past year and the demographics of its users. Case studies of some of the top brands on Facebook and what you can learn from them. The changes that Facebook has recently made, including the Open Graph and its implications on users’ privacy. What the future looks like for Facebook…and ultimately, the web
Customer Engagement in the Palm of Your Hands, Going MobileJosh Martin
This is a presentation I gave at SoCon13 at Kennesaw State University.
Learn how Arby's created a customer engagement strategy using social media on mobile devices. Josh Martin, Social Media Manager at Arby’s, explains the unique advantages and inevitable hurdles in executing a mobile social media strategy aimed at driving customer interaction. Was it all worth it, and how did incorporating other features like location-based services and mobile ads really pay off?
I had the opportunity to give this presentation to a Writing for Business class at Georgia State University. I talked about writing for social media as it relates to my job at Arby's.
This is a presentation I gave at the Social Media Intelligence Summit 2012 in San Francisco. The description of this session is Customer Engagement through Mobile: Develop a customer engagement strategy using social media on mobile devices.
#SocialSauce – Tap into New Media to Launch a New ProductJosh Martin
This is a presentation I gave at one of the breakout sessions at SoCon14 at Kennesaw State University on Feb. 22, 2014.
In this session, Social Media Manager Josh Martin will present a case study around how Arby’s leveraged social media to drive anticipation and awareness of its bottled signature sauces being made available for purchase for the first time. From UGC to web videos, this session will cover a variety of tactics Arby’s employed within social media to engage its fans.
Social Media Report - QSR Brands (India) January 1st - December 31st 2016Unmetric
Explore the social media performance of Indian QSR brands on Facebook, Twitter and Instagram. Access key takeaways and top line metrics on engagement, campaigns, and top posts.
How Facebook is Taking Over the Web ... One Like Button at a TimeJosh Martin
An overview of how far Facebook has come, including its dramatic growth over the past year and the demographics of its users. Case studies of some of the top brands on Facebook and what you can learn from them. The changes that Facebook has recently made, including the Open Graph and its implications on users’ privacy. What the future looks like for Facebook…and ultimately, the web
Customer Engagement in the Palm of Your Hands, Going MobileJosh Martin
This is a presentation I gave at SoCon13 at Kennesaw State University.
Learn how Arby's created a customer engagement strategy using social media on mobile devices. Josh Martin, Social Media Manager at Arby’s, explains the unique advantages and inevitable hurdles in executing a mobile social media strategy aimed at driving customer interaction. Was it all worth it, and how did incorporating other features like location-based services and mobile ads really pay off?
I had the opportunity to give this presentation to a Writing for Business class at Georgia State University. I talked about writing for social media as it relates to my job at Arby's.
This is a presentation I gave at the Social Media Intelligence Summit 2012 in San Francisco. The description of this session is Customer Engagement through Mobile: Develop a customer engagement strategy using social media on mobile devices.
#SocialSauce – Tap into New Media to Launch a New ProductJosh Martin
This is a presentation I gave at one of the breakout sessions at SoCon14 at Kennesaw State University on Feb. 22, 2014.
In this session, Social Media Manager Josh Martin will present a case study around how Arby’s leveraged social media to drive anticipation and awareness of its bottled signature sauces being made available for purchase for the first time. From UGC to web videos, this session will cover a variety of tactics Arby’s employed within social media to engage its fans.
Social Media Report - QSR Brands (India) January 1st - December 31st 2016Unmetric
Explore the social media performance of Indian QSR brands on Facebook, Twitter and Instagram. Access key takeaways and top line metrics on engagement, campaigns, and top posts.
Learn how to boost fundraiser turnout and profits by picking the best fundraiser for your group, adding product fundraisers to events, building community, and using social media tools like Facebook, Twitter and Pinterest.
In her presentation for our SEJThinkTank webinar series, Debbie talks about how big brands can create unique campaigns, combine event and social marketing, and handle crisis with ease. Good for brand both big and small!
How much time and money should I spend on social media, and what can I expect?
Those are the two most consistent questions businesses ask about social media.
Feeling pressured to do something, many businesses implement social media tactics without establishing a clear strategy or expectations.
In this 60-minute webinar, Matt Bailey will offer his insight on actionable steps for those interested in developing and measuring the results of their own social media strategy.
Matt Bailey, Founder and President of SiteLogic Marketing, is an expert in online marketing. He is known for his conversational, entertaining speaking style and ability to make technical topics both understandable and practical.
We hope you enjoy this free webinar, sponsored by Eloqua, the leading provider of marketing automation software.
A few of the lessons you will learn by attending this webinar include, but are not limited to:
How to match the right medium with the message
Four steps to developing a winning strategy
How to track growth and measure success
Use the short form below to tell us a little about yourself. We will send you reminders and invitations to this webinar and upcoming events, as well as share your information with our webinar sponsor.
In July 2015, Roker Labs analyzed the quickly growing world of live streaming on Periscope. In association with Dextro, we identified the inaugural class of 2015 Periscope stars. But what about food brands? Which brands are live streaming? What kind of content? Is it resonating? And why food? Join us for delicious dive.
Nonprofit Insights: The Untapped Power of Volunteer StoriesVolunteerMatch
Your nonprofit's volunteers help at your events, organize your office, and perhaps even work virtually on grants and social media. They ask only to know that what they do makes a difference.
What you might not realize about your volunteers, however, is that they are a source of great stories to help your organization spread your message and build support. After all, who better to talk about the great work you do than those who are so passionate about it, they help for free?
But what's the best way to capture and share the stories of your volunteers? For the June 2013 Nonprofit Insights webinar, Toan Lam, creator and host of GoInspireGo.com (GIG), and Villy Wang, Founder, President and CEO of nonprofit organization BAYCAT, shared ideas for volunteer storytelling, specifically using video.
Toan provided concrete tips that anyone can use to create poignant video stories, and Villy showed us how her organization has turned volunteer storytelling into an effective and impactful way to build support.
Here is what St. Thomas marketing students came up with in order to help feed the hungry! Inspired by FINNEGANS Community Fund and the local fashion scene.
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANSThe Wilbert Group
The campaign was bolstered by customized VIP kits, consumer-generated original online content, a satellite media tour with Danica Patrick from the Coke Zero 400, the campaign’s eCommerce site, and a Twitter emoticon.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Learn how to boost fundraiser turnout and profits by picking the best fundraiser for your group, adding product fundraisers to events, building community, and using social media tools like Facebook, Twitter and Pinterest.
In her presentation for our SEJThinkTank webinar series, Debbie talks about how big brands can create unique campaigns, combine event and social marketing, and handle crisis with ease. Good for brand both big and small!
How much time and money should I spend on social media, and what can I expect?
Those are the two most consistent questions businesses ask about social media.
Feeling pressured to do something, many businesses implement social media tactics without establishing a clear strategy or expectations.
In this 60-minute webinar, Matt Bailey will offer his insight on actionable steps for those interested in developing and measuring the results of their own social media strategy.
Matt Bailey, Founder and President of SiteLogic Marketing, is an expert in online marketing. He is known for his conversational, entertaining speaking style and ability to make technical topics both understandable and practical.
We hope you enjoy this free webinar, sponsored by Eloqua, the leading provider of marketing automation software.
A few of the lessons you will learn by attending this webinar include, but are not limited to:
How to match the right medium with the message
Four steps to developing a winning strategy
How to track growth and measure success
Use the short form below to tell us a little about yourself. We will send you reminders and invitations to this webinar and upcoming events, as well as share your information with our webinar sponsor.
In July 2015, Roker Labs analyzed the quickly growing world of live streaming on Periscope. In association with Dextro, we identified the inaugural class of 2015 Periscope stars. But what about food brands? Which brands are live streaming? What kind of content? Is it resonating? And why food? Join us for delicious dive.
Nonprofit Insights: The Untapped Power of Volunteer StoriesVolunteerMatch
Your nonprofit's volunteers help at your events, organize your office, and perhaps even work virtually on grants and social media. They ask only to know that what they do makes a difference.
What you might not realize about your volunteers, however, is that they are a source of great stories to help your organization spread your message and build support. After all, who better to talk about the great work you do than those who are so passionate about it, they help for free?
But what's the best way to capture and share the stories of your volunteers? For the June 2013 Nonprofit Insights webinar, Toan Lam, creator and host of GoInspireGo.com (GIG), and Villy Wang, Founder, President and CEO of nonprofit organization BAYCAT, shared ideas for volunteer storytelling, specifically using video.
Toan provided concrete tips that anyone can use to create poignant video stories, and Villy showed us how her organization has turned volunteer storytelling into an effective and impactful way to build support.
Here is what St. Thomas marketing students came up with in order to help feed the hungry! Inspired by FINNEGANS Community Fund and the local fashion scene.
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANSThe Wilbert Group
The campaign was bolstered by customized VIP kits, consumer-generated original online content, a satellite media tour with Danica Patrick from the Coke Zero 400, the campaign’s eCommerce site, and a Twitter emoticon.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
2. A little about me…
• Arby’s since 2010
• Agency, managing Chick-fil-A &
Reese’s social media
• Twitter: @Jmart730
• Originally from LaFayette, GA
3. Over a year ago…
Facebook Fans Twitter Followers
Arbys #Arbys
Burger King #burgerking
Chick-Fil-A #ChickfilA
Dairy Queen #dairyqueen
Dominos #jackbox
Jack in the Box
#kfc_colonel
KFC
#McDonalds
McDonalds
#papajohns
Papa Johns
Pizza Hut #pizzahut
Quiznos #Quiznos
Sonic #sonicdrive_in
Subway #subwayfreshbuzz
Taco Bell #TacoBell
Wendys
#Wendys
0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000
0 10,000 20,000 30,000 40,000 50,000 60,000 70,000
4. Arby’s Social Media Growth
1,024,346 Fans
323% Increase*
48,430 Followers
1,300% Increase*
22,132 Followers
*Facebook & Twitter growth since January 2011; Foursquare followers since launch in March 2011
5. Top Social Media Growth Brand
Top 10 Chains with Highest
Percentage of Active Facebook Fans
1. Denny’s (2.0%)
2. White Castle (1.7%)
3. Panera Bread (1.7%)
4. Arby’s (1.7%)
5. Burger King (1.6%)
6. Jack in the Box (1.2%)
7. Hardee’s (1.2%)
8. Applebee’s (1.2%)
9. Wendy’s (1.1%)
10. Rita’s Italian Ice (.9%)
Source: NRN; Expion’s Top 25 Rankings, April 2011 Top 25 Growth Brands in Twitter (Q3)
6. How did we do it?
Content, Test new
Engagement Content, social
Content. networks
10. Twitter Messaging
HOW DOES IT WORK?
1. Customers check-in to Arby’s on foursquare
2. We send auto-tweets to customers who have checked-in
3. Tweets include links to drive customers to take action – i.e., sign-up for Arby’s extras
11. RESULTS
• Sent over 13,000 tweets in 2011
• CTR of 16% - driving customers to
sign-up for Arby’s Extras
13. Tips on Engagement
• Be active
• Create a response guide – and use it!
• Leverage social media tools
• Analyze social media reports &
optimize your messaging
16. Tax Day
RESULTS
• FREE FryDay generated TV, print, and
online coverage across the country
• There were 768 tweets & 267
Facebook posts about Free FryDay for a
grand total of 1,035 mentions across
both platforms
• On Twitter, a FryDay hashtag (#FryDay)
was created by users and was used
heavily on April 15 to discuss the deal
• Many deal blogs ran a piece about the
Free FryDay giveaway. These blogs acted
as aggregators for nation-wide
deals/giveaways.
17. Jamocha Oreo Shake
OVERVIEW
• Jamocha Oreo Facebook Tab where
fans could get their Jamocha “Edu-
tainment” – featuring interesting info,
fun facts, etc.
• Partnership with Oreo Facebook
page, which had over 19 million fans,
to promote the new Jamocha Oreo
shake with an exclusive offer
19. RESULTS
• Doubled the goal – raised
over $2 Million
• Over 50,000 Arby’s
foursquare check-ins, which
is an increase of 78% from
previous month
20. Scooby-Doo
RESULTS
• Incentivized over 28,000 coupon
shares across social gamers’ highly
engaged friend networks
• Leveraged Facebook ads to drive
over 20,000 coupon clippers, soccer
moms and Scooby-Doo fanatics to
Arby’s Facebook page
• Generated over 1,100
engagements with coupon on Twitter
using new Bre.ad platform
22. Tips on Creating Content
• Develop a content calendar
• Be creative, but don’t forget to keep
executions simple for the user
• Can’t go wrong with photos & videos
• Leverage consumer generated
content
29. Tips on Testing in Social
• When you hear about new social networks /
properties, go ahead and create an account for
your brand
• Be transparent – let your audience know you’re
testing
• Learn from fans, followers, and brands on what
works best / what doesn’t work