The document discusses future trends in ecommerce, including the rise of omnichannel retail, mobile commerce, and same-day delivery. Omnichannel retail involves providing customers with a seamless experience across multiple shopping channels like stores, mobile, and online. Mobile commerce is growing rapidly and will be a major driver of retail sales. Same-day delivery and click-and-collect options are also changing customer expectations. Personalization will be key, using customer data to tailor personalized shopping experiences and product recommendations. Overall, ecommerce and physical stores will continue to merge as retailers focus on convenience and meeting customers across channels.

1. January 2015
The Future of Ecommerce
Trends you should be watching
Retail. Accelerated.
www.brightpearl.com
Tom Bond Marketing & Partnerships Manager TheGenieLab
Grainne Shaughnessy Marketing Executive Brightpearl

2. ● Multichannel, omnichannel, integration, personalisation and curation - making sense of it all
● Which future ecommerce trends should you be thinking about?
● See how businesses are using better processes to be more efficient
Agenda & aims for today

3. What retail looks like now
“Selling through multiple
channels is very important
for Onya Innovations, being
where our customers are,
whatever the channel, is
paramount.”
Dan Brousson, Founder, Onya Innovations

4. Omnichannel - a buzzword?

5. How is it changing retail?
● Omnichannel is when multichannel start to merge
● Customers receive one seamless experience
● Bricks and mortar stores play a key role

6. Multiple channels
merge

7. Bricks & mortar
has a key role

8. Better connected physical stores
● Beaconing technology
● Digital shelves
● Social connectivity

9. Smarter physical
stores

10. Beyond Stores

11. Requirements and challenges
● A consistent relationship across channels is the key
● Branding, pricing, integration
● No silos

12. How Mobile Marketing Will Drive Multichannel in 2015
International Data Corporation (IDC) expects that number of smartphone worldwide to increase to 1.4
billion in 2015.
● In the UK Black Friday 47% of sales were mobile in 2014
.
● eMarketer estimates that 2014 mcommerce sales accounted for one-fifth of all retail online
transactions
● Mobile Payments and Security

13. Responsive and apps

14. Same day delivery is game changing
● One hour delivery
● Click and collect
● Crowdsourced services

15. Personalised customer experience
● Increasing importance of retaining existing customers
● Understanding your customers is key
● Making use of all available data
● Predicting what customers will be interested in

16. Discovery

17. Curation
● Social proof
● Vloggers
● Pinterest
● Wanelo

18. The Future of Ecommerce
● Online will not supercede offline
● Mcommerce and an interactive strategy
● Technology centres on convenience
● Consumers will interact with media while shopping
● Personalized shopping experience

19. TheGenieLab & Brightpearl
● Multichannel retail management system● Web developers specialising in ecommerce

20. Thank you for watching.
Retail. Accelerated.
TheGenieLab
wish@thegenielab.com
www.thegenielab.com
UK: 0163 341 5364
US: 305-762-0130
Brightpearl
hello@brightpearl.com
www.brightpearl.com
UK: 0845 003 8935
US: 877-838-9180