G/O Digital social expert explains which social platforms are dominating consumers’ time and how they can be leveraged to help achieve your business goals.
G/O Sales Summit: The New Buying Journey for RetailersGODigitalMarketing
G/O Digital's retail expert explains what’s important to consumers and how you can sell the right solution to your retail clients to achieve their goals.
G/O Digital's medical industry expert explains how an omni-channel approach is necessary to intersect those in need of, and searching for, healthcare. The presentation dives into the consumer journey, developing impactful messaging and influencing factors on those pursuing healthcare solutions.
G/O Sales Summit: Selling Home Services to Consumers in the Digital SpaceGODigitalMarketing
G/O Digital's home services expert explains the differences of the consumer buying cycle and decision journey of online users who are purchasing a service rather than a physical product, and how a service business can position and market themselves online.
G/O Sales Summit: How to Target the "Always On" Student to Increase EnrollmentsGODigitalMarketing
G/O Digital's education expert shows how to build a proven strategy focused on uniquely targeting prospective students and effectively increasing student enrollment.
Brand Building Besties: SEO & PPC Work Better TogetherGODigitalMarketing
It’s no secret local businesses need to use SEO and PPC strategies to meet more customers in the digital world, but did you know the two strategies actually boost each other?
Social selling and digital marketing are essential to B2B companies for a variety of reasons. Bryan O'Rourke explore why this is important, what you should be doing and how you should do it.
How Google Enterprise Used Social Selling to Generate Connections, Engagement...Tom Skotidas
In this presentation, Cathy Yum, head of Enterprise Marketing for Google in Asia, and Tom Skotidas, MD of Skotidas, present on how Google used Social Selling (through LinkedIn) to connect with senior B2B decision makers, use targeted content to build online relationships, and convert these relationships into qualified leads, meetings, and sales pipeline.
G/O Sales Summit: The New Buying Journey for RetailersGODigitalMarketing
G/O Digital's retail expert explains what’s important to consumers and how you can sell the right solution to your retail clients to achieve their goals.
G/O Digital's medical industry expert explains how an omni-channel approach is necessary to intersect those in need of, and searching for, healthcare. The presentation dives into the consumer journey, developing impactful messaging and influencing factors on those pursuing healthcare solutions.
G/O Sales Summit: Selling Home Services to Consumers in the Digital SpaceGODigitalMarketing
G/O Digital's home services expert explains the differences of the consumer buying cycle and decision journey of online users who are purchasing a service rather than a physical product, and how a service business can position and market themselves online.
G/O Sales Summit: How to Target the "Always On" Student to Increase EnrollmentsGODigitalMarketing
G/O Digital's education expert shows how to build a proven strategy focused on uniquely targeting prospective students and effectively increasing student enrollment.
Brand Building Besties: SEO & PPC Work Better TogetherGODigitalMarketing
It’s no secret local businesses need to use SEO and PPC strategies to meet more customers in the digital world, but did you know the two strategies actually boost each other?
Social selling and digital marketing are essential to B2B companies for a variety of reasons. Bryan O'Rourke explore why this is important, what you should be doing and how you should do it.
How Google Enterprise Used Social Selling to Generate Connections, Engagement...Tom Skotidas
In this presentation, Cathy Yum, head of Enterprise Marketing for Google in Asia, and Tom Skotidas, MD of Skotidas, present on how Google used Social Selling (through LinkedIn) to connect with senior B2B decision makers, use targeted content to build online relationships, and convert these relationships into qualified leads, meetings, and sales pipeline.
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati...Tinuiti
Driving conversions through personalized marketing has become much more difficult in our new era of privacy. The solution? Building a first-party data structure to create customer profiles through their entire lifecycle.
In this webinar, we partner with customer engagement platform Braze to dive into how to create better customer profiles to drive your marketing—and your business.
Real Time Marketing: The New Prime Time or the Latest Shiny Object?
Rick Murray, Edelman | Chris Kooluris, Weber Shandwick | Stephanie Matthews, GolinHarris | Teca Lewellyn, Kellogg’s | Zena Weist, Expion
Digital Marketing Pitch to Bulb StudiosMatt Harrison
Birmingham City University student project. Working with Leicester based agency Bulb Studios on a live brief; We’ve developed a content marketing campaign that jointly meets your objectives and solves your potential clients problems with LEAD CAPTURE at the heart. We will drive visitors to Bulb website, increase convention, and generate solid leads. We propose the strategy focusing on content, digital and search engine optimization with user centric design at the heart of everything we do.
How To Build Your Inbound Marketing GamePlanPR 20/20
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies. Presented June 28, 2010 at Online Marketing Summit Milwaukee.
20min guide on how to run B2B digital marketing KC Chan 陈家聪
ppt slide from the Warwick Business School Digital Innovation panel on 25th Jan 2018. It involves some quick insight on how to run a successful B2B digital marketing team, including the importance of persona, user journey to marketing funnel via the Inbound Marketing methodology.
KC Chan - @KcChano
This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the *Brilliant B2B Marketing Guide*.
You're Gonna Need Paid for That: An OverviewFalcon.io
Social media advertising spend is expected to top $47.9 billion in 2021. In a pay-to-play game, social media advertising is a must for brands. Why is it so important? Speed to market, campaign sustainability, and good old fashioned message frequency. Ultimately, paid social media helps with targeting audiences and driving sales just as organic social media does. But, paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase. Paid social media strategies help with exactly that. But the real challenge is understanding the specifics of social media advertising, how to get started, what to spend and how each network operates. That’s a lot even for experienced marketers to manage and can be a hurdle for those just learning how to best use paid social media. This session aims to show & tell features and experiments worth trying across Facebook, Instagram, Twitter, LinkedIn, Twitter, LinkedIn, Google and TikTok as your one-stop shop to better performing paid ads. You'll learn:
How to think outside the box for ad placement
5 unique opportunities to spend on social
How to build community with paid social
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Digitalise your SME business: Digital marketing for the Covid/post-Covid eraClark Boyd
SMEs contribute a huge amount to overall GDP in the European Union. Although 2020 has brought challenges, it has also brought opportunities for these businesses to accelerate digital transformation for 2021. Consumers will continue to buy products and services from small and medium-sized enterprises, but their behaviours and demands have changed and SMEs must adapt.
This workshop will discuss the impact of Covid on e-commerce, before providing digital marketing tips for small business in search and social media.
In this webinar, we’ll discuss:
•How consumers are using Facebook as a resource for information about small businesses
•How the recent updates to Facebook’s platform can be leveraged to stretch paid efforts as well as organic
•Types of Facebook ad units that resonate best with small business shoppers and increase the likelihood of offline sales
•How to combine locally targeted Facebook offers and ads with organic content to drive maximum ROI
•Maximize your investment by learning how to test and optimize your paid approach on Facebook
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati...Tinuiti
Driving conversions through personalized marketing has become much more difficult in our new era of privacy. The solution? Building a first-party data structure to create customer profiles through their entire lifecycle.
In this webinar, we partner with customer engagement platform Braze to dive into how to create better customer profiles to drive your marketing—and your business.
Real Time Marketing: The New Prime Time or the Latest Shiny Object?
Rick Murray, Edelman | Chris Kooluris, Weber Shandwick | Stephanie Matthews, GolinHarris | Teca Lewellyn, Kellogg’s | Zena Weist, Expion
Digital Marketing Pitch to Bulb StudiosMatt Harrison
Birmingham City University student project. Working with Leicester based agency Bulb Studios on a live brief; We’ve developed a content marketing campaign that jointly meets your objectives and solves your potential clients problems with LEAD CAPTURE at the heart. We will drive visitors to Bulb website, increase convention, and generate solid leads. We propose the strategy focusing on content, digital and search engine optimization with user centric design at the heart of everything we do.
How To Build Your Inbound Marketing GamePlanPR 20/20
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies. Presented June 28, 2010 at Online Marketing Summit Milwaukee.
20min guide on how to run B2B digital marketing KC Chan 陈家聪
ppt slide from the Warwick Business School Digital Innovation panel on 25th Jan 2018. It involves some quick insight on how to run a successful B2B digital marketing team, including the importance of persona, user journey to marketing funnel via the Inbound Marketing methodology.
KC Chan - @KcChano
This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the *Brilliant B2B Marketing Guide*.
You're Gonna Need Paid for That: An OverviewFalcon.io
Social media advertising spend is expected to top $47.9 billion in 2021. In a pay-to-play game, social media advertising is a must for brands. Why is it so important? Speed to market, campaign sustainability, and good old fashioned message frequency. Ultimately, paid social media helps with targeting audiences and driving sales just as organic social media does. But, paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase. Paid social media strategies help with exactly that. But the real challenge is understanding the specifics of social media advertising, how to get started, what to spend and how each network operates. That’s a lot even for experienced marketers to manage and can be a hurdle for those just learning how to best use paid social media. This session aims to show & tell features and experiments worth trying across Facebook, Instagram, Twitter, LinkedIn, Twitter, LinkedIn, Google and TikTok as your one-stop shop to better performing paid ads. You'll learn:
How to think outside the box for ad placement
5 unique opportunities to spend on social
How to build community with paid social
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Digitalise your SME business: Digital marketing for the Covid/post-Covid eraClark Boyd
SMEs contribute a huge amount to overall GDP in the European Union. Although 2020 has brought challenges, it has also brought opportunities for these businesses to accelerate digital transformation for 2021. Consumers will continue to buy products and services from small and medium-sized enterprises, but their behaviours and demands have changed and SMEs must adapt.
This workshop will discuss the impact of Covid on e-commerce, before providing digital marketing tips for small business in search and social media.
In this webinar, we’ll discuss:
•How consumers are using Facebook as a resource for information about small businesses
•How the recent updates to Facebook’s platform can be leveraged to stretch paid efforts as well as organic
•Types of Facebook ad units that resonate best with small business shoppers and increase the likelihood of offline sales
•How to combine locally targeted Facebook offers and ads with organic content to drive maximum ROI
•Maximize your investment by learning how to test and optimize your paid approach on Facebook
France Strategie - 2017-2017 - TendancesEric LEGER
Une étude prospective mettant en avant quelques pistes pour lesquelles il faudrait agir, repenser leurs modèles : formation et éducation, distribution des revenus, mobilité sociale, discrimination, innovation, capital risque, etc.
NCET Tech Bite | Melissa Marsh, Prepare for GrowthDave Archer
Melissa Marsh, founder/owner of HRinDemand share tips on "Three Ways to Refresh Your Employment Strategy for 2016!" Get ready to build a strong and resilient employment strategy with a renewed focus on:
- Creative recruiting
- Preparing and planning for increased pay rates and perks
- Developing your current workforce - "Love the Ones You're With"
In the digital environment, the student's search for higher education is unique. We will walk you through the learner's journey to finding higher education.
Kinetic, Thermodynamic and Isotherm Studies on the Removal of Methylene Blue ...IOSR Journals
The research of the present work was to investigate the removal of methylene blue dyes from aqueous solution by using Acid Activated Abutilon Indicum Leaves (AAAI). Generally, dyes are organic compounds used as colouring products in chemical, textile, paper, printing, leather, plastics and various food industries. The need for the treatment of dye contaminated waste water passed out from the industry. In this study, Abutilon Indicum Leaves were studied for its potential use as an adsorbent for removal of a cationic dye methylene blue. The various factors affecting adsorption, such as initial dye concentration, contact time, adsorbent dose and effect of temperature, were evaluated. The experimental data were fitted into the pseudo-second order kinetic model. The equilibrium of adsorption was modeled by using the Langmuir and Freundlich isotherm models. The objective of the present work suggests the AAAI may be utilized as a low cost adsorbent for methylene blue dye removal from aqueous solution.
Pourquoi et comment nous relisons ensemble tout le code que nous produisons - retour d'expérience du WebCenter AXA sur la revue de code, accompagnés par Octo.
Digital Media Marketing for Auto DealersPatsy Stewart
This presentation is targeted for Auto Dealers to help them gain awareness of digital media and see how they can integrate social media with their traditional marketing. The automotive industry is ready for this move, dealers need to understand it.
This presentation is one of the 9 part series "digital marketing in a nutshell" covering the essential business owners needs to understand about social media marketing.
ROI On Digital And Social Media MarketingSocial Samosa
Google Business Group (GBG) Mumbai had arranged for a unique session to talk about the techniques of measuring ROI on digital and social media marketing. There were three industry experts are presenting interesting cases studies over an interactive session at the event.
Why should I care Social Media?
What’s wrong with Traditional marketing?
Market research
Top 10 social media questions Marketers ask
The benefits of Social Media Marketing
What should I do?
The rules of Social Media Marketing
Social media marketing strategies
Key points to success
How do I run a social media campaign?
How to measure success?
Accompanying webinar deck from Ethology's Mike Corak and Benjamin “Benjie” Pressman detailing how to tie social media across your earned, owned and paid digital media efforts in 2015 to accelerate your impact and deliver results. Both speakers tradeoff sharing their top social media marketing trends for 2015, so that you can hit the New Year running.
Key takeaways:
1. The most important platforms for brands.
2. How to ensure your company is set up to execute social effectively.
3. Ways to amplify social activity beyond organic engagement.
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
Live Webinar- Financial Professionals and the Future of Social Media and Thou...LinkedIn
How are financial advisers using social media today to engage clients and prospects? Are advisers using thought leadership as a way to engage prospects while providing a means to educate consumers? How are consumers using social media and thought leadership to connect with advisers?
These and other issues are the focus of Financial Professionals and the Future of Social Media and Thought Leadership, a special webcast presentation by LinkedIn and the Financial Planning Association® (FPA®).
Recent research by LinkedIn and FPA revealed that 67% of high growth firms have added new clients directly as a result of social media activity. What lessons can you learn from the research and how can you get your social media action plan together today to realize that same success?
Join us for this informative webcast to hear:
- Highlights from the Financial Professionals and the Future of Social Media and Thought Leadership research
- A detailed action plan to help you approach social media the right way
- Secrets for building a dynamic social media and thought-leadership presence
As you’re planning your online marketing budget for 2014, these social spending stats for Facebook, Twitter, Pinterest, YouTube, Instagram and other channels will give you a broader context in which to consider your own spending plans
ROI on Digital and Social Media - GBG MumbaiGBG Mumbai
Presented at Google Business Group (GBG) Mumbai's event on Dec 21st 2013
The funda of return on investment (ROI) on digital and social media is starkly different from measuring ROI on other marketing initiatives. The difference is due to the engaging nature of digital medium as opposed to print and TV which merely broadcast information.
3 Industry experts interacted with the audiences to provide accepted methods of calculating Return on Investment in Digital and Social Media Marketing.
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
this provides a template to create a social media strategy, governance and a business case, loaded with social media statistics it is intended as a resource to inform executives of the importance of a social media strategy.
This panel event will be about trying to understand the do's and don'ts of inbound to ensure you convert your leads, rather than build you webtraffic
The Consequences of a Faceless Social Media Campaign
Heidi Grimwood - Campaign specialist Social Media Skills Club
The journey to modern marketing
Peter Reynolds - Marketing Cloud Alliances for Western Europe ; Oracle
Inbound Marketing - Secrets to Success
Alan Lynam - International Account Manager at HubSpot
The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive
marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business? Programmatic advertising uses artificial intelligence (AI) technologies with advanced algorithms that analyze consumer data and process it in real time.
Holiday Facebook Ads, the Ultimate Gift to Your BusinessGODigitalMarketing
Join G/O Digital and Facebook in this webinar to learn the benefits of social ads as a holiday marketing tool and how to use them to craft the perfect last-minute social campaign.
In this webinar, you will learn:
- The habits of social shoppers
- How to reach holiday shoppers with a social ads strategy
- The most effective ways to take advantage of the season’s spending
- And much more!
Trends for 2016: Digital Marketing Insights For Your FranchiseGODigitalMarketing
In this webinar you will learn:
• The number one challenge for franchisees in the past year and how to overcome it
• What franchisors are prioritizing with digital marketing in the coming year
• Where franchises are investing in digital, from SEO and PPC to mobile and social strategies
Building a Living & Breathing Marketing Strategy for Small BusinessesGODigitalMarketing
With more than 3 billion people on the Internet, digital marketing is one of the fastest, easiest and most effective ways to reach consumers today. Marketing is a living and breathing strategy that requires continual nurturing and optimization and is vital for small businesses to grow and flourish.
View our SlideShare & explore:
• What types of digital marketing and content work best to drive website visits, phone calls, appointments, leads and offline sales for local businesses
• How to make the best use of online marketing, data-driven research, product videos and educational events to justify your marketing spend and guide planning
• The ins and outs of building a fluid marketing strategy, including goal setting, ideation, program execution, potential costs, distribution channels and timing
• Why it’s critical to analyze data, test multiple variations and apply lessons from post-campaign data to optimize for future success
The Future of Retail: 2 Ways to Activate and Localize Marketing this Holiday ...GODigitalMarketing
Learn first-hand from the retail executives and marketers on the leading edge of omnichannel marketing. Get valuable tips and best practices your brand can utilize this holiday season, including:
• Actionable, turn-key steps to activate & scale local marketing – whether it’s winning a key weekend or reacting to a competitors aggressive pricing
• How to connect programmatic buying with programmatic content to drive maximum brand exposure, consumer engagement and cross-channel sales
• Case study examples of how retailers are extending traditional assets & deploying this content at scale through digital, mobile & video to drive local in-store purchases.
The Race to the Top of Search Rankings – Moving Up With PPCGODigitalMarketing
Most SMB owners, like yourself, understand the importance of getting a 1stpage Google ranking. However, achieving those 1st page SEO rankings is very difficult. Paid Search, often referred to as PPC, or Pay-Per-Click, is one way to beat the Google algorithm that governs what is displayed – and how high – in Google search rankings. Understanding the basics of PPC to increase online visibility and generate leads is crucial for ever SMB owner.
Walk away from this slideshare with actionable intelligence, through a discussion on:
• 5 PPC Best Practices
• How to use Google Adwords to increase your rankings
• Understanding Google’s Quality Score and how to maximize it to increase online visibility
• BONUS! Discussion on how to leverage Maps to reach MORE people who are interested in YOUR business
2014 Holiday Shopping Webinar: Using Digital Marketing To Drive In-Store SalesGODigitalMarketing
Get ready for the 2014 holiday shopper with the three hottest digital marketing strategies needed to win this year’s compressed holiday season.
As retailers and brands aim to hit Q4 revenue forecasts despite a historically shorter timeframe to connect with shoppers or react to competitive price-matching or market conditions, marketers need to think differently about how to fortify their holiday strategy with proactive digital tactics to drive shopper in-store. To #WinHoliday this season, retail and brand marketers must ‘know thy customer’ backwards and forwards.
TO DOWNLOAD: http://bit.ly/1lEVz6n
See how the changes with the Facebook platform can help support marketing goals and provide increased value. We are shifting how brands and franchises think about and incorporate Social Media into their marketing plans.
Why All the Infatuation with Native Advertising? 5 Truths Every Marketer Shou...GODigitalMarketing
What is native advertising and is it just a fancifully-dressed up, repackaged iteration of a magazine advertorial? Find out this and five truths about native ads in this presentation from G/O Digital CMO Jeff Fagel.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
3. 2016 Sales Leadership Summit Powered by G/O DIGITAL
3
#GoSummit2016
It All Starts With the Customer
Who is my
audience?
What
interests my
audience?
How & where
does my
audience
connect with my
business?
What
actions do I
want to
occur?
How can I
compel
actions?
How can I
invite my
audience to
actively
participate in my
business
stories?
How can I
engage,
without
interrupting?
“I want you to have pathological
empathy for your reader.
That means really knowing
your customer.”
Ann Handley
4. 2016 Sales Leadership Summit Powered by G/O DIGITAL
4
#GoSummit2016
Questions To Ask Yourself
• What is my client’s marketing objective?
• Who is their customer?
5. 2016 Sales Leadership Summit Powered by G/O DIGITAL
5
#GoSummit2016
Agenda
The Social Landscape
Understanding Your Client’s Marketing Objectives
How Businesses Succeed on Social
Determining the Best Solution
6. 2016 Sales Leadership Summit Powered by G/O DIGITAL
6
#GoSummit2016
The Social
Landscape
7. 2016 Sales Leadership Summit Powered by G/O DIGITAL
7
#GoSummit2016
Consumer Social Landscape
2016 Monthly Active Users On Each Network*
*Source: statista.com
8. 2016 Sales Leadership Summit Powered by G/O DIGITAL
8
#GoSummit2016
@godigitalmktg
Facebook
WHO
• 58 Million American Users 18-34
• 48 Million American Users 35-54
• 28 Million American Users Age 55+
WHAT
• 936 Million Active Daily Users
• 4 Billion Videos Viewed Each Day
• 39 Minutes Average Daily Time On Site
8
Sources: Facebook, Statista,
2003 Facebook Launched
2008 Fan Pages Launched
TIMELINE
2010
Promoted Content
Launched
9. 2016 Sales Leadership Summit Powered by G/O DIGITAL
9
#GoSummit2016
godigitalmarketing.com @godigitalmktg
WHO
• 56% Male vs. 44% Female
• Top 5 Industries
9
Sources: LinkedIn
2003 LinkedIn Launched
2008 LinkedIn Advertising
Launched
TIMELINE
LinkedIn
WHAT
• 15 Million Profile Views Daily
• 1.45 Million Job Views
• 44,000 Job Applications
• 41% Traffic is Mobile
• 17 minutes Average Monthly Time On Site
• Information
Technology
• Health Care
• Construction
• Education Mgmt.
• Accounting
10. 2016 Sales Leadership Summit Powered by G/O DIGITAL
10
#GoSummit2016
Sources: Jeff Bullas, Pew Research, Twitter. Rocket Post, Statista
2006 Twitter Launched
2010 Twitter Advertising
Launched
WHO
• 23 Million American Users Age 18-34
• 15 Million American Users Age 35-54
• 7 Million American Users Age 55+
WHAT
• 500 Million Tweets Per Day
• 80% Active Users On Mobile
• 170 Minutes Average Monthly Use
Twitter
TIMELINE
11. 2016 Sales Leadership Summit Powered by G/O DIGITAL
11
#GoSummit2016
godigitalmarketing.com
WHO
• 60% Users Age 18-34
• 16% Users Age 35-44
• 5% Users Age 55+
• 70% Users are outside of the U.S.
WHAT
• 80 Million Photos Per Day
• 3.5 Billion Photos Liked Per Day
11
Sources: Instagram
2010 Instagram Launched
2013 Instagram Advertising
Launched
Instagram
TIMELINE
12. 2016 Sales Leadership Summit Powered by G/O DIGITAL
12
#GoSummit2016
WHO
• 85% Users Are Female
• 67% Users are Under the Age of 40
WHAT
• 1 Billion Boards Created
• 50 Billion Items Pinned
• 98 Minutes Average Time On Site Per Month
• Most Pinned Categories
• Food & Drink
• DIY & Crafts
• Home Décor
• Holidays & Events
Sources: Ahalogy
2010 Pinterest Launched
2013 Promoted Pins
Launched
Pinterest
TIMELINE
13. 2016 Sales Leadership Summit Powered by G/O DIGITAL
13
#GoSummit2016
Understanding Your Client’s
Marketing Objectives
14. 2016 Sales Leadership Summit Powered by G/O DIGITAL
14
#GoSummit2016
Without Goals,
YOUR CLIENT IS FLYING BLIND
Identify Goals Your Client Wants To Achieve
• More website traffic?
• More phone calls?
• More leads?
• More in-store sales?
• More customer loyalty?
• More direct dialogue with their customers?
Work towards your client’s marketing objectives by
understanding the consumer, what motivates them to take
action, where they interact and why they engage.
15. 2016 Sales Leadership Summit Powered by G/O DIGITAL
15
#GoSummit2016
How Social Can Help
Drive Actions Amplify Brand
Awareness
Handle Customer
Service
of all social media customers
complaints are on Facebook.
Twitter is 17%.*71
*Source: HugYourHaters.com
16. 2016 Sales Leadership Summit Powered by G/O DIGITAL
16
#GoSummit2016
How Businesses
Succeed On Social
17. 2016 Sales Leadership Summit Powered by G/O DIGITAL
17
#GoSummit2016
MEET THE PEOPLE WHO’LL LOVE
YOUR CLIENT’S BUSINESS
Facebook for Business
• 50 million small business pages
• 1.48 – average number of daily posts by brands
• 41% of small businesses use Facebook
• 87% of posts to Facebook pages that go unanswered
Sources: Tech Crunch, Social Times, eMarketer, Locowise
18. 2016 Sales Leadership Summit Powered by G/O DIGITAL
18
#GoSummit2016
Facebook
Ideal client one:
1. Limited marketing budget
2. Not sure who their target
audience is
3. New to the social space
Ideal client two:
1. Decent marketing budget
2. Looking to expand their
reach further
Client resources:
Personal and original content
including links, videos and
images
Achievable goals:
• Sales
• Branding
• Customer Service
19. 2016 Sales Leadership Summit Powered by G/O DIGITAL
19
#GoSummit2016
Rainbeau Curves:
Facebook Ads Drive Action
Results
• Reach: 3,040,006
• Conversions: 985
• Clicks: 303,762
• CTR: 3.71%
• Top Audience: Plus Size
Fashion
20. 2016 Sales Leadership Summit Powered by G/O DIGITAL
20
#GoSummit2016
• 3 million LinkedIn business pages
• Mashable is the company page with the most engaged following
• 1 out of 3 professionals on the planet are on LinkedIn
• 1 in 20 LinkedIn profiles belong to recruiters
SUCCESS POWERED
BY RELATIONSHIPS
LinkedIn For Business
Source: We are social media
21. 2016 Sales Leadership Summit Powered by G/O DIGITAL
21
#GoSummit2016
Ideal client:
1. Decent marketing budget
2. In the B2B space
3. Looking to increase their
brand presence
Client resources:
Content that promotes
relationship building, industry
news & thought leadership
Achievable goals:
Branding
LinkedIn
22. 2016 Sales Leadership Summit Powered by G/O DIGITAL
22
#GoSummit2016
Forest City Enterprise:
LinkedIn Ads Increase Branding
Results
• Impressions: 2,073,676
• Engagements: 1844
• Clicks: 1,336
• CTR: 0.98%
• Top Audience: Real
Estate Professionals
23. 2016 Sales Leadership Summit Powered by G/O DIGITAL
23
#GoSummit2016
Twitter For Business
• 65.8% of U.S. companies use Twitter for marketing
• 74% of people follow SMBs to get product updates
• 47% of people who follow a brand on Twitter are more likely to
visit that company’s website
FOR BUSINESSES AND BRANDS WHO
WANT TO GROW THEIR BUSINESS
Source: DMR
24. 2016 Sales Leadership Summit Powered by G/O DIGITAL
24
#GoSummit2016
Twitter
Ideal client:
1. Decent marketing budget
2. Has already seen
success with other social
networks
3. Looking to expand their
reach further
4. Works for both B2C &
B2B companies
Client resources:
Either personal or professional
- timely updates including links,
images & videos
Achievable goals:
Sales
Branding
Customer Service
26. 2016 Sales Leadership Summit Powered by G/O DIGITAL
26
#GoSummit2016
Instagram For Business
• 96% of US Fashion brands use Instagram
• Photos & stills generate 36% more likes than videos
• Posts with at least one hashtag average 12.6% more engagement
• Posts tagged with a location receive 79% higher engagement
INSPIRE PEOPLE VISUALLY WITH
YOUR CLIENT’S BUSINESS STORY
Sources: eMarketer, Adweek, Simply Measured
27. 2016 Sales Leadership Summit Powered by G/O DIGITAL
27
#GoSummit2016
Ideal client:
1. Decent marketing budget
2. Has already seen success
with other social networks
3. Looking to expand their
reach further
4. Has a mobile-first mentality
Client resources:
Visual Inspiration - story
telling through captivating
images & videos
Achievable goals:
Sales
Branding
Instagram
28. 2016 Sales Leadership Summit Powered by G/O DIGITAL
28
#GoSummit2016
Stichbee:
Instagram Ads Amplify Site Traffic
Results
• Reach: 139,352
• Site Traffic: 337
• Clicks: 342
• CTR: 0.10%
• Top Audience: Boutiques &
Online Shopping
29. 2016 Sales Leadership Summit Powered by G/O DIGITAL
29
#GoSummit2016
Pinterest For Business
• 88% Purchase a product they pinned
• 49% Purchased 5 or more product they pinned
• Tutorials, guides & do-it-yourself pins have a 42% higher CTR
compared to other types of pins
• 83% of active users prefer to follow a brand than a notable celebrity
GET DISCOVERED BY MILLIONS OF
PEOPLE LOOKING FOR THINGS TO
PLAN, BUY AND DO
Sources: Jeff Bullas, Cision
30. 2016 Sales Leadership Summit Powered by G/O DIGITAL
30
#GoSummit2016
Pinterest
Ideal client:
1. Decent marketing budget
2. Has already seen success
with other social networks
or search advertising
3. Looking to expand their
reach further
Client resources:
Life events, content including
keyword rich visuals & links
Achievable goals:
Sales
Branding
31. 2016 Sales Leadership Summit Powered by G/O DIGITAL
31
#GoSummit2016
Rainbeau Curves:
Pinterest Ads Drive Actions
Results
• Impressions: 105.6K
• Conversions: 1
• Clicks: 517
• Repins: 113
• CTR: 0.5%
• Top Audience: Plus Size
Women's Clothing
32. 2016 Sales Leadership Summit Powered by G/O DIGITAL
32
#GoSummit2016
Determining
The Best
Solution
33. 2016 Sales Leadership Summit Powered by G/O DIGITAL
33
#GoSummit2016
ONLINE WOMEN’S CLOTHING RETAILER:
Recently saw a decline in sales and is looking
for a way to start generating more sales.
Situation One
34. 2016 Sales Leadership Summit Powered by G/O DIGITAL
34
#GoSummit2016
AUTO DEALER:
Looking to rebuild their reputation,
recently they have had a high
number of negative reviews.
Situation Two
35. 2016 Sales Leadership Summit Powered by G/O DIGITAL
35
#GoSummit2016
TRADE SCHOOL:
Getting great results and leads with
PPC and want to expand efforts to
gain even more new students.
Situation Three
36. 2016 Sales Leadership Summit Powered by G/O DIGITAL
36
#GoSummit2016
Situation Four
MULTI-LOCATION RESTAURANT:
Their sales drop in the summer and
they are looking for a new way to get
more customers in the door.