G/O Digital's retail expert explains what’s important to consumers and how you can sell the right solution to your retail clients to achieve their goals.
G/O Sales Summit: Selling Home Services to Consumers in the Digital SpaceGODigitalMarketing
G/O Digital's home services expert explains the differences of the consumer buying cycle and decision journey of online users who are purchasing a service rather than a physical product, and how a service business can position and market themselves online.
The document discusses connecting patients in need of healthcare with wellness providers through an omnichannel approach. It outlines how the patient journey is complex, influenced by many factors, and involves both online and offline research. The presentation recommends tailoring digital marketing mixes like websites, search, social media, and video to specific healthcare services and patients' needs. Case studies show how integrated marketing approaches can generate impressions, actions, and leads for medical clients.
G/O Sales Summit: How to Target the "Always On" Student to Increase EnrollmentsGODigitalMarketing
G/O Digital's education expert shows how to build a proven strategy focused on uniquely targeting prospective students and effectively increasing student enrollment.
G/O Digital social expert explains which social platforms are dominating consumers’ time and how they can be leveraged to help achieve your business goals.
Brand Building Besties: SEO & PPC Work Better TogetherGODigitalMarketing
It’s no secret local businesses need to use SEO and PPC strategies to meet more customers in the digital world, but did you know the two strategies actually boost each other?
Social selling and digital marketing are essential to B2B companies for a variety of reasons. Bryan O'Rourke explore why this is important, what you should be doing and how you should do it.
How Google Enterprise Used Social Selling to Generate Connections, Engagement...Tom Skotidas
In this presentation, Cathy Yum, head of Enterprise Marketing for Google in Asia, and Tom Skotidas, MD of Skotidas, present on how Google used Social Selling (through LinkedIn) to connect with senior B2B decision makers, use targeted content to build online relationships, and convert these relationships into qualified leads, meetings, and sales pipeline.
The document provides guidance on developing a digital marketing concept. It asks key questions about defining the target audience, goals, and resources. These include understanding who the target audience is, what the organization wants to accomplish through social media, and how much time and resources will be invested. The document also discusses aligning the digital strategy with the overall organizational vision and using social media as a tool to advance its work.
G/O Sales Summit: Selling Home Services to Consumers in the Digital SpaceGODigitalMarketing
G/O Digital's home services expert explains the differences of the consumer buying cycle and decision journey of online users who are purchasing a service rather than a physical product, and how a service business can position and market themselves online.
The document discusses connecting patients in need of healthcare with wellness providers through an omnichannel approach. It outlines how the patient journey is complex, influenced by many factors, and involves both online and offline research. The presentation recommends tailoring digital marketing mixes like websites, search, social media, and video to specific healthcare services and patients' needs. Case studies show how integrated marketing approaches can generate impressions, actions, and leads for medical clients.
G/O Sales Summit: How to Target the "Always On" Student to Increase EnrollmentsGODigitalMarketing
G/O Digital's education expert shows how to build a proven strategy focused on uniquely targeting prospective students and effectively increasing student enrollment.
G/O Digital social expert explains which social platforms are dominating consumers’ time and how they can be leveraged to help achieve your business goals.
Brand Building Besties: SEO & PPC Work Better TogetherGODigitalMarketing
It’s no secret local businesses need to use SEO and PPC strategies to meet more customers in the digital world, but did you know the two strategies actually boost each other?
Social selling and digital marketing are essential to B2B companies for a variety of reasons. Bryan O'Rourke explore why this is important, what you should be doing and how you should do it.
How Google Enterprise Used Social Selling to Generate Connections, Engagement...Tom Skotidas
In this presentation, Cathy Yum, head of Enterprise Marketing for Google in Asia, and Tom Skotidas, MD of Skotidas, present on how Google used Social Selling (through LinkedIn) to connect with senior B2B decision makers, use targeted content to build online relationships, and convert these relationships into qualified leads, meetings, and sales pipeline.
The document provides guidance on developing a digital marketing concept. It asks key questions about defining the target audience, goals, and resources. These include understanding who the target audience is, what the organization wants to accomplish through social media, and how much time and resources will be invested. The document also discusses aligning the digital strategy with the overall organizational vision and using social media as a tool to advance its work.
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
This document discusses real-time marketing and its potential. It begins with defining real-time marketing as using data analytics to shift marketing messages in real-time. It notes real-time marketing should be an ongoing process, not just campaigns or buzz projects. Examples show how brands have engaged in real-time ways during events. While real-time marketing can increase awareness, it must be relevant to business goals and not just clever social media posts. Case studies demonstrate how brands like P&G engaged in real-time ways during Hurricane Sandy that drove impressions, while Charmin tweets current events in a humorous style pushing potty humor limits.
The document discusses strategies for building a media company in the digital age. It addresses the need to develop workflows for content creation and distribution, build real-time listening capabilities, and integrate paid, owned and earned media channels. Specific recommendations include assigning roles for content production and social media, defining a brand narrative, optimizing the content supply chain, determining when to publish real-time content, and developing models for converging different media types to amplify content. The overarching message is that media companies must be agile content machines that facilitate collaboration and tell stories across multiple platforms and channels.
Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati...Tinuiti
Driving conversions through personalized marketing has become much more difficult in our new era of privacy. The solution? Building a first-party data structure to create customer profiles through their entire lifecycle.
In this webinar, we partner with customer engagement platform Braze to dive into how to create better customer profiles to drive your marketing—and your business.
This document discusses the declining effectiveness of paid social media marketing, especially on Facebook. It notes that people do not trust social ads and that buying fake fans destroys engagement. While promotions can still work if done organically, the document argues that organic social media strategies are better for business results. It also notes Facebook is focusing more on mobile and less on desktop, and that the company has acknowledged users, especially younger ones, are engaging less with Facebook in favor of other platforms like Instagram.
Social Intelligence in the Luxury Fashion Industry - WebinarBrandwatch
In this webinar we examine the opportunity social media presents not just for luxury fashion brands, but for all businesses, to understand their audiences. We’ll share the findings from our latest industry report on the luxury fashion market, including:
– The relationship between brands and their audiences
– How social intelligence gives brands the means to quantify trends
– Where companies like Chanel, Tory Burch, and Gucci rank on our Luxury Fashion Social Index
Digital Marketing Pitch to Bulb StudiosMatt Harrison
Birmingham City University student project. Working with Leicester based agency Bulb Studios on a live brief; We’ve developed a content marketing campaign that jointly meets your objectives and solves your potential clients problems with LEAD CAPTURE at the heart. We will drive visitors to Bulb website, increase convention, and generate solid leads. We propose the strategy focusing on content, digital and search engine optimization with user centric design at the heart of everything we do.
You're Gonna Need Paid for That: An OverviewFalcon.io
Social media advertising spend is expected to top $47.9 billion in 2021. In a pay-to-play game, social media advertising is a must for brands. Why is it so important? Speed to market, campaign sustainability, and good old fashioned message frequency. Ultimately, paid social media helps with targeting audiences and driving sales just as organic social media does. But, paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase. Paid social media strategies help with exactly that. But the real challenge is understanding the specifics of social media advertising, how to get started, what to spend and how each network operates. That’s a lot even for experienced marketers to manage and can be a hurdle for those just learning how to best use paid social media. This session aims to show & tell features and experiments worth trying across Facebook, Instagram, Twitter, LinkedIn, Twitter, LinkedIn, Google and TikTok as your one-stop shop to better performing paid ads. You'll learn:
How to think outside the box for ad placement
5 unique opportunities to spend on social
How to build community with paid social
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Falcon.io | 2021 Trends Virtual Summit - Social Commerce Falcon.io
This document outlines an agenda for a presentation on social commerce. The presentation will discuss what social commerce is and how it works, the current state of social commerce, why brands should invest in it, popular social media platforms that can be used for social commerce, and how to build a social commerce strategy. It also provides information about Wix and its e-commerce solutions. The presentation aims to educate attendees on leveraging social media for online sales and developing a successful social commerce approach.
Maria De Matteo (Outbrain) | Ecommerce e Native advertising: a winning combo ...Ecommerce HUB
Durante il 2020 abbiamo assistito ad un profondo cambiamento delle abitudini d'acquisto, molte delle quali continueranno ad essere presenti, in particolare durante il periodo di shopping più intenso dell'anno, dal Black Friday al Natale. Come può il Native Advertising supportare le pianificazioni digital per incentivare gli acquisti eCommerce? Quali sono gli strumenti e le best practice che i marketer dovrebbero adottare per catturare l'attenzione degli utenti? Oggi vi racconteremo le ultime tendenze di acquisto online in vista delle prossime festività, gli insight più rilevanti e le campagne pubblicitarie di successo come quella di Leroy Merlin
Digitalise your SME business: Digital marketing for the Covid/post-Covid eraClark Boyd
SMEs contribute a huge amount to overall GDP in the European Union. Although 2020 has brought challenges, it has also brought opportunities for these businesses to accelerate digital transformation for 2021. Consumers will continue to buy products and services from small and medium-sized enterprises, but their behaviours and demands have changed and SMEs must adapt.
This workshop will discuss the impact of Covid on e-commerce, before providing digital marketing tips for small business in search and social media.
This document proposes content marketing strategies for fashion brands. It notes that today's shoppers research purchases online and want information throughout the shopping process. Content marketing allows fashion brands to truly connect with customers by making the customer the hero of content, weaving the brand purpose throughout, and linking online and offline experiences. Proven tactics include upgrading e-commerce sites for easier navigation, turning brand fans into ambassadors through user-generated content, and linking in-store and online ordering. When brands connect emotionally with consumers through content, they see growth triple that of competitors.
How To Build Your Inbound Marketing GamePlanPR 20/20
Paul Roetzer gave a presentation on developing an inbound marketing game plan. He began by explaining the differences between outbound and inbound marketing. He then discussed key inbound marketing strategies like search engine optimization, content marketing, and social media. Roetzer stressed the importance of defining objectives, building dynamic budgets, and continuously measuring performance. The overall message was that inbound marketing levels the playing field for organizations and emphasizes relevant content over paid placements to attract customers.
This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the *Brilliant B2B Marketing Guide*.
Managing The Content Marketing Avalanche! B2B Content Marketing in 2014 Dave Chaffey
Presented as a Keynote to the B2B Marketing Content Avalanche Conference in London on 7th November 2013.
In this Keynote, I highlight some of the latest research in Content Marketing practices pulling out 10 trends needed to make the most of content marketing in 2014.
Examples show how leading companies are prioritising, managing and optimising their B2B content marketing including examples of new applications and new interactive B2B content marketing tools.
Walmart’s Omni-Channel Opportunities: Creating an Insights-based Ad StrategyTinuiti
In this session, we partnered with DataHawk, an eCommerce analytics platform, to discuss new updates coming to Walmart Connect, how to structure your strategy using Share of Voice tools, and the ways to create an insights-based strategy with Walmart Advanced Insights.
Christopher Penn - Build a Data-Driven Customer JourneyINBOUND
Do you understand the path your customers take toward conversion? Would you know if your customer journey is out of sync with your marketing operations? In this session, you'll learn what the best practice customer journey is for your industry, how to find your specific customers' desired path to conversion, and what next steps to take to optimize your marketing for maximum ROI.
New Business Strategies is a customer experience and strategy consulting firm that helps companies connect customer experience to revenue. It uses a proprietary Sellers' Compass methodology to deliver excellent customer experiences. The methodology maps customer journeys and identifies 30 ways journey maps can be used, such as lead scoring, content strategy, sales playbooks, and account strategies. Clients praise how the methodology guides them to effectively engage customers and establish enduring relationships.
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
This document discusses real-time marketing and its potential. It begins with defining real-time marketing as using data analytics to shift marketing messages in real-time. It notes real-time marketing should be an ongoing process, not just campaigns or buzz projects. Examples show how brands have engaged in real-time ways during events. While real-time marketing can increase awareness, it must be relevant to business goals and not just clever social media posts. Case studies demonstrate how brands like P&G engaged in real-time ways during Hurricane Sandy that drove impressions, while Charmin tweets current events in a humorous style pushing potty humor limits.
The document discusses strategies for building a media company in the digital age. It addresses the need to develop workflows for content creation and distribution, build real-time listening capabilities, and integrate paid, owned and earned media channels. Specific recommendations include assigning roles for content production and social media, defining a brand narrative, optimizing the content supply chain, determining when to publish real-time content, and developing models for converging different media types to amplify content. The overarching message is that media companies must be agile content machines that facilitate collaboration and tell stories across multiple platforms and channels.
Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati...Tinuiti
Driving conversions through personalized marketing has become much more difficult in our new era of privacy. The solution? Building a first-party data structure to create customer profiles through their entire lifecycle.
In this webinar, we partner with customer engagement platform Braze to dive into how to create better customer profiles to drive your marketing—and your business.
This document discusses the declining effectiveness of paid social media marketing, especially on Facebook. It notes that people do not trust social ads and that buying fake fans destroys engagement. While promotions can still work if done organically, the document argues that organic social media strategies are better for business results. It also notes Facebook is focusing more on mobile and less on desktop, and that the company has acknowledged users, especially younger ones, are engaging less with Facebook in favor of other platforms like Instagram.
Social Intelligence in the Luxury Fashion Industry - WebinarBrandwatch
In this webinar we examine the opportunity social media presents not just for luxury fashion brands, but for all businesses, to understand their audiences. We’ll share the findings from our latest industry report on the luxury fashion market, including:
– The relationship between brands and their audiences
– How social intelligence gives brands the means to quantify trends
– Where companies like Chanel, Tory Burch, and Gucci rank on our Luxury Fashion Social Index
Digital Marketing Pitch to Bulb StudiosMatt Harrison
Birmingham City University student project. Working with Leicester based agency Bulb Studios on a live brief; We’ve developed a content marketing campaign that jointly meets your objectives and solves your potential clients problems with LEAD CAPTURE at the heart. We will drive visitors to Bulb website, increase convention, and generate solid leads. We propose the strategy focusing on content, digital and search engine optimization with user centric design at the heart of everything we do.
You're Gonna Need Paid for That: An OverviewFalcon.io
Social media advertising spend is expected to top $47.9 billion in 2021. In a pay-to-play game, social media advertising is a must for brands. Why is it so important? Speed to market, campaign sustainability, and good old fashioned message frequency. Ultimately, paid social media helps with targeting audiences and driving sales just as organic social media does. But, paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase. Paid social media strategies help with exactly that. But the real challenge is understanding the specifics of social media advertising, how to get started, what to spend and how each network operates. That’s a lot even for experienced marketers to manage and can be a hurdle for those just learning how to best use paid social media. This session aims to show & tell features and experiments worth trying across Facebook, Instagram, Twitter, LinkedIn, Twitter, LinkedIn, Google and TikTok as your one-stop shop to better performing paid ads. You'll learn:
How to think outside the box for ad placement
5 unique opportunities to spend on social
How to build community with paid social
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
Falcon.io | 2021 Trends Virtual Summit - Social Commerce Falcon.io
This document outlines an agenda for a presentation on social commerce. The presentation will discuss what social commerce is and how it works, the current state of social commerce, why brands should invest in it, popular social media platforms that can be used for social commerce, and how to build a social commerce strategy. It also provides information about Wix and its e-commerce solutions. The presentation aims to educate attendees on leveraging social media for online sales and developing a successful social commerce approach.
Maria De Matteo (Outbrain) | Ecommerce e Native advertising: a winning combo ...Ecommerce HUB
Durante il 2020 abbiamo assistito ad un profondo cambiamento delle abitudini d'acquisto, molte delle quali continueranno ad essere presenti, in particolare durante il periodo di shopping più intenso dell'anno, dal Black Friday al Natale. Come può il Native Advertising supportare le pianificazioni digital per incentivare gli acquisti eCommerce? Quali sono gli strumenti e le best practice che i marketer dovrebbero adottare per catturare l'attenzione degli utenti? Oggi vi racconteremo le ultime tendenze di acquisto online in vista delle prossime festività, gli insight più rilevanti e le campagne pubblicitarie di successo come quella di Leroy Merlin
Digitalise your SME business: Digital marketing for the Covid/post-Covid eraClark Boyd
SMEs contribute a huge amount to overall GDP in the European Union. Although 2020 has brought challenges, it has also brought opportunities for these businesses to accelerate digital transformation for 2021. Consumers will continue to buy products and services from small and medium-sized enterprises, but their behaviours and demands have changed and SMEs must adapt.
This workshop will discuss the impact of Covid on e-commerce, before providing digital marketing tips for small business in search and social media.
This document proposes content marketing strategies for fashion brands. It notes that today's shoppers research purchases online and want information throughout the shopping process. Content marketing allows fashion brands to truly connect with customers by making the customer the hero of content, weaving the brand purpose throughout, and linking online and offline experiences. Proven tactics include upgrading e-commerce sites for easier navigation, turning brand fans into ambassadors through user-generated content, and linking in-store and online ordering. When brands connect emotionally with consumers through content, they see growth triple that of competitors.
How To Build Your Inbound Marketing GamePlanPR 20/20
Paul Roetzer gave a presentation on developing an inbound marketing game plan. He began by explaining the differences between outbound and inbound marketing. He then discussed key inbound marketing strategies like search engine optimization, content marketing, and social media. Roetzer stressed the importance of defining objectives, building dynamic budgets, and continuously measuring performance. The overall message was that inbound marketing levels the playing field for organizations and emphasizes relevant content over paid placements to attract customers.
This webcast covered covered the key areas to review when developing a digital strategy for B2B Marketing to support the *Brilliant B2B Marketing Guide*.
Managing The Content Marketing Avalanche! B2B Content Marketing in 2014 Dave Chaffey
Presented as a Keynote to the B2B Marketing Content Avalanche Conference in London on 7th November 2013.
In this Keynote, I highlight some of the latest research in Content Marketing practices pulling out 10 trends needed to make the most of content marketing in 2014.
Examples show how leading companies are prioritising, managing and optimising their B2B content marketing including examples of new applications and new interactive B2B content marketing tools.
Walmart’s Omni-Channel Opportunities: Creating an Insights-based Ad StrategyTinuiti
In this session, we partnered with DataHawk, an eCommerce analytics platform, to discuss new updates coming to Walmart Connect, how to structure your strategy using Share of Voice tools, and the ways to create an insights-based strategy with Walmart Advanced Insights.
Christopher Penn - Build a Data-Driven Customer JourneyINBOUND
Do you understand the path your customers take toward conversion? Would you know if your customer journey is out of sync with your marketing operations? In this session, you'll learn what the best practice customer journey is for your industry, how to find your specific customers' desired path to conversion, and what next steps to take to optimize your marketing for maximum ROI.
New Business Strategies is a customer experience and strategy consulting firm that helps companies connect customer experience to revenue. It uses a proprietary Sellers' Compass methodology to deliver excellent customer experiences. The methodology maps customer journeys and identifies 30 ways journey maps can be used, such as lead scoring, content strategy, sales playbooks, and account strategies. Clients praise how the methodology guides them to effectively engage customers and establish enduring relationships.
(In Swedish) Expressen - a leading national daily in Sweden - is building their editorial strategy and real time reporting on datadriven insights from reader engagement and behavioural analytics. The result is a transformation of journalism in a highly competitve media environment.
(In Swedish) Peter Mackhé of the Swedish research bureau Dagens Analys walks you through the fast paced evolution in customer behavior and how to capture and create insights from the data points created when interacting with your brand.
Content Strategy for the Customer Journey: Personalization Done Right Confab ...Kevin Nichols
Content Strategy for the Customer Journey: Personalization Done Right
"Personalized Content." "Right Content, Right User, Right Time." "Contextual and Intelligent Content."
These concepts are only realized fully through a customer journey—and the formulation of a content journey around that experience. But how do you actually structure a customer's content experience in a way that captures all necessary channels and interactions? Attend this session to hear how SapientNitro has answered these questions to achieve successful personalization:
What are the various touch points in a typical customer journey for web, mobile, in-store, and post-purchase channels?
What is a fully personalized experience, and why is it only effective if it includes what happens in one-on-one (offline) human interaction?
What approaches are necessary for each: smartphone, tablet, in-store, website?
How can you best position content across multiple channels to meet the requirements and needs of the entire customer journey?
How do you future-proof, and which metrics are best to do so?
This document discusses how technology will change transportation and cities. It argues that self-driving cars will drastically reduce the cost per kilometer driven, leading to more driving without humans. This could disrupt transportation by creating a new interoperable system where private cars and fleets are part of a shared network. It suggests that private car ownership may disappear as driving becomes more like a sport, and that mobility will be provided by businesses as part of their models. The document also discusses how these changes could lead to new approaches to urban design if people are no longer constrained by commutes.
The customer journey, digital transformation, and youJason Bloomberg
Digital marketers focus on the customer journey -- all the interactions a customer has with a company, from anonymous prospect to new customer to existing customer. As companies become software-driven organizations, these interactions increasingly become digital moments, as customers interact with companies via technology touchpoints.
From the perspective of the business analyst or business process specialist, this laser focus on the customer journey changes the game for understanding customer requirements, as customers are more interested in experiences than applications, digital moments over software-based capabilities.
Mapping Content Strategy to the Modern Customer Journey - MassTLC Summit 2016Gary DeAsi
This document discusses mapping content strategy to the modern customer journey. It begins by outlining common challenges like limited content and random acts of content. It then recommends adopting a stages model and considering key customer and business factors. The rest of the document provides details on planning content by auditing existing content, identifying gaps, and aligning content distribution across channels. It emphasizes aligning content to stages in the customer journey and defining metrics for each stage from engagement to advocacy.
The document discusses how the internet has changed consumer behavior and decision making processes. It explains that with more accessible information online, the consumer research phase has expanded. Marketers need to provide helpful content throughout the consumer journey, from awareness to advocacy, and across paid, owned, and earned channels. An integrated approach is needed to understand the complete funnel and close loops from online to offline actions. Triggers can be used to encourage sharing and advocacy. The entire customer journey should be mapped and measured using key performance indicators.
Backbase webinar feat. Jim Marous: State of the Digital Customer Journey Backbase
Customer loyalty and retention, two of the most important considerations in measuring business success in banking, are created by truly knowing your customer and offering a superior customer experience.
However, banks need to improve customer experience, and digital channels are the best way to achieve this. Many FIs know this already, yet still find it difficult to seize the opportunity, despite knowing many customer pain points, such as no real onboarding process, a personalization gap, and lack of a seamless omni-channel experience.
In this new Backbase webinar, we have talked to the renowned industry thought leader Jim Marous, co-publisher of The Financial Brand and publisher of the Digital Banking Report, about the importance of digital channels, about onboarding, and about the multi-channel process.
The webinar agenda covers:
The importance of digital channels
Digital onboarding
The commitment to the digital
The real online customer experience: the omni-channel process
This document provides an overview of customer journey mapping and how to build an effective customer journey map. It discusses getting started with mapping, different mapping frameworks and approaches, key considerations when mapping, and how to analyze insights and use the map to improve customer experiences. The goal is to help readers understand customer journey mapping and have success designing and creating great customer experiences.
How can you analyze what people are sharing and engaging with on Facebook? Up until recently this was not possible, but now it is with Facebook Topic Data.
In this presentation we'll cover what this means for the world of marketing (and doing business in general). We’ll also cover ways you can analyze Facebook Topic data – and turn it into actionable intelligence – through Sysomos Scout.
- Why personalisation matters when considering your website as a sales channel
- Why your website visitor’s customer journey needs to be accounted for the best results
- What actions you can start taking immediately
What’s gone wrong with Content Marketing?
Remember when everyone was excited by content marketing? It feels like such a long time ago. We were young. We were naïve. We had better hair.
That’s not to say everyone’s stopped content marketing. In fact, there’s more of it than ever before. The problem is: while lots of people are doing it, not many are doing it well.
Are you?
In this presentation, we will cover topics such as:
• Discovering the seven deadly sins of content marketing
• Learn how to avoid them
Building a winning Digital Experience does not start with technology, instead it starts with a good strategy, relevant touchpoints you want to create, and business outcomes you want to drive. From e-commerce, to email, to mobile, through sales, and service there are many places to go, and so little time and resources. You don’t want to boil the ocean and need results. This session will discuss how to set a strategy, how to optimize, and how to leverage your organization and martech stack to win. Join Alp Mimaroglu, Head of Marketing Technology at Sysco, as he shares strategies, tactics, and actionable advice to build a better digital experience at your organization.
Key Takeaways
• Think about how to problem-solve the digital experience and think through the complexity
• Optimize your future marketing technology roadmap
• Understand the pitfalls of optimizing a digital experience and where to focus your energy
Scaling International Performance with Google and TinuitiTinuiti
Tinuiti is an award-winning performance marketing agency that manages over $2B in media for its clients annually. The document discusses Tinuiti's international growth framework and tools it uses to help clients scale internationally with Google. It provides an overview of key industry trends such as increased online activity globally and the benefits of pursuing international growth. The framework involves understanding where clients are in their global journey, using insights tools to research new markets, and addressing operational challenges as clients expand their footprint.
The State Of Organic Search (SEO) Going Into 2015Danny Denhard
2014 has been a turbulent year in SEO, there have been a record number of changes, the SERP’s have changed in every vertical and the most recent updates have been some of the most discussed updates across social media and forums.
The following article asks six questions to some of the best minds in organic marketing and SEO, the article provides insights into what happened in 2014 and what they predict will happen in 2015 including a number of recommendations for you to consider or implement in the coming months.
The article contains views from agency heads, directors / heads of marketing and search departments and freelance consultants.
The document provides information on various social media marketing strategies and metrics. It discusses how lifestyle marketing can be broken down into creating valuable content for audiences, building engagement with that content, and running ads and promotions. Specific strategies highlighted include running design contests, leveraging follower growth, and creating a variety of content types. The document also presents examples of social media campaigns that drove leads, sales, and new business opportunities for brands.
How To Market Your Expertise Online: Creating A Brand StrategyMomentum Marketing
Do you want to leverage your online presence to reflect your expert status in your industry? Learn how to create a brand strategy for your small business or consulting practice in this presentation.
If you are interested in creating a brand strategy for your digital marketing presence, please contact MOMENTUM MARKETING today for a FREE CONSULTATION!
info@gomommentummarketing.com
How To Market Your Expertise Online: Creating A Brand StrategySabrina Franklin
Presented by Sabrina Franklin
Principal Strategist at Momentum Marketing
For the Forensic Expert Witness Association (FEWA)
American Association of Legal Nurse Consultants (AALNC)
South San Francisco, CA on June 7th, 2015
The document discusses effective lead generation through lead lifecycle management. It outlines how to create a successful lead management strategy with 6 steps: 1) Align marketing activities with sales results; 2) Understand the customer's buying cycle; 3) Automate the lead management process; 4) Implement scoring and routing of leads; 5) Nurture leads throughout the buying cycle; 6) Measure performance. The document provides details on each step and emphasizes the importance of collaboration between marketing and sales to improve conversion rates and revenue.
Trustpilot’s Tips On Making The Festive Season Pay-Off All YearTrustpilot
Holiday spend is projected to increase by 10% in 2016 (according to PwC), with even higher growth rates expected for eCommerce.
Are you prepared to have your best holiday season yet? If not, then don't worry.. check out our webinar to prepare for the holiday rush!
Google and 180fusion Seminar October 15th180Fusion
This document summarizes a marketing presentation given by Bo Pulito of Google and Scott Cohen of 180Fusion. The presentation discusses how people are constantly connected across multiple devices and how marketing must be mobile-first, local, and relevant to moments that matter. 180Fusion strategies include using remarketing to engage customers across the entire customer journey on Google's platforms.
The document discusses optimizing the customer experience across channels by using data and analytics. It notes that customers expect consistent experiences and will go elsewhere if a company cannot provide value. The key is to optimize the customer journey through business rules, machine learning, and personalization. Having a single customer view, delivering real-time experiences, and knowing all available data are important to engaging customers effectively.
As a B2B marketer you have some knowledge of digital marketing principles but need to be able to develop and apply this to delivering your overall B2B business objectives. How do you integrate B2B digital marketing? How do you use digital to support B2B branding and awareness campaigns, lead generation and nurturing objectives? How do you roll-out digital marketing to the business during the Covid-19 crisis? After this live webinar you will understand how to:
Use digital marketing at different stages in the B2B customer lifecycle from awareness and early need recognition through to developing business with customers
Integrate digital marketing into existing B2B marketing processes, and how to integrate offline with online to achieve marketing objectives.
Leverage digital marketing and applications to generate and nurture leads, how to create content and how social media can be applied to support B2B business objectives.
Takeaways
B2B digital marketing strategies and how to think strategically
Align B2B digital marketing strategy with business and sales objectives
Identify business customer insights through B2B digital technologies
Find and target B2B customers
Touchpoint mapping across the B2B buyer journey
B2B digital advertising targeting and retargeting
The role of B2B Search Engine Marketing
How to use social media to support B2B business objectives
Learn how to use digital channels for B2B lead generation and nurturing
How to measure digital marketing effectiveness
Practical case studies and examples of best practice B2B digital marketing
About the speaker
Daniël Heerkens is a Dutch entrepreneur and award winning marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is co-founder & Regional Managing Director at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Ping An, Bosch, CNN, Stanley Black & Decker, Sonos, InterContinental Hotels & Red Bull just to name a few. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.
This seminar featured speakers for Top Floor and Google talking about how the digital marketing landscape has changed -- and how leading marketers are evolving their approach.
Google Wildfire For Automotive Social Media Advertising Brian Pasch
Learn why social media advertising is a new opportunity for car dealers especially since Google Wildfire presents consumers with device independent landing pages increasing engagement.
How to Build Your Inbound Marketing Game Plan
Learn how to generate leads and build loyalty by outthinking, not outspending, the competition. Inbound marketing is powered by content and community. In order to grow smarter and faster, organizations must maintain powerful Websites, participate in social media and continually publish great content. The Inbound Marketing GamePlan follows a proven eight-step system that concentrates on shifting resources to more effective and measurable inbound marketing strategies.
* Paul Roetzer, President, PR 20/20
Forrester Webinar - Individualization Versus PersonalizationZAPinfo.io
See the differences between these to marketing methods and how major shopping sites are utilizing more individualized marketing solutions to drive customer engagement
Getting Your Products on (and then off) the Shelf: Working with Brokers and C...Tinuiti
In this session, we’ve partnered with KMG Group, a vendor rep firm, to dive into data to look for when working with a new retailer and advertising strategies to put in place to attract consumers on specific retail platforms.
Optimizing the Path to Conversion Leveraging Social Proof to Increase Sales Tinuiti
Trust Pilot Presents:
Social proof is at the top of many marketer’s minds, but it’s not always clear which types you should be using or how you should be promoting them. Join us during this session to learn about the different ways you can leverage social proof to optimize your conversion rates.
Similar to G/O Sales Summit: The New Buying Journey for Retailers (20)
The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive
marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make up 50% of all digital ad sales by 2018. But what is programmatic advertising, and what can it do for your business? Programmatic advertising uses artificial intelligence (AI) technologies with advanced algorithms that analyze consumer data and process it in real time.
The document discusses consumer micro-moments, which are moments when consumers use their smartphones to immediately find solutions, products, or services to meet a need. It notes that over 90% of people use their phones outside the home or to help progress long-term goals. The document advises businesses to understand potential micro-moments that could trigger searches for their products or services and to provide relevant, easy to access information to target consumers in micro-moments.
Holiday Facebook Ads, the Ultimate Gift to Your BusinessGODigitalMarketing
Join G/O Digital and Facebook in this webinar to learn the benefits of social ads as a holiday marketing tool and how to use them to craft the perfect last-minute social campaign.
In this webinar, you will learn:
- The habits of social shoppers
- How to reach holiday shoppers with a social ads strategy
- The most effective ways to take advantage of the season’s spending
- And much more!
In the digital environment, the student's search for higher education is unique. We will walk you through the learner's journey to finding higher education.
Trends for 2016: Digital Marketing Insights For Your FranchiseGODigitalMarketing
In this webinar you will learn:
• The number one challenge for franchisees in the past year and how to overcome it
• What franchisors are prioritizing with digital marketing in the coming year
• Where franchises are investing in digital, from SEO and PPC to mobile and social strategies
Building a Living & Breathing Marketing Strategy for Small BusinessesGODigitalMarketing
With more than 3 billion people on the Internet, digital marketing is one of the fastest, easiest and most effective ways to reach consumers today. Marketing is a living and breathing strategy that requires continual nurturing and optimization and is vital for small businesses to grow and flourish.
View our SlideShare & explore:
• What types of digital marketing and content work best to drive website visits, phone calls, appointments, leads and offline sales for local businesses
• How to make the best use of online marketing, data-driven research, product videos and educational events to justify your marketing spend and guide planning
• The ins and outs of building a fluid marketing strategy, including goal setting, ideation, program execution, potential costs, distribution channels and timing
• Why it’s critical to analyze data, test multiple variations and apply lessons from post-campaign data to optimize for future success
Facebook ads can help businesses achieve their goals. It is important to 1) optimize business pages, 2) define goals like more traffic or sales, and 3) create worthwhile, relevant ads through targeting, offers, budgets and testing. For example, an ice cream store saw success by targeting families on Facebook with a 50% off offer. They had 257 offer claims, 60 in-store redemptions, $5,500 in sales, and a 1,100% return on their investment through personalized ads that amplified their seasonal sales. In summary, optimizing business pages, defining goals, and creating relevant ads through targeting and testing can help businesses see results from Facebook ads.
In this webinar, we’ll discuss:
•How consumers are using Facebook as a resource for information about small businesses
•How the recent updates to Facebook’s platform can be leveraged to stretch paid efforts as well as organic
•Types of Facebook ad units that resonate best with small business shoppers and increase the likelihood of offline sales
•How to combine locally targeted Facebook offers and ads with organic content to drive maximum ROI
•Maximize your investment by learning how to test and optimize your paid approach on Facebook
The Future of Retail: 2 Ways to Activate and Localize Marketing this Holiday ...GODigitalMarketing
Learn first-hand from the retail executives and marketers on the leading edge of omnichannel marketing. Get valuable tips and best practices your brand can utilize this holiday season, including:
• Actionable, turn-key steps to activate & scale local marketing – whether it’s winning a key weekend or reacting to a competitors aggressive pricing
• How to connect programmatic buying with programmatic content to drive maximum brand exposure, consumer engagement and cross-channel sales
• Case study examples of how retailers are extending traditional assets & deploying this content at scale through digital, mobile & video to drive local in-store purchases.
The Race to the Top of Search Rankings – Moving Up With PPCGODigitalMarketing
Most SMB owners, like yourself, understand the importance of getting a 1stpage Google ranking. However, achieving those 1st page SEO rankings is very difficult. Paid Search, often referred to as PPC, or Pay-Per-Click, is one way to beat the Google algorithm that governs what is displayed – and how high – in Google search rankings. Understanding the basics of PPC to increase online visibility and generate leads is crucial for ever SMB owner.
Walk away from this slideshare with actionable intelligence, through a discussion on:
• 5 PPC Best Practices
• How to use Google Adwords to increase your rankings
• Understanding Google’s Quality Score and how to maximize it to increase online visibility
• BONUS! Discussion on how to leverage Maps to reach MORE people who are interested in YOUR business
2014 Holiday Shopping Webinar: Using Digital Marketing To Drive In-Store SalesGODigitalMarketing
Get ready for the 2014 holiday shopper with the three hottest digital marketing strategies needed to win this year’s compressed holiday season.
As retailers and brands aim to hit Q4 revenue forecasts despite a historically shorter timeframe to connect with shoppers or react to competitive price-matching or market conditions, marketers need to think differently about how to fortify their holiday strategy with proactive digital tactics to drive shopper in-store. To #WinHoliday this season, retail and brand marketers must ‘know thy customer’ backwards and forwards.
TO DOWNLOAD: http://bit.ly/1lEVz6n
See how the changes with the Facebook platform can help support marketing goals and provide increased value. We are shifting how brands and franchises think about and incorporate Social Media into their marketing plans.
Why All the Infatuation with Native Advertising? 5 Truths Every Marketer Shou...GODigitalMarketing
What is native advertising and is it just a fancifully-dressed up, repackaged iteration of a magazine advertorial? Find out this and five truths about native ads in this presentation from G/O Digital CMO Jeff Fagel.
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
G/O Sales Summit: The New Buying Journey for Retailers
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The New Buying
Journey For Retailers
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US Consumers are
Big Spenders
Total Retail Sales (billions)
2014 $4,632.29
2015 $4,785.15
2016 $4,952.63
2017 $5,125.98
2018 $5,300.26
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Why do
consumers
buy?
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“People don’t want to buy a quarter-inch
drill. They want a quarter-inch hole.”
godigitalmarketing.com
–Theodore Levitt
InvolvementPerceived Importance
Risk ($$$)
Psychological factors shape buying habits
Rational/Emotion
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Everything starts with a need
of shoppers
research online
before buying81%
Retailing Today, 2014
Using search
engines
Comparing
product
prices
Reading user
reviews
Visiting
multiple online
stores
Reading
product
information
godigitalmarketing.com
i
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The customer journey
has changed
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How Mobile Fits
Into The Consumer
Purchase Journey
45%
37%
24%
Consideration
Research
Validation
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It is a complex world for marketers
Offline, online, mobile and social marketing all influence a buyer before a sale,
making it difficult for retailers to find success in this complex, new world.
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In this complicated
purchasing environment,
what can you do?
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Agenda
Understand influencers and how
they differ across purchase types
Learn about purchase types and
how they relate to your retail clients
Use purchase behaviors to guide
your marketing strategy
godigitalmarketing.com
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Influencers
Purchase Types
Application
godigitalmarketing.com
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What influences a purchase?
godigitalmarketing.com
Content/educational
information
Business differentiators
Loyalty Reviews and referrals
Price incentives Location
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Influencers
Purchase Types
Application
godigitalmarketing.com
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The Four Purchase Types
Involvement/Risk
Emotional
Complex
Impulse
Sensible
Routine
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Business
Differentiators
Price
Incentives
Reviews and
Referrals
Loyalty
Location
Content/Education
SENSIBLE IMPULSE
ROUTINE COMPLEX
godigitalmarketing.com
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Complex Purchase
Buying Cycle: Long, No repeat customers
Top Influencers:
Examples: Buying a new computer, appliances or fine jewelry
1. Content/educational
information
2. Business differentiators
3. Reviews and referrals
4. Price incentives
godigitalmarketing.com
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Sensible Purchase
Buying Cycle: Medium-long, Repeat Customers
Top Influencers:
Examples: Choosing a mattress or rent to own home furnishing
1. Reviews and referrals
2. Business differentiators
3. Loyalty
4. Price incentives
godigitalmarketing.com
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Routine Purchase
Buying Cycle: Short, Repeat customers
Top Influencers:
Examples: Buying cosmetics, toothpaste or pet supplies
1. Loyalty
2. Location
3. Price incentives
4. Business differentiators
godigitalmarketing.com
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Impulse Purchase
Buying Cycle: Short, opportunity for repeat customers
Top Influencers:
Examples: buying pair of shoes, holiday décor or a video game
1. Price incentives
2. Location
3. Reviews and referrals
4. Business differentiators
godigitalmarketing.com
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Influencers
Purchase Types
Application
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Why do marketing campaigns fail?
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• You need to understand
their product
• You need to understand
their audience
How do you determine what kinds of purchases
happen at your client’s business?
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How can purchase types help
you identify your client’s
messaging and platforms?
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Ask the right questions
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What you need to know:
ü Do you often have repeat customers?
ü How often to people purchase from your business?
ü Do people often research your product versus a competitor’s before buying?
ü Do people buy your product/service on a whim?
ü What makes you different and better than a competitor?
godigitalmarketing.com
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What influences a purchase?
godigitalmarketing.com
Content/educational information
Business differentiators
Loyalty
Price incentives
Reviews and referrals
Location
Does the business
have enough
information online to
answer my questions?
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What influences a purchase?
godigitalmarketing.com
Content/educational information
Business differentiators
Loyalty
Price incentives
Reviews and referrals
Location
What incentives does
the business offer to
loyal customers?
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What influences a purchase?
godigitalmarketing.com
Content/educational information
Business differentiators
Loyalty
Price incentives
Reviews and referrals
Location
What specials or deals
is the business
currently offering?
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What influences a purchase?
godigitalmarketing.com
Content/educational information
Business differentiators
Loyalty
Price incentives
Reviews and referrals
Location
What sets the business
apart from their
competition?
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What influences a purchase?
godigitalmarketing.com
Content/educational information
Business differentiators
Loyalty
Price incentives
Reviews and referrals
Location
What are other people
saying about the
business?
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What influences a purchase?
godigitalmarketing.com
Content/educational information
Business differentiators
Loyalty
Price incentives
Reviews and referrals
Location
Is the business
conveniently located?
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You want to work backwards
• A way of reverse-engineering
identification of your clients target
audience
• By knowing what kind of purchases
happen at your client’s business, you can
more effectively market to consumers on
the front end
godigitalmarketing.com
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People are always on, always connected
Businesses have to be there for the:
I-want-to-know
moments
I-want-to-do
moments
I-want-to-buy
moments
I-want-to-go
moments
godigitalmarketing.com
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How do you market to
each purchase type?
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Complex Purchase
Create a value
proposition
Craft content and messaging
around your customers’ long
buying journey
Make your business easy to
find — anywhere, anytime
godigitalmarketing.com
1 2 3
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Sensible Purchase
Be found online Identify and promote
what makes your
business unique
Establish a system for
reputation management
and reviews
1 2 3
godigitalmarketing.com
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Routine Purchase
Stay top of mind Continually grow your
customer base
through email
Differentiate your business
by creating a two-way
relationship
godigitalmarketing.com
1 2 3
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Impulse Purchase
Define your target
audience and get in
front of them
Keep messaging
relevant for
a personal touch
Craft messaging
that inspires action
1 2 3
godigitalmarketing.com
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Focus on the customer’s purchase journey
It will look different for every business.
agree that the quality, timing, or relevance
of a company's message influences their
perception of a brand.*
*Google, 2015
69
AWARENESS CONSIDERATION PURCHASE RETENTION ADVOCACY
%
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godigitalmarketing.com
By focusing on the consumers, your client's
business can find, connect and engage with
prospects and drive results
At the
right time
On the right
device
With the right
message
Through the
right platform
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Recap
Understand influencers and how they
differ across purchase types
Learned about purchase types and
how they relate to your retail clients
How to use purchase behaviors to
guide your marketing strategy
godigitalmarketing.com
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• Watch our video for more information on
purchase types
• Have your prospects take our quiz to define
the purchase types at their business
• Implement our top tips across the marketing
strategies you’re pitching
What can you do tomorrow?
godigitalmarketing.com
http://www.godigitalmarketing.com/learn/video/what-is-your-purchase-type