Welcome to plista!

1. Native Advertising, powered by data.

2. Agenda
TECHNOLOGYCOMPANY
FORMATS INVENTORY
SERVICE

3. Milestones
2008
Starting off as a SaaS
provider of recommendation
services for publishers
2009
Introduction of
ad sponsored
revenue model
2010
Development of
various special
formats
2014
Acquired by WPP,
internationalization
2015-16
Strategic alliance
with Xaxis, focus on
global expansion

4. When Native Goes Global
Native
launched in
5
continents
180
FTEs at plista
HQ in Berlin
40
FTEs working for
plista in global
(partner) offices

5. Engaging
native formats
Unique
data-driven
targeting
technology
Premium
publisher
inventory
Our Mission
plista develops data-driven
recommendation technologies
and effective native ad solutions,
to deliver non-intrusive content
and advertisement
recommendations to each
individual user.

6. Focus on
Engagement
– the perfect
combination
of awareness
and action
Every second user thinks that native content creates a more engaging and positive appeal for brands.*
Awareness
Action
*Quelle: Native Advertising Research 2015 by ForwardAd Group
Engaging Native Formats for Advertiser
Native OutstreamAds
Native InFeed AdsNative RecommendationAds
Native Advertorial
Native VideoAds
Native AudioAds
High Impact Ads
Mobile Smart
Media AdsNative Content Distribution

7. Monetization
Stickiness
Traffic
Slide Widget
Video Widget
Article Widget
(Desktop & Mobile)
Top Article Widget
OutstreamAds
InFeed Widget
Content Distribution
For Publishers
Engaging Native Formats for Publisher

8. RELEVANCE Powered By Data
plista
Ensemble
Algorithm
Data-driven, user-individual delivery
Publisher Data User Data Technical Data
Global Optimization
by plista
Ensemble Algorithm
1st party data is collected
and enriched
Precise Targeting
Collaborative Filtering,
Behavioral & Semantic Targeting

9. Native Ads Revenue Uplift of 69%*
plista‘s native solutions cover all publisher needs ...
... and deliver outstanding results:
Native Ads Revenue Uplift of 69%* Increase in vCTR by 48%*
Stickiness
Sustainable increase in user visit
duration and depth of visit
Monetization
Optimal content monetization
by creating new ad inventory
Traffic
Targeted navigation of users,
on & cross-site
Our Global Premium Publishers
*Source: plista Case Study 2015, Article Widget vs. Ads Only
Direct Premium Publisher Relations

10. 360° Service
1. Briefing
3. Reporting &
Optimization
2. Setup &
Delivery

11. THANK YOU!