Progression of my logo creation

1. Logo Process
Jodie Wood

2. Logo Structures
• There are multiple different structures for a
production company logo, this usually depends on the
industry in which the company is involved in. For
example, a makeup company would have a different
logo structure to a film production company.
Examples:
- Most media
companies will have a
small graphic then
the name
underneath.
- Usually include the
word ‘media’, telling
the viewer their
specialist.
- All very similar
- Short graphic above the text.
- Usually the name of the
company, with smaller text
underneath, saying what the
company does.
- The larger, more
well-known
companies will
usually have the
name across the
graphic so the
audience can see it
straight away.
- About 15 sec.
duration of full
animation.

3. Idea 1 – Godly Productions

4. Inspiration
PERPETUA TITLING MT
CASTELLER
FONTS:
UNGODLY HOUR – CHLOE X HALLE
Inspired by the album art of
Chloe x Halle’s recent
album, connecting it to the
cherub aesthetic and angelic
themes.
Simple designs work better for logos, as it makes it more
rememberable and is easier to create or to adapt for future
rearrangements.

5. Idea 2 - INTERNATIONAL

6. Inspiration – locations
3 cities – LONDON, TORONTO, PARIS
Each city has recognisable iconic landmarks. A line
drawing connecting 3 landmarks with international
underneath.

7. Idea 3 - LABEL

8. Inspiration
Simple shapes layered over each other creates a
simple, yet effective, style to a poster. Less is
more. Looks clean and professional, even artistic.
Bright colours,
contrasting against
each other. Loud
posters, draws
attention to it. Eye
catching.