This document discusses an approach called 7D-Value for assessing and activating a company's intangible value. It involves the following steps: 1. Determine the company's DNA by identifying key drivers like products, markets, culture, and processes. Survey employees to understand perceptions of reality versus executive visions. 2. Activate value by aligning values and needs using algorithms, setting thresholds to identify liabilities, and calculating immaterial value across seven balance sheets. 3. Deliver results by finding highest leverage opportunities, suggesting simple actions, and strengthening positioning aligned with beliefs and DNA. 4. Additional benefits include improved internal communication, assessing human potential rather than just costs, and various deliverables for innovation