We wondered if the success of amazon only lies on the price offered or whether there is more behind. For us, the personal data they are able to collect, mix and use are a marvelous example of what the future can be. Are customers aware of all they give?

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The genial success of
From bookseller to getting to know you

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It all started with books…
Increased the number of items exponentially

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Making you come back
Do not try to forget about them!
• Promotions
• Recommended for you
• Notification of not
empty shopping cart
• …

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Did you notice?
“We think we know you
enough that we are able to
recommend you
something…”

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Able to construct your history
Tell us what you like
Tell us more about you

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The more you buy, the more they know
• Based on all these data and “more”,
They are able to refine who you are, what you do and what
you like…

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Conclusion
Amazon is huge database many retailers would love to have, is this the
premise of the next business model?
The link to the customer is individualized. They are more or less able to
circumscribe the profile and the behavior of the consumer based on
information provided by the consumer itself.
After all, it’s my part of the website.

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Open questions
• Is big data adding human value, human progress or is it
increasing dependence of the consumer, taking away
part of his free will and autonomy?
• How does corporate deal with personal data? Can it give
it away to secret services or tax authorities?
• Is this big brother? Or is this responsible business?

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Engage with us…
https://www.facebook.com/groups/608359662530417/
@UHDR
Company: UHDR Universecity
michel@uhdr.net
paul@uhdr.net
and invite your friends!