תוכנית אימון EMyth יעזור לך להגדיל את הרווחים וההכנסות שלך, לשפר את ערך השוק של העסק שלך ולבנות עסק שעובד עליך. ועל החיים שאת רוצה.

1. Using “The E Myth” by Eyal Horowitz to
understand and consult with small
businesses.

2.  Entrepreneur: One who organizes, manages,
and assumes the risks of a business or
enterprise.

3.  Entrepreneur 10%
 Manager 20%
 Technician 70%
What about your client?

4.  What type of person generally starts a
business? Entrepreneur, Manager, or
Technician?
 Why do Most people start a business?

5. The Problem:
 The business runs
you.
The GOAL:
 Work on your
business -- not in it

6.  The vision
 The goal
 The management
 The technicians

7.  Exhilaration
 Terror
 Exhaustion
 Despair

8.  Finds and keeps customers
 Follows rules and standards
1. Use the people with the lowest level of skills
necessary to operate the system
2. Must stand out as a place of impeccable
order
3. Documents all work in the system
4. Uniform color, dress, and facility code

9. Trade Name franchise
 Owner capitalizes on the name.
Business Format franchise
 Owner capitalizes on the name and
PROCESSES.

10. The Franchising Model

11. 1. Provides consistent value to all stakeholders
beyond expectations.
2. Systematized for people with the lowest
possible level of skill.
3. Stands out as having impeccable order.
4. Model is documented in an operations
manual.
5. Provides predictable value to the customer.
6. Standardizes the appearance of the
employees & facilities.

12.  How can my business work without Me?
 How can my employees work without my
constant supervision?
 How can I be free from my business?
 How can I do work I love to do rather than
what I have to do?

13.  Innovation – Implementing creative new
ideas that help your business.
 Quantification – Keeping track of the
numbers.
 Orchestration – Creating order and
predictability for you and your customer.

14. Can be:
 a better product
 a better package
 a better production system
 a better business system
 a better marketing system
 a better financing system

15.  Gather data to determine the precise
value of the innovation
 Measure what you do so you know what
works
 Make only one change at a time

16.  The elimination of discretion or choice from the
operation level of your business
 Orchestration is integrity
 Orchestration is consistency
 Orchestration does not remove initiative of your
people
 let them introduce innovation
 try it
 quantify it
 measure results
 decide what to do

17. 7 Steps
1. Your Primary Aim
2. Your Strategic Objective
3. Your Organizational Strategy
4. Your Management Strategy
5. Your People Strategy
6. Your Marketing Strategy
7. Your Systems Strategy

18.  What do I wish my life to look like?
 How do I wish my life to be on a day-
to-day basis?
 How would I like to be with other
people in my life-my family, my
friends, my business associates, my
customers, my employees, my
community?

19.  How would I like people to think of me?
 What would I like to be doing 2, 5, 10
years from now? When my life comes to a
close?
 How much money will I need to do the
things I wish to do? When will I need it?

20. A list of standards
1. Money Standard
2. An Opportunity Worth Pursuing?
3.When will prototype be ready?
- Where is the business going to be - local,
regional, national, international?
- How are you going to do business – Retail,
Wholesale, both?
- What are your standards regarding: reporting,
cleanliness, clothing, etc.?

21.  Determine what has to be done…then
decide who is going to do it.
 You fill the roll until you can “franchise”
that role for someone else to do just like
you did it.

22. Getting everyone in the same role to
perform the same task at the same level
time after time.
 Increases predictability for you.
 Increases predictability for your
customer.
 Allows measurability.

23.  Explain WHY.
 Teach your employees.
 Create a “Game” with:
- Clearly defined structure (rules)
- Structure through which employees can
test themselves.

24.  WHAT DOESYOUR
CUSTOMERWANT?
 Don’t presume that you know what the
customer wants.
Learn your customer demographics
Psychographics

25.  Develop a Selling System that focuses on
customer needs and is the same every
time.
 Develop information systems that collect
data to allow measurements against
benchmarks.

26.  Your business is a tool.
 Use your business to create the life you
want.

27. Systems are not bad.
 They create value for the customer.
 They provide structure for your
employees.
 They let the business be the product
rather than you.
 By do those things, the business is more
valuable to you and most of all to a buyer!

28.  Does every business do this?
 No!
 Do all successful businesses do this?
 No!
 Should all businesses do this?
 Yes!

29.  Does it matter if the business is a start-up
or a mature one or somewhere in
between?
 No!
 Is this like a business plan?
 Yes

30.  99% of small businesses suffer from
some of the ailments in this book.
 YOU ARE FOREWARNED!
 If you come across one that is suffering,
you probably can’t change everything at
once…therefore, multiple engagements!