The document summarizes statistics related to digital transformation from various sources. Some key findings include: 27% of senior executives see digital transformation as critical for survival; 90% of companies lack suitable digital skills; and over 60% of CMOs feel that rising consumer experience expectations significantly impacts marketing strategy.

1. 70+ DigitalTransformation Statistics

2. 27% of senior executives rate digital transformation
as now being “a matter of survival”
MIT Sloan Management / Capgmini
1
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3. Within the next twelve months, 19% of companies say that they
expect to appoint a Chief Digital Officer
Gartner
2
People
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4. Over 90% of companies lack suitable digital skills
Capgemini Consulting Digital Talent Gap Report
3
People
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5. Nearly a quarter (21%) of global CEOs anticipate an
increase in technology investment during 2014
PwC 16th Annual Global CEO Survey
4
Technology
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6. The amount of data stored is doubling every 18 months
IDC, Aberdeen
5
Technology
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7. Content on the internet tripled between 2010 and 2013
GoGlobe / Qmee
6
Technology
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8. 66% of all marketers think companies won’t succeed
unless they have a digital marketing approach
Adobe Digital Distress Survey 2013
7
Process
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9. Wearable devices have grown by 2x, month over month,
since October 2012
Mary Meeker's Internet Trends, 2013
8
Technology
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10. 80% of data used on mobile devices is received via
wifi connections to fixed networks
OECD Communications Outlook, 2013
Technology
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11. Globally, 77% of CIOs agree they need to be aligned with CMOs
Accenture Interactive CMO-CIO Insights survey
10
Process
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12. By 2017, there will be some $11 billion in revenue from
35 million global homes using home automation platforms
GIGAcom, 2013
11
Technology
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13. 50% of new marketing hires in 2013 will
have technical backgrounds
IDC
12
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14. Only 46% of organisations are currently investing in the
development of digital skills
Capgemini Consulting Digital Talent Gap Report
13
People
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15. 66% of CMOs somewhat agree that the IT development process is
slow and not aligned to the speed of digital marketing
Accenture Interactive CMO-CIO Insights survey
14
Process
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16. Only 43% of midmarket leaders report having a fully
integrated digital and physical strategy in place
IBM Institute for Business Value: The Customer-activated Enterprise
15
Process
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17. The projected share of world population with
smartphones in 2014 is 24%
Advertising Age Mobile Fact Pack, 2013
16
Technology
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18. Just one in three marketers think their companies
are highly proficient in digital marketing
Adobe Digital Distress Survey 2013
17
Process
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19. Approximately 90% of ecommerce transactions are B2B
OECD "Electronic and Mobile Commerce", 2013
18
Technology
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20. 87% of companies feel that digital transformation
is a competitive opportunity
Capgemini Consulting Digital Talent Gap Report
19
Process
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21. By 2015, it's expected that 90% of all jobs will require Information
and Communication Technology (ICT) skills.
IDC
20
People
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22. Only 20% of companies have a strategy that ties data
collection and analysis to business objectives
Econsultancy
21
Process
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23. 90% of business professionals say technology impacts
their job, but only 20% have the right skills
Research for Digital Domination Summit
22
People
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24. Improving marketing group productivity, performance and
compliance is currently a key priority for both CMOs and CIOs
Accenture Interactive CMO-CIO Insights survey
23
Process
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25. 71% of companies feel that business cases are
required for digital initiatives
Capgemini Consulting Digital Transformation Benchmark Report
24
Process
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26. Midmarket leaders plan to increase use of
digital channels by 45% to engage with customers
IBM Institute for Business Value: The Customer-activated Enterprise
25
Process
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27. 60% of mobile users expect a website
to load in less than three seconds
Gomez
26
Technology
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28. 93% of marketers are now using social media for business
Business Insider
27
Process
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29. People who use phones and tablets to access the
internet will outnumber those who use a PC by 2015
Mary Meeker's Internet Trends, 2013
28
Technology
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with digital transformation

30. 60% of marketers expect their companies will invest
more in digital marketing technology this year
Adobe Digital Distress Survey 2013
29
Technology
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with digital transformation

31. 93% of companies cite that customer insight development is an
important tool to prioritise in future decision making processes
ClickZ
30
Process
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32. 9 out 10 CMOs say social data has influenced decisions
BazaarVoice
31
Process
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with digital transformation

33. Over the last 15 years, network speeds have increased 18 million times
Cisco
32
Technology
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34. 22% of global companies have no current digital strategy
Grayling Pulse
33
Process
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35. Executives estimate that at best, their companies are 25% of the
way toward realizing the end-state vision for their digital programs
McKinsey
34
Process
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36. 65% of midmarket leaders report that the lack of a cohesive social
media plan is the biggest barrier to doing more in the digital space
IBM Institute for Business Value: The Customer-activated Enterprise
35
Process
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with digital transformation

37. 62% of people are more likely to engage with brands that
integrate social media content into their owned properties
Mass Relevance
36
Process
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38. 33% of organisations see digital transformation as a huge challenge
Econsultancy
37
Process
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39. 82% of companies saved money when they moved to the cloud
CSC
38
Technology
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40. Data and analytics is the most commonly-cited area for planned HR
technology investment during the next three years
KPMG, Rethinking Human Resources
39
Technology
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with digital transformation

41. Over 60% of CMOs feel that the experience expectations of
consumers has high relevance and impacts marketing strategy
Accenture Interactive CMO Insights Survey
40
Process
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with digital transformation

42. 77% of companies consider missing digital skills as the
key hurdle to their digital transformation
Capgemini Consulting Digital Talent Gap Report
41
People
Find out how we can help you
with digital transformation

43. 64% of CMOs think marketing IT is placed at the
bottom of the CIO’s priority list
Accenture Interactive CMO-CIO Insights survey
42
Process
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with digital transformation

44. Two out of three employees believe they should be able
to access information 24/7, using company-issued devices
Cisco
43
Process
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45. 53% of senior executives say that the top cultural barrier to digital
transformation is competing priorities
eMarketer
44
Process
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with digital transformation

46. Within the next two years, over half of the capital allocated
to IT budgets will be spent on cloud computing
IDG
45
Technology
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47. 68% of companies do not have a stated business
intelligence or analytics strategy
Mary Meeker's Internet Trends, 2013
46
Process
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with digital transformation

48. 82% of mobile media consumption time is within apps
and 18% is from mobile browsers
Nielsen
47
Technology
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49. Only 15% of senior executives can be considered
“mature” adopters of digital technology
Capgemini Consulting Digital Talent Gap Report
48
Technology
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with digital transformation

50. By 2015, tools and automation will eliminate 25% of IT labour hours
Cisco
49
Technology
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51. Research suggests that as much as three-quarters (74%) of
consumers rely on social networks to guide purchase decisions
Gartner
50
Process
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52. Consumers who research across online, offline, and mobile
channels spend 18-36% more than those who don’t
BazaarVoice
51
Process
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53. By 2015, companies are expected to generate 50% of web
sales via their social and mobile presence
Cisco
52
Process
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54. Most digital marketers don’t have formal training:
82% learn on the job
Adobe Digital Distress Survey 2013
53
People
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55. 61% of businesses say they have attained measurable
business value through the use of social technology
Mzinga / Teradata Aster
54
Technology
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56. 53% of people on Twitter recommend companies
and/or products in their Tweets
BazaarVoice
55
Process
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with digital transformation

57. 65% of CMOs acknowledge the importance for companies
to focus on digital technologies.
Accenture Interactive CMO Insights Survey
56
Technology
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58. Two-thirds of CMOs recognise the need to infuse a digital focus
across the organisation, but only 7% say efforts are working
Accenture Interactive CMO Insights Survey
57
Process
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with digital transformation

59. Of companies using marketing automation and ROI metrics, 69%
reported an increase in total marketing revenue contribution
The Lenskold Group
58
Process
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60. 39% of marketers plan to increase their digital budgets without increasing overall
marketing spend, effectively reallocating existing budgets into digital channels
Nielsen Online
59
Process
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61. 51% of senior executives believe that it is critical to implement
digital transformation in the next twelve months
Capgemini
60
Process
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with digital transformation

62. For 63% of senior executives, the pace of digital transformation
isn’t happening quickly enough
Capgemini
61
Process
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63. 67% B2C companies and 42% of B2B companies have acquired
a customer through Facebook
Hubspot
62
Process
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64. 52% of senior executives cite a lack of familiarity with
technology to be a barrier to digital transformation
eMarketer
63
Technology
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65. 89% of senior marketers believe that increased social media usage
has raised the importance of reputational management
Korn Ferry
64
Process
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66. Nearly two-thirds (65%) of staff believe senior
management’s digital knowledge is average or less
Econsultancy
65
People
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67. 76% of marketers think marketing has changed more
in the past two years, than in the last 50
Adobe Digital Distress Survey 2013
66
Process
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68. Typical mobile phone users check their handset 150 times per day
Mary Meeker's Internet Trends, 2013
67
Technology
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69. 65% of companies are using social networks to recruit employees
KPMG, Rethinking Human Resources
68
People
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with digital transformation

70. 63% of companies believe that the velocity of technology
change in their organisations is not moving fast enough
Capgemini Consulting Digital Talent Gap Report
69
Technology
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71. 67% of companies say they plan to increase or significantly increase
their talent strategy focus on technology
Deloitte, Talent Edge 2020
70
People
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72. 56% of SMEs are now using cloud services
AGDC
71
Technology
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73. Santoku is a digital transformation specialist.
Santoku bōchō – or three virtues – originated in Japan as a
specialist knife, being honed over centuries to become the
perfect blade, working in harmony with the individual who
wielded it.
It’s our company philosophy that digital business should be
modelled on this concept and as a result, we’ve developed
a three virtues approach to our services, which empowers
our clients:
Develop. Optimise. Educate.
Who we are

74. We deliver digital capability
and competency.
Strategy and change management | Process and channel capability | Technology alignment | Skills development

75. 503/60York St
Sydney
NSW 2000
Australia
contact@santokupartners.com
+61 (0)2 9007 2348
www.santokupartners.com
Contact us

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All images sourced and accredited via Creative Commons Attribution License.