This document provides guidance on using Facebook for home care marketing. It discusses how Facebook can be used to increase social signals, website traffic, and lead generation. Key points include setting up a Facebook business page, creating engaging content like blog posts 1-2 times per month, and posting other relevant content 3 times per week. Paid Facebook ads are also recommended to boost page likes and drive traffic. Outsourcing these services is presented as an option to have everything done professionally. The overall message is that an active Facebook presence can be an effective marketing strategy for home care agencies.

1. Facebook for
Home Care
Marketing!
Valerie VanBooven RN BSN
Copyright 2015 -LTC Expert Publications
888-404-1513 | www.LTCSocialMark.com

2. Agenda
● Using Facebook to increase social signals to your website and increase lead
generation.
● Home Care Agencies Should Be Using Facebook for Community Outreach
● A well rounded set of activities CAN generate leads.

3. Why Now? Why Facebook?
1.39 billion

4. Why Now? Why Facebook?
Worldwide, there are over 1.39 billion monthly active
Facebook users (MAUs) which is a 13 percent increase year
over year. (Source: Facebook as of 1/28/15) What this means for
you: In case you had any lingering doubts, statistically, Facebook
is too big to ignore.

5. Why Now? Why Facebook?
1.9 Billion

6. Why Now? Why Facebook?
There are 1.9 billion mobile active users (MAU) (Source:
Facebook as of 1/28/15) an increase of 26 percent year-over-
year.

7. Why Now? Why Facebook?
1pm-3pm

8. Why Now? Why Facebook?
Highest traffic occurs mid-week between 1 to 3 pm. (Source:
Bit.ly blog) Since you have the potential to reach more
consumers and drive higher traffic to your site during peak usage
times, consider this statistic in determining when to do more
frequent or important status updates, offers and other posts.

9. Why Now? Why Facebook?
42%

10. Why Now? Why Facebook?
42% of marketers report that Facebook is critical or important
to their business. (Source: State of Inbound Marketing 2012 )
This is a crowded marketplace, but you can’t afford to sit it out,
because odds are fairly high that your competition is there. The
key is to use Facebook marketing correctly and make sure that
your efforts stand out from the crowd.

11. Why Now? Why Facebook?
16 Million

12. Why Now? Why Facebook?
16 Million local business pages have been created as of May
2013 which is a 100 percent increase from 8 million in June
2012. (Source: Facebook)

13. Why Now? Why Facebook?
56%

14. Why Now? Why Facebook?
For the first time, more than half of all online
adults 65 and older (56%) use Facebook.
This represents 31% of all seniors.
Source: Pew Research

15. Social Signals, What’s This?
The theory is that content that gets shared a lot in social media
may be seen as more valuable content by the search engines.

16. Social Signals, What’s This?
The Real Power Comes From the Synergy
The key to using social media to drive SEO is to build it to be
your very own PR channel to promote your great content. When
done properly, this will create a powerful synergy between your
content publishing, social media, and SEO programs.

17. Social Signals, What’s This?

18. Social Signals, What’s This?
Building this synergy does require an up-front investment to align your social media and
content publishing efforts, and to build your visibility on social media. Here are five key
considerations:
1. Align the target audiences and the topical themes of your content publishing and
social media efforts.
2. Build relationships with like-minded people on social media platforms.

19. Social Signals, What’s This?
4. Participate in related communities in social media.
5. Show that you can give as well as get – regularly share or comment on other
people’s posts.
6. Be prepared for a learning journey. As you do more and more publishing of content,
and posting on social media, you will improve. Your first efforts may not do so well, but
practice does make you better.

20. Social Signals, What’s This?
4. Participate in related communities in social media.
5. Show that you can give as well as get – regularly share or comment on other
people’s posts.
6. Be prepared for a learning journey. As you do more and more publishing of content,
and posting on social media, you will improve. Your first efforts may not do so well, but
practice does make you better.

21. You Need a Facebook Business Page

22. You Need Content/ Engagement
Example:
● 1 blog post per week plus 3 “other” posts per
week.
● https://www.facebook.com/alzheimersdiseasecare

23. Community Outreach

24. Well Rounded Activities Generate Leads
1. People click on your article links and are redirected BACK to
your website. They fill out a form, or make a call to inquire
about services.
2. Or, might send you a private message to your page on
Facebook asking questions.
3. Or, might sign up for your monthly newsletter.
4. Or, might fill out a form on Facebook requesting more
information.

25. Recommendations
Facebook Ad Campaign Management:
1. Set Up Facebook Business Page.
2. Create 3 ads that can be used to drive traffic to your Facebook Page for “likes”.
3. Use those ads to also drive traffic to your website.
4. Boost a post (a post that you have already placed your Facebook Page) one
time/week so that more people in your local community see your activities or calls to
action.
5. Set up your advertising campaign using your local area, local demographics and
information on your service area.
6. Minimum Recommended Budget $10/day

26. Recommendations
Eldercare Articles from Blog:
1. Set up a basic blog, or you can have your web designer add one to your
website.
2. Write 2 articles per month for blog posting.
3. Set up a feed from your blog to your Facebook Business Page.
4. Set up a Mailchimp.com account for you if you do not already have one. (for forms)
Engagement Posting:
5. Post other interesting elder care, senior care, caregiving content directly to your
Facebook Business Page 3 times per week.

27. Solutions
LTCEP will do it all for you.

28. The Done-For-You Solution

29. Questions/Answers
Read More: www.LTCSocialMark.com/facebook
Call: 1-888-404-1513
Email: George@ltcep.com
Start today! It works!!!