The document discusses the challenges and advancements in digital advertising related to multitasking and content consumption across multiple devices. It introduces a multi-screen ad management platform designed to streamline ad creation, tracking, and optimization for better ROI. Key performance indicators for measuring ad success on various screens are also highlighted.

2. The New Digital Era
Multitasking During Content Consumption

3. Digital Advertising Today
Fragmentation At Its Very Best

4. Different Technologies for
Online and Mobile
= DOUBLE
Ad Creation, Trafficking and Tracking Cost

5. Advertiser’s Wish List
Measure ad performance
Deliver a consistent ad
on every screen in a single
experience on every screen
dashboard
Optimize campaigns in
Follow the user across
real time for maximum
Digital Screens
ROI
Analyze conversions and
Buy Digital engagement with
multiscreen ads

6. Introducing
Industry’s First
Multi Screen Ad Management Platform

7. Create Once,
Deliver Everywhere
Assets
Reach the Digital User
Across Every Screen

8. Measure Ad Performance
In A Single Dashboard

9. Optimize
Campaigns On The Fly
For Maximum ROI

10. 3 Screen KPIs
CTR, Engagement and Conversion on 1, 2, and 3 screens
Average number of devices in a digital home where the ad is served
Ad performance per screen (Online, Tablet and Smart phones)
Ad performance per publisher
User engagement per DMA
Social interaction metrics per screen (Facebook likes, Twitter sharing)

11. *The creative/brand showcased in the video are solely for demo of Ad Formats

12. Thank You!
www.goldspotmedia.com