This document discusses context based marketing and Warply, a mobile marketing toolbox. It summarizes that traditional mobile advertising like banners is underperforming. Warply allows brands to directly send interactive push notifications to engage customers. It offers segmentation tools to target messages based on factors like location and user behavior data. Case studies show campaigns on Warply achieving redemption rates up to 80% and 10x consumer reach with lower budgets.

1. context based marketing
John Doxaras, founder of Warply
@doxaras
A marketing toolbox that powers up monetization,
loyalty and consumer engagement for marketeers and
publishers in local and global level, across four screens

2. DEMAND FULFILLMENT VS. DEMAND GENERATION
let’s set things straight

3. PROBLEM
Mobile Marketing Is Underperforming an ner Ad
s
Mo bile B ork
d on’t w
“Traditional” mobile advertising like banner-ads is failing, real-
S imply id!
performance is very poor and needs to be addressed ever d
immediately. Brands need to learn how to execute in the sense They n
of new mobile marketing strategies.
The Evolution of Brands Mobile Strategies
ng
After investing in the development of mobile inventory, brands then enteri ra
a tion e
onetiz
focused on growing their user base. Now it is time monetize this
medium... m
2009 2012 2012 2016

4. TESTIMONIALS
Warply serves as a zero
cost direct Campaign redemption is up to
communication channel 80% making CPC down to 4-7¢
with our top customer
- Mindshare
10%
- Eurobank
40% Warply gave us 10x consumer reach with
1/5 of the media buying budget!
CREDIT CARD SPENDING INCREASE
FROM THE FIRST MONTH OF USE
- Kraft

5. Q1 2013

6. HOW EVERYTHING WORKS ?
A cloud based marketing toolbox,
that enables brands, developers and
publishers to directly send
interactive mobile marketing
campaigns to their customer base
via push notifications
User receives
WARP

7. LONG TAIL MOBILE MARKETING

8. SEGMENTATION
Facebook/Foursquare Data Mining Custom Geolocation/
Demographics Tagging Geofencing
Target using full scope of Integrate with existing back Use custom tagging API to Deliver campaigns that either
facebook demographics ends and fuse it with end categorize your app users change their content based
through the embedded users messaging interaction. based on your app marketing on user location
facebook connect Persuasive marketing can needs. Use “4/5 star rating” (geolocation) or triggering
functionality inside effectively identify consumer or “frequent player” if you campaign interactions when
Warply SDK personas. develop games or “Sports users are close to specific
Fan” and “Car Enthusiast” if locations (geofencing).
you are a publisher.

9. TRANSMEDIA

10. case studies
Get Inspired!

11. LONG TAIL

12. LONG TAIL

13. AIRLINES

20. CONTEXT BASED MESSAGES
Go Ahead
Communicate with your clients
in their context!
visit us: http://warp.ly
mail us: info@warp.ly
like us: https://facebook.com/warply