Intro Presentation - Future of eCommerce - Big Data, Social, Mobile & Real Ti...Michael Altendorf
Big Data
Welche Bedeutung hat die neue Datenvielfalt für Ihr ebusiness? Wie kann man die heutigen Daten wie Shop- und Kaufdaten, CRM-, Marketingdaten und die Daten aus dem BI System für Ihr Geschäft nutzen? Welche Möglichkeiten bietet social CRM und Customer Intelligence für das Retention- und Loality Marketing?
Real Time Personalization
Welche Möglichkeiten bietet Echtzeitpersonalisierung für das E-Commerce Geschäft? Wie kommen die enormen Conversion Steigerungen zustande? Welche Daten sind hierfür nutzbar?
Social Media
Facebook Advertising und Social Targeting: Wie kommt man zu einem positiven ROI und zur erfolgreichen Nutzung von Facebook Werbung. Wie monetarisiert man Fans? Was ist eigentlich der Wert eines Fans für ihr Geschäft?
Mobile & Location Based Services
Cross Channel Marketing: Was sind die Strategien im stationären Handel? QR Codes, WAP Push Messages und Echtzeitgeoinformationen schaffen neue Möglichkeiten und lassen online und offline zusammenwachsen.
Presentation Deck (w/o builds) to Realtors and Entrepreneurs about Mobile Marketing, Mobile-Optimized web sites and QR Codes. Presented at Microsoft Store in Bellevue, WA on March 22, 2011 by Miles Austin / FilltheFunnel.com
Intro Presentation - Future of eCommerce - Big Data, Social, Mobile & Real Ti...Michael Altendorf
Big Data
Welche Bedeutung hat die neue Datenvielfalt für Ihr ebusiness? Wie kann man die heutigen Daten wie Shop- und Kaufdaten, CRM-, Marketingdaten und die Daten aus dem BI System für Ihr Geschäft nutzen? Welche Möglichkeiten bietet social CRM und Customer Intelligence für das Retention- und Loality Marketing?
Real Time Personalization
Welche Möglichkeiten bietet Echtzeitpersonalisierung für das E-Commerce Geschäft? Wie kommen die enormen Conversion Steigerungen zustande? Welche Daten sind hierfür nutzbar?
Social Media
Facebook Advertising und Social Targeting: Wie kommt man zu einem positiven ROI und zur erfolgreichen Nutzung von Facebook Werbung. Wie monetarisiert man Fans? Was ist eigentlich der Wert eines Fans für ihr Geschäft?
Mobile & Location Based Services
Cross Channel Marketing: Was sind die Strategien im stationären Handel? QR Codes, WAP Push Messages und Echtzeitgeoinformationen schaffen neue Möglichkeiten und lassen online und offline zusammenwachsen.
Presentation Deck (w/o builds) to Realtors and Entrepreneurs about Mobile Marketing, Mobile-Optimized web sites and QR Codes. Presented at Microsoft Store in Bellevue, WA on March 22, 2011 by Miles Austin / FilltheFunnel.com
3 Tips for Great Mobile Engagement (Amy Ghran)KDMC
3 tips for great mobile engagement
Amy Gahran, KDMC
(Slideshow from May 17, 2014 Workshop by Knight Digital Media Center & USC Annenberg School for Communication and Journalism)
mShopper mobile mStore and marketing platformmShopper
mShopper’s Mobile Commerce Made Easy™ platform offers merchants an easy to use software solution to create a custom branded mStore™.
No budget or IT resources required. Simply upload your product datafeed, logo, custom messaging and use the platform tools to merchandise and promote your new mStore. With an mStore that works on any smartphone, you don’t have to worry about keeping up with the rapid pace of change in mobile platforms, devices and browsers.
Our consumer outreach tool GetFirstDibs™ generates your Mobile ROI. It helps build your permission mobile database, send text alerts on your special offers and drive traffic to your new mStore.
With mShopper’s SaaS platform, you can effectively convert mobile traffic into sales today. Now that’s Mobile Commerce Made Easy™!
[Learn more and watch our product demo at mshopper.com]
What are the Benefits of Mobile Marketing with an App:
- Increased Customer Loyalty
- Generation of more Revenue Per Customer
- Increased Brand Awareness and Communication Potential
- Boost to Retail Foot Traffic
- Direct Information and Advertising to the Device the Customer Carries 98% of the Time
Top 3 Challenges to a Small Business:
- Growing Revenues
- Attracting and Retaining Customers
- Increasing Profitability
The top benefits that SMBs associate with external mobile apps and mobile-friendly web sites align much more closely to their key business challenges–growing revenues, attracting and retaining customers and
increasing
profitability.
3 Tips for Great Mobile Engagement (Amy Ghran)KDMC
3 tips for great mobile engagement
Amy Gahran, KDMC
(Slideshow from May 17, 2014 Workshop by Knight Digital Media Center & USC Annenberg School for Communication and Journalism)
mShopper mobile mStore and marketing platformmShopper
mShopper’s Mobile Commerce Made Easy™ platform offers merchants an easy to use software solution to create a custom branded mStore™.
No budget or IT resources required. Simply upload your product datafeed, logo, custom messaging and use the platform tools to merchandise and promote your new mStore. With an mStore that works on any smartphone, you don’t have to worry about keeping up with the rapid pace of change in mobile platforms, devices and browsers.
Our consumer outreach tool GetFirstDibs™ generates your Mobile ROI. It helps build your permission mobile database, send text alerts on your special offers and drive traffic to your new mStore.
With mShopper’s SaaS platform, you can effectively convert mobile traffic into sales today. Now that’s Mobile Commerce Made Easy™!
[Learn more and watch our product demo at mshopper.com]
What are the Benefits of Mobile Marketing with an App:
- Increased Customer Loyalty
- Generation of more Revenue Per Customer
- Increased Brand Awareness and Communication Potential
- Boost to Retail Foot Traffic
- Direct Information and Advertising to the Device the Customer Carries 98% of the Time
Top 3 Challenges to a Small Business:
- Growing Revenues
- Attracting and Retaining Customers
- Increasing Profitability
The top benefits that SMBs associate with external mobile apps and mobile-friendly web sites align much more closely to their key business challenges–growing revenues, attracting and retaining customers and
increasing
profitability.
Drive Revenue to your business by developing your own Mobile Application. "Look and Feel" like no other mobile application, easy to navigate. Drive Revenue with six different ad formats, paid content, classifieds!!
1. Partnership MLS & iKenex
Your Name
Your Name
Your Name
2. Bringing your business
to the mobile masses.
Put MLS data in the palm of every
broker’s, agent’s, buyer’s, and
seller’s hands.
MLS Mobile Real Estate
Your Name Here!
Works with all smart devices!
3. Login and security
services
‣ Login services supported with
pin if needed.
‣ Also provides key for agent sub-
branding. Agent provides key to
his/her clients.
*Clarity currently supported. Others security
services will be supported as the need arises.
4. Using the latest mobile technologies and the best mobile
Searching for Properties user experience makes searching fast and simple
Search MLS List View
Map View Select View
5. Get to know the neighborhood using
Multiple Views for Maps satellite and street map views.
Satellite Zoom In
Switch Hybrid
6. Get the important listing Quantity and type of information
Get the Details details and photos. can be tailored for your MLS.
7. Share with Email, SMS, Twitter
Social Network Integration and Facebook
8. Saving favorites to your account Customize your search with
Personalize and Custom from your mobile device our extensive search filters.
Listing Details Favorites Options
9. Useful for on-the-fly market analysis
Find Homes Near You to find comparable properties
Works for GPS-enabled
devices only
Your Name
Find houses nearby Adjust the search
your current location. distance
10. Management Web Integration, Mobile Management,
eCommerce
11. Keep in touch with clients Manage multiple devices from one place including WAP,
Management where ever they go! iPhone, Android, Blackberry, Pre, Windows Mobile, etc.
We give you analytics so you can
see where your users are and
what they are interested in.
12. Mobile, Desktop and web
Integration with IDX/VOW/MLS function as one.
Show sold listings,
Favorites saved on
schools, crime
web are shown on
stats, hospitals,
mobile device
parks, etc.
13. Select houses and compare
Integration with IDX/VOW/MLS them side-by-side.
14. Learn about a surrounding
Neighborhood Statistics neighborhood with these useful tools.
‣ Points of Interest
‣ Multiple Map Views
‣ Schools
‣ Demographic Data
‣ and more...
15. Our eCommerce solution adds easy up-
eCommerce sell capability to the MLS/Association
‣ Sell Branded agent
mobile apps from your
own branded
eCommerce site.
‣ Sell integrated agent web
sites with sync to mobile.
‣ Set your prices and
manage your products.
16. A custom branded solution to integrate
Branded landing page for eCommerce seamlessly with the eCommerce site.
‣ Overview of all your
iKenex real estate
solutions.
‣ Help and support for
products.
‣ Links to download or view
products.
‣ SMS/Texting widget to
share links to the mobile
web site.