• Company overview
• Where are we?
• Where do we want to go?
• How are we going to get there?
Key Challenges & Goals
• How can we improve communication with
• What challenges are being faced?
• How can we improve our brand
recognition and improve business?
• How we can increase our awareness.
• Who are they?
• How do we reach them?
• What important point do
we want to get across
• What is it?
• How will it increase business?
• How it will increase search results?
• Where do we begin?
• Which words do we pick?
• How we will use it to increase search
• How it will increase visits to the
website and blog
• What is social media?
• How these increase
relations with the
• How can blog increase awareness?
• How will this result positively?
• Why is a blog a good way to reach our
Tools to Measure
• Google Analytics & Twitter Analytics
• Tools available
• What can be measured and
• How will we use this data and
Budget & Timeline
• Where to begin
• How long will this take to finish?
• What will this cost?
• Summary: What steps we will take and
what order we plan on taking them in.